Creta: Web3 Gaming & Metaverse Platform
Creta: Web3 Gaming & Metaverse Platform
Version 2.2
May, 2023
table of contents
Introduction
3
1.6. Metaverse
7
2. Market Research
10
4. Creta Studio
17
5. Business Model
19
6. Token Economy
25
7. Roadmap
27
8. Team
28
9. Disclaimer
32
2
Introduction
Creta is the next-generation Web3 gaming platform built on top of the revolutionary
blockchain technology Locus Chain.
The advent and rapid development of the Internet have revolutionized human
interaction, unearthing new mediums and forms of communication unseen before.
Metaverse is the next big step where a user role of content observer and consumer
mutates into a type of behavior, which revolves around active participation in the
creation, production of experiences, possession, and exploitation of assets, and
novel ways of social transactions.
Creta is on a mission to build the technological and social backbone of this digital
transformation, enabling new types of experiences in the medium of video games,
online social interaction, and innovations in the underlying economic behavior.
A video game storefront with games built in-house and acquired from third
parties that are based on player-centric gaming economies
A gaming platform to rule them all – games, wallets, marketplace,
authentication, leaderboard, etc
A community-friendly game creation tool bootstraps the development of
community-owned games with built-in monetizatio
An asset marketplace provides users with ready-made assets that can be easily
imported into games, created, traded and reused in the metaverse.
A layer-0 blockchain solution Locus Chain provides unlimited scalability and
full decentralization
The metaverse.
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A Video Game Storefront
The next-generation platform comes with gaming IPs built in-house and acquired from
third-party developers showcased on the video game storefront. Unlike the first
generation of blockchain games that offered limited user experience and lackluster
content, Creta enters the market with two high-quality titles under codenames
Kingdom of The Fire: The Rise and Fortress NFT. We aim to make a difference by
providing user experience on par with AAA-grade games in terms of game design,
graphics, battle systems, player-to-player interaction, and other elements of video
gaming.
An integral part of our market entry strategy is the acquisition of third-party games to
foster a diverse player community in three distinct genres—sci-fi, fantasy, and anima.
Given the current pace of development of Web3 infrastructure, we are confident that
the advent of new tech and rapid expansion of the existing software should make this
process more streamlined and less time-consuming. The game storefront will list
acquired blockchain and non-blockchain games that fit the genre, content, and
economic feasibility criteria.
Gaming Platform
Creta’s gaming platform is a point of entry in the game storefront and adjacent
services.
4
Video Games Creation Tool Creta Studio
The explosive growth of game creation engines such as Unity and Unreal Engine has
led to the elimination of barriers for aspiring individuals looking to build their
games. Game creation has arguably never been easier, with outstanding products
shipped by small teams and solo developers amassing millions of dollars in revenue.
Coupled with the outbreak of COVID-19, this has resulted in the expansion of games
released on Steam, the world’s gaming storefront. We believe this trend will persist
14,000
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6,467
6,000
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2,000
more-than-11k-games-released-on-steam-in-2021-with-30-titles-coming-out-daily)
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Creta Studio is a Web3 software for game developers with a smooth learning curve
and features that leverage blockchain technologies. The software will provide a user-
blender and rendering technologies), and an asset store. Creta Studio will be a good
fit for builders of any expertise and walk of life, from beginners starting to dabble in
game development to vetted developers on the hunt for features that go just over the
edge.
Among other features of Creta Studio is native integration with blockchain and
module-based architecture that enables integration with Web3 tools present in the
market. Creta will launch dedicated game development initiatives to educate the
Asset Marketplace
Asset marketplace offers thousands of user-generated and built-in NFT art packs that
suit any game setting, genre, and style. Assets are created in Creta Studio and can
be listed on the marketplace, available for purchase and use in-game by the
tweaking all economic parameters of the sale such as tiered and bundled deals,
each sale, the size of which will be determined along the process of development of
Fresh starters with a knack for game development, indie developers with some
experience, and those who have managed to dip their toes quite deep into the
product development process will find some tangible NFT or non-NFT assets to spice
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Locus Chain
One of the elements of Creta’s platform architecture is the blockchain layer served by
permissionless blockchain technology Locus Chain, a distributed ledger built to solve
the performance problems occurring in blockchain networks. Some of the technical
innovations of Locus Chain include verifiable pruning technology, a PoS-based BFT
consensus algorithm, parallel processing of transactions, and many others. Locus
Chain’s architecture provides a solid ground for launching network applications and
has already been tested to successfully run one of the versions of Kingdom Under
Fire in a serverless mode. The mainnet environment of the blockchain is scheduled
for release in 2023.
Unlike other blockchains such as Ethereum, Locus Chain has successfully solved the
issues of scalability and decentralization, which make it a great fit for online games
that historically had stringent requirements for the throughput of the network,
especially those in the MMO quadrant. Gameschain, a sub-product of Locus Chain,
tailored specifically to blockchain video games, will be a default layer-0 solution,
validating the data chunks required for online games to run.
Metaverse
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Private worlds are the zonelets owned and managed by users with an option to
impose custom rules and make decisions in regards to restricting access of outside
visitors, decorating areas, breeding pets, and showcasing the assets acquired
through gameplay or purchased from the marketplaces, and many other activities.
The emergence of tailwinds powered by the proliferation of the creator economy has
worldwide. As a response to the increased demand for content creation tools and
together, and engaging in other activities aimed at maximizing immersion. Thus, the
key pillars of immersion in the metaverse will revolve around digital twinning
(creating an avatar of a person), attending meetings and events, and going through
From the outset of the NFT craze, the proliferation of play-2-earn games has been
number of individuals seeking easy ways to make a fortune from this trend.
While many of these games enjoyed a first-mover advantage and were praised for
creating short-term value, once the markets got hit hard and their customer bases
models, a great contingency on the inflow of new players for the continuous
profitability of the old ones is arguably the most acute one. We are certain that the
collapse of these economies bodes well for sustainable game designs with non-
existent barriers to entry for new players. Conversely, this can confine the growth in
the short term but will provide invaluable long-term benefits if games become
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Creta has opted for a sustainable economic design of the metaverse with gaming
mechanics built for classic free-to-play users as well as customary play-2-earn and
win-2-earn mechanics for those who seek to capitalize on gaming. Playing all games
on Creta’s platform is free by default with no fees to enter the metaverse. No
Cretarian will be restricted from accessing the content based on their ability to make
a down payment—this is a hard rule we prefer to stick to. Moreover, nonpaying users
can still explore the capitalization opportunities from the game if they choose not to
make an entry fee. For example, they can receive an item via traditional F2P
gameplay and decide to list it on the marketplace. If the interested buyer is found,
the user gets its share from the sale. An elaborate description of the business model
follows in the ensuing sections.
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2. Market Research
The existing metaverse market structure combines many intertwined Web2 and Web3
solutions that work in concert to enable the seamless functioning of the metaverse.
Given that most of the metaverses are built off the foundation of the cryptocurrency
market, many projects rely on third-party solutions to sustain their operations. These
solutions range from marketplaces such as OpenSea and MagicEden to
decentralized exchanges with automated market makers such as Uniswap and
Chainlink to bring DeFi elements into the landscape of their products.
According to the survey done by McKinsey with a sample of 3,000 consumers from
Asia, Europe, and the United States, around 60% of consumers welcome the
transition of everyday activities in the metaverse. The survey found that people tend
to view connectivity as the primary driver of excitement that is better manifested in
the virtual world compared to similar activities in the physical world. When asked to
define connectivity, many users cited socializing and communicating with important
others as the key thing they anticipate from the nascent immersive digital space.
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[Figure 3] Source: Value creation in the metaverse, McKinsey & Company, June 2022
At the first stage of the metaverse development, we have done research into the
landscape of other projects that position themselves as metaverses. As of April 2022,
most of the industry peers include play-2-earn mechanics in their games with an
overall market capitalization of $21bn and $4bn in combined turnover. Most
metaverses live on the Ethereum blockchain with some sort of a tailor-made L2
solution to alleviate the performance issues caused by Ethereum.
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There is common ground in the projects that position themselves as Web3 gaming
products
Play-2-earn elements used as an acquisition techniqu
Community-led development with decentralized governanc
‘Second life’ elements, fostering social interaction
At launch, income is mainly driven by in-game assets sales and in the long run by
transaction fee
Game portfolios are diversified aiming to gain competitive advantag
Most platforms have inflationary token with no burning mechanis
Most peers target to provide assets interoperability within the platfor
Design of most tokens does not allow value distribution to token holders
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3. Creta Metaverse Overview
Creta is a metaverse project built from the ground up with an application of the
cutting-edge blockchain technology Locus Chain. The project is aimed to address the
nascent demand for immersion in entertainment industries, with a heavy focus on
gaming.
The world of Creta is a multiverse space that expands unlimitedly due to its modular
design, a world in which the Public Universe and Private Space are integrated.
Public Universe
The public Universe is a huge virtual world where communication occurs in real-time
with other users. Each part of the Public Universe has its own unique theme and
setting, and not only is just visually customized and differentiated from other parts
but also provides users with a strong individuality that goes beyond the conventional
individual platform.
This is because the Creta World has a personality that is fundamentally a “multiverse”.
Not only will each universe expand and evolve individually, but also worlds with new
themes will continue to be added. In the long run, it will be possible for the
community to vote for the addition of other worlds to the multiverse. Below is a
template of the Public Universes to be provided initially.
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Near Future: This is a world with themes of modernity, the near future, and science
fiction. It is the central world with good compatibility with familiar genres such as
FPS and car racing, etc., and has an environment and looks of avatars that bear a
close familiarity to users.
Fantasy: If the Near Future world is the most familiar place from a realistic
approach, the Fantasy world will be the most familiar place from a game approach. A
fantasy world in which there are swords and magic, and monsters are actively
roaming around – that is the Fantasy world, with its theme being “medieval”. Users
will mingle with various genres that they are familiar with in games, such as dungeon
RPGs, full-scale strategies, monster hunting action, etc.
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Animeverse: Animeverse is a place that has quite different charms from the two
previous universes. The Universe 2D sentiments centered around the Japanese
animation-style characters can strongly appeal to users familiar with this subculture. It
will suit casual games with low barriers to entry that are easy to enjoy, and it will also
go very well with non-game cultural content. There are endless possibilities for
various performances and social parties, etc.
In these diverse universes, users can mingle with their friends, enjoy various content,
and foster relationships with people previously unseen thanks to the heightened
immersion. There is a traffic hub in the heart of the world where you can go to other
Public Universes and Private Spaces, and around it lies a city that has numerous
facilities to make traversing the metaverse an effortless experience.
Brands can also prosper from taking part in the activity in Public Spaces. They can
appeal to users by bringing in the advertisement, and launching special projects
along the way. The brands looking for growth in the awareness of their product
offerings can go as far as decorating the interior in the zones rented or owned by
them with an opportunity to host live giveaways, shows, and other fancy events.
Private Universe
Unlike the Public Universe, which is a common space shared by all inhabitants of the
Creta multiverse, Private Space is a restricted area privy to an individual user.
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Every Cretarian is provided with their own private space in the Creta World.
All management rights of Private Spaces stay with the users who can unleash their
creativity to the fullest, building and managing a place enriched with content
released by Creta and shared by other users. Users can drag assets from the
marketplace or take a leap into creating their own assets in Creta Studio and show it
off in their private zones. Gateway points to other games on the Creta platform can
also be deployed in these areas. Private spaces are restricted to the creators by
design, but can be visited by external individuals on invitation. Creators can impose
custom rules for accessing their Private Spaces by the guests, including an
opportunity to collect entry fees and paywalling a piece of content.
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4. Creta Studio
Creta Studio is a game production software that enables the user-friendly creation of
video games from initiation to polishing without a requirement of profound
knowledge of coding and software engineering.
The tool caters to builders of any level who value ease of use, privacy, safety, and
implementation of cutting-edge technologies to build out the crystal-clear pipeline of
the gaming assets and Web3 game logic. An extended version of Creta Studio allows
tweaking the low-level parameters of the engine, achieving a high degree of
customization and compliance with custom development environments.
The tool is built in modular design, featuring a click-to-create user interface, which
will be especially praised by the beginning creators who want to dabble in metaverse
game development but feel repulsed by other game development tools and their
features such as scripting. Aspiring game developers will find the monetization
feature especially beneficial. This feature enables building games with built-in
monetization options, allowing revenue accumulation from the moment of launching
the game and deploying it in the Private Space.
Creta will spearhead the initiative to curb the learning curve of its creation tool by
releasing the development documentation, growing the community of ambassadors,
and launching the L&D initiatives with prominent speakers.
Creta Studio encapsulates a part of its codebase into native functions, enabling game
creation by dragging assets and juggling lego blocks containing procedural logic.
The software can be run in one of the five modes depending on the goal of the user
and their familiarity with computer science and game development.
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Player Mode: A basic mode available for all Cretarians by default. It includes some
of the basic editing functions related to avatar customization and decoration of the
player zone. Full-fledged game creation and profound alterations to the player zone
are impossible.
Beginner Mode: Basic production mode that goes beyond plain editing and
customization of assets. It allows enhanced decoration of user avatars and houses,
such as in-depth avatar customizing, full-fledged digital twining, complex
modification of objects in the player zone, and other features.
Advanced Mode: This mode adds the ability to import and edit UGC in addition to
the free and paid assets pool provided by Creta. In this mode, users can finally
create simple games with basic what-if logic.
Expert Mode: This mode extends the software with full-scale and professional
engine-related functions, such as map editors. Interfaces to Web3 tools are unlocked
as well as game monetization logic.
Master Mode: This is the mode for creators who want to exploit Creta Studio to its
fullest. It is possible to access and tweak low-level data at the engine level, and even
modify and add custom functions, hence the creation of high-quality games becomes
possible.
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5. Business Model
[Figure 4] Creta is positioned to combine the best of traditional and crypto gaming
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As has been outlined earlier, the business model of Creta will offer no barriers to
entry for new users. Every Cretarian will have a chance to engage with the metaverse
similarly to how they engage with free-to-play games. Play-2-earn and win-2-earn
activities are available in the metaverse, but they are customary and can be explored
by users who are motivated by the desire to profit from gaming. At the same time,
users who have not paid the ‘entry fee’ still have a chance to accrue value via
traditional free-to-play gameplay.
Creta Point is a virtual currency, which enables users to take part in the content built
by Creta such as the games and the metaverse. The application of Creta Token lies in
the domain of NFT operations and tradable items.
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[Figure 6] Token flows
Users can access the metaverse and its content for free and enjoy the games.
However, there is a certain degree of gatekeeping in regards to in-game activities
that offer opportunities to earn for both paying and nonpaying users.
Nonpaying users have a chance to earn rewards that can be swapped for Creta Point
from play-2-earn gameplay through PVE and P2P activities. One of the manifestations
of this system is a bounty hunting platform featuring custom quests, rewarding users
with sellable items on successful completion of in-game quests.
Creta will foster user engagement through in-game events, tournaments, and other
activities aimed at growing retention similarly to the way customer engagement is
handled by free-to-play games. The key distinction from traditional free-to-play
gameplay is that users can extract value from listing the acquired items on the
internal marketplace, questing, and taking part in contests. These monetization
mechanics will be available for all creators who build games via Creta Studio by
default.
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The extension of earning opportunities for paying users is found in the application of
win-to-earn and pay-to-play activities that enrich the gaming experience with access to
new content and mechanics that unlock additional competition trajectories with other
players.
Ratin
Players are given time to gain rating points through PvE activity, after which an
overall rating is formed based on the total point
Rewards are distributed according to the top players based on the player position
Draf
Players pay the participation fee, and receive a limited number of lives to
complete several PvP
Each victory above the number of lives increases the size of the prize, each
defeat reduces i
The mechanics seeks to organize battles with equal rivals based on the win/loss
ratio
Battle pas
Paid and free
Free battle pass allows exchanging in-game time for non-unique
Paid battle pass allows competing for a share of the prize pool and rare game
valuables
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[Figure 7] Platform user flow
The blend of play-2-earn, win-2-earn, and pay-2-play models fosters benefits for
stakeholders from the whole spectrum — mainstream gamers, short-term profit-
seekers, and crypto enthusiasts with long-term product-centric mindset. The roadmap
underpinning the release schedule of in-game activities in each of these models is
currently under development.
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The major revenue streams for Creta revolve around taking a publishing commission
from the cash flow from games, transaction fees on the internal marketplace, and
revenue share from win-2-earn activities. There are other revenue streams that could
be explored in the course of the development of the project.
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6. Token Economy
Contributors
30%
Founding team
12.5%
25
A vesting schedule is outlined below with cliffs for the leadership team and advisory
board.
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7. Roadmap
The roadmap is built for four years and covers activities to develop and scale the
Web3 gaming platform that will be competitive and sustainable long-term regardless
of the cryptocurrency market conditions. It includes a consecutive release of NFT
video games such as Kingdom Under Fire and Fortress NFT and the timely roll-out of
the features, instrumental in the acquisition and engagement of players within the
ecosystem of Creta products.
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8. Team
Creta's team consists of veterans in both the gaming and blockchain industries. Over
20 years long career, the team has developed numerous world-acclaimed games,
custom game engines, and network solutions of the highest performance.
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Ray Eiichiro Nakazato is the Chief Creative Officer at Creta.
Arbane Kane
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Hyungoo Lee is supervising the development of the Creta
Project and he is in charge of the architect design of the
overall platform including the NFT, Multiverse.
Hyungoo Lee
Joohyung Jang
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Kay (Seokho) Yoon, is the Chief Producer of “Fortress
NFT”(working title) of Creta.
Kay Yoon
Alekxandr Harutyunyan
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