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BUSN 5000 TX
Business
Prof. Johnathon Boyd
Week 5 Homework
Surendra Kumar Moka
ID: 4285608
Webster University
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1.Google’s Approach to Promoting Creativity and Innovation
Google's operational style and company culture clearly show its dedication to create a creative
and innovative workplace. Celebrated for its employee-centric practices, Google uses numerous
techniques to inspire innovation among its staff. This strategy's "20-percent-time" policy which
lets staff members commit one day a week to side projects of interest is a major component.
Major technologies like Gmail and AdSense, which show this initiative's efficiency in
encouraging creative ideas and invention, have been developed thanks to it (Schmidt, 2012).
Furthermore, very important in fostering creativity is Google's workspace's design. Designed
with creativity and teamwork in mind, the Googleplex boasts small group offices that enable
simple idea sharing free from interruptions. Coffee shops and lounges are among the unofficial
venues where staff members may connect and brainstorm, hence fostering natural innovation
(Ibarra & Hansen, 2011).
2.The Role of Data Analytics in Shaping Google’s Employee Benefits
Google's usage of data analytics goes beyond its main operations in business to include handling
of its human resources. Called "People Operations," Google's HR team uses data analytics to
improve employee satisfaction and streamline workplace procedures. For example, Google can
simplify operations by examining data on cafeteria use and wait times, so lowering crowding and
wait times during peak hours and so immediately improving employee satisfaction and
productivity during lunch breaks (Davenport, 2013).
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Moreover, Google's proactive use of analytics was seen when they changed their parental leave
rules following data showing significant new parent turnover. Google not only kept more
workers but also created a friendly workplace by extending maternity leave benefits, therefore
proving the efficient use of data in producing flexible and responsive employee benefits (Bock,
2015).
3.Engaging Remote Employees: Strategies for the Future
Particularly with the move to remote work, the COVID-19 epidemic seriously tested Google's
ethos of creativity and cooperation. While remote work is still the norm, Google should
investigate advantages for keeping its culture intact and involving staff members who operate
from home. Stipends for home office configurations could be one of the possible benefits to
guarantee that workers have a comfortable and efficient workspace. Furthermore, supporting
employees' physical health remotely are virtual wellness programs and access to online exercise
classes, so replacing the onsite gyms and wellness centers.
Using technology to maintain the creative and cooperative attitude could also be another
approach including virtual team-building exercises or innovation conferences. Google might also
take into account work hours' flexibility since remote employment sometimes blurs the
boundaries between personal and business life. Giving staff members more control over their
calendars might help to increase job happiness and productivity (Hill, Ferris, & Märtinson,
2003).
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Conclusion
Google's effective development of a creative and imaginative staff is not coincidental. It is the
outcome of intentional plans that support innovation and the application of data analytics to
customize benefits to match its staff needs. The organization will have to modify these
approaches as it develops to keep involving a rising remote workforce and guarantee that its
innovative culture endures anywhere the business is conducted. Google's employee-centric
approach to the digital sphere will help it to keep leading in the technology sector and draw top
talent.
