NEW YORK CITY
PRESENCE
AN ADVERTISING COMPANY
(YASHPAL RAVAL)
WE ARE
Advertising is an audio or visual form of marketing
communication that employs an openly
sponsored, non-personal message to promote or
sell a product, service or idea. Sponsors of
advertising are often businesses who wish to
promote their products or services.
Advertising is differentiated from public relations
in that an advertiser usually pays for and has
control over the message. It is differentiated from
personal selling in that the message is non-
personal, i.e., not directed to a particular
individual.
Advertising is communicated through various
mass media, including old media such as
newspapers, magazines, Television, Radio, outdoor
advertising or direct mail; or new media such as
search results, blogs, websites or text messages.
The actual presentation of the message in a
medium is referred to as an advertisement or "ad".
RISE IN NEW MEDIA
With the Internet came many new advertising
opportunities. Popup, Flash, banner, Popunder,
advergaming, and email advertisements (all of
which are often unwanted or spam in the case of CROWDSOURCING
email) are now commonplace. Particularly since
the rise of "entertaining" advertising, some people
may like an advertisement enough to wish to The concept of crowdsourcing has given way to
watch it later or show a friend. the trend of user-generated advertisements. User-
generated ads are created by people, as opposed
to an advertising agency or the company
themselves, often resulting from brand sponsored
advertising competitions.
NICHE MARKETING
Another significant trend regarding future of
advertising is the growing importance of the
niche market using niche or targeted ads. Also
brought about by the Internet and the theory of
the long tail, advertisers will have an increasing
ability to reach specific audiences.
WE DO
WE OFFER NOT JUST OUR TIME
GLOBAL DIVERSIFICATION EDUCATION
Born from the evolutionary In the realm of advertising A surge in advertising interest is
stages of global marketing are agencies, continued industry typically attributed to the
the three primary and diversification has seen strong relationship advertising
fundamentally different observers note that "big global plays in cultural and
approaches to the clients don't need big global technological changes, such as
development of global agencies any more". the advance of online social
advertising executions. networking.
MISSION
WE AIM TO GIVE
YOUR BRAND THE
PRESENCE IT
DESERVES.
Advertising research is key to determining the success of an ad in any country or
region. The ability to identify which elements and/or moments of an ad contribute
to its success is how economies of scale are maximized. Once one knows what works
in an ad, that idea or ideas can be imported by any other market.
VISION
WE WANT TO SEE
YOUR BRAND
SUCCEED AND REACH
ITS POTENTIAL.
In online display advertising, display ads generate awareness quickly. Unlike search, which requires
someone to be aware of a need, display advertising can drive awareness of something new
and without previous knowledge. Display works well for direct response.
28% 39% OF COMPANIES
pay for their ad to be shown
on television.
OF BRANDS
invest on internet marketing
to increase sales and
brand presence.
16%
OF CORPORATIONS
spend their marketing budget on
print advertising.
STATS
$180 BILLION
AMOUNT SPENT IN USA FOR ADS, 2015
This figure is more than double the amount spent in advertising in China,
the second largest ad market in the world. Forecasts show healthy projections for the ad
market in the U.S. for 2016, as media advertising spending is expected to reach
the 200 billion U.S. dollars mark this year.
$15.1 B
AMOUNT SPENT FOR
MAGAZINE ADS
The semiotics of Objective claims
gender plays a key stem from the extent
influence on the way to which the claim
in which signs are associates the brand
interpreted. When with a tangible
considering gender product or service
roles in advertising, feature. For instance,
individuals are a camera may have
influenced by three auto-focus features.
categories. Certain Subjective claims
characteristics of convey emotional,
stimuli may enhance subjective,
or decrease the impressions of
elaboration of the intangible aspects of
message (if the a product or service.
product is perceived
as feminine or
masculine).
END
PRESENCE
THANK YOU!
info@presenceadvert.com
www.presence.com
