Questions
1 Who does your group believe to be your organization's population -
who do they serve?
2 Is this population diverse? If so, describe in what ways.
3 Could the organization benefit from targeting a new and/or different
audience or client? Why do you think so?
4 Is there a population that should be targeted that the organization is
missing?
Answers
1. Planned Parenthood serves individuals of all ages and backgrounds,
regardless of their reproductive health needs.
2. Yes, Planned Parenthood's population is diverse. They serve people
of all races, ethnicities, socioeconomic statuses, sexual orientations,
and gender identities.
3. Planned Parenthood now serves a wide range of people, they might
gain from focusing on particular demographics within their current
clientele. They might concentrate on helping young people, people of
color, or those living in remote locations who would not have easy
access to their services.
4.Yes, it would be advantageous for Planned Parenthood to focus on
those who aren't already using their services—men, for example, who
would find their materials on sexual health helpful, or people who
might not be aware of the entire spectrum of services they provide.