To create your final project document, follow the outline provided while
incorporating feedback from your previous submission to improve your visual
mockups. Below is a detailed structure:
Document Title:
Your Restaurant's Name - Final Project
Title Page:
Your Name
Restaurant Name
Homepage Mockup: [Insert your homepage or landing page mockup here.]
Restaurant Concept Description:
Restaurant Name: Fusion Feast
Food/Drink: Asian fusion cuisine with a modern twist, including sushi, ramen,
and cocktails.
Location: Downtown Seattle
Target Audience: Young professionals, aged 25-40, health-conscious food
enthusiasts.
Average Cost: $20 per meal
Elevator Pitch: Fusion Feast combines traditional Asian cuisine with modern
flavors, offering a vibrant, healthy, and affordable dining experience in the
heart of the city.
Target Audience Description:
Roles: Urban professionals, food lovers, online orderers.
Demographics: 25-40 years old, mid to high income, residents of urban areas.
Psychographics: Health-conscious, adventurous with food, tech-savvy, and
time-sensitive.
User Personas (Optional):
Persona 1: Sarah, 30, Marketing Executive
Persona 2: Daniel, 35, Software Developer
User and Client Needs:
User Needs: Easy-to-navigate website, simple online ordering, high-quality
food images, fast checkout, delivery tracking.
Client Needs: Increase online orders, showcase the uniqueness of dishes,
ensure a seamless experience on mobile and desktop.
Outline of Scope:
Content Requirements:
Homepage with featured dishes, menu page with detailed descriptions, online
ordering process, about us, contact info, and integration of social media links.
Functionality Requirements:
Responsive design (desktop and mobile), secure checkout, delivery tracking,
user-friendly navigation, social media integration.
Sitemap:
[Insert a simple visual of the sitemap here.]
Wireframes:
Homepage (Desktop Version):
[Insert desktop homepage wireframe here.]
Homepage (Mobile Version):
[Insert mobile homepage wireframe here.]
Ordering Process:
[Insert wireframes for each step of the ordering process—menu selection, cart
review, checkout, confirmation page.]
Additional Page (About Us):
[Insert wireframe for the About Us page here.]
Moodboard:
[Insert screenshot of your moodboard.]
Color Scheme: Deep reds, soft blacks, and neutral tones for a modern feel.
Typography: A bold sans-serif for headlines paired with a clean serif for body
text.
Image Treatments: High-quality images of food with minimal filters and
vibrant colors.
Overall Style: Minimalistic and sleek, with a focus on presenting food imagery
as the centerpiece.
Visual Mockups:
Homepage Mockup (Desktop Version):
[Insert improved desktop homepage mockup here.]
Homepage Mockup (Mobile Version):
[Insert improved mobile homepage mockup here.]
Ordering Process (Desktop or Mobile):
1. Menu Selection:
[Insert menu selection mockup here.]
2. Cart Review:
[Insert cart review mockup here.]
3. Checkout:
[Insert checkout mockup here.]
Additional Page Mockup (About Us):
[Insert About Us mockup here.]
Feedback-Based Improvements:
Changes Based on Feedback:
After reviewing the feedback, you improved the visual hierarchy on the
homepage by emphasizing call-to-action buttons (e.g., "Order Now"). You also
simplified the checkout process to reduce user friction, ensuring faster
navigation between steps. Additionally, you enhanced the mobile mockups by
improving spacing and font sizes for readability on smaller screens.
