BUSINESS STUIDIES
SYNOPSIS
MARKETING
ON
MOBILES
HISTORY ON MOBILES
The history of mobile phones began with bulky, car-
mounted devices in the mid-20th century. Early
developments, like the invention of cellular technology
by Bell Labs in 1947, paved the way for the first mobile
phones. By 1983, Motorola introduced the DynaTAC
8000X, the first commercially available mobile phone,
though it was expensive and weighed over 1kg. These
early mobile devices operated on 1G analog networks,
primarily for voice communication. The 1990s brought
the advent of 2G digital networks, drastically improving
sound quality, text messaging capabilities (SMS), and
battery life. Phones became more portable, affordable,
and practical for everyday use. This period also marked
the rise of iconic brands like Nokia, which popularized
simpler and smaller designs. The evolution from these
early mobile technologies set the stage for the rapid
development of smartphones in the early 21st century,
transforming mobile phones into essential
communication and computing tools.
MARKETING ON
MOBILES
Mobile marketing refers to the strategies used to
promote products and services through mobile devices
such as smartphones and tablets. It includes a range of
tactics like SMS and MMS marketing, push
notifications, in-app advertising, mobile-optimized
websites, and location-based services. As mobile usage
continues to grow, businesses are increasingly focusing
on delivering personalized and relevant content to
engage users on their devices. Popular trends in mobile
marketing include video content, especially short-form
videos on social platforms, and the use of augmented
reality (AR) for interactive experiences. Location-based
marketing also allows businesses to target consumers
with promotions based on their proximity to stores or
events. Effective mobile marketing requires a mobile-
friendly approach, attention to user privacy, and
creativity to capture attention in a crowded digital
landscape. It offers businesses direct and cost-effective
ways to connect with consumers anytime, anywhere.
