KANPUR INSTITUTE OF TECHNOLOGY

A-1, UPSIDC Industrial Area, Chakeri Ward, Rooma, Kanpur-208001

(Affiliated to Dr. A.P.J Abdul Kalam Technical University, Lucknow)
(Approved by AICTE, New Delhi)

MINI PROJECT-I REPORT (KMBN 152)

ON

“”

Submitted in partial fulfillment of the requirement

For the award of the degree of Master of Business Administration.

Department of Business Administration

Under the guidance of: Submitted by:

Dr. Deepak Sharma Harsh Sharma

(Associate Professor) MBA 1st year
Roll No: - 232288

SESSION (2023 - 24)

 DECLARATION

I hereby declare that the work presented in this report entitled, “, was carried out by me. I have
not submitted the matter embodied in this project report for the award of any other degree or
diploma of any other University or Institute.

I have given due credit to the original authors/sources for all the words, ideas, diagrams,
graphics, computer programs, experiments, results, that are not my original contribution. I have
used quotation marks to identify verbatim sentences and given credit to the original
authors/sources. I affirm that no portion of my work is plagiarized, and the experiments and
results reported in the project report are not manipulated. In the event of a complaint of
plagiarism and the manipulation of the experiments and results, I shall be fully responsible and
answerable.

Student Name: Harsh Sharma

Roll. No.: 232288

(Candidate Signature):
 COLLEGE CERTIFICATE

Certified that, Harsh Sharma (Roll no:-232288) has carried out the project work
presented in this report entitled “” for the award of Master of Business
Administration from Dr. APJ Abdul Kalam Technical University, Lucknow under my
supervision.

The project report embodies results of original work, and studies are carried out by the
student himself/herself and the contents of the project report do not form the basis for
the award of any other degree to the candidate or to anybody else from this or any
other University/Institution.

Signature:

Dr. Deepak Sharm a

Associate Professor
 ACKNOWLEDGEMENT

Mini Project Report is the one of the important parts of MBA program, which has helped me
to gain a lot of experience, which will be beneficial in my succeeding career.

For this with an ineffable sense of gratitude I take this opportunity to express my deep sense
of indebtedness and gratitude to Dr. Brajesh Varshnay, D i r e c t o r Kanpur Institute
of Technology and Mr. Faraz Khan, HOD, Department of Business Administration, for their
encouragement, support and guidance in carrying out the project.

I am very much thankful to, My Project Guide Dr. Deepak Sharma for His / Her interest,
constructive criticism, persistent encouragement and untiring Guidance throughout the
development of the project. It has been my great privilege to work under his/her inspiring
guidance.

I am also thankful to my Parents and my friends for their indelible Co-operation for
achieving the Goal of this study.

Signature:

Name of Student: Harsh Sharma

Roll No.: 232288

 EXECUTIVE SUMMARY

What makes Mondelz the

most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
 forever, but this has
changed in recent years.
Social and demographic
changes
have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
 childhood flavors, and
brands also want to have
adult and affluent
consumers.
Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
 different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
 right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
 from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
 manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
 strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
forever, but this has
changed in recent years.
Social and demographic
changes
 have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
childhood flavors, and
brands also want to have
adult and affluent
consumers.
 Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
 consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
 which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
 signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
 improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
 What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
 forever, but this has
changed in recent years.
Social and demographic
changes
have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
 childhood flavors, and
brands also want to have
adult and affluent
consumers.
Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
 different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
 right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
 from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
 manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
 strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
forever, but this has
changed in recent years.
Social and demographic
changes
 have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
childhood flavors, and
brands also want to have
adult and affluent
consumers.
 Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
 consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
 which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
 signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
 improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
 What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
 forever, but this has
changed in recent years.
Social and demographic
changes
have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
 childhood flavors, and
brands also want to have
adult and affluent
consumers.
Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
 different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
 right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
 from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
 manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
 strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
forever, but this has
changed in recent years.
Social and demographic
changes
 have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
childhood flavors, and
brands also want to have
adult and affluent
consumers.
 Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
 consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
 which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
 signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
 improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
 What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
 forever, but this has
changed in recent years.
Social and demographic
changes
have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
 childhood flavors, and
brands also want to have
adult and affluent
consumers.
Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
 different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
 right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
 from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
 manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
 strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
forever, but this has
changed in recent years.
Social and demographic
changes
 have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
childhood flavors, and
brands also want to have
adult and affluent
consumers.
 Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
 consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
 which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
 signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
 improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
 What makes Mondelz the
most known snack
manufacturer in the world
the
multinational corporation is
not about its emblematic
brands and products. The
example of this cookie brand
works serves as the best
example of how a classic
brand can adapt to the new
times. For many years, even
decades, certain brands
have established themselves
in the family product niche.
They were those kinds
of products that were bought
for the children, which was
no longer relevant in an
adult’s shopping basket.
Everyday products could not
stay that the market niche
had a particular point of
ephemerality once your
consumer grew, they were
lost
 forever, but this has
changed in recent years.
Social and demographic
changes
have impacted the market
and blurred the boundaries
of which things are being
sold to. Consumers are no
longer so limited on what
they can buy. The power of
nostalgia has become an
engine of consumption,
which dumps consumers in
their
 childhood flavors, and
brands also want to have
adult and affluent
consumers.
Oreo cookies, a few years
ago, we assumed were
directly to buy and give to
the
little ones and that now,
however, also reach the adult
niche. Not only that: they
have managed to get
different markets and
 different gastronomic
cultures, going
beyond their call of birth
and their original place.
But they also developed
consumer trust with the
stakeholders as well. This
faith and the dignity of their
daily operations are upheld
to make the business
operation and strategy in
the
 right direction. Brands and
celebrities who genuinely
wish to attract the audience
with their messages must
separate themselves from
the rest of the messages
which bombard them. Most
notably, they would still do
this by ensuring they are
genuinely enforced. Only
then will the shift really
will not be created. Today,
there is a strong emphasis on
food businesses to pursue
more efficient supply and
manufacturing practices. In
this period, only Mondelēz,
the company that
manufactures Oreos, has
announced that its
signature cookies will use
organic
Cocoa only. Via its cocoa
development scheme, Cocoa
Life, we can use Cocoa
 from organic growers. The
organization expects that this
path will allow them to
extend their procurement
activities rapidly based on
environmental sustainability.
The organization hopes
that this path will allow
them to expand their
environmentally sustainable
procurement activities
quickly. Cocoa Life was
developed to support
farmers in an eco-friendly
 manner to grow Cocoa.
The
organization teaches
organic farming methods
that work to mitigate
climate
change. Via this method,
cocoa production is
improved, and depleted
forests are
controlled and rehabilitated.
The software also lets
communities tailor their
 strategies while preserving
the local ecosystems to
enhance their small
businesses.
Oreo is Mondelez's
premium brand and has
made history with its real-
time
marketing actions.
The evolution of virtual card technology provides an interaction between the security and

business requirements. Online shopping is drastically growing and now people are access to

innumerable products in India as well as abroad. People are free to buy anything virtually from

internet. However not all shopping portal are safe because when card holder enters the credit

card details, it is exposed to the online fraudsters. So the user should be cautious of online

transactions because the credit card details can be exposed to fraudsters.

This paper maps out the future for virtual card technology, discussing both opportunities and

challenges. This paper will also review the functioning, technologies involved, current trends and

the security challenges associated with them. This paper concludes with the possible future

expansion of virtual card technology.

The virtual card technology is fairly new in India, though it has been around for several years

abroad.

By using virtual card, the card holder is completely assured that their credit card details will be

safe and it will not fall in the hands of fraudsters which indeed will avoid credit card frauds and

phishing.

TABLE OF CONTENTS
Sl No. Topics Page No.

SECTION A

1 Title Page i

2 Declaration ii

3 College Certificate iii.

4 Acknowledgment iv.

5 Executive Summary v.
 SECTION B

Chapter 1 INTRODUCTION 1-24

1.1 Background of the study 1-22

1.2 Need of the study 23

1.3 Objectives of the study 23

1.4 Scope of the study 24

1.5 Limitations of the study 24

Chapter 2 LITERATURE REVIEW 25-29

Chapter 3 INDIAN BANKING SYSTEM 30-38

3.1 Overview 31-34

3.2 RBI & Impact of Liberalization on Banking System 35

3.3 IT framework for Indian Banking Sector 36

3.4 Growth of Indian Banking 37

3.5 Indian Bank Credit Growth 38

Chapter 4 RESEARCH METHODOLOGY 39-41

4.1 Need for the Study 40

4.2 Research Design used for study 40

4.3 Statistical Tool 40

4.4 Sources of Data 40

4.5 Secondary data 40

4.6 Sampling Technique 41

4.7 Objective of the study 41

Chapter 5 FINDINGS 42-44

Chapter 6 CONCLUSIONS 45-46

Chapter 7 RECOMMENDATIONS & SUGGESTION 47-49

SECTION C

Chapter 8 REFERENCES 50-51

CHAPTER – 01
INTRODUCTION
INTRODUCTION
World is moving towards the cashless society and frauds are also evolving in many forms. The
major crime in the world for past few years is credit card frauds. Various prevention techniques
have also been initiated to resolve the issue. From business point of view, fraud will reduce the
profitability of banks and financial institutions, so major challenge for banks is to identify the
fraud and prevent them.

Today shopping online is not as safe as it was earlier. One has to be very careful while
purchasing online specially while using card. Card theft is still a biggest problem for customer
who want to purchase online. To reduce the threat, the concept of virtual card came into picture.
A virtual card is not physical in nature but it can be used like a real one.

Instead using a physical card user can use virtual card which will be issued by the issuing bank
on request. The card number will be different for every transaction and it is mostly used for
online shopping.

Customers should be aware of the fact that:

Single use card or virtual card is a disposable card and the card can be used only once. The card
number cannot be kept for future transaction. The card will have a certain time limit, after that
the card cannot be used for the purchase. Not all banks provide this service and this is the reason
most of people do not know about virtual card. The term virtual card is new in India but it is not
new in European countries. People over there prefer to pay through wallets than the cards.
1.1 INDUSTRY OVERVIEW

Banking and Finance

The Banking and finance industry is said to change the economy of a country. They play a
crucial role and have control over the money flow in the economy regulated by Reserve bank of
India. These banks and financial institutions provides their customers with large number of
products and services. They play a major role at times like economic crisis recession and also
market growth. They lend and also curtail lending depending upon the market upturns.

They are known as backbone of global economy which provides capital for job creation,
infrastructure, and innovation and also play a prominent role in the society. The banking sector is
said to have greater opportunity for future expansion and interactions with the support of
innovative technology services in the field of banking and financial services.

With the help of the IT sectors driving innovations and delivering better efficient services, they
are able to redefine the Banking and financial services from that of traditional ones to the modern
ones which are technically upgraded for the benefit of all the parties involved in banking and
financial services.

Banking sector will be the fifth largest industry in the world by 2020 and third largest by 2025
KPMG reported recently and also stated that banking industry is growing rapidly in Indian
economy with 81 trillion current worth and are making best use of technology like internet and
other gadgets to carry out the transactions. We can expect the growth and change in style of
operations which could result in incorporation of modern technology in this Banking and
financial service industry (Resham Beri KPMG 2015).

With this growth potential of banking industry, the dependence of industry on technology is also
growing in the same scale. Information technology has brought lot of changes in the activities of
BFS sector and expected that around 3.5 billion USD will be spent on BFS Vertical on
Information technology in the coming year (Zinnov - IT adoption in BSFI sector in India).

Technology also seems to be the driver of BFSI business values and have greater potential to
explore which can contribute to the increase in Gross Domestic Product. Coming to the IT
industry, the role played by Information technology in banking industry is crucial as always and
has enabled the industry to open up efficient industry channels.

It has always helped to come up with new challenges. Electronic banking and electronic
commerce is turning out hard to define the difference between them. The dependence of
financial institutions is more when compared to other industries like gathering, processing,
analyzing and providing information to meet the requirements of customers. (Piciu Gabriela
Cornelia).

Online banking facilities like mobile banking, internet banking are few of the examples where
they have opened up for new market, product services and also for efficient delivery channels.
The focus of financial sectors has reformed to increase the speed and reliability of financial
operations and Information technology is providing the needed support for the changes and also
to face the challenges that are being posed by the customers. The development of technology and
worldwide networks also have helped in cost-cutting.

The customer requirements are also changing from one generation to other where the demand is
for instant anywhere and anytime banking facilities and Information technology at its best tries to
fulfill the needs and high expectations of its customers who are tech savvy by nature.

Banking and financial institutes takes the opportunity to explore and come up with credit and
debit contact less payments, the near field communications mechanism which allows the
customer to transact without swiping or inserting the cards. The biggest driver for achieving the
financial inclusion is to bring technology by which services are provided to customers wherever
and whenever they need is. It is expected that the electronic payment. Cloud computing, big data
and internet access to have enormous impact on the banking industry. Interoperability is one
thing which create value for customers.

Payment Systems

Coming to the payment system in particular from the last decade, payment industry has seen a
drastic change, an improvement in its activities in the last decade. It’s a shift from cash/paper-
based payments to modern electronic payment system. However, the shift is not complete
because 97% of payment transactions of public sector and 60% of private sector are still paper
based.
This payment industry is very complex in nature. It comprises of many parties involved in its
activities like card network, issuer, and acquirer. They include payment options like mobile
payment, online payment, and also competition from other non-traditional payment service
provider like telecom, software etc.

A market research says the payment industry grew at 1.8 percent between 2008 and 2012 and the
volume of transactions counting for 1.5 billion transaction The site goes on to state that in terms
of volume, the number of transactions during this period grew from. Looking at the growth by
202 most banks will be adopting the latest and convenient technology solutions regardless of
geographical spread and a more fundamental change will be observed in managing the customer
relationships.