Module 4-6
Module 4-6
Introduction
In business, decision-making often involves choosing between different
alternatives. These decisions can impact pricing, costing, and profitability.
Effective decision-making requires evaluating each alternative based on factors
such as costs, benefits, and strategic alignment with business goals.
1. Relevant Cost: These are future costs which can be affected by change
in decision of management. The relevant cost is variable cost which
may be incremental or avoidable. While comparing different
alternatives, if cost changes, then that particular cost will be
relevant cost. For example, if a firm purchased machinery costing
Rs 10,000 and now its book value remains Rs 1,000. The machinery
became obsolete but, can be sold for Rs 2000 after modification which
will cost Rs 500. Here, Rs. 2000 and Rs. 500 both will be relevant cost.
5. Imputed Cost: These are the costs which are not actually incurred in
cash. For example, interest on capital which is not actually paid, but
essential for the management decision.Out of Pocket Cost: The cost
which is paid in cash is known as out of pocket cost such as cost of
material, labour, expenses, etc. The expenses which are not paid in cash
as depreciation, is not included in out of pocket cost.
Transfer Pricing:
Meaning:
Transfer pricing refers to the pricing of goods, services, or intangibles transferred
within different divisions of the same company, particularly in multinational
corporations.
II Sem MBA Strategic Cost Management
Importance:
Methods:
Challenges:
Target Costing:
Meaning:
Target costing is a pricing method in which a product's selling price is determined
first, and then efforts are made to ensure the product can be produced at a cost
that allows for the desired profit margin.
Importance:
Process:
Set the Target Price: Determine the price customers are willing to pay.
II Sem MBA Strategic Cost Management
Determine Target Profit: Subtract the desired profit margin from the target price
to determine the allowable cost.
Cost Reduction: Adjust product design, materials, and processes to meet the
target cost.
Challenges:
Meaning:
Product life cycle costing involves tracking and managing the costs associated
with a product over its entire life cycle, from development and introduction to
decline and discontinuation.
Importance:
Stages:
Introduction: High development and marketing costs; initial pricing strategies
are critical.
Growth: Focus on scaling production and optimizing costs as sales increase.
Maturity: Cost management becomes essential as market saturation occurs and
competition intensifies.
Decline: Efforts shift to managing decline-related costs and deciding when to
phase out the product.
Challenges:
Data Collection: Requires detailed and accurate cost data across all stages, which
can be difficult to obtain.
II Sem MBA Strategic Cost Management
The activity-based costing (ABC) system is a method of accounting you can use
to find the total cost of activities necessary to make a product.
The ABC system assigns costs to each activity that goes into production. It is a
costing method that identifies activities in an organization and assigns the cost of
each activity to all products and services according to the actual consumption by
each.
In ABC system, activity means a unit of work; here cost driver is a factor, such
as the level of activity or volume that affects costs. Cost drivers signify factors,
forces or events that determine the costs of activities. This system brings accuracy
and reliability in product cost determination by emphasizing on cause and effect
relationship in the cost incurrence.
2. Assigning Costs to Activity Cost Centres: The second stage requires that a
cost centre (also called a cost pool) be created for each activity. After the
activities have been identified the cost of resources consumed over a specified
period must be assigned to each activity. These costs will have to be
apportioned on some suitable basis. For example, the total costs of all set ups
might constitute one cost centre for all setup related costs.
of the activity. The most suitable cost driver in each activity under functional
areas should be identified. A cost driver is any factor that influences costs.
4. Assigning the Cost of the Activities to Products: The final stage is to trace
the cost of the activities to products according to each product’s demand for
these activities using cost drivers as a measure of demand. A product’s demand
for the activities is measured by the number of transactions it generates for the
cost driver. The cost driver should be measurable in a way that enables it to be
identified with individual products.
Cost Driver
These activities are known as cost drivers. Cost drivers are used to describe the
events or forces that are the significant determination of the cost activities, e.g.,
production scheduling cost is generated by the number of productions runs that
each product generates. Thus, cost drivers are factors that drive consumption of
resources. Therefore, management of cost drivers is essential to manage costs.
ABC has been accepted as very useful for product costing where production
overheads are high in relation to direct cost, where there is diversity in the product
range, where products consume different amount of overhead and where
consumption of overhead is not basically driven by their volume. In brief
following are main benefits of using ABC technique
Practical Problems:
1. The budget overheads and cost driver volumes of S Ltd. Are as follows
3. MNC Ltd has collected the following data for its two activities. It
calculates Activity cost rates on cost driver capacity.
Activity Cost driver Capacity Cost
Power Kilowatt hours 50,000 Kilowatt Rs. 2,00,000
Quality No. of hours Rs. 3,00,000
inspection inspections 10,000
inspections
The company makes three products M,S and T. for the year ended
31/3/2013, the following consumption of cost drivers were reported
Product Kilowatt hours Quality inspection
M 10,000 3,500
S 20,000 2,500
T 15,000 3,000
4. ABC Ltd. produces three components X, Y and Z. The profit and Loss
budget, for the year ending 31.03.10 are as follows:
II Sem MBA Strategic Cost Management
Overheads are absorbed on the basis of labour hours. The following are the further
data regarding cost volume and the cost drivers
Product X Product Y
Direct material cost per unit 10 12
Direct wages per unit 10 8
Units produced 200 200
Direct labour per unit 12 12
Materials move per product line 10 14
Budget material handling cost Rs 24,000 Determine the cost per unit of the
products using the volume-based allocation method (Direct labour hour rate)
Determine the cost per unit of the products using the ABC method.
6. S co. Has furnished the following particulars in respect of two products A &
B. A is a newly introduced product with some technical problems requiring
substantial engineering changes. On the other hand, Product B is a mature
and established product and thus does not require much attention regarding
engineering changes.
A B
Output units 2000 2000
Engineering changes noticed per product line 30 18
Unit cost per engineering change notice 1250 1250
Machine hours required per unit. 4 8
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II Sem MBA Strategic Cost Management
Responsibility Accounting collects and reports planned and actual accounting information about the
inputs and outputs of responsibility centres” Responsibility Accounting must be designed to suit the
existing structure of the organization. Responsibility should be coupled with authority. An organization
structure with clear assignment of authorities and responsibilities should exist for the successful
functioning of the responsibility accounting system. The performance of each manager is evaluated in
terms of such factors.
According to this definition, the organisation is divided into various responsibility centres and each
centre is responsible for its costs. The performance of each responsibility centre is regularly measured.
Institute of Cost and Works Accountants of India defines Responsibility accounting as “a system of
management accounting under which accountability is established according to the responsibility
delegated to various levels of management and a management information and reporting system
instituted to give adequate feedback in terms of the delegated responsibility. Under this system divisions
or units of an organisation under a specified authority in a person are developed as responsibility centres
and evaluated individually for their performance.”
implementing the plans is communicated to each level of management. The use of fixed budgets,
flexible budgets and profit planning are all incorporated into one overall system of responsibility
accounting.
5. Assigning Costs to Individuals and Limiting their Efforts to Controllable Costs: After
identifying responsibility centres and establishing authority-responsibility relationships, responsibility
accounting system involves assigning of costs and revenues to individuals. Only those costs and
revenues over which an individual has a definite control can be assigned to him for evaluating his
performance. The following guidelines should be followed while assigning of costs. If the person has
authority over both the acquisition and use of the services, he should be charged with the cost of these
services. If the person can significantly influence the amount of cost through his own action, he may be
charged with such costs. Even if the person cannot significantly influence the amount of cost through
his own direct action, he may be charged with those elements with which the management desires him
to be concerned, so that he will help to influence those who are responsible.
6. Performance Reporting: A control system to be effective should be such that deviations from the
plans must be reported at the earliest so as to take corrective action for the future. The deviations can
be known only when performance is reported. Responsibility accounting system is focused on
performance reports also known as ‘responsibility reports’, prepared for each responsibility unit. Unlike
authority which flows from top to bottom, reporting flows from bottom to top. These reports should be
addressed to appropriate persons in respective responsibility centres. The reports should contain
information in comparative form as to show plans (budgets) and the actual performance and should give
details of variances which are related to that centre. The variances which are not controllable at a
particular responsibility centre should also be mentioned separately in the report. To be effective, the
reports should be clear and simple. Use of diagrams, charts, illustrations, graphs and tables may be
made to make them attractive and easily understandable.
Responsibility centre
II Sem MBA Strategic Cost Management
The main focus of responsibility accounting lies on the responsibility centres. A responsibility centre is
a sub unit of an organization under the control of a manager who is held responsible for the activities
of that centre. It is like a small business to achieve the objectives of a large organisation
1. Cost Centre
A cost or expense centre is a segment of an organisation in which the managers are held responsible for
the cost incurred in that segment.
According to CIMA, London a cost centre is “a location person or equipment, for which costs may be
ascertained and used for purposes of cost control”
Responsibility in a cost centre is restricted to cost. For planning purposes, the budget estimates are cost
estimates; for control purposes, performance evaluation is guided by a cost variance equal to the
difference between the actual and budgeted costs for a given period. Cost centre managers have control
over some or all of the costs in their segment of business, but not over revenues. In manufacturing
organisations, the production and service departments are classified as cost centre. Also, a marketing
department, a sales region or a single sales representative can be defined as a cost centre. Cost centre
may vary in size from a small department with a few employees to an entire manufacturing plant. In
addition, cost centres may exist within other cost centres. E.g. accounting department, repairs &
maintenance department
2. Revenue Centre
It is a segment of the organisation which is primarily responsible for generating sales revenue. A revenue
centre manager does not possess control over cost, investment in assets, but usually has control over
some of the expense of the marketing department. The revenue centre manager will control the selling
price, promotion mix and product mix. The performance of a revenue centre is evaluated by comparing
the actual revenue with budgeted revenue, and actual marketing expenses with budgeted marketing
expenses. E.g. sales department\
3. Profit Centre
Also called business centre. It is a segment of an organisation whose manager is responsible for both
revenues and costs. In a profit centre, the manager has the responsibility and the authority to make
decisions that affect both costs and revenues (and thus profits) for the department or division. The
managers are encouraged to act as if they were running their own separate business. The main purpose
of a profit centre is to maximise profit by making decisions relating to production volume, product mix,
selling price, marketing strategy. Profit centre managers aim at both the production and marketing of a
product.
4. Investment Centre
It is responsible for both profits and investments. The investment centre manager has control over
revenues, expenses and the amounts invested in the centre’s assets. He also formulates the credit policy
which has a direct influence on debt collection, and the inventory policy which determines the
investment in inventory. The manager of an investment centre has more authority and responsibility
than the manager of either a cost centre or a profit centre. Besides controlling costs and revenues, he
has investment responsibility too. ‘Investment on asset’ responsibility means the authority to buy, sell
and use divisional assets. E.g. a new hotel being developed.
1. The organisation is divided into various responsibility centres each responsibility centre is put under
the charge of a responsibility manager. The managers are responsible for the performance of their
departments.
2. The targets of each responsibility centre are set in. The targets or goals are set in consultation with
the manager of the responsibility centre so that he may be able to give full information about his
department. The goals of the responsibility centres are properly communicated to them.
II Sem MBA Strategic Cost Management
3. The actual performance of each responsibility centre is recorded and communicated to the executive
concerned and the actual performance is compared with goals set and it helps in assessing the work of
these centres.
4. If the actual performance of a department is less than the standard set, then the variances are conveyed
to the top management. The names of those persons who were responsible for that performance are also
conveyed so that responsibility may be fixed.
5. Timely action is taken to take necessary corrective measures so that the work does not suffer in future.
The directions of the top-level management are communicated to the concerned responsibility centre
so that corrective measures are initiated at the earliest. The purpose of all these steps is to assign
responsibility to different individuals so that the performance is improved. In case the performance is
not up to their targets set, then responsibility may be fixed for it. Responsibility accounting will certainly
act as control device and it will help in improving the overall performance of the business.
• Self-Interest of Managers: Managers might prioritize their department’s goals over the
enterprise’s objectives, leading to decisions that benefit their area but harm the organization
as a whole.
• Organizational Chart Complexity: Creating a clear organizational chart that defines lines
of responsibility and authority is a complex task, often requiring significant time and effort.
The whole organisation is divided into separate divisions and each divisional manager has great deal of
independence. The manager of each division is accountable for performance of its operations as also
the nature of operations undertaken. It leads to creation of a decentralised organisation structure and
each division is treated as a separate responsibility centre. The performance of each responsibility centre
will be separately measured and compared with other responsibility centres for managerial decisions.
However, authority can’t be exclusive one, implying that full autonomy can’t be fully granted to the
divisional head as no unit can be independent of other units within one organisation. The performance
of each division has to be separately and independently evaluated only to place responsibility for
effective management so that those who are doing the jobs don’t shrink from their duties and the
operations which they are bound to perform.
Promotes quick decision making and avoids red tape and delays. Motivates divisional managers to
perform better. It also helps to improve their job satisfaction and self-fulfilment. Makes top management
free from detailed involvement in the day-to-day operations and enables them to devote themselves to
important policy matters.
Various divisions may compete with each other and in that divisional mangers may try to increase their
own profits at the expenses of other divisions. There may be lack of coordination and cooperation
between divisions. This results in lack of harmony in achieving overall goals of the business
1. Variance Analysis
• Actual performance is compared with standard or budgeted performance and any variance between
the two is analysed to know the causes so that responsibility can be established and corrective actions
taken.
• Should be undertaken at each cost centre & revenue centre.
II Sem MBA Strategic Cost Management
2. Profit
• The absolute amount of profit earned by a profit centre
3. Return on Investment
• ROI addressed divisional profit as a percentage of the assets employed in the division. Assets
employed can be defined as total divisional assets, assets controllable by the divisional manager, or net
assets.
• An organisation can improve the ROI either by improving the net profit margin or by increasing the
turnover with the same amount of investment. It implies that the performance of a firm/ segment can be
improved either by increasing the profit margin per rupee of sales or by generating more sales volume
per rupee of investment
Advantages
1. Is easy to understand & interpret
2. It Is a measure of relative performance and therefore can be used to compare the firms od
different sizes.
3. Helps in ensuring good congruence between the different divisions and the firm
4. Is widely accepted measure of performance because it relates net income to investments made
in the division
5. Motivate divisional managers to improve their performance by optimum utilisation of the
capital invested in the divisions.
Limitations
1. Satisfactory definition of profit & investment on which ROI is based are difficult to find
2. There are different methods of valuation of assets such as book value, original cost, current
replacement cost etc which of these valuations is to be taken for calculating ROI remains a
difficult
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