Assignment 1
Submitted by:
shizwa irj
Submitted to:
mam mayra
Course title:
business economic
course code:
comm-507
roll no:
23031554-003
Department:
Com (bs-a& f 2nd semester)
TOPIC: COMPANY
APPLE COMPANY:
INTRODUTION
Name: Apple
Founded:
April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne
Headquarters: Cupertino, California, United States
Industry: Technology
Products: Consumer electronics, personal computers, software,
online services
Mission Statement: “To bring the best user experience to its
customers through its innovative hardware, software, and services.”
Description: Apple is an American multinational technology
company that designs, manufactures, and markets consumer
electronics, personal computers, and software. The company is
known for its innovative products, sleek designs, and user-friendly
interfaces. Apple’s product lineup includes the iPhone, Mac, iPad,
Apple Watch, Apple TV, and Home Pod, as well as software platforms
like macOS, watchOS, and tvOS.
Values: Innovation, Design, Simplicity, Sustainability, Inclusion, and
Diversity
Revenue: Over $385 billion (2022)
Employees: Over 147,000 worldwide (2022)
Founding of Apple:
Apple was founded on April 1, 1976.
The company was founded by Steve Jobs, Steve Wozniak
and Ronald Wayne.
Why Apple was named Apple:
The name Apple was chosen by Steve Jobs after he
returned from an apple farm.
Jobs thought the name sounded “fun, spirited and not
intimidating.”
The name also likely benefitted by beginning with an A,
which meant it would be nearer the front of any listings.
First Apple Computer:
The first Apple computer was the Apple I, built by Steve
Wozniak.
The Apple I was the archetype of every modern computer.
The Apple I was originally priced at $666.66.
APPLE IN SCIENCE PROJECTS:
Apple is involved in the following science projects:
Machine Learning Research: Apple is sponsoring the
International Conference on Acoustics, Speech and Signal
Processing (ICASSP) 2024 and Neural Information
Processing Systems (NeurIPS) 2023.
Health Studies: Apple has announced three
groundbreaking health studies in partnership with leading
medical institutions. The studies are on hearing, women’s
health and mobility and heart health.
Advanced Manufacturing Fund: Apple launched its $5
billion Advanced Manufacturing Fund in 2017 to foster
innovation and growth in the manufacturing sector.
New Silicon Initiative: Apple has expanded its New Silicon
Initiative, designed to prepare students for careers in
hardware engineering and silicon chip design, to
engineering programs at Historically Black Colleges and
Universities across the country.
Green Technology: Apple is making industry-leading
investments in new clean energy projects and green
technology in the US and around the world.
HOW ESTABLISHED:
Formerly Apple Computer, Inc., is a microcomputer design and
manufacturing company that was founded in 1976 by Steven P.
Jobs and Stephen G. Wozniak. Here are some key points on how
Apple became the tech giant it is today:
Founding: Apple was founded on April 1, 1976, by Steve
Jobs and Steve Wozniak.
The Apple I: Wozniak created the first computer with a
typewriter-like keyboard and the ability to connect to a
regular TV as a screen.
Apple II: The Apple II debuted in 1977 with color graphics
and tape-based storage.
VisiCalc: Dan Bricklin developed VisiCalc, the world’s first
‘killer app’, which helped drive sales of the Apple II.
Apple II success: The Apple II was the first of its type to
provide usable color graphics and had expansion slots for
other hardware manufacturers to design devices.
Xerox and the one-button mouse: Apple’s visit to Xerox
PARC led to the development of the one-button mouse and
other revolutionary interface designs.
INCOME OF APPLE COMPANY PAST FEW
YEARS:
Here is Apple’s income data for the past few years ¹:
2023: Apple’s net income for the quarter ending December
31 was $33.916 billion, a 13.06% increase year-over-year.
For the 12 months ending December 31, 2023, the net
income was $100.913 billion, a 6.03% increase year-over-
year. Apple’s annual net income for 2023 was $96.995
billion, a 2.81% decline from 2022.
2022: Apple’s annual net income for 2022 was $99.803
billion, a 5.41% increase from 2021.
2021: Apple’s annual net income for 2021 was $94.68
billion, a 64.92% increase from 2020.
2020: Apple’s annual net income for 2020 was $57.411
billion.
PROCUCTS DEMANDS & SUPPLY OF APPLE
COMPANY:
I couldn't find the most up-to-date information on the Apple
company's graph of products demand and supply. However,
here are some statistics on Apple's products demand and supply:
Apple generated $383.2 billion in revenue in 2023, with
52% coming from iPhone sales.
Apple Services is the second largest division, responsible for
22% of revenue in 2023.
232 million iPhones, 61 million iPads, and 26 million Mac
and MacBook units were sold in 2022.
Apple’s home and wearables division declined by 3.6% in
2023.
UNIT DEMAN
D
100 20
0
800 40
600 60
400 80
200 100
120
DEMAND PRODUCT
100
80
60
40
20
0
1000 800 600 400 200
SR.NO PRODUCT SALES
1 IPAD 2000
2 IPHONE 4000
3 MACBOOK 1500
APPLE PRODUCT SALES
4500
4000
3500
3000
2500
2000
1500
1000
500
0
IPAD IPHONE MACBOOK
PRICE DEMA SUPPLY
D
90$ 20 80
80$ 40 70
70$ 60 60
60$ 80 50
90
DEMAND
80 80
70
60 60
50
40 40
30
20 20
10
0
90$ 80$ 70$ 60$
PRICE SUPPLY SUPPLY
90$ 80 60
50
80$ 70 40
70$ 60 30
20
60$ 50 10
0
90$ 80$ 70$ 60$
APPLE LOGO:
The original Apple logo was a complicated illustration of
Newton sitting under a tree.
Later the company settled on the bite out of an Apple design
for Apple’s logo.
ASSUMPTIONS ABOUT APPLE COMPANY:
Here are some assumptions about Apple company:
1. Continuous innovation: Apple assumes that continuous
innovation and iteration of its products and services will drive
customer loyalty and revenue growth.
2. Premium brand loyalty: Apple assumes that its premium brand
image and customer loyalty will continue to drive sales and
revenue.
3. Growing demand for technology: Apple assumes that the
demand for technology and digital products will continue to
grow, driving sales of its products and services.
4. Competition: Apple assumes that competition in the tech
industry will continue to be intense, driving innovation and
improvement in its products and services.
5. Global market growth: Apple assumes that emerging markets
will continue to grow and provide new opportunities for revenue
and customer acquisition.
6. Services growth: Apple assumes that its services segment
(e.g., Apple TV+, Apple Music, Apple Care) will continue to
grow and become a larger contributor to revenue.
7. Hardware and software integration: Apple assumes that its
ability to integrate hardware and software will continue to be a
key differentiator and driver of innovation.
8. Sustainability and environmental responsibility: Apple assumes
that its focus on sustainability and environmental responsibility
will continue to be important to customers and drive business
decisions.
9. Partnerships and collaborations: Apple assumes that strategic
partnerships and collaborations will continue to be important for
driving innovation and growth.
10. Talent acquisition and retention: Apple assumes that it will
continue to attract and retain top talent in the industry, driving
innovation and success.
CONCULISION:
Apple is a technology giant that has revolutionized the way we
live, work, and communicate. From its humble beginnings in
1976 to its current status as one of the world’s most valuable
companies, Apple has consistently innovated and pushed
boundaries. With a focus on design, simplicity, and user
experience, Apple has created a loyal customer base and has
disrupted multiple industries, from personal computers to mobile
phones, music, and entertainment.
Through its commitment to innovation, sustainability, and social
responsibility, Apple has established itself as a leader in the tech
industry and a role model for businesses around the world. As
Apple continues to evolve and expand into new markets and
technologies, it’s clear that its impact on our world will only
continue to grow.
Some key takeaways from our exploration of Apple include:
Apple’s commitment to innovation and design has driven its
success and loyal customer base.
The company’s focus on sustainability and social
responsibility has made it a leader in the tech industry.
Apple’s products and services have disrupted multiple
industries and changed the way we live and work.
The company’s ability to integrate hardware and software
has been a key differentiator and driver of innovation.
Apple’s focus on user experience and simplicity has made
technology accessible to a wider audience.
Overall, Apple is a remarkable company that has made a
significant impact on our world, and its continued innovation
and leadership will shape the future of technology and beyond.
