Written Assignment 5
PHIL 1404 - Ethics and Social Responsibility
University of the People
This paper aims to provide answers to the following questions related to chapter 8 of the
textbookbook Corporate Social Responsibility.
1. After studying this chapter, are you more likely or less likely to buy fair trade
coffee? Why or why not?
2. Is there another way of achieving the objectives of improving the lives of
developing-country farmers and producers than the Fair Trade approach?
Describe at least one option.
3. Why do consumers buy Fair Trade products? List a few reasons and analyze
each of them.
Likelihood of Buying Fair Trade Coffee:
After studying this chapter, my decision to buy fair trade coffee would depend on
several factors highlighted in the text. While fair trade certification aims to improve the
lives of farmers and promote sustainable practices, there are criticisms regarding its
effectiveness and transparency. If I feel confident that fair trade practices are benefiting
farmers and workers in developing countries, and if I value the principles of fair trade
such as social responsibility and sustainability, I would be more likely to buy fair trade
coffee. However, if I have concerns about the reliability of fair trade certifications or if I
find alternative approaches more effective in achieving similar objectives, I might be
less inclined to purchase fair trade coffee. (Jimenez & Pulos, 2016)
Alternative Approaches to Improving Lives of Farmers:
There are alternative approaches to improving the lives of farmers and producers in
developing countries aside from the Fair Trade approach. One option is direct trade
relationships between buyers and producers. In direct trade, companies establish direct
relationships with farmers, bypassing intermediaries and ensuring fair prices and
working conditions. This approach allows for more transparency and accountability
compared to traditional trade models. Additionally, investing in community development
projects, providing education and training opportunities, and supporting sustainable
farming practices can also help improve the livelihoods of farmers and producers.
(Jimenez & Pulos, 2016)
Reasons Consumers Buy Fair Trade Products:
Consumers buy fair trade products for various reasons, including:
a. Ethical Considerations: Some consumers purchase fair trade products because they
want to support ethical and socially responsible business practices. They believe in
paying fair wages to farmers and promoting sustainable development in developing
countries.
b. Quality: Fair trade products are often associated with higher quality and superior
taste. Consumers may be willing to pay a premium for fair trade coffee due to its
perceived quality and flavor.
c. Environmental Concerns: Fair trade certification typically involves environmental
standards, such as organic farming practices and reduced pesticide use. Consumers
who prioritize environmental sustainability may choose fair trade products for these
reasons.
d. Social Justice: Fair trade promotes fair wages, labor rights, and gender equality.
Consumers concerned about social justice issues may view purchasing fair trade
products as a way to support marginalized communities and promote economic
empowerment.
e. Identity and Values: For some consumers, buying fair trade products aligns with their
personal values and identity as socially conscious individuals. They see it as a way to
make a positive impact through their purchasing decisions.
Each of these reasons reflects consumers' motivations to support fair trade practices,
driven by a combination of ethical, quality, environmental, social, and personal
considerations. (Jimenez & Pulos, 2016)
References:
Jimenez, G. C., & Pulos, E. (2016). Good Corporation, Bad Corporation: Corporate
Social Responsibility in the Global Economy. Open SUNY Textbooks. Retrieved from:
https://milnepublishing.geneseo.edu/good-corporation-bad-corporation
