by

divina m. Estacio
 There are 6 main types of Mass Media:

Traditional Media
Print Media
Electronic/Broadcasting Media
Outdoor Media or Out of Home Media (OOH)
Transit Media
Digital Media/New Media/Internet
Mass Media
Mass media incorporates papers,
magazines, comic books, computer games,
motion pictures, TV, radio, and the Internet.
fast

11
MASS MEDIA-AGENCY OF
SOCIALIZATION
The Media
One of the mechanisms for socializing is the
mass media, which serves as a means of
communication.
individuals can discover and adopt new
habits and ways of living that eventually
become accepted norms in society.
Fashion is one example of this.

3
Media Function as Socializing Agent
The media work as mingling
operators in a few different ways:

They provide us with historical context.

They introduce us to a wide range of
people.
They provide various viewpoints on
contemporary problems.
They educate us about goods and services
that, if purchased, will, to the best of
everyone's knowledge, help us gain the
respect of others.
They draw us in by allowing us to live
vicariously via the experiences of others.
7
Mass media and Socialization

Mass media has become recognized by

sociologists as a potent socializational force.
It has the power to control how we learn about
what is occurring in the world as well as how to
appropriately interact with one another.
It connects individuals to many social bases. For
instance, during election years, the media fully
covers the talks while also presenting in-depth
analysis of these discussions.
(Voters may thus be more swayed by what they
read and hear in the media than by what they learn
about the candidates via attending town hall
meetings or reading their campaign literature.)

4
The mass media is a significant force in contemporary culture.
Sociologists refer to this as an intervening culture when the
media reflects the norm of behavior of certain individuals
within a broad population. The many methods used by media to
promote communication between message sender and message
recipient. It might also be defined as any correspondence that
contacts a sizable group of individuals, regardless of
whether it is written, spoken, or communicated.

2
Applications for Children
Given that young people today
spend more time in front of the TV
than interacting with their parents
and other family members, the idea
that mass media is a tremendous
force is somewhat accurate. In this
way, widespread communication
plays a crucial role in the
socialization of children.
6
Applications on
Children

Given that young people today spend more

time in front of the TV than interacting with
their parents and other family members, the
idea that mass media is a tremendous force is
somewhat accurate. In this way, widespread
communication plays a crucial role in the
socialization of children.

11
 The Internet has developed into an
incredibly open medium that enables
individuals to exchange information and
emotions via consistent visual and aural
streams.

2
 Television is recognized as having the strongest socialization
effects of all media, far exceeding them all in terms of their
influence on young children. The sheer fact that television is
not an intellectual specialist is crucial to the development of
young children. Children may think they are interacting as they
watch, but this is very definitely not the case.

2
 One problem of TV as a socializer is that it partially
satisfies social demands but does not provide children
with the social skills (or the real-world experience in
those skills) necessary for effective interpersonal
interactions. The average child watches between three
and four hours of TV every day, which drastically
reduces the amount of time available for playtime and
developing social skills. In fact, from the time of
conception and the age of two, babies typically watch
90 minutes of TV every day (Wright et al., 2001).
2
Of course, parents may limit the amount of time their children
spend glued to the TV, but many choose not to. They can filter
the available programs, but some parents let their children
watch everything is shown. Some parents don't consider how
they may use TV to promote fundamental leadership. They fail
to teach kids that they may either switch off the television or
evaluate the many advantages of the subsequent
contributions when one show ends. A few children, especially
those who have a remote control nearby, sporadically
change the channels before randomly stopping at whatever
captures their attention at the moment.
2
Young people learn about current events and concerns via
news stories and television programs. These issues include
kidnapping, homelessness, and the spread of AIDS. Most of
these themes and topics are disturbing, and many of them
are particularly unsettling, especially when children see
programming that is meant for adults. That is far different
from essentially weighing your options before making a
decision. This is when parent guidance may be persuasive. A
few parents who watched TV while growing up themselves
had little knowledge of the negative effects of that
medium or how to mitigate them. 2
 In any case, there are a few projects with lots of data that
the students may utilize. 'Dora the Traveler' is a good example
of a program. Children may learn how to speak Spanish and
also do activities like singing, standing, and pronouncing
English words. 'Blue's Clues' is an other software that is
available as well. Children learn how to think, sing, and
locate hints in this program. When children watch these
programs, they are no longer the same people they once were
since they can become more informed. These initiatives are
fantastic since they alter children's minds and make them
distinct from what they were before.
2
The majority of studies to date has focused on the effects of visual,
auditory, and print media, including TV, radio, newspapers, and
magazines. In any event, the Internet has been added to this list
since it may simultaneously affect several cultures. In summary, one
may argue that the media influences how people collaborate. In
addition, a lot of the information that people accept nowadays is
based on what they read and see in the media rather than on
firsthand experience. Additionally, communication media has a
significant role in persuading individuals to support, limit, or
modify the prevailing norms and beliefs. They serve as the tool of
social power. Their messages have an effect on us.