MANAJEMEN
PEMASARAN
MEMBANGUN
BRAND
(merek)
modul 4
DAVID SETIAWAN | 2023
modul 4
Brand Communication & Activation
DAVID SETIAWAN | 2023
DAVID SETIAWAN | 2023
DAVID SETIAWAN | 2023
Berkomunikasi dengan Bahasa KONSUMEN
PERSONAL VALUE emotional cognitive
FASHION GADGET SERVICES
CIGARETTE baby product VITAMIN & SUPPLEMENT
LUXURY GOODS FOOD & BEVERAGES PROPERTY & INVESTMENT
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
PERSONAL VALUE
FASHION
CIGARETTE
LUXURY GOODS
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
KATA KUNCI:
honest &
PERSONAL VALUE
vulnerable
FASHION
CIGARETTE
LUXURY GOODS
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
EMOTIONAL
GADGET
baby product
FOOD & BEVERAGES
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
EMOTIONAL
GADGET
baby product
FOOD & BEVERAGES
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
KATA KUnCI:
visualy attractive
EMOTIONAL
love language
GADGET
baby product
FOOD & BEVERAGES
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
cognitive
MEDICINE
VITAMIN & SUPPLEMENT
PROPERTY & INVESTMENT
DAVID SETIAWAN | 2023
Engage with
Consumer
Language
KATA KUNCI:
BENEFIT FOR CONSUMER
cognitive
VALUE FOR MONEY
MEDICINE
VITAMIN & SUPPLEMENT
PROPERTY & INVESTMENT
DAVID SETIAWAN | 2023
BRAND COMMUNICATION DAVID SETIAWAN 2020
BRAND
BRAND
COMMUNICATION
DAVID SETIAWAN | 2023
BRAND COMMUNICATION
Bagaimana Mengkomunikasikan BRAND
DAVID SETIAWAN | 2023
BRAND COMMUNICATION
APA? SIAPA? DI MANA?
BRAND PROMISE KONSUMEN UTAMA OMNI CHANNEL
(VALUE PROPOSIITION) (BICARA BAHASA KONSUMEN) (MEDIA YG RELEVAN)
DAVID SETIAWAN | 2023
APA?
BRAND PROMISE
(VALUE PROPOSIITION)
DAVID SETIAWAN | 2023
https://www.youtube.com/watch?v=dMBW1G4U54g
OMNI CHANNEL
Website
Marketplace (Shopee, Tokopedia)
Instagram & Chat app (Whatsapp, Line)
SEO Google
O ine Store
DAVID SETIAWAN | 2023
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BRAND COMMUNICATION DAVID SETIAWAN 2020
BRAND
COMMUNICATION
Brand Image Brand Brand Loyalty &
Building Activation relationship
(Kenal & Mengerti) (Mengerti & Beli) (Hubungan)
DAVID SETIAWAN | 2023
BRAND COMMUNICATION DAVID SETIAWAN 2020
Brand Image
Building
DAVID SETIAWAN | 2023
BRAND COMMUNICATION DAVID SETIAWAN 2020
Brand Image
Building
DAVID SETIAWAN | 2023
Brand
Activation
DAVID SETIAWAN | 2023
Brand
Activation
DAVID SETIAWAN | 2023
https://www.youtube.com/watch?v=jzIBZQkj6SY
BRAND COMMUNICATION DAVID SETIAWAN 2020
Brand Loyalty &
relationship
DAVID SETIAWAN | 2023
Brand Loyalty &
relationship
DAVID SETIAWAN | 2023
BRAND
COMMUNICATION
Brand Image Brand Brand Loyalty &
Building Activation relationship
(Kenal & Mengerti) (Mengerti & Beli) (Hubungan)
DAVID SETIAWAN | 2023
MANAJEMEN
PEMASARAN
MEMBANGUN
BRAND
(merek)
modul 4
DAVID SETIAWAN | 2023
