E-commerce Web
Analysis and Project
Development
Submitted To,
Proffessor Dr. Rabeya Sultana
Submitted By , Group-03
Bani Amin (62401004)
Md. Mehedi Muhtasim (62401007)
Fahim Al Mamun (62401017)
Amlan Chowdhury (62401020)
Md. Rashel Chowdhury (62401023)
MPMIS-E Commerce
Introductions
Over the past decade, e-commerce in Bangladesh has
experienced exponential growth, driven by increasing
internet penetration, the rise of a tech-savvy middle class,
and government initiatives to promote digital transactions.
The market is becoming increasingly competitive, with
both local and international players vying for a share of the
burgeoning online shopping sector. This analysis focuses
on three prominent e-commerce platforms in Bangladesh:
Daraz, Chaldal, and Rokomari.com. It covers their history,
applications, services/products, and evaluates them based
on various factors to determine their effectiveness and
user-friendliness.
Daraz: Leading E-commerce Marketplace
History Application Services and Products
Daraz was founded in 2012 in Daraz operates through its Daraz offers a comprehensive
Pakistan and expanded to website and mobile apps, offering product range, including flash
Bangladesh in 2015. The platform a wide range of products from sales, discount vouchers, and
was acquired by Alibaba Group in fashion and electronics to home promotional campaigns to attract
2018, leveraging the tech giant's appliances and groceries. It serves customers. The platform also
expertise and resources to as a marketplace for third-party provides various services such as
become one of the largest e- sellers, providing a platform for delivery, customer support, and
commerce players in South Asia. small businesses to reach a wider seller management tools.
audience.
Chaldal: Revolutionizing Grocery
Shopping
1 History
Chaldal was founded in 2013 with a mission to make grocery shopping more
convenient for urban dwellers in Bangladesh. It operates primarily in major
cities, with a network of micro-warehouses to facilitate quick delivery.
2 Application
Chaldal's website and mobile apps are designed for ease of use, with features
like quick reordering and recipe suggestions. The platform focuses on fresh
produce, dairy, and household essentials, with an emphasis on reducing food
wastage through efficient inventory management.
3 Services and Products
Chaldal offers a wide range of groceries, including fruits, vegetables, dairy
products, meats, and household items. It provides fast delivery, often within
an hour, and has a subscription service for regular deliveries.
Rokomari.com: Promoting Bangladeshi
Literature
History
Rokomari.com was launched in 2012 with a focus on selling books online. It has since expanded to
include other product categories like electronics, stationery, and lifestyle products. Rokomari
partners with local publishers and authors to promote Bangladeshi literature.
Application
The website and mobile app of Rokomari are user-friendly and feature-rich, offering book
recommendations, reviews, and author interviews. It also organizes online and offline literary
events to engage with its customer base.
Services and Products
Primarily focused on books, Rokomari offers titles in various languages and genres. The platform
has expanded to include electronics, stationery, and educational materials. It also provides digital
marketing services for authors and publishers.
Evaluating the E-commerce Platforms
Factor Daraz Chaldal Rokomari
Functionality 5 5 4
Informational 4 5 5
Ease of Use 4 4 4
Redundant Navigation 4 4 3
Ease of Purchase 5 5 4
Multi-browser 5 5 5
Functionality
Simple Graphics 4 4 4
Legible Text 5 5 5
Recommendations for
Improvement
1 Daraz
Improve product descriptions, enhance customer support, increase
transparency with third-party sellers, and expand payment options.
2 Chaldal
Enhance the user interface, expand delivery coverage, introduce a
loyalty program, and implement detailed delivery tracking.
3 Rokomari
Improve redundant navigation, expand marketing efforts, and add
more payment methods.
E-commerce Trends
Market Growth Mobile Commerce Emerging Tech
The e-commerce industry in The rise of mobile-friendly e- Innovative technologies like AI,
Bangladesh is experiencing rapid commerce platforms is transforming machine learning, and data analytics
expansion, offering significant the way customers interact and are reshaping the e-commerce
opportunities for entrepreneurs. purchase products. landscape.
Importance of E-commerce in Bangladesh
Convenience Cost-effective Accessibility Employment
Opportunities
E-commerce platforms Online stores often have E-commerce provides
allow customers to shop lower operational costs access to a wide range of The growth of e-
24/7 from the comfort of compared to brick-and- products, including those commerce has created
their homes, eliminating mortar stores, allowing not readily available in numerous job
the need for physical them to offer competitive local markets. opportunities in logistics,
store visits. pricing. customer service, and IT.
Future of E-commerce in Bangladesh
Mobile Commerce
Increasing use of smartphones for shopping, necessitating mobile-optimized platforms.
AI and Machine Learning
Enhanced customer service and personalized shopping experiences.
Augmented Reality
Improved online shopping experiences through virtual try-ons and product visualizations.
Sustainable Practices
Eco-friendly products and packaging to appeal to environmentally conscious consumers.
Social Commerce
Integration with social media platforms for seamless shopping experiences.
Our Project
Development - E-
commerce Website
Discover how a robust e-commerce platform can transform your small
business and unlock new growth opportunities in the dynamic world
of online retail.
Project Overview
1 Pre-registered Domain
Leverage an existing domain to establish your online
presence.
2 AbanteCart Installation
Quickly set up a feature-rich e-commerce platform with
the open-licensed AbanteCart application.
3 Customization
Tailor the website with themes, plugins, and personalized
settings to create a unique and engaging user experience.
Key Features of Our E-commerce Site
Intuitive Design Product Management Robust Search
Provide customers with a seamless Showcase your products with high- Enable customers to easily find
and visually appealing shopping quality images, comprehensive what they're looking for with
experience through intuitive descriptions, flexible advanced search functionality,
navigation, clean layout, and fast categorization, and powerful including sorting and filtering
loading times. filtering options. capabilities.
Key Features (Continued)
Customer Accounts Secure Payments Customer Support
Allow customers to register, log in, Integrate a range of secure Offer accessible contact
manage their profiles, view order payment gateways, including information and support request
history, and track their purchases credit/debit cards, PayPal, and forms to ensure customers can
with ease. digital wallets, to provide easily reach your team for
customers with a trusted checkout assistance.
experience.
SWOT Analysis
1 Strengths
User-friendly design, diverse product range, and strong customer support.
2 Weaknesses
Limited redundant navigation and need for expanded payment options.
3 Opportunities
Growing e-commerce market and potential for new technologies.
4 Threats
Competition from established platforms and security risks.
Summary and Conclusion
Growth of e-commerce in Analysis of Daraz, Chaldal, and Development of a functional e-
Bangladesh and Importance and Rokomari.com commerce site
future trends of e-commerce
E-commerce offers significant opportunities for business growth and innovation. By
leveraging technology and focusing on user experience, we can create successful and
sustainable online businesses.
