Rajgad Institute of Management Research & Development

Project Guidelines (SIP)

Technical specifications of the project report -

Sr. No. Description Specification

1 Project Length 70-90 pages
2 Paper size A4 size Bond Paper only(11”x 8.5”)
3 Font Times New Roman, font size - 12, 1.5 spacing
4 Margins Left 35mm , Right 20mm , Top 35mm , Bottom 20mm
5 Cover Hard-bound black with golden embossing.
6 No. of copies Two (hard-bound) and one soft copy of the project.
7 Front Cover format Annexure A
8 Print on one side/ both sides.
9 LIST OF TABLES:
The ‘Contents’ shall be followed by a List of Tables indicating the table numbers,
table title and the corresponding table number.

10. LIST OF FIGURES:

It shall follow the List of Tables indicating the figure number, Figure titles and
the corresponding page number.
Guidelines for Project Layout –

Annexure A (Title Page) 1 page

Annexure B (RIMRD Certificate) 1 page
Annexure C (Company Certificate) 1 page
Annexure D (Student declaration) 1 page
Annexure E (Guide’s certificate) 1 page
Annexure F Acknowledgement 1 page
Table of Contents – 2 pages
List of Tables
List of figures
Executive Summary
Ch 1 – Introduction 5 Pages
a. Abstract (1 page each)
b. Objectives of the Study
c. Scope of Study
d. Need of the Study
e. Limitations of the Study

Ch 2 – Company Profile / Organizational Profile (5 pages)

Company’s brief Information
Vision, Mission Statements, Achievements
Organization Structure
(Don’t include Photo of founders/ Locations/Products etc)

Ch 3 – Research Methodology (5 pages)

Should Include:
 Research Plan
 Research Problem Statement
 Research Design (Type of Research, Universe, Sample Frame,
Sampling technique, Sources of data collection etc)
 Sample Size Calculation (if any)
 Dependent & Independent Variables
 Hypothesis Statements(optional)

Ch 4 – Theoretical Concepts (including Literature Review) (20-25 pages)

Ch 5 – Data Analysis & Interpretation (25-30 pages)

Ch 6 – Learning of Students (Findings) (2 pages)

Ch 7 – Contribution to Host Organization (2 pages)

(Recommendations/ Action Plan)
Conclusion (1 page)
References (In APA Style) (2 pages)
Appendix/ Questionnaire/ Data Sheets/ Balance sheets 2-3 Pages
 A

Project Report

On

“Title of the project”

At

“Name and Place of the company”

By

Name of the student

Under the guidance of

Name of the guide

Submitted to

Savitribai Phule Pune University

In partial fulfillment of the requirement for the award of the degree of

M.B.A

Batch – 2020 - 2022

Through

Rajgad Institute of Management Research and Development, Pune - 411043

 Annexure B

Institute’s Certificate will be issued by your guide, after completion of SIP.

 Annexure C

Company Certificate

Date:__/__/2021

TO WHOMSOEVER IT MAY CONCERN

This is to certify that _____________________ has completed his/her project work on the topic
“________________________________________________________.” during the period from
11 October 2021 to 11 December 2021.

He/she has been sincere, hardworking and punctual in his/her work.

We wish him/her success in future endeavors.

Authorized Signatory.

Designation.

Company Seal.
 ANNEXURE D

DECLARATION OF STUDENT

(CERTIFICATE OF ORIGINALITY/DECLARATION)

This is to declare that I have carried out this project work myself in partial fulfillment of the
MBA Program of Savitribai Phule Pune University.

The work is original, has not been copied from anywhere else and not been submitted to any
other University/Institute for an award of any degree/diploma.

Date Signature

Place Name:
 ANNEXURE E

DECLARATION OF GUIDE

This is to certify that the work incorporated in this Project Report (Title)____________

submitted by (Student’s name)________ is his original work and completed under my

guidance. Material obtained from other sources has been duly acknowledged in the Project

Report.

DATE NAME & SIGNATURE OF THE GUIDE

PLACE
 ANNEXURE F

ACKNOWLEDGEMENT

(Students should express his/her acknowledgement after completion of the project.)

 Executive Summary

(1/2 page only i.e. 250 to 350 words)

Guidelines for the students:

Guidelines: How to write an Abstract?

Executive Summary is important as they set the stage for your research. It is like a short sales
pitch. Therefore, they need to be short, precise and hit the nail right at the top.
In one sentence, you need to explain the importance of your topic.
Then you should establish the research gap, which is followed by your research topic/question.
You should explain your methodology, data collection, your most important findings (maybe
your practical implications) and your theoretical contributions.
Abstracts are usually written after you finish writing your dissertation Abstracts are usually
strictly word counted! Short, but effective is the secret.
Follow the requirements for the abstract and remember to include everything that is asked.
 Table of Content

Chapter Name of the Chapter Page

Number Number
1 Introduction
a. Abstract
b. Objectives of the Study
c. Scope of Study
d. Need of the Study
e. Limitations of the Study
2 Organizational Profile

3 Research Methodology

4 Theoretical Concepts / Literature Review

5 Data Analysis & Interpretation

6 Findings

7 Recommendations / Suggestions

8 Conclusion

9 References

Appendix
(Questionnaire/ Data Sheets / Balance sheets)
 CHAPTER 1

INTRODUCTION

1.1 INTRODUCTION

Write introduction to the topic. Recent trends, Industry trends, statistics related to topic of SIP.

1.2 OBJECTIVES OF THE STUDY

1. To XXXXX

2. To XXXXX

3. To XXXXX

4. To XXXXX

5. To XXXXX

Guidelines for the students:

 Objectives should not be more than five

 Objectives must be precise, one objective in sentence

 Objective must direct the study in right path

 Objective must identify the variables under study.

1.2 SCOPE OF THE STUDY

Guidelines for the students:

In this section you will tell what to be included in your study.

Example: In the proposal study I will only investigate the effect of plastic content on the
modules of elasticity of steel.

And then detailed explanation should be written.

Half page to 1 page

1.3 NEED OF THE STUDY

Guidelines for the students:

Here specify, what is exactly the need? So you have chosen this topic.

Why there is a need to study this selected topic?

Discuss Importance of the study along with the Research gaps

Half page to 1 page

 1.4 LIMITATIONS OF THE STUDY

1. XXXXX

2. XXXXX

3. XXXXX

4. XXXXX

5. XXXXX

Guidelines for the students:

The limitations of the study are those characteristics of design or methodology that
impacted or influenced the interpretation of the findings from your research.

They are the constraints on Generalizability, applications to practice, and/or utility of

findings that are the result of the ways in which you initially chose to design the study
and/or the method used to establish internal and external validity.

Half page to 1 page

 CHAPTER 2: COMPANY PROFILE/ ABOUT SECTOR

2.1 Introduction to Organization

Guidelines for the students:

(Write down the information regarding organization with related to your topic only, maximum
five pages.)

Include:

 Company’s brief Information

 Vision, Mission Statements
 Key Achievements
 Key Products or services
 SWOT Analysis of the company or sector

Do Not Include:

Note: Company history, information of board of directors, products information and photographs
of the company and products should not be included in the company introduction.
 Organizational Chart

Guidelines for the students:

 Paste the organizational Chart of your company. (1 Page)

 CHAPTER 3: RESEARCH METHODOLOGY

Research Design

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

1) Research Problem / statement of Problem

2) Hypothesis statement

3) Research Design

4) Methods of data collection

a) Primary data

b) Secondary data

5) Measurement and scaling technique

6) Sample Design

7) Statistical technique

Note – this chapter must include all the above points related to your topic.

No need to write the definitions and theoretical concepts

 CHAPTER 4: THEORETICAL CONCEPTS

(20 o 25 pages)

4.1 Review of Related Literature

(Minimum 5, Maximum 10 literature reviews based on the topic related to the research
must be included here. Students must read research papers/ thesis for writing this section)

And
4.2 Theoretical Background of the study

General Theoretical background (including following)

 Definition

 Theories

 Diagrams

 Advantages/ Disadvantages

 Features

 Applications/ examples

 Flow charts/ block diagrams (if any)

 CHAPTER 5: DATA ANALYSIS AND INTERPRETATION

(25 Pages)

Note – use different charts like pie charts, bar charts, etc. to analyze your data.

OR YOU CAN USE ANY STSTIASTICAL METHOD TO PROOVE YOUR HYOPOTHESIS

 SAMPLE PAGE OF DATA ANALYSIS
Q 10) There is a need of training program to perform few critical jobs.

A. Strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly disagree

SN Particulars Number of Responders

1 Strongly agree 9

2 Agree 33

3 Neutral 4

4 Disagree 3

5 Strongly disagree 1

Total Responders 50

Table 5.10

Graph 5.10
Interpretation:

From the response we can interpret that majority of the responders agree that there is a need of
training program to perform few critical jobs.
 SAMPLE PAGE OF DATA INTERPRETATION
Likert Scale Strongly Agree Agree Neutral Disagree Strongly Disagree

Weight 1 2 3 4 5

QN Questions 1 2 3 4 5 Total

Response

QN 7 I heard that ‘digital advertisements’ is the

19 46 21 3 1 90
emerging concept in India

QN 8 Currently we are using digital

8 16 8 22 36 90
advertisements to reach our clients

QN 9 For automation industry, digital

advertisements are more suitable than 38 47 3 1 1 90
traditional ways

QN 10 In future we will use digital

advertisements to gain high returns on 52 21 14 2 1 90
investments

Table 5.4

Graph 5.4
 Report
Digital Currently using Automation In future: we will
advertisements: digital industry: use digital
advertisements digital advertisements
emerging
advertisements
concept suitable
Mean 2.12 3.69 1.67 1.66
N (Sample) 90 90 90 90
Std.
.819 1.387 .703 .901
Deviation
2.00
Median 4.00 2.00 1.00
(Agree) (Disagree) (Agree) (Strongly Agree)
Variance .670 1.925 .494 .813
Skewness .648 -.660 1.565 1.308
% of Total N 100.0% 100.0% 100.0% 100.0%
Table 5.5

Data Interpretation: (For questions 7, 8)

c:

For the sample size of 90, with the mean of 2.12 (towards agree) and right (positive) skewed
with skewness 0.648, researcher can interpret that most of the respondents agree with the
research statement. With median points to 2.00 (Agree) and with standard deviation of 0.819, the
values support dept spread of digital advertisements in India.

QN 8) Currently we are using digital advertisements to reach our clients:

For the sample size of 90, with the mean of 3.69 (towards disagree) and left (negative) skewed
with skewness -.660, researcher can interpret that most of the respondents are currently not using
digital advertisements to reach their clients. With median points to 4.00 (Disagree) and with
standard deviation of 1.387, the values support that there is still usage of traditional
advertisements than digital advertisements in automation companies in Pune City.
 CHAPTER 6

6.1 FINDINGS

Key findings (Can be 5 to 10)

Note - Findings must be drawn on the basis of data interpretation

1)

2)

3)

4)

5)

SAMPLE KEY FINDINGS

1) The advertising industry in India has had some drastic changes in the past few years as
now the Indian advertising industry has become a large scale industry as compared to the
small scale industry they were a few years back.
In Asia, the second fastest growing advertising industry after China is the Indian
advertising industry. It is said that by the year of 2018, the Gross Domestic Product
(GDP) will be somewhere at 0.45 percent for the share of the advertisement spend in
India.

2) Researcher compared traditional verses digital advertisement in automation industry. The

opinions of 90 experts are collected and researcher found that digital advertisement s are
better as much reduced cost, provides real time results, better image and brand
development.

Digital advertisement provides more attention to clients, quicker publicity of the services
more impact and higher client engagement. In the research conducted researcher found
that for automation industry, digital advertisements are more suitable than traditional.
 CHAPTER 7

7.1 RECOMANDATIONS &/or ACTION PLAN

Note - Recommendations must be given on the basis of data interpretation and observations.
(Can be 5 to 10)

Action plan is the solution for corrective measure so as to improve or eliminate identified
problem

1)

2)

3)

4)

5)
 CHAPTER 8

CONCLUSION

(half page maximum 500 words)

NOTE

 A conclusion is the final piece of writing in a project that

summarizes the entire work.

 The conclusion paragraph should restate your project, summarize

the key supporting ideas you discussed throughout the work, and
offer your final impression on the central idea.

 This final summation should also contain the moral of your

project or a revelation of a solution or theoretical implication.
1. Restate your research topic.

2. Restate the project need and problem statement.

3. Summarize the main points or key findings.

4. State the significance or results.

5. Conclude your thoughts.

Summarizing conclusion

A summarizing conclusion is typically used for giving a clear summary

of the main points of your project. This is considered the most
common form of conclusion, though some projects may require a
different style of conclusion. Common types of projects that call for
this kind of conclusion include believable essays, problem and solution
research.

Externalizing conclusion

An externalizing conclusion presents points or ideas that may not have

been directly stated or relevant to the way you presented your
research and thesis. However, these types of conclusions can be
effective because they present new ideas that build off of the topic
you initially presented in your research. Externalizing conclusions get
readers thinking in new directions about the impacts of your topic.

REFERENCES

(In APA style only)

1) A.Churchill, G., & down, J. a. (2007). marketing research methodological foundation

(Ninth ed.). Thomson south western.

2) Alexander, L. (2016, September 1). What Is Digital Marketing? Retrieved August 30,
2017, from https://blog.hubspot.com/marketing/what-is-digital-marketing

3) Bunskoek, K. (2017). 10 Steps to Email Automation Success. Retrieved September 16,

2017, from https://blog.wishpond.com/post/72451721652/10-steps-to-email-automation-
success
 ANNEXURE

(QUESTIONNAIRE/ BALANCE SHEETS/ SITE PHOTOGRAPHS etc.)

Also

Attach Research Proposal at the end of the SIP