Amazon Products

Amazon echo/Alexa

Amazon prime video services

Amazon Echo

This is an ai based product that provides assistant services to the clients.

Amazon Alexa, also known simply as Alexa, is a virtual assistant technology largely based on a Polish
speech synthesiser named Ivona, bought by Amazon in 2013

Amazon prime video

Amazon Prime Video is an online streaming service owned and operated by Amazon. It offers a large
selection of films, television shows, and exclusive Amazon Original content, as well as a selection of
other content from third-party providers. Prime Video is available to Amazon Prime members, who
pay an annual fee to access the service. Prime Video offers a wide range of content, including
blockbuster films, classic television series, and award-winning Amazon Originals. Additionally, Prime
Video allows users to rent or buy movies and TV shows that may not be included in their
subscription, as well as purchase or rent digital copies of films from Amazon’s Video-On-Demand
store. With an Amazon Prime membership, users can also access additional content, such as free
two-day shipping, access to Amazon Music, and access to Amazon Kindle ebooks.

Amazon echo/ Alexa

This is where we select the target audience that we wish to target this should be in accordance to
what our ad is and who it is targeting which is dependent on a lot a lot of factors one of them being
where r the target of the ad is in the funnel .

On this page we can see one of the few factors that can be altered one of them being
Age ,location ,Gender

We have selected the age between 18-40 because that is one of the most likely groups to buy the
product

Location -we have selected India because amazon has already a large distribution capability in India
and could deliver products anywhere in the country

Detailed targeting has divided into three parts first one is dempgraphics,Interest and Behaviour
Behaviours :Digital activities : early technology adopters

We selected this behavioural category because we believe the product is still new to the market as
such it is mostly common.

Behaviour: Mobile Device User: Owns OnePlus

As a one plus user I know that there is deep integration between alexa and oneplus therefore
oneplus user will be more interested in the product.

Behavior: Mobile Device User: All Mobile Devices by Brand: Amazon : Owns Kindle Fire

Anyone who has previously purchased a amazon product will be more likely to buy another mazon
product.

Demographics : Education : Education level

In India (our selected location) people who use advanced technology tend to have a higher
education background which include things such as Masters degree, Batchelor’s, Doctorate,
foundation etc.

For University : students at university are generally more tech active as they use it regularly
Demographic : Finance: income :

Household income -top 10% of zip codes :- people who are generally rich would like to have our
product as novelty as it is a new product in the market and is relatively expensive for a non essential
tech product.

Household income of top 5% of zip codes :- People who have a lot of money likes to spend them on
novel as such this would be a novel product for them .

Demographics: Relationship: Relationship status: Married

In general advertisement and brand image the product is generally geared towards a family lifestyle.
this is found on their family friendly advertisements on other media such as the following
https://youtu.be/CYtb8RRj5r4

Demographics: Work: Industry: IT and technical services

Anyone who works in the it industry would have already a basic knowledge of the product and as
such is already further down the funnel than the standard lay audience.

IT decision makers

Similar reasoning to the above as such some of the resources needed to push the lay person down
the funnel is saved.

IT Management

Similar reasoning as anyone in a management position is flexible enough with technology to be

further down the funnel.

Interests: Entertainment: Games

Browser games:-

People who play browser games are aware of the potential of the devices available to them as such
they are a good audience for the product as it can help them be more entertained by using items
other than their browser.
Card Games:-

People who play collectible card games are hobbyist and hobbyists have a lot disposable income as
to collect the sets of cards needed to make their collections in extremely expensive as such the
justification is similar to those who have a lot of money .

Casino Games

Similar justification to advertising to people who make lots of money as the people who play casino
games generally have a large amount of disposable income.

First person shooter

People who play video games are aware of the new technology and the impact it has on gamers, if
anything gamers would appreciate not leaving their games and having an ai assistant do their
chores, as they focus on their games.

Massively Multiplayer Online games

MMOs are online games and have a tight knit communities as such it is important to advertise to
them as they can generate word of mouth far more easily than any other community. not to
mention as they are like other gamers familiar with the tech and are early adopters sometimes.
 Interes
t : family and relationships: Parenting

As the brand image of the product is family oriented it is essential that we target those with the
parenting focus as our product can help those who are parents as seen in the ad mentioned.

Interest: technology: Computers

Those with the interest in computers would be aware of the technology used and therefore be more
interested in the product and may be interested in buying the product or could simply further down
the funnel than others. These include people who show interests in the following

Computer memory

Computer monitor

Computer processors

Computer servers

Free Softwares

Hard drives

Network storage
Interests: Technology: Consumer electronics

Audio equipment :- as the product comes with speakers and people can hear music and such
therefore people who have interest in audio equipment might have passing interest.

E book readers

Ebook reader are aware of kindle a product by the same company therefore they would be aware
and might be willing to try the product.

GPS devices

Those interested in GPS devices are similar to those who are interested in tech and as such they
would find the technology unique and possibly find use .

Mobile phones

Many mobile devices are integrated with alexa an integral component of the product and therefore
many of the users wouldn’t mind getting a more integrated experience.
Televisions

The product integrates seamlessly with smart tv and as such could be useful for people who already
have a smart tv and can use both products simultaneously.

Amazon Prime Video

With an extra ordinary high number of user users in their platform ranging from about 200 million
users. Amazon Prime Video services have a wide audience. It is appealing to many different types of
people. It offers a variety of content that appeals to different age groups and interests. It has a
library of movies and television shows from around the world, and its original programming has
been acclaimed. It is also a great choice for families, as it offers a variety of kid-friendly titles and
parental controls. Prime Video also appeals to those who like to stay up to date with their favorite
shows, as it offers next-day streaming for many popular series. All in all, Amazon Prime Video
services offer something for everyone.
This is where we select the audience type that we would like to focus on as amazon prime is a video
sharing platform they would need a wide range of users that avail the services.

On this page we can see one of the few factors that can be altered one of them being Age ,
Location , Gender .

We have selected the age between 18-40 because that is one of the most likely groups to use the
video services or OTT that amazon prime is primarily known.

Location -We have selected India as location as they are a growing country and because of growing
internet penetration as such they would have a large growing audience.

Behaviours: purchase behaviour: purchase with offer

As people who have amazon prime videos already have amazon prime, they can use the amazon
prime to avail discounts and such from the amazon shopping that they are able to do.

Behaviour : commuters

Those who commute to work have to spend a large amount of time doing nothing while they travel
everyday to and from their work and house, therefore they are already looking for something to do
while they travel, providing them an opportunity for entertainment via OTT would be very useful to
them.

Demographics : education: education level:

University: people who are in university are generally more receptive to try new things as such they
are generally the audience of any OTT platform and therefore a must.

Foundation degree

As someone with a foundation degree has to be relatively good with communication and understand
English and therefore.

Masters’ degree

Those with masters degree are generally well educated and do regularly use OTT platforms to
entertain.
Demographics : Financial : Income

Household income: middle class

For the Indian middle class, these services can offer an affordable way to access a variety of
entertainment, as well as the convenience of being able to shop online and access content without
having to go to the store. Additionally, Amazon Prime Video services can help Indian middle class
families save money by offering discounts on certain items and providing access to exclusive
content.

Demographics : relationship: relationship status

Married:

Amazon Prime Video offers a wide selection of movies and TV shows to stream things like romance
and similar categories might be relevant. Married people might use Amazon Prime Video to watch
their favourite shows together, or to find new movies to enjoy

Single:

As single people spend their time alone, they might need something for entertainment watching
movies and tv shows on amazon is a good time sink for them.
Interests : Entertainment: Films

Amazon prime Amazon Prime Video provides customers with access to a vast library of movies and
TV shows that they can stream or download for offline viewing. This includes both exclusive content
and content from other streaming services. Prime Video also offers a variety of original series,
including Amazon Originals, as well as exclusive deals and discounts on other streaming services.
Customers can also use Prime Video to rent or purchase new releases or watch free movies and TV
shows from the Prime Video library. Additionally, Amazon Prime members can access a variety of
free movie channels, such as IMDb TV and The Criterion Channel. The various genre that someone
interest in films might use amazon prime could be the following

1) Action films
2) Animated films
3) Anime films
4) Bollywood films
5) Comedy films

Interest : Entertainment: TV (films and shows)

Similar reasoning to the ones who are interested in films as someone who is interested in tv shows
they are able to access a library of 7 million tv shows in their library and therefore they could view
the genre of tv shows such as
 1) TV chat shows
2) TV game shows
3) Reality TV shows

Interests : Technology: Consumer electronics

Smartphones: amazon prime video does have its own separate app that is used to watch movies and
tv shows and using that is very intuitive along side some partnerships that amazon has done for
better integration of their services with smartphones allow those interested in smartphones and to
be potential customers for the services.

Televisions :

The current generation of smart tv comes with already native integration of OTT platforms such as
Netflix and amazon prime videos and if they are not natively integrated, amazon products such as
fire tv allows any tv with a usb port to be used like a smart tv and allow for the connectivity to OTT
platforms.