CT109-3-1 Digital Thinking and Innovation Digital Generation
CT109-3-1 Digital Thinking and Innovation
Tutorial 2 – Digital Generation
SECTION A
Definition Questions
1. Explain the following term
a) Generation Z
Generation Z is a demographic cohort after the Millennial generation. While there is some variation in
the exact years that define this generation, it is generally considered to include people born between the
mid-1990s and the early 2010s. This means that as of 2023, the oldest members of Gen Z will be in their
late 20s or early 30s, while the youngest members will still be children or teenagers.
Members of Gen Z have grown up in a world heavily influenced by technology and social media. They
are often characterised as being tech-savvy, socially conscious, and entrepreneurial. They have also been
shaped by global events such as the Great Recession, the rise of terrorism, and the COVID-19 pandemic,
significantly impacting their worldview and priorities.
SECTION B
Review Questions
2. Explain the similarities and differences between the Millennials and Gen Z
Similarities:
Technology: Both generations have grown up in a world heavily influenced by technology and social
media. They are comfortable with digital tools and are early adopters of new platforms.
Diversity: Both generations tend to be more diverse and inclusive than previous generations, with a
greater acceptance of people from different backgrounds, cultures, and identities.
Social consciousness: Both generations are socially conscious and concerned about climate change,
inequality, and social justice.
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CT109-3-1 Digital Thinking and Innovation Digital Generation
Differences:
Age: Millennials were born between the early 1980s and the mid-1990s, while Gen Z was born between
the mid-1990s and the early 2010s. This means that the oldest Millennials are now in their 40s, while the
oldest members of Gen Z are just entering their late 20s.
Work ethic: Millennials tend to focus more on work-life balance and may prioritise flexibility and
purpose in their careers. Gen Z, on the other hand, tends to be more focused on financial stability and
job security.
Communication: Millennials tend to prefer more formal communication methods, such as email or
phone calls, while Gen Z tends to prefer more informal methods, such as messaging apps and social
media.
Values: While both generations value diversity and inclusion, Gen Z tends to be more progressive and
open-minded than Millennials. They are also more likely to prioritise authenticity and transparency in
their personal and professional lives.
3. Describe the characteristics of Gen Z
Technology Savvy: Gen Z has grown up in a world where technology has been integrated into almost
every aspect of their lives. They are digital natives with a strong understanding of technology, mainly
social media platforms.
Diversity and Inclusion: Gen Z is the most diverse generation yet and values inclusivity and social
justice. They are accepting of people from different backgrounds, cultures, and identities.
Entrepreneurial: Gen Z is more entrepreneurial than previous generations and often prefers to work for
themselves. They are driven, independent, and like to take risks.
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CT109-3-1 Digital Thinking and Innovation Digital Generation
Realistic: Gen Z grew up in a post-9/11 world during the Great Recession and a global pandemic. These
events have shaped their worldview and priorities, and they tend to be more pragmatic and realistic than
previous generations.
Multitaskers: Gen Z is used to juggling multiple tasks simultaneously and is comfortable with constant
stimulation. They often consume multiple forms of media at once and can switch between tasks quickly.
Social Media: Gen Z is the first generation to have grown up with social media, which is a big part of
their lives. They use social media to connect with others, stay informed, and express themselves.
Global Citizens: Gen Z is more globally aware and connected than previous generations. They have
access to information from all over the world and are more likely to be interested in global issues.
SECTION C
Multiple Choice Questions
4. Which generation is this: those who grow up by being constantly connected to the world around them
through smartphones, tablets, and computers.
a) Gen Z
b) Gen Y
c) Gen X
d) Boomers
5. Insightful and savvy refers to
a) They know what they know, and they know what they don’t know
b) They cannot see through disingenuous motives of traditional marketing
c) They do not want to be served in a transparent and socially responsible way
d) Information and “world knowledge” are not available
SECTION D
Research
6. Research for more details about the Throwback generation – what other traits and aspects can you
discover?
Anti-Consumerism: Some members of the Throwback generation may reject modern consumer culture
and instead prefer to live a simpler, more sustainable lifestyle.
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CT109-3-1 Digital Thinking and Innovation Digital Generation
DIY Attitude: This group may be inclined towards DIY projects like vintage car restoration or
upcycling vintage clothing or furniture.
Environmentalism: The Throwback generation may be concerned about the environment and may
value practices such as recycling and reducing waste.
Community-Oriented: This group may place a high value on building and maintaining community
connections through participation in local events or cultural activities.
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