Advanced google unit 2:

Organize your Analytics account:

• some business have one account, property and three views
◦ some marketing firms have three accounts or more
◦ you don’t need to sign in separately just click the accounts
section that are associated with one email
◦ you can setup cross domain tracking
▪ when users go between related websites
▪ you modify the code on each of the pages
◦ Rollover reporting
▪ aggregate data from different properties into one
property
▪ you need to link the rollup property with various accounts
if you have various accounts
◦ Property id
▪ they have specific ideas that are different from others
◦ managing multiple website accounts
▪ each account can have 50 properties and these
properties can have up to 25 views
▪ you can grant permissions for different users
▪ can make views for pages or or whatever you need

How to setup advanced filters:

Advanced filters lets you further refine the data that you collect and
can even transform how that data shows up in your reports
• refine data to make it more readable
• predefined
◦ already made in analytics
◦ include n exclude data of your choosing
• custom
◦ lets you include or exclude from your data collection
◦ you create a filter text pattern
▪ campaign name
▪ device type
▪ you can define rows by using the lowercase or uppercase
toggles
◦ advanced
▪ remove
▪ replace
▪ this is done using regular expressions and have it trigger
an action
▪ we can make a query to see the specific search
▪ make a parameter to render the last part of a certain url
irrelevant
▪ use them to add the host name for different domains/
regions of sites
▪ they are only applied from when you create them and
remember the order is very important
◦ Order filter
▪ go to admin and assign filter order
▪ you can use this across different views
▪ hits get compared to the filters
▪ use test view before making it official on the mater view

Custom dimensions:
One of the most powerful configuration settings you can use to collect
data that specific to your business
• you define what they are and the value for perfect customization
• javascript: unique to the custom dimensions n send it over as an
additional parameter
• admin - property - custom definition - custom dimension - new
dimension
◦ name it and define its scope
◦ group data for particular product is product level scope
◦ session or user respectively
◦ pairing only happens with similar scope dimensions
• you can activate or deactivate whenever you want
◦ prosessed data will be used only
• Custom
◦ you get new code for these dimensions as well as an index
• Setup
◦ you must implement the code
◦ google tag manager is good to track this
• javascript
◦ specific for certain parameters
◦ it picks up the values from the code and attaches it to the page
view hit when they first got to the page and attaches it
with the name and status
• Uses
◦ can be primary or secondary based on your choice
◦ Standard : 20
◦ 360: get 200

Custom metrics
Send your own metrics to google analytics for analysis
• anything from bandwidth, ads, page views etc
• use javascript aswell to gather the information
◦ the custom metric will be attached to page hits
• setup
◦ admin - property - custom definition - metric
▪ name it, scope it (hit or product)
▪ format: integer, currency (decimal); time
▪ you can set minimum and maximum values
▪ it creates new code and this is added to each page that
you want to use this custom metric
▪ they appear as index value pairs that link back to
the index and the value which is linked to the
hit
• how they appear:
◦ you can set up the values of certain hits etc
◦ once per session you make sure you set certain parameter
◦ does not work with previous data already processed

Event tracking
Lets you track actions that are specific to your website such as video
plays, link, clicks, downloads or navigation. Offers insight into the
design and content of your site and help you optimize for better
engagement
• great way to know if users are performing the desired actions you
want
• you need specific script for each element you wish to track on your
site
◦ down to specifics such as pause and even play
• passes four parameters:
◦ category
▪ organize events into groups
◦ action
▪ action the user took to initiate the event
◦ label
▪ optional value to further describe what your traction
◦ value
▪ optional numerical value for video loading, event worth,
dollar amount
• android page example:
◦ event as navi,
◦ actin as brand
◦ label as android
• unique events: how many users have triggered the event
• total events: calculate as total number of interactions
• Found in behavior
• outbound link clicks
◦ track which elements link outside the store
◦ lets you see which pages confuse or push users to seek help

Configurations:
• internal site search
◦ you can track which terms users use on the site
◦ optimize navigation
◦ improve search results
◦ generate new keywords or marketing campaigns
◦ setup
▪ view setting and scroll down to site search settings to on
▪ query parameter; designated by ? followed by letter or
work then =
▪ use strip query report to get no duplicate data
▪ search categories can track if its turned on
◦ this creates new report in bahavior
▪ overview:
▪ search exits: show show many searches before
user leaves site
▪ refinements: how many times a user immediately
searched again after performing
▪ search depth: number of pages viewed after search
results
▪ Usage:
▪ Search terms: all the terms in table
▪ pages: shows what pages they searched from
• Calculated metrics
◦ let you performer mathematical computations on existing
metrics
◦ setup
▪ admin
▪ views
▪ calculated metrics - name it and set the formula
▪ formatting is at your digression
▪ 1024 characters for formulas
• Channel groupings
◦ you need to create these your self
◦ you edit the default channel groupings
◦ setup
▪ admin
▪ views - channel settings
▪ click the grouping and it will show you the default ones
▪ click edit to see the rules and ability to rename it and
even change the color
▪ rule example
▪ source - contains - specific name
▪ this creates a permanent change
▪ you can create a whole new one that is applied soon as
they are built
▪ you can see it in the dropdown menu
▪ 50 new ones per view \
▪ personal tools and assets in the admin section for custom
created ones.
▪ max 100
• Content grouping
◦ group pages in reports to reflect page layout of your site
◦ you can create up to 5 kinds of groupings
◦ as many rules as you want for the grouping or each of the
individual groups
◦ setup
▪ admin
▪ view
▪ content grouping - new content grouping
▪ three options of how pages are assigned
▪ by tracking code uses the analytics code
▪ group by extraction uses the url structure of
your pages
▪ add regular expressions hat extracts
names from the urls
▪ rule set: created by logic rules like product or
topic
▪ you can use all three methods
▪ picks which one happens first
▪ they become available after 24 hours
▪ can be a dimension in custom reports
▪ this is not retroactive: so only from creation onward
▪ annie so we know when it was created ‘
• Enhanced Ecommerce
◦ helps collect behavioral data for the business
▪ how they interact with onsite marketing, product pages
and the checkout process
▪ can measure specifics like clicks on a product link, views
of product details pages, impressions and clicks of
internal promotions, adding or removing, intimated
the checkout process, and processing refunds
▪ setup
▪ admin - view - commence setting and turn it on
▪ funnel steps : makes it easy to understand
their cycle
▪ data is found in the added extra java code
and you will have to write additional code
to call upon the data you wish to use
▪ this is a dynamic process by name n code
▪ example:
▪ product impression
▪ when a user views a product
▪ you use the add impression method to pass
the data to analytics (it must be
customized for specific products)
▪ you need to add and create this dynamically
transferable code
• User ID
◦ across device user id would help have accurate user
information
◦ this removes the cookie system on individual devices
◦ you have to generate your own unique ids that can be used
◦ setup
▪ admin - account - property
▪ read user-id policy
▪ set up - they provide a line of code that can be
customized
▪ remove single user id duplication
▪ they will only associate hits in the same session, which is
the one where it is created
▪ create a view for user-id
▪ make sure its in the name of the new view
▪ thye can’t be converted to standard and only new
view will be included
◦ it will have less data than a standard view but will have better
insight
◦ they add cross device reports, user - id coverage report etc
▪ coverage report
▪ shows percent of logged in traffic by performance
etc
▪ segments to see authenticated vs non authenticated
▪ user-id status assigned and unassigned
◦ cross device
▪ shows how authenticated users behave across the
devices and which devices are most used etc
▪ path report shows which path users take to view the site
and order they use
▪ device info - will show device type and OS
▪ you can see how they purchase etc
• Data import
◦ lets you upload data from other systems to google analytics
◦ done by using existing to match with new data known as a key
◦ revenue
◦ ad spend
◦ other data
▪ you can use this by using source/medium tag
▪ do this by making sure the parameters are linked
◦ processing time data import
▪ not retroactive, won’t impact past data
▪ analytics 360 can do this by using query time data import
◦ setup
▪ admin - property you want to import
▪ data import - new data set
▪ chose an option and name it then set which views should
include this data
▪ schema that includes
▪ format
▪ path
▪ metric
▪ thus created as template to open in spreadsheet to save
as csv and upload it to the created data set
◦ 24 hrs for processing