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RCA Checklist

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tanyajainvit
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15 views1 page

RCA Checklist

Uploaded by

tanyajainvit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CLARIFYING

How is the metric defined?


Did some unrelated metrics also change?
How long (timeline)?
Which platform/device?
Which user type?
New user vs old
Which user segment
Only us facing this?
Geography and demography
Specific to a particular product category/ vertical?
Nature of decline

SANITY
Any app crashes?
Any bugs reported (internal)?
Is it on both the customer side and supply side? (platform analysis)
Change in tool being used or how tool calculates metric?

EXTERNAL
Competition (direct or indirect)
Substitutes
Govt/Regulations
Festivals/Events
Bad PR/Major event
Externalities (Fuel Prices)
Payments
Internal cannibalisation
Changes in any upstream/downstream dependencies?
OS owners
Payment partners
Any SEO type website that was previously bring in traffic previously
Trend? Seasonality?

INTERNAL
Changes in user behaviour (consider all stakeholders)
How they log in/touchpoints
How they discover the feature
User flow (for all stakeholders)
Overarching metrics at each step of User Journey
A/B test?
Launch of a marketing campaign?
Conversion/ Drop off at each point
Customer tickets
Comments on play store/social media

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