COLLECTION FROM ETC DIGITAL MARKETING
Voicemail Script Template
Use this template in a pinch. It’s universal and to-the-point.
Hello, this is [Your Name] from [Company Name].
I'm calling because [Reason for Calling]. I'd love to talk to you about [insert
benefit you can offer if they call back].
My number is [Your Number]. I'll also follow up with an email tomorrow, and I
look forward to hearing what you think.
Have a great day. Goodbye!
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Referral Voicemail Template
Referral Voicemail Template
If your company has an employee or customer referral program, be sure to mention the name of the person who
referred this prospect to make a personal connection in the voicemail.
Hey there [Prospect’s Name]. My name’s [Your Name] and I’m calling from
[Company Name].
[Referrer’s Name] reached out to me and suggested we touch base about
working together. [He/She] thinks you’d be interested in learning a bit more
about [Your Company’s Product/Service]. If you’ve got a minute this week, give
me a call at [Your Number] and we can talk more about [Solution You Offer] for
[Prospect’s Company Name].
I also sent you an email with a little more information about our
[product/service]. Looking forward to hearing from you, [Prospect’s Name]!
Thanks, bye.
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Returning a Call Voicemail Templates
Sometimes a prospect will reach out to you for more info, and they may or may not leave a
voicemail with more details. If the call is from a prospect who either didn’t leave a voicemail or left
a vaguer one, use the first template. If the prospect was a bit more specific, use the second one.
Without a Voicemail / With a Vague Voicemail
Good [morning/afternoon/evening] [Prospect’s Name]. This is [Your Name] from
[Company Name], returning your earlier call.
If you still wanted to touch base, I’ll be available [Hours] at [Your Number]. Feel
free to give me a call then or email me at [Your Email] so we can set something
up. Again, that’s [Your Email].
Looking forward to catching up. Thanks and have a good day!
With a Detailed Voicemail
Good [morning/afternoon/evening] [Prospect’s Name]. This is [Your Name] from
[Company Name], returning your earlier call.
I had a chance to look into what you mentioned on your voicemail, and I’d love to
catch up if you have a few minutes.
I’ll be available [Hours] at [Phone Number]. Feel free to give me a call then, or
email me at [Your Email] so we can set something up. Again, that’s [Your Email].
Looking forward to talking. Thanks and have a good day!
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Events and Trade Shows Voicemail Templates
If you or a colleague connected with a prospect at a trade show, industry event, or conference, follow up
with one of these voicemails. If the one calling is the one who interacted with the prospect, reference
specific talking points of the conversation in the voicemail to refresh the prospect’s mind.
Prospects Who Met You
Hi [Prospect’s Name]. This is [Your Name] from [Company Name]. We spoke at
[Event/Show Name] about helping [Prospect’s Company] with [solution your
company provides].
I thought a bit more about what you said at the event, and I’d love to go over a
few of my thoughts with you. Give me a call back at [Your Number] when you get
a chance. I’m also sending you an email with my contact information.
Have a good day. Bye.
Prospects Who Met a Colleague
Hello [Prospect’s Name],
This is [Your Name]. You spoke with my colleague [Colleague’s Name] from
[Company Name] at [Event] the other day, and [he/she] mentioned you wanted
to talk about [product/service you offer].
Feel free to give me a call back at [Your Company’s Product/Service]. I’m also
sending over an email with my contact info if you’d prefer to set something up
that way. Have a good day!
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Partner Acquisition
When a partner sends over a list of companies or an individual contact, reach out to them and leave this
voicemail if they don’t pick up.
Hi [Prospect’s Name].
My name’s [Your Name], and I’m reaching out from [Company Name].
We’re working with [Partner Name], and they thought it would make sense for us
to touch base about [Your Company’s Product/Service].
Feel free to give me a call at [Your Number] so we can talk through it more. I’m
also sending you an email with more information about our company and how
our partnership with [Partner Name] can help grow your profits.
Again, this is [Your Name] from [Company Name], and you can give me a call
back at [Your Number].
Thanks!
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Inbound Voicemail Templates
When a prospect reaches out to you for more information on your company by requesting a demo,
responding to an ad, or downloading content, it’s a dream come true for salespeople. But if you’re still
having trouble connecting, follow this sequence of voicemails.
Prospects Who Directly Requested a Demo or More Info
1. Hi [Prospect’s Name],
This is [Your Name] calling from [Company Name]. I saw that you requested
more info about [Your Company’s Product/Service] from our website, and I’d love
to chat!
When you have a second, give me a call back at [Your Number] so we can talk
more. I’m also sending you an email with my contact information and some more
info on our [Your Company’s Product/Service], so feel free to follow up with any
questions.
Have a great day. I’m looking forward to talking! Thanks, bye.
(wait one day)
2. Hi [Prospect’s Name],
This is [Your Name] again calling from [Company Name]. Just wanted to follow
up and try to get a time scheduled to talk more about [Your Company’s
Product/Service]. I actually had the chance to look at your website, and I think we
could be a big help to your company with [How You Can Provide Help].
If you’re still interested, give me a call at [Your Number] so we can set something
up. Have a good one. Bye.
(wait two days)
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
3. Hey there [Prospect’s Name],
It’s [Your Name] from [Company Name] again. I’d love to get a time scheduled
for us to talk more about how [Your Company’s Product/Service] can help your
business by [Actionable Insight, i.e. “growing revenue up to 30% this year as our
average customer has.”].
If you’re still interested, give me a call at [Your Number], or keep your eye on
your inbox for an email from [Your Email] with some more info. If I don’t hear
back from you, I’ll reach back out in a couple of [weeks/months] to see if that’s a
better time.
Looking forward to talking soon. Thanks. Bye.
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Prospects Who Downloaded Content
Hi [Prospect’s Name],
This is [Your Name] from [Company Name]. I noticed you downloaded our
[Ebook/Template/Kit/Webinar/Video Series] on [Topic] from [Source (i.e.
“Facebook” or “our blog”)]. If you have a few minutes, I’d love to touch base and
talk about the [Topic] in your business and the solutions that [Company Name]
can provide.
If you’re interested, you can give me a call back at [Your Number]. I’ve also sent
some more information to the email address you provided when you
downloaded the offer, so feel free to shoot me a message with any questions you
have there.
Looking forward to touching base. Thanks. Bye.
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Prospects Who Responded to a Google/Facebook Ad
Hi [Prospect’s Name]! It’s [Your Name] from [Company Name]. I noticed you
responded to our ad on [Source, i.e. “Facebook” or “Google”] and wanted to
follow up with some more information about [Your Company’s Product/Service].
I did a quick look at [Prospect’s Company] and definitely think we could be a
good fit to work with you guys, so give me a call back at [Your Number] when
you have a sec. I’m also going to send over an email with some more information
about how we can help out.
Call me back if you have any other questions. Looking forward to catching up.
Thanks and have a good day.
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Local Prospects
If you’re reaching out to a business in your area, it helps to remind the prospect you’re local.
Hi [Prospect’s Name],
This is [Your Name], I’m calling from [Your Company]. I’ve been working with
some other businesses in [City/Town] like [Company] and [Company] and was
wondering if we could touch base about [Your Company’s Product/Service].
If you could give me a call back at [Your Number], I’d love to learn more about
your business and how we might be able to work together.
Have a good one. Bye.
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
Cold Outreach Voicemails
Cold calling is pretty much dead, but if your company still practices it, leave this voicemail when a prospect
doesn’t pick up.
Hi there, this is [Your Name] calling from [Company Name]. I was hoping to
connect with the person who’s in charge of [Area You Are Selling to, i.e.
“marketing technology” or “ordering office supplies.”] in your business.
If that person could please call me back at [Your Number], I’d love to talk and see
how we can work together to improve [Benefit You Offer, i.e. “marketing
automation” or “the quality of your office supplies”] at your company.
I look forward to hearing back from you. Thanks and have a great day!
CREDIT : PARDOT , HUBSPOT , MARKETO
COLLECTION FROM ETC DIGITAL MARKETING
No-Show Prospect Voicemails
It can be rage-inducing when you set up a call or a meeting with a prospect who seems jazzed about
working with your company and then the prospect doesn’t show up. If that’s the case, keep it cool. Leave
the first voicemail if the prospect is running late, and if it’s clear the prospect won’t be coming, leave the
second.
1. Hi [Prospect’s Name].
I’m calling for our [Scheduled Time] [Meeting/Call/Demo/Consultation] we had
scheduled for today. I’ll call back in a few minutes, or you can call me back
whenever you get a chance. I’m free until [Time]. Thanks, bye.
2. Hey again [Prospect Name], looks like I missed you.
I’ll send you an email to set up a time to reschedule our call, or you can feel free
to give me a call back at [Your Number] whenever you have a minute and we can
set something up over the phone. Talk to you soon. Thanks. Bye.
CREDIT : PARDOT , HUBSPOT , MARKETO
