Engineering Management
COMMUNICATION
Engr. Renz Cyrill S. Fontanilla
01
WHAT IS
COMMUNICATION
COMMUNICATION
● The transfer of information from a sender to a
receiver, with the information being understood
by the receiver.
COMMUNICATION
● It refers to the process by which information is
exchanged between two or more people.
COMMUNICATION
● Communication and management are closely
linked.
● Each of the management functions depends on
effective communication.
THE COMMUNICATION MODEL
PURPOSE OF COMMUNICATION
Develop plans for their
01
Establish and
disseminate the goals of 02 achievement
an enterprise
Organize human and Select, develop, and
03 other resources in the 04 appraise members of an
most effective and organization
efficient way
PURPOSE OF COMMUNICATION
Control performance
05
Lead, direct, motivate,
and create a climate in 06
which people want to
contribute
COMMUNICATION IN AN ORGANIZATION
01 DOWNWARD COMMUNICATION
• It flows from people at higher levels to those at
lower levels in the organizational hierarchy.
COMMUNICATION IN AN ORGANIZATION
02 UPWARD COMMUNICATION
• Travels from subordinates to superiors and
continues up the organizational hierarchy.
COMMUNICATION IN AN ORGANIZATION
02 CROSSWISE COMMUNICATION
• It includes the horizontal flow of information and
the diagonal flow of information.
WRITTEN COMMUNICATION
Communication in written form
ORAL COMMUNICATION
Primarily refers to spoken verbal
communication.
NONVERBAL COMMUNICATION
Describes the process of conveying
meaning in the form of non-word
messages.
COMMUNICATION METHODS
Conventional Method
Use of Information Technology
TIPS FOR IMPROVING WRITTEN
COMMUNICATION
● Use simple words and phrases
● Use short and familiar words
● Use personal pronouns whenever appropriate
● Give illustrations and examples
● Use short sentences and paragraphs
● Use active verbs
● Avoid unnecessary words
TIPS FOR IMPROVING ORAL
COMMUNICATION
● Communicate with a large audience
● Tell a story, an anecdote, and give examples
● Pause – do not rush
● Use visual aids
● Communicate confidence and create trust
● Use a colorful, specific language, and show
through body language
ROLES OF COMMUNICATION IN
MANAGEMENT
● The role of management is to accomplish the
goals of an organization.
● To implement the plan, managers must convey
this information to everyone in the organization.
● They must communicate the plan to members
of organization.
ROLES OF COMMUNICATION IN
MANAGEMENT
● Good communication not only informs but also
helps to create a culture that makes people feel
like they belong to and want to support the
organization.
BENEFITS OF EFFECTIVE
COMMUNICATION
01 PROVIDES CLARITY
• Making roles, responsibilities, and relationships
clear gives everyone the information they need to
do their jobs and to understand their contributions
to the organization.
• Reduces the cost associated with conflicts,
misunderstandings, and mistakes.
BENEFITS OF EFFECTIVE
COMMUNICATION
02 BUILDS RELATIONSHIPS
• Open communication reduces tension between
hierarchal levels of employees.
• People are more likely to seek help with problems
and to suggest solutions and improvements.
• Creates a collegial culture that fosters teamwork
and encourages cooperation.
BENEFITS OF EFFECTIVE
COMMUNICATION
03 CREATES COMMITMENT
• Managers can make everyone in the organization
feel like they are valued contributors.
• Creates support and commitment.
BENEFITS OF EFFECTIVE
COMMUNICATION
04 DEFINES EXPECTATIONS
• When people are uncertain about what is expected
from them and how they will be evaluated, they
can’t do their jobs well.
• When expectations and standards are clear,
employees know what they need to do to get a
positive review and benefits that come with it.
FORMAL COMMUNICATION
● Conform to rules and regulations prescribed by
the profession or law.
● Makes sure necessary information flows
through the organization and that dissemination
of this information is controlled.
● Ensure that information is available to those
who need it and not to others.
INFORMAL COMMUNICATION
● Can connect almost anyone in an organization
to anyone else.
● Skip over levels between departments and
functions.
● Not necessarily disruptive
● Primary way information is spread and work
gets done.
TYPES OF INFORMAL
COMMUNICATION
01 SOCIAL NETWORK
• System of personal relationships that cross
hierarchical, departmental, and organizational
boundaries.
• Individual can reach out to anyone else in his
network for information or assistance.
• Large social networks have access to much
information.
TYPES OF INFORMAL
COMMUNICATION
01 GRAPEVINE / RUMOR MILL
• How gossip is spread through an organization
• Very effective way of spreading information
• Information is not controlled, and it can be distorted
or even totally fabricated
• Particularly important when formal communications
are inadequate.
BETTER EMPLOYEE RELATIONS
● The best managers understand the need for
building alliances and communicating
throughout all levels of the organization.
● Promotes the collaborative atmosphere that an
organization needs to thrive.
● Astute managers can tailor their own
communication style to motivate an employee
to achieve the desired result.
GAINS IN PRODUCTIVITY
● Managers are the linchpin of a company’s
productivity efforts.
● A manager must clearly articulate strategies
and plans so that an employee team knows
what to do, and how the company envisions
them being carried out.
● At the same time, each team member should
understand his role, and why his particular task
is so important.
IMPACT OF GLOBALIZATION
● Managers must devise new communications
strategies to interact with an increasingly
multicultural, multinational workforce.
● Employees also may identify with several
different national groups; which managers must
consider when trying to communicate a
company’s goals and objectives
MULTIGENERATIONAL RELATIONS
● Conflicts are likely when employees from
different generations find themselves working
together.
● Managers must avoid blanket stereotypes when
trying to encourage the various groups to
interact with each productively.
PROBLEM SOLVING SKILLS
● Employees who struggle on the job naturally
look to managers for guidance to solve their
problems.
● A manager who lacks discretion, however, is
unlikely to gain the trust he needs to address
co-worker conflicts, declining performance or
substance abuse issues.
