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5 +Data+Source

The presentation discusses various data collection sources in research, including primary, secondary, and tertiary data, highlighting their advantages and challenges. Primary data is directly relevant but time-consuming, secondary data is cost-effective but may lack quality control, and tertiary data offers broad coverage but depends on the reliability of secondary sources. Understanding these aspects is crucial for informed decision-making in data collection.

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Soumya Roy
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27 views6 pages

5 +Data+Source

The presentation discusses various data collection sources in research, including primary, secondary, and tertiary data, highlighting their advantages and challenges. Primary data is directly relevant but time-consuming, secondary data is cost-effective but may lack quality control, and tertiary data offers broad coverage but depends on the reliability of secondary sources. Understanding these aspects is crucial for informed decision-making in data collection.

Uploaded by

Soumya Roy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data Collection Sources and Sampling

Methods in Research
This presentation explores the different sources of data in research and the advantages
and challenges of each source.
Primary Data
● Data collected firsthand for a specific
research purpose
● Examples: Surveys, interviews, experiments,
observations
● Advantages: Direct relevance to research
objectives, control over data collection
process
● Challenges: Time Consuming, may require
significant resources
Secondary Data

Data collected by Advantages: Time and


someone other than the 02 cost-effective, can
user for a purpose other provide historical context
than the current research

01 03
Examples: Government Challenges: Lack of
reports, academic control over data quality,
journals, previously may not precisely fit
collected survey data
04 research needs
Tertiary Data

Advantages: Saves time, broad Data obtained from


coverage of topics third-party sources that
aggregate and compile
01
information from various
secondary sources

04 02

Challenges: Quality and Examples: Data obtained


relevance depend on the from data brokers, market
03
reliability of secondary research reports
sources
Conclusion

01 Ability to make informed decisions about


data collection and utilization

02 Summary of the different sources of data


in research

03 Importance of understanding the


advantages and challenges of each
source
Thank you. 😄

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