● Help

LESSON 10: OPPORTUNITIES AND ● Information and updates

CHALLENGES IN MEDIA AND ● Promotion
INFORMATION ● Noble causes
● Awareness
● Help government and agencies fight
POWER OF MEDIA TO AFFECT CHANGE crime
● Improves business reputation
On March 2016, TCC Group published ● Help in building communities
article by Charles Gaspar, entitled “How
DISADVANTAGES:
Media Affects Social Change” which
reports the following: ● Cyberbullying
● Hacking
“Media and more importantly its ability to
● Addiction
reach the public and provide commentary
● Fraud and scams
has been present ever since the existence
● Security issues
of a town crier. The tradition of oration has
● Ruin reputation
evolved to broadsheet, books, radio,
● Cheating and relationship issues
television, and now to the digital age.
● Health issues
SIX (6) WAYS SOCIAL MEDIA IS CHANGING ● Special media causes death
THE WORLD: ● Glamorize drugs and alcohol

● Across industries, social media is going CRIMES

from a "nice to have" to an essential Incitement of harm, infringement of human
component of any business strategy. rights/defamation
● Social media platforms may be the banks PRIVACY
of the future. Something that is very easily broken into
● Social media is shaking up healthcare when referring to the media and its
and public health. audiences
● Social media is changing how we govern LACK OF VERIFICATION
and are governed. Because of the new media, information
● Social media is helping us better respond spreads faster than ever, so fast that “fact
to disaster. checkers” can’t keep up.
● Social media is helping us tackle some of AGE-INAPPROPRIATE CONTENT
the world's biggest challenges, from It's hard to verify the age on the internet
human rights violations to climate and since anytime can access the internet
change. including underage.
ILLEGAL CONTENT
POWER OF MEDIA TO AFFECT CHANGE
Some media are used to distribute illegal
ADVANTAGES: contents, illegal images of child sexual
● Connectivity abuse and many more.
● Educate
OPPORTUNITIES IN MEDIA AND 4. POLITICAL
INFORMATION ➢ The internet has played a large role
in this transformation in the political
1. ECONOMY
landscape
➢ Economic actors need accurate and
➢ Social media, in particular, is now a
timely information to allocate
serious factor in political campaigns
resources efficiently.
and in the way people think about
➢ A free and independent press can
issues.
provide information and monitoring
to the economic policy development 5. NEWS AROUND THE CLOCK
process leading to more effective ➢ Social media has taken this a step
economic policies. further.
➢ It can also reduce political risk and ➢ Most people spend more time on
increase good sites such as Facebook and Twitter
governance-conditions that are than they do on serious news or
important for robust economic political websites.
development. ➢ You get all of the latest trending
news stories and opinions shared by
2. EDUCATION
your friends whenever you log on.
➢ The video has become a
6. THE IMPACT OF POLLS
compelling tool for educational
➢ Political Polls are an important part
representation. Ex: distance or
of every campaign. They are often
online learning
confusing because you can often
➢ Students use it in their projects:
find multiple polls with contradictory
➢ Teachers and pre-service teachers
results posted on the very same day.
use it to study pedagogy;
➢ Social media has accelerated this
➢ Researchers use it for capturing
even more. Not only do social sites
and examining how learning
report the results of polls, you can
happens, as they unfold.
actually participate in Facebook
3. SOCIAL polls.
Media is: 7. DIRECT INTERACTION WITH POLITICIAN
➢ As essential as our daily needs. 8. DEMOGRAPHICS AND TARGETING
➢ Plays a role in creating and shaping ➢ Targeting is used throughout the
public opinion and strengthening of advertising industry to make sure
society. that ads and message reach the
➢ The sword arm of democracy. right audience.
➢ A watchdog to protect public ➢ In the age of social media, politicians
interest against malpractice and and people running for office are
create public awareness. able to target their campaigns.
CHALLENGES IN MEDIA AND MEDIA POWER
INFORMATION
1. BUSINESS STRATEGY
1. ILLEGAL CONTENT ➢ It's a trend that is already spreading
➢ It's any type of content that could to businesses beyond the
be damaging to young people, newsroom, whether it be because of
including: real or simulated violence digital marketing or new customer
sexually explicit content service communication channels.
➢ Ex: illegal images of child sexual
2. BANKS OF THE FUTURE
abuse content promoting hate
➢ Social media is transforming banking
based on race.
relationships in very significant
2. COPYRIGHT INFRINGEMENT ways, from improving customer
➢ It is the use of works protected by service to allowing users to send
copyright law without permission, money to others via online platforms.
infringing certain exclusive rights ➢ New financial technology companies
granted to the copyright holder are using social media to help
➢ e.g. the right to reproduce, people simply open a bank account.
distribute, display or perform the ➢ Social media can even impact your
protected work, or to make ability to get
derivative works.
3. HEALTH CARE AND PUBLIC HEALTH
3. CYBERCRIME ➢ Social media has been responsible
➢ Criminal activity or a crime that for relevant changes in both
involves the Internet, a computer personal and community health,
system or a computer technology. especially by making it easier for
large numbers of people to rapidly
4. IDENTIFY THEFT
share information
➢ It is the deliberate use of someone
else's identity, usually as a method
to gain a financial advantage or
obtain credit and other benefits in
the other person's name, and
perhaps to the other person's
disadvantage or loss.
 means free and open access to
LESSON 11: CURRENT AND FUTURE educational resources hosted in varied
TRENDS OF MEDIA AND INFORMATION
online places
O - ONLINE
MASSIVE OPEN ONLINE COURSE (MOOC)
The course is done remotely via the
➢ "a model for delivering learning Internet and does not require physical
content online to any person who attendance at a classroom which also
wants to take a course, with no limit on means that anyone From anywhere
attendance." (EDUCAUSE, a nonprofit around the world with an Internet
organization composed of IT leaders connection can avail of these courses.
and professionals)
C - COURSE
It should have learning objectives to be
CHARACTERISTICS OF MOOC
achieved by students after certain
➢ A revolutionary approach to
activities within in a given period of
education that transitions from
time.
physical setting to a virtual set-up.
➢ A kind of learning that is facilitated MOOCS OFFER A STRONG STARTING
online, breaking the norm of having POINT FOR A NUMBER OF REASONS:
to physically go to traditional
1. Lack of entry requirements
schools or universities for higher
MOOC can be taken by anyone who is
education.
interested in the subject matter and able to
➢ Utilizes information technologies
access the course, regardless of age,
like analytics to help instructors
background, or location.
evaluate their students' learning.
➢ Emphasizes connectedness 2. Repetition
(Gonzales, 2016) MOOC will often run two or three times a
year, ensuring that students won't miss
FEATURES OF MOOC
their chance.
M - MASSIVE
3. High quality
It should allow access to a very large
MOOCs are led by subject matter experts
number of students, much larger than a
(SMEs) and supported by teaching
face-to-face class, or a traditional
assistants, so that students have access
online course. It can even reach up to
to first-rate educational resources.
500,000 learners or more!
4. Feasibility
O - OPEN
MOOC usually necessitates around 1-2
It does not have an admission process
hours of study a week for about 5 weeks,
nor qualifications to be able to register
making learning doable for students with
or enroll. MOOCs being open also
busy lives.
5. Self-paced but supported learning Fitness Trackers and Sports Watches
MOOC enables students to work through ➢ is a wearable device or a computer
the course materials and assessments at application that records a person's
their own rates while also interacting with a daily physical activity, together with
global learning community (Kurt, 2018). other data relating to their fitness or
health, such as the number of calories
Examples of MOOCs:
burned, heart rate, etc.
1. Udacity
2. Khan Academy Smart glasses
3. edX ➢ smartglasses or smart glasses are eye
4. w3schools or head-worn wearable computers that
5. Coursehero offer useful capabilities to the user.
6. Coursera
Hearables
7. Futurelearn
➢ a wireless in-ear computational
8. epex
earpiece. Essentially you have a
CURRENT TRENDS microcomputer that fits in your ear
canal and utilizes wireless technology
1. ChatBots
to supplement and enhance your
➢ A chatbot is software that simulates
listening experience
human-like conversations with users
via chat. Its key task is to answer user VR Headsets
questions with instant messages.
➢ A virtual reality headset is a head
2. Haptic technology mounted device that provides virtual
➢ is the use of tactile sensations to reality for the wearer
stimulate the sense of touch in a user 4. Immersive Technology
experience. Immersive technologies create distinct
experiences by merging the physical
3. Wearable technology,
world with a digital or simulated reality.
➢ also known as "wearables," is a
category of electronic devices that can
Virtual reality
be worn as accessories, embedded in
A computer-generated environment
clothing, implanted in the user's body,
with scenes and objects that appear to
or even tattooed on the skin.
be real, making the user feel they are
Examples: immersed in their surroundings.
➢ Creates an entire different reality.
Smartwatch
➢ Completely immerses the users
➢ Smartwatch are wrist-worn devices that ➢ E.g. Sensorama invented by
connect to your mobile phone. Jaron Lanier, Class VR, VR 360,
Facebook horizon.
 Augmented reality
Is the real-time use of information in the
form of text, graphics, audio and other
virtual enhancements integrated with
real-world object.
➢ Falls between reality and virtual
reality
➢ Users experiences reality to an
extent
➢ E.g. Sword of Denocules by Ivan
Sutherland, google lens, snap
chat, facebook AR map.

Mixed reality
Is a blend of physical and digital
worlds, unlocking natural and intuitive
3D human,computer, and
environmental interactions.
➢ A mix of virtual reality and
augmented reality
➢ Designed by Alex Kipman in
which he designed the AR 2.0
called the “Microsoft HoloLens”.

Hologram
Hologram technology is a
three-dimensional projection which can
be seen without using any special
equipment such as cameras or
glasses.

5. Ubiquitous Learning
➢ Ubiquitous learning ot U-learning is a
kind of e-learning experience that
“implies a vision of learning which is
connected across all the stages on
which is connected.
 3. FORMATTED TEXT
LESSON 13: TEXT INFORMATION AND ➢ Its appearance can be changed
MEDIA using font parameters (bold,
underline, italic, font size, font color,
etc.).
TEXT
TYPES OF TYPEFACES
➢ A simple and flexible format of
presenting information or conveying 1. SERIF
ideas whether hand-written, printed ➢ It connotes formality and
or displayed on screen. readability in large amount of
➢ Very powerful as well as texts.
disseminating information, providing ➢ It used for the body text of
and giving suggestions. books, newspapers,
magazines and research
publication.
FORMAL ➢ It gives a classic or elegant
Sources: look when used for title or
News Articles, Published Books, heading.
Newspapers, Magazines, Advertisements, ➢ E.g. Times New Roman,
Research Works. Garamond, Baskerville
Text-based Materials: 2. SAN SERIF
It was created and distributed by ➢ brings a clean or minimalist
established institutions (such as publishing look to the text.
companies, news agencies, etc.) and go ➢ used for clear and direct
through a rigorous process of editing or meaning of text such as road
evaluation and are usually governed by signage building directory or
censorship of the state. nutrition facts in food
INFORMAL packages.
Sources: ➢ give a modern look and is used
Blogs, Personal E-mails, SMS Or Text primarily in webpage design.
Messages, Online Messengers, Social ➢ E.g. Arial, Helvetica, Tahoma,
Media Platforms. Verdana, Calibri

Text-based Materials:: 3. SLAB SERIF

It comes from personal opinions or views ➢ carries a solid or heavy look to
on different issues, processes, etc. text.
➢ used for large advertising sign
TYPES OF TEXT on billboards.
1. HYPERTEXT ➢ E.g. Rockwell, Playhill,
➢ to link different electronic documents Blackoak
and enable users to jump from one
to other in a nonlinear way. 4. SCRIPT SERIF
➢ E.g. link that will bring you to ➢ draws much attention to itself
YouTube because of its brush-like
strokes.
2. PLAINTEXT OR UNFORMATTED TEXT ➢ used sparingly and not to be
➢ It fixed sized characters having used in large body text.
essentially the same type of ➢ used in wedding invitation
appearance. cards or other formal events.
 ➢ e.g. Edwardian, Vladimir, ➢ How fitting or suitable the text is
Kunstler used for a specific audience
purpose or event.
5. DECORATIVE ➢ Make sure the selection criteria
➢ caters to a wide variety of (tone, style, purpose, clarity) is
emotions (such as celebration, followed
fear, horror, etc.) or themes
(such as cowboys, circus, 3. PROXIMITY
holidays, summer, kiddie, etc.) ➢ How near or how far are the text
➢ e.g. Chiller, Jokerman, Curlz elements from each other when two
MT things are closely related.
➢ e.g. the main title and subtitle is
COMMON FILE FORMATS usually palace close to each other.
1. TXT (Text) 4. ALIGNMENT
➢ Unformatted text document by an ➢ How the text is positioned in the
editor as notepad on Windows page.
platform ➢ Can be left, right, centered or
2. DOC (Document) justified.
➢ A native format for storing 5. ORGANIZATION
documents created by MS Word ➢ Refers to a conscious effort to
package organize the different text elements
➢ Contain a rich set of formatting in a page.
capabilities ➢ Ensures that while some text
3. RTF (Rich Text Format) elements are separated from each
➢ Cross platform document other, they are still connected with
exchange; default Format for Mac the rest of the elements in the page.
OS X's default editor TextEdit 6. REPETITION
4. PDF (Portable Document Format) ➢ Consistency of elements and unity
➢ Developed by Adobe systems for of the entire design
cross platform exchange of ➢ Encourages the use of repeating
documents, supports image and some typefaces
graphics 7. CONTRAST
5. PS (PostScript) ➢ Creates visual interest to text
➢ A page description language used elements
mainly for desktop publishing ➢ achieved when two elements are
different from each other.
DESIGN AND PRINCIPLES AND ELEMENTS ➢ can be achieved in various ways,
by joining the following elements:
1. EMPHASIS white text on a dark background,
➢ Refers to the importance or value dark text on a white background,
given to a part of a text-based large font with a small font, serif
content and sans serif, thin elements with
➢ To make a point or highlighting a thin elements, cool color and warm
message by text bolding, italization, color.
etc.

2. APPROPRIATENESS
 ➢ This format compresses images
LESSON 14: VISUAL INFORMATION AND but, as different from JPEG, the
MEDIA compression is lossless (no
detail is lost in the compression,
but the file can’t be made as
VISUAL MEDIA small as a JPEG).
- are sources of information in the form ➢ GIFs can also be used for
of visual representations. These can be animations.
abstractions, analogues, rough 4. PNG
illustrations, or digital reproductions of ➢ PNG stands for Portable
the objects. Visual message design is a Network Graphics.
symbol with meaning. ➢ It also allows for a full range of
color and better compression.
PURPOSE OF VISUAL INFORMATION It’s used almost exclusively for
gain attention web images, never for print
create meaning images.
facilitate retention 5. BMP
➢ Short for "Bitmap." It can be
TYPES OF VISUAL MEDIA pronounced as "bump,"
(Visual Information - Visual Media) "B-M-P," or simply a "bitmap
image."
Photography
➢ The BMP format is a commonly
Video
used raster graphic format for
Screenshots saving image files.
Infographics
Data Visualization (charts and graphs) VISUAL DESIGN ELEMENTS
Comic Strip/Cartoons 1. LINE
Memes ➢ describes a shape or outline. It
Visual Note-Taking can create texture and can be
thick or thin. Lines may be
COMMON VISUAL MEDIA FILE TYPES actual, implied, vertical,
1. JPEG horizontal, diagonal, or
➢ JPEG stands for Joint contour lines.
Photographic Experts Group, 2. SHAPE
which created this standard for ➢ usually, a geometric area that
this type of image formatting. stands out from the space
➢ JPEG files are images that have next to or around it, or
been compressed to store a lot because of differences in value,
of information in a small-size color, or texture. Shape may
file. also be organic.
2. TIFF 3. VALUE
➢ TIFF stands for Tagged Image ➢ the degree of light and dark in a
File Format. design. It is the contrast
➢ TIFF images are uncompressed between black and white and
and thus contain a lot of all the tones in between. Value
detailed image data (which is can be used with color as well
why the files are so big). as black and white. Contrast is
3. GIF the extreme changes between
➢ GIF stands for Graphic values.
Interchange Format.
 4. TEXTURE 3. BALANCE
➢ the way a surface feels or is ➢ a feeling of visual equality in
perceived to feel. Texture can shape, form, value, color, etc.
be added to attract or repel Balance can be symmetrical
interest to a visual element. and evenly balanced, or
Visual texture is the illusion of asymmetrical and un- evenly
the surfaces peaks and valleys, balanced.
resulting in a feeling of 4. HARMONY
smoothness or roughness in ➢ Brings together a composition
objects. with similar units.
5. COLOR ➢ e.g, maintaining the use of
➢ determined by its hue (name of wavy lines and organic shapes
color), intensity (purity of the in your composition.
hue), and value (lightness or 5. CONTRAST
darkness of hue). Color and ➢ offers some change in value
color combination can play a creating a visual discord in a
large role in the design. composition. Contrast shows
the difference between shapes
and can be used as a
background to bring objects out
and forward in a design. It can
also be used to create an area
of emphasis.
6. DIRECTIONAL MOVEMENT
➢ a visual flow composition. It can
6. FORM be through the suggestion of
➢ a figure having volume and motion in a design as you move
thickness. An illusion of a from object to object by way of
3-dimensional object can be placement and position.
implied with the use of light and 7. RHYTHM
shading. Form can be viewed ➢ a movement in which some
from many angles. elements recur regularly. Like a
dance, it will have a flow of
PRINCIPLES OF VISUAL DESIGN objects that will seem to be like
1. CONSISTENCY the beat of music.
➢ of margins, typeface, typestyle, 8. PERSPECTIVE
and colors is necessary, ➢ Created through the
especially in slide presentations arrangement of objects in
or documents that are more two-dimensional space to look
than one page. like they appear in real life.
2. CENTER OF INTEREST Perspective is a learned
➢ an area that first attracts meaning of the relationship
attention in a composition. This between different objects seen
area is more important when in space.
compared to the other objects
or elements in a composition.
This can be by contrast of
values, more colors, and
placement in the format.
 harmony, and expression of
LESSON 15: AUDIO INFORMATION AND emotion.
MEDIA
PRINCIPLE OF SOUND DESIGN
1. MIXING
HEARING ➢ the combination, balance and
➢ the act of perceiving sound by the ear. control of multiple sound
➢ Accidental elements.
➢ Involuntary 2. PACE
➢ Effortless ➢ time control, editing, order of
events(linear, non-linear or
LISTENING multi-linear).
➢ requires concentration so that you brain 3. STEREO IMAGING
processes meaning from words and ➢ Using left and right channel for
sentences. depth. This refers to the aspect
➢ Focused of sound recording and
➢ Voluntary reproduction.
➢ Intentional 4. TRANSITION
➢ how you get from one segment
SOUND PRINCIPLE AND ELEMENTS or element to another.
(CHARACTERISTIC AND PURPOSES OF
SOUND) TYPES OF TRANSITIONS
1. VOLUME 1. Segue
➢ intensity of a sound. ➢ one element stops, the next
2. TONE begins ("cut" in film).
➢ the audible characteristic of a 2. Cross-fade
sound. ➢ one element fades out, the next
3. PITCH fades in, and they overlap on
➢ is how high or low a sound is. the way.
4. LOUDNESS 3. V-Fade
➢ refers to the magnitude of the ➢ First element fades to inaudible
sound heard. before the second element
begins.
PURPOSES OF A SOUND 4. Fade to Black
Give instructions or information. ➢ V-Fade with some silence
Provide feedback. between elements.
To personalize or customize. 5. Stereo Imaging
➢ Using left and right channel for
ELEMENTS OF THE SOUND DESIGN depth.
1. Dialogue
➢ speech, conversation,
voice-over.
2. Sound Effects
➢ any sound other than music or
dialogue.
3. Music
➢ vocal or instrumental sounds (or
both) combined in such a way
as to produce beauty of form,
 According to According to According
LESSON 16: MOTION INFORMATION AND purpose Source to Audience
MEDIA
● Education ● Personal ● Private /
MOTION MEDIA ● Entertainment ● Social Media Public
- Is a visual media that gives the ● Advertising ● Media ● General /
appearance of a movement can be a Companies Directed
collection of graphics, footage, videos.

- Combined with audio, text and/or CREDIBILITY OF MOTION MEDIA

interactive content to create Determining the Credibility of Motion
multimedia. Media:
Validity of Information
FORMS OF MOTION MEDIA Source
INFORMAL
Relationship of the Author to the event
- Created by individuals often for
personal use
TECHNICAL METHODS TO DETECT
FORMAL
FAKE/TAMPERED VIDEO
- Created by professionals who follow
1. SMOOTHNESS OF THE VIDEO
the industry standards in creating,
➢ This is often detected when
editing, and producing motion media.
movements are not smooth;
STEPS IN FORMAL PRODUCTION OF when action seems to jump
ANIMATIONS from one position to another, as
● Writing the Story. if some action was missing.
● Script is written and dialogue is
2. LIGHTING COVERAGE MATCHES
recorded.
➢ One way to detect lighting
● Animators sketch major scenes, in
matches is to look at the
between are fill in the gaps.
shadows; the source of light
● Background music and background
determines the size and
details are added.
direction of the shadow.
● Drawings are rendered.
3. SCALE AND SIZE CONSISTENT
TYPES OF MOTION MEDIA
➢ scale refers to how the size of
1. ANIMATION
the objects in reference to one
Animated, another are near the real thing.
GIFs (Graphic Interchange
Format), Flash, Shockwave,
2 VIDEO FORMATS VIDEO ADVANTAGES OF MOTION MEDIA
CODECS ➢ It captures motion in a manner that can
MP4, DivX, MPG, 3GP, AVI, be viewed repeatedly.
MKV, etc. ➢ It can show processes in detail and in
sequence.
Dynamic HTML
➢ It enables learning with emotions.
2. VIDEO FORMATS/ VIDEO CODECS
➢ It can cut across different cultures and
MP4
groups.
DivX ➢ It allows scenes, history, events and
MPG phenomenon to be recreated.
3GP
AVI
MKV and etc.
LIMITATIONS OF MOTION MEDIA
➢ Compared to other forms of visual
media the viewer cannot always
interrupt the presentation.
➢ It is often more costly than other forms
of visual media.
➢ Other data may be presented best
using still images (graphs, diagrams,
maps)
➢ It is subject to misinterpretation.
ELEMENTS OF MOTION MEDIA
1. SPEED
➢ A fast movement gives vigor
and vitality, intensifying
emotions.
➢ A slow movement connotes,
lethargy solemnity or sadness.

2. DIRECTION
➢ Movement from one direction to
another, the growing or
shrinking of an object.

3. TIMING
➢ It can be objective or subjective.
➢ Can be used to clarify or
intensify the message or the
event. Using a pause can help
time the events.

4. TRANSITION
➢ Used to switch between scenes.

5. SOUND AND COLOR

➢ Used to switch between scenes.

6. BLURRING
➢ In animation, blurring can
provide the illusion of fast
movement.
➢ In videos, it is often used to
censor information for security
or decency.
 three-dimensional effect, so that
LESSON 17: MANIPULATIVE INFORMATION viewers perceive that an image
AND MEDIA has depth as well as height and
width, similar to objects in the
INTERACTIVE MEDIA real world.
➢ a method of communication in which
the program's outputs depend on the 3. VIDEO GAMES (MULTIPLAYER)
user's inputs, and the user's inputs in ➢ a game played by electronically
turn affect the program's outputs. manipulating images produced
➢ engage the user and interact with by a computer program on a
his/her in a way that non-interactive display screen.
media do not. 4. ROLE-PLAYING GAMES (RPG)
➢ a game in which players
EXAMPLES OF INTERACTIVE MEDIA assume the roles of characters
1. SOCIAL MEDIA in a fictional setting.
➢ sent friend request ➢ Players take responsibility for
➢ responded to friend request acting out these roles within a
➢ Liked a post narrative, either through literal
➢ followed a site acting or through a process of
➢ commented on a friend's post structured decision-making or
➢ uploaded a file character development.
➢ chat with a friend
➢ sent a private message 5. MASSIVELY MULTIPLAYER ONLINE
2. ONLINE BOOKING ROLE-PLAYING GAME (MMORPG)
➢ search for flight ➢ any story-driven online video
➢ booked a flight and paid through game in which a player, taking
credit card on the persona of a character in
➢ web-check-in. a virtual or fantasy world,
interacts with a large number of
STEPS IN FORMAL PRODUCTION OF other players.
ANIMATIONS WRITING THE STORY.
➢ Script is written and dialogue is 6. INTERACTIVE WEBSITES
recorded.
➢ Animators sketch major scenes, in 7. VIRTUAL REALITY AND IMMERSIVE
between are fill in the gaps. ENVIRONMENTS
➢ Background music and background ➢ the computer-generated
details are added. simulation that can be
➢ Drawings are rendered. interacted with in a seemingly
real or physical way by a person
PLATFORMS OF INTERACTIVE MEDIA using special electronic
1. MOBILE APPS equipment (helmet with a
➢ a software application screen inside or gloves fitted
developed specifically for use with sensors).
on small, wireless computing
devices (smartphones and 8. SOCIAL MEDIA
tablets), rather than desktop or ➢ websites or online services
laptop computers where users are the creators
and consumers of the content,
2. 3D TV and where social interactions
➢ a television display technology (commenting, liking, posting,
that enables a
 talking) are the main features of TYPES OF INTERACTIVITY AND THEIR
content. PURPOSES
1. CLICK ON IMAGES
2. HOTSPOT
INTERACTIVITY ➢ a special region to act as a
➢ The communication process that takes trigger to another web page.
place between humans and computer The hotspot could be a circle,
software. triangle, rectangle or polygon.
➢ The most constant Form of interactivity
is typically found in games, which need 3. ROLLOVER
a continuous form of interactivity with ➢ an image or portion of an image
the gamer. that changes in appearance
when the mouse cursor moves
INTERACTING WITH SOCIAL MEDIA over it.
1. ONLINE SHOPPING
➢ compare prices; compare 4. TABS
features of similar items; add to ➢ clicking on them displays a
cart; choose payment type; relevant content with an
track delivery; get advice from appropriate graphic.
experts; search products; check
local availability; get product 5. TIMELINE
recommendations. ➢ a menu slide that branches to
different events.
2. ONLINE GAMING
➢ choose a game; play with 6. NUMBERS/PROCESSES
computer; play with others; ➢ the number of clicks and the
choose a level, in- game time spent in an interactive
customization, etc function provide data points

3. ONLINE CLASSES 7. FREQUENTLY ASKED QUESTIONS

➢ interact with content; interact (FAQS)
with instructors; interact with 8. FLIP CARDS
classmates. ➢ a card that when clicked flips to
display a description and other
4. CHAT Information.
➢ group chat; search groups;
search Friends; translate
language. EMERGING INTERACTIVE MEDIA
➢ Interactive television
5. NEWS AND INFORMATION ➢ Allow viewers to participate in games
➢ exchange information; give shows
reaction; news on demand; ➢ Select alternate endings to their
monitor views. favorite program
➢ Encourage children to interact with
6. VIDEOS educational programs
➢ choose your own adventure; get
multimedia content; experience
game elements.
 USAGE
LESSON 18: MULTIMEDIA INFORMATION Multimedia finds its application in various
AND MEDIA areas including, but not limited to:
1. EDUCATION
➢ multimedia can be used as a
MULTIMEDIA source of information. Students
➢ It is the field concerned with the can search encyclopedias such
computer-controlled integration of text, as Encarta, which provide facts
graphics, drawings, still and moving on a variety of different topics
images (Video), animation, audio, and using multimedia presentations.
any other media where every type of 2. ADVERTISING AND SELLING
information can be represented, stored, PRODUCTS ON THE INTERNET
transmitted and processed digitally. ➢ Some businesses use
multimedia for training where
BASIC ELEMENTS OF MULTIMEDIA CD-ROMs or on-line tutorials
1. Text allow staff to learn at their own
➢ Characters that are used to speed.
create words, sentences, and 3. ENTERTAINMENT
paragraphs. ➢ develop special effects in
2. Graphics movies and animations (VFX,
➢ A digital representation of 3D animation, etc.)
non-text information, such as a 4. ENGINEERING
drawing, chart, or photograph. ➢ is a powerful tool for
3. Animation engineering education that can
➢ Flipping through a series of still be used in many different ways.
images. It is a series of graphics 5. MEDICINE
that create an illusion of motion. ➢ intended for use by medical
4. Video doctors, nurses and other
➢ Photographic images that are interested persons. These
played back at speeds of 15 to include the areas of diagnosis
30 frames a second and the and the application to training.
provide the appearance of full 6. MATHEMATICS AND SCIENTIFIC
motion. RESEARCH
5. Audio ➢ mainly used for modeling and
➢ Music, speech, or any other simulation.
sound. 7. BUSINESS
➢ can spread the word about your
TWO TYPES OF MULTIMEDIA company and help build brand
PRESENTATION awareness in a very unique and
powerful way.
1. LINEAR
➢ active content progresses often ADVANTAGES OF USING MULTIMEDIA
without any navigational control It is very user-friendly.
for the viewer such as a cinema It is multi sensorial.
presentation. It is integrated and interactive.
2. NON-LINEAR
It is flexible.
➢ uses interactivity to control
It can be used for a wide variety of
progress as with a video game
audiences.
or self-paced computer-based
training.
DISADVANTAGES OF USING MULTIMEDIA
Information overload.
It takes time to compile.
It can be expensive.
Too much makes it unpractical.

HYPERTEXT
➢ is a text which contains links to other
texts. The term was invented by Ted
Nelson around 1965.
HYPERMEDIA
➢ a is not constrained to be text-based.
It can include other media, e.g.,
graphics, images, and especially the
continuous media –sound and video.