A PROJECT REPORT ON INTERNSHIP IN MARKETING IN

REFERENCE TO SAMAY HOSPITAL

Submitted in partial fulfillment of the requirements for the degree of

Bachelor of Business Administration

ST XAVIER’S COLLEGE OF MANAGEMENT & TECHNOLOGY

NAAC Accredited with B++ Grade (1st Cycle)
Affiliated to Aryabhata Knowledge University

Submitted By Submitted to
Aditya kumar, Ms. Shilpa Sharma
BBA2021070 Assistant Professor
2021-2024 Department of Business Administration
 LETTER OF UNDERTAKING

I, Aditya kumar from the Department of Business Administration Registration no. 21302302033
hereby confirm that the internship report I have provided is solely my own effort. I did not copy
my report partially or completely from any other student or from any other source either against
payment or free and I did not provide any plagiarized material in any section of my report. I
further confirm that I understand the university rule that no student can publish his/her work
without encompassing their instructor as the author of the research. If I am found guilty of
misstating, misleading or concealing the facts about my activities (either academic or non-
academic but relevant to this course) at any stage, the university is authorized to take disciplinary
action against me according to university policies and regulations.

I hereby also confirm that I have carefully read and understood all the guidelines, rules and
regulations provided by the internship guide. I assure that I will follow the instructions regarding
presentation and will appear on the scheduled date for presentation at the conference which will
be intimated to me by the Course Instructor. In case of any negligence, I shall be held
responsible.

Aditya kumar
Bachelors in Business Administration (2021-24)
St. Xavier’s College of Management and Technology, Patna
INTERNSHIP CERTIFICATE
GUIDE CERTIFICATE
 ACKNOWLEDGMENT

The completion of any project is always due to efforts from numerous people, so no project
would be considered complete without a word of appreciation for all those who contributed to
the project.
I would like to extent my gratitude towards our Principal Fr. Dr Martin Poras S.J for motivating
me. He provided me the chance to do this internship and build many skills during this internship.
I am deeply indebted and very much grateful to my professor in charge and co-ordinator Mr.
Piyush Ranjan Sahay always guiding and helping me.
I would like to express my deepest gratitude to my internship supervisor Mr Manoj Kumar for
their valuable mentoring ship and guidance throughout my internship.
I would also like to extent my gratitude to the entire team at Samay Hospital Pvt Ltd, for creating
a conducive learning environment. The collective knowledge shared by my colleagues has been
instrument in professional development. I am grateful for their willingness to answer my
question, offer guidance and provides valuable insight throughout my internship.
I am truly grateful for the skill development opportunities afforded to me during my internship.
The knowledge and experiences gained will undoubtedly serve as a strong foundation for my
future endeavours, and I am excited to apply these skills in my professional journey.
 EXECUTIVE SUMMARY

As a part of a special internship program, I was allowed to get hands on experience of working
with trained professionals of the hospital industry and learning about of handling and managing
operations in marketing management.
Throughout my training period in SAMAY HOSPITAL I have checked every patient's file,
whether all the documents were properly arranged according to the guidelines or not.
I am preparing this project with week wise analysis of concepts and all weekly assessments and
knowledge I learned from this program is mentioned in a sequence wise manner.
In addition to the practical tasks, I also had opportunity to attend online training sessions. These
experiences broadened my knowledge and provided valuable insights into finance background.
I encountered challenges during my internship, such as finding clients and arranging meeting but
through preservance and problem-solving, I overcome them. These experiences have
strengthened my resilience and adaptability, preparing me for future professional endeavors.
A proper analysis of this internship and also other important parts such as next step after this
internship and also the usefulness of this internship are also included in this report, I have also
mentioned many references that I utilized while completing this internship and also in preparing
this report is mentioned.
Lastly, to summarize , my overall experience has been a very faithful one. It was a good learning
experience for me and gave me the first exposure to gain knowledge about the working of the
hospital industry.
 TABLE OF CONTENTS

S.NO TITTLE PAGE NO.

1. Overview of the organization 1-3

1.1 Brief History
1.2 Introduction of the organization
1.3 Policy of the organization
1.4 Competitors
2. Organization Structure 4-6
1.1 Organization Hierarchy
1.2 Number Of Employees
1.3 Main Offices
1.4 Introduction To All Departments
3. Plan Of My Internship Program 7
4. Introduction To My Internship Field 8-9
5. Learning Objective 10
6. Week wise progression 11-12
a) The first week 13-20
b) The second week 21-23
c) The third week 24-29
d) The fourth week 30-40
7. Swot & Pestel Analysis 41-42
8. Conclusion 43
9. Recommendation and Suggestion 44
10. References and Sources used 45
 OVERVIEW OF THE ORGANIZATION

BRIEF HISTORY OF THE ORGANIZATION

One of the largest integrated healthcare delivery networks in Asia Pacific.

Samay Healthcare Limited is a leading, pan Asia- Pacific integrated healthcare delivery provider.
The healthcare verticals of the company span diagnostics, primary care, day care specialty &
hospital, with an asset base in 3 countries, many of which represent the fastest growing
healthcare delivery markets in the world.

Currently, the company operates its healthcare delivery network in Patna, with over 450 potential
beds, 240 diagnostic and 150 employees, 35 healthcare delivery facilities, 33 operating facilities,
40 satellites & heart command centre.

Samay Healthcare is driven by the vision of becoming a global leader in the integrated healthcare
delivery space and larger purpose of saving and enriching lives through clinical excellence.
 INTRODUCTION TO SAMAY HOSPITAL

Commissioned on 1st June, 2016 Samay Hospital, Patna is a 150 bedded super specialty hospital
located in khagaul Road. It is a part of leading healthcare providers- Samay Healthcare Ltd.
Focusing on the tertiary care of super specialty like cardiology and cardiac surgery, bone & joint
care, brain & spin care, digestive care, urology & nephrology, Critical care, Emergency care.
Our amenities include 24-hours accident and emergency services including trauma treatment,
ambulances services, blood bank, cath lab, preventive health checkup, diagnostic lab.

POLICIES OF SAMAY HOSPITAL

 Providing patient care service

 Working capital investment
 Depreciation allowances
 Hospital personnel
 Public relations
 Medical services
 Nursing services
 Dietary service

OUR VISION

EVERY SECOND COUNTS.

OUR MISSION

GLOBALLY RESPECTED HEALTHCARE ORGANIZATION RECOGNIZED FOR

CLINICAL EXCELLENCE AND DISTINCTIVE PATIENT CARE.
 OUR PARTNERS

 HDFC
 ICIC
 SBI
 UCO BANK

OUR COMPETITORS

 Hi-Teck Hospital
 ASG
 Curis Hospital

ORGANIZATIONAL STRUCTURE OF SAMAY HOSPITAL

COMPANY PROFILE:-

COMPANY NAME SAMAY HOSPITAL

TYPE PRIVATE

INCORPORATED 1ST JUNE 2016

HEADQUARTERS PATNA, BIHAR

NO. OF EMPLOYEES 70

AGE OF COMPANY 7 YEARS

ROC ROC PATNA

 ORGANIZATIONAL HIERARCHY

BOARD OF DIRECTORS:-

WHOLE TIME DIRECTOR Namita Singh

WHOLE TIME DIRECTOR Naveen Singh

WHOLE TIME DIRECTOR Bhagwat singh

DIRECTOR Dr. Akhilesh kumar Singh

DIRECTOR Dr. Kumar Gaurav Mishra

DIRECTOR Dr. Sheetal Mishra

 INTRODUCTION TO ALL DEPARTMENTS

Samay Hospital provides internship in both offline/online platforms in different

departments such as: -

1) Marketing- On Completion of your marketing internship one should expect to gain a

range of employable skills and experience across various niches.

2) E-COMMERCE- In the internship, you will get insights into the different tools and
techniques used in digital marketing.

a) Hands on projects you have an ocean to explore, being a digital marketing intern.
b) Social Skills.
c) Specialization
d) Time Management

3) HR- Job Experience. Completing Graduation/PG with Considerable working

experience can benefit an individual in so many ways.

4) OPERATION MANAGEMENT- Operation internship objectives include career

path exploration, work experience, skills development and refinement, and
confidence build up.

5) FINANCE- Having finance internship experience helps you differentiate yourself

from other applicants and shows your ability to succeed in a professional.
 PLAN OF MY INTERNSHIP PROGRAM

INTRODUCTION TO THE BRANCH

I did my offline internship from SAMAY HOSPITAL, The office was situated in Khagual
Road, Saguna More where I used to go to do my training from 10:00am- 5:00pm.

STARTING AND ENDING DATE OF MY INTERNSHIP:-

I have started my work on 1st july 2023 and completed on 1st august 2023.

NAME OF THE DEPARTMENT AND DURATION OF MY TRAINING

I have done my 4 weeks internship in the department of marketing(e-commerce). It was divided
into week wise work such as week 1, week 2, week 3, week 4, (30 days) which I have
experienced from this company
 INTRODUCTION TO MY INTERNSHIP FIELD

MARKETING (E-COMMERCE)
Ever since I started school, I have discovered that a career in marketing is the right fit for me,
that’s why I choose marketing (E- commerce) as my internship department.
It will help me to combine my creative thinking skills with my interest in consumer behaviour.
As a completion of my marketing internship, I have expect to gain a range of employee’s skills
and experiences across various niches.
Overall, my understanding of the industry client needs and market trends will help me stand out
to future employees.
The importance of marketing for any business is that it makes the customer aware of the products
or services, engages them and helps them to make decisions.
Furthermore a marketing plan,a part of your business plan helps in creating and maintaining
demand, relevance, reputation, competition etc.

IMPORTANCE OF MARKETING
1) Creation of demand
2) Providing of information
3) Balancing demand and supply
4) Improvement in life style
5) Achieving higher sales
For successfully completing internship in marketing: -

 Students must have the basic knowledge about marketing.

 Watch and learn.
 Must be organized.
 Must be keeping track of the project
 Reflect on your experience.

Marketing is a highly competitive and rewarding fied. Businesses across every

industry rely on marketing professionals to generate awareness of their brand
and increase sales of their products and services. If anyone is strategic and
creative problem solver than internship in marketing could be right for them.
 LEARNING OBJECTIVE

 Communication skills.
(I.e. speaking, writing, presenting, persuasion(sales), customer service,
interpersonal, teamwork, leadership, and listening –as practiced in the
professional world.)

 Professional behaviour and/or knowledge.

(i.e. learn employer expectations for workplace behaviours gain knowledge
of a specific company/industry; learn specific common job functions such
as: marketing, management, customer service, accounting, security, PR,
production, design, training, patient care, IT, research, etc; relate classroom
learning to its application in the workplace.)

 Computer/technology skills.
(i.e. improve skills with specific hardware/software/ applications or social
media; understand how certain technologies are used in specific
industries/companies; achieve certification I a specific technical area.)

 Project- related skills-

i.e. develop skills in research, analysis, organization, time management,
teamwork, multiple task coordination, initiative, adaptability, and project
completion.)

 Employability-enhancing activities
i.e. gain experience to add to your resume; expand your network of company
or industry contacts; earn a job reference to vouch for your performance.)
CONTENTS OF TASK ASSIGNED WITH RESPECT TO PROGRESSIVE
WEEKS

WEEK DATE WORK ASSIGN WORK DONE

WEEK 1 01/07/2023 Orientation & Learning about the
Induction company & it’s
structure
03/07/2023 Brief introduction Learning about facts &
about e-commerce it’s figures
04/07/2023 Learning about finding Practical aspects of
patient data analysing patient data
through excel
05/07/2023 Learning about Tele Complete the work by
Marketing getting the feedback
by patient attendants
06/07/2023 Tele Marketing Communicating with
patient & getting
health report
08/07/2023 Tele Marketing Getting the feedback
by sharing link
through whatsup
WEEK 2 10/07/2023 Recording the data in Complete the overall
BS SOFTWARE work
11/07/2023 Record the Review & Complete the work by
rating using through using excel
BS SOFTWARE
12/07/2023 Brief introduction Learn about the terms
about Field Marketing and rules
13/07/2023 Brief discussion about Learned about the
Field Marketing facts & figures
14/07/2023 Practical visit in Field Visit different clinics
Marketing & gave hospital
coupons
15/07/2023 Record data in excel Complete the overall
work
17/07/2023 Brief introduction Learn about the term
about TPA & uses
WEEK 3 18/07/2023 Brief discussion about Learn about the facts
TPA & figures
19/07/2023 Finding the patient’s Complete the work
data from Wards and
ICU
20/07/2023 Prepare the discharge Complete the work
summary
 21/07/2023 Prepare the TPA Complete the work by
Patient data sending mail to
insurance company
22/07/2023 Record the data in Complete the overall
excel work
WEEK 4 24/07/2023 Brief introduction Learn the term & uses
about pharmacy
management
25/07/2023 Prepare the product Complete the work by
stock detail using word
26/07/2023 Prepare the product Complete the work by
stock detail using word
27/07/2023 Prepare detail of Complete the work by
product purchase to using excel
order
28/07/2023 Prepare the purchase Complete the work by
order sending purchase order
to pharma company
29/07/2023 Brief knowledge about Learn about the facts
Pivot table & figures
31/07/2023 Practical aspects of Full completion of
using pivot table work
01/08/2023 Work experience Full Submission of
sharing with the team work

WEEK WISE PROGRESSION

WEEK 1: - ORIENTATION AND BASIC WORKING
Day 1: - Orientation and induction
Orientation program lays a foundation for any employees to start his journey in any organization.
My orientation alike other orientation started of an extremely enthusiastic part.

First day the team leader of my team organized formal meeting with all the working staff
members of the organization, so that we could have a good interaction session about each other
and also about the organization layout. The meeting consisted of all the members. Starting from
higher ranking authorities to the ground level staffs who make things work easily in the office
spaces. We got to meet the director of the organization who was the extremely qualified person.
He let us know about motto and vision of this organization.
Our team leader organized another meeting where he addressed all the team members of our
team. We got t know about each other’s skills and qualifications. Query related to each other’s
opinion were resolved.
We were delighted to get on with the organizational proceedings; we enjoyed the session and
were extremely age to know the different task ventures. He asked us to always keep a check on
the official mail to receive all the daily assigned tasks.
Day 2: - Brief introduction to E-Commerce
E-Commerce- It stands for electronic commerce.
It is the buying and selling of goods and services or the transmitting of funds or data over an
electronic network primarily the internet. The business transaction occurs either as B2B, B2C,
and C2C, C2B, lox and mesh. The terms e-commerce and e-business are often used
interchangeably. The term e-tail is also sometimes used in reference to the transactional
processes.
How does E- Commerce works?
E- commerce is powered by the internet. Customers access an online store to browse through and
place orders for products or services via their own devices.
As the order is placed, the customer’s web browser will communicate back and fourth with the
server hosting the e-commerce website. Data pertaining manager. It will then be forwarded to
databases that manage inventory levels; a merchant system that manages payment information,
using application such as PayPal; and a bank computer. It will circle back to the order manager.
This is to make sure that store inventory and customer funds are sufficient for the order to be
processed.
After the order is validated, the order manager will notify the store’s web server. It will display a
message notifying the customer that their order has been successfully processed.

TYPES OF E-COMMERCE
 B2B- It is business to business e-commerce where buying and selling information activity
is done electronically between business and business, where the fund transmission is
done.
 B2C- It is the retail part of e-commerce on the internet. It is when business is being
selling to the consumer. There are numerous online stores which carry forward these
activities.
 C2C- It is the type of e-commerce in which trade, product or services between the
consumer to consumer. They opt online mode as a platform for business.

E-COMMERCE APPLICATION

Many retail e-commerce apps use online marketing techniques to get customers to use the
platform. These includes e-mail, online catalogue, shopping cards EDI(electronic data
technique), file transfer protocol, web services and mobile applications.

Marketers include emailing targeted ads and e-news letters to subscribers and setting
SMS, text to mobile device. Sending unsolicited emails and texts is generally considered
as spam.

More companies try to approval the consumer online by using various tools such as
digital coupons, social media marketing and targeted advertisement.

Day-3 Learned about finding the patient data

It is also instantial as intelligent help data management improves patient care and health
outcomes. Collecting and analysing health data can help Health Care providers diagnose illness,
develop treatment plans, and improve the quality of care for patients. In the NHS, patient data is
held in individual medical records which can be accessed by Healthcare professionals in various
places such as patients GP surgery and their local hospital. The information is used to inform
decisions about that individual's care and treatment.
The health and social care formations Centre is considered by the department of Health and is
responsible for producing standards and guidelines on data collection and reporting including
how personal confidential information should be looked after. Patient data is medical
information held about in individual patient. Patient data Mein include information relating to
their past and current health or illness, they treatment history, Lifestyle choices and genetic data.
It may also includes biometric data, which is any miserable physical characteristics that can be
checked by machine/ computer.
Healthcare data analytics refers to the collection and analysis of patient data to improve medical
care and patient experience, patients go through a continuum of caregiving from diagnosis to
recovery. By conducting an interview in a clinical setting, by having the patient complete a paper
form, or by having the patient fill out an online form..
The five common methods for gathering data are
1. Document Reviews
2. Interviews
3. Focus groups
4. Surveys
5. Observation or testing

Practical aspects of analysing patient data through excel

Day 4 and Day 5- Learning about Tele Marketing

Tele marketing is the process of selling products or services over the telephone. "Telemarketing"
is an innovative concept used by many firms to increase the efficiency and effectiveness of the
product delivery efforts. It can be used by hospitals to benefit both patients and physicians.
Further, it can be a tool that, if use properly can improve the image of the hospital and assist in
positioning the organisation nuclear among its competitors. This paper discusses the exploratory
nature, potential problems, and benefits of Tele marketing hospitals services and offer pre- and-
post implementation considerations. This paper also provides in outline of a sample marketing
plan that could serve as an initial model for hospitals that might considered this unique
marketing approach. Healthcare and medical is one of the largest and fastest-growing Industries
not just in the US, but also around the world. With so many rules and regulation when it comes
to patient confidentially and how to market your product to the right people its understandable
that Healthcare companies are wondering if they could understandable telemarketing to help
them spread awareness in the target market. HealthCare telemarketing is the process of using
telephone to contact and converse with potential or existing customers to market healthcare
products or services.
In fact, it is a popular marketing strategy for businesses of all sizes, including Healthcare
companies, as it allows Healthcare businesses to reach a large audience and build relationship.
When calling, companies usually target professionals. And for them to consider you and gain
there trust, leave of good impression. Do we able to do this when contacting your potential
prospects, you must tired qualified since reps to represent you company. The qualities of
telemarketer. Should be looking for.
1. Healthcare Knowledge:
Look for indivisible who for just a basic understanding of health care terminology, Industrial
trends, and regulations. Just knowledgeable them engage in in from conversation with your
potential clients.
2. Excellent Communications Skills:
Effective communication is key. Tele marketer should be articulate, have a clear speaking voice,
and be able to explain your healthcare product or services concisely and persuasively.
Day 6-Communicating with patient & getting health report

Capturing patients feedback about wait times, quality of care beside manner, and communication
skill will help identify gap in care and move towards improving the patient's overall experience.
Giving patients this opportunity to give feedback makes your care more personalized. Patients
feedback provides valuable information about what patients and service users think about the
healthcare services offered. Examining patient's feedback will give a direct inside into what is
working well and what needs for the improved in the way care is delivered. Positive feedback
from patients can reveal characteristics of high quality health care and reinforce important
behaviours and service delivery. Patient feedback is usually characterised by gratitude, the
expression of which has many benefit for the staff as well as patient and families.
. The right way to respond would be to acknowledge the patient's feedback and concerns
underline your commitment to improvement, and provide a way to address the issue privately.
Thank you for your feedback; we strived to continually improve as a practice. Make eye contact
when appropriate and help your patient feel comfortable with you. Attention to the patients
concerns. Sit down near the patient. By truly being there for the patient-listening to them getting
to know them on a personal level and understanding how they feel you can make them feel value
and when a patient feels valued. they'll feel confident and positive about the healthcare and
experience.
. Telemarketing company has reps that generate leads. At the same time can profile and verify
the information of your patient or the right person who decides within their organization,
especially if decision makers are not available by the time they called. every product targets a
different market
Day 8- Getting the feedback by sharing link through WhattsApp

Customer feedback is important, and the idle time for it is after you have successfully delivered
the order. With the WhatsApp business platform, you cannot only request the customer for the
reviews, but you can collect their detail feedback. The Automatic messaging capabilities and the
clikable buttons allow you to build a survey. This survey can be used as a medium to address
customers and build a customer experience catered to their needs.
5 Key steps to collect customer feedback on successful ordered delivery via WhatsApp business
The WhatsApp API integration is a versatile platform. As the use cases can be numerous, the
process of implementing them becomes complex. Below 6 simple steps for collect customer
feedback using WhatsApp business API:
1) Enable WhatsApp Shipment tracking API
To enable the WhatsApp Shipment tracking API, you will need to subscribe to the WhatsApp
business API. You can either directly get it from WhatsApp or use a third party service provider
for easier integration. The integration will allow you to build a rapport with the customers before
you ask them for feedback and a review.
2) Build A Survey
It is imporative to collect feedback before you ask a customer for a review. You can collect
feedback from the customer through WhatsApp directly but provide responses in the form of
clickable buttons. You will first need to compose the messages to collect this feedback and a
vacant sheet to store these responses.
3) Formulate The Message Template
As the integration is live, you will now need a message template. This message templates will be
written in such a way that messages apply for multiple instances. The tone of the temperate
should be polite and encouraging to incentivize wise maximum interaction.
4) Add Clickable Buttons with Apt Click-To-Action Text (CTA)
Along with the survey messages as well as review request, you will need to add clickable
buttons. The button should have CTA text on them that is concise. Lickable responses make it
easier to collect and analyse feedback, simplifying the process for the customer.
5) Set the trigger
Once you have everything ready to deploy, you will need to go back to development. All this
survey messages and review request will be used for once the product has been delivered.
Therefore you have to set the trigger for this messages as the delivery successful status.
WEEK 2- Record the Review & rating using through BS SOFTWARE
Day 10 & Day 11- Complete the overall work
Medical record review is an essential process for ensuring the medical information's accuracy
and authenticity. Medical record are mostly on one reviewed by medical facility and centers for
treatment planning and insurance claim purposes and by laws for repeating it kids especially for
medical negligence or litigation such as personal injury. As these records are made up of the
documents about a patient's medical history, it is vital to keep them well-organized. Bring dad
will help not only patients and hospitals but also attorneys who handle medical malpractice and
president injury casesWhile handling a case that involves medical records, attorneys must study
those records and completely understand the details While also checking errors for mistakes.
This is because even a small errors can lead to inaccuracy and have legal implications. Due to
improper or incomplete maintenance of medical records, there are high chances of losing trils.
A detailed review of case relevant medical record is highly important for attorneys and litigators,
especially when assessing in medical or legal claim including medical malpractice worker's
compensation, product liability, medical or insurance fraud investigation, etc.
A typical process used by in medical record review service provider are
1) Retrieval: The atorney retrives the required medical records from the concerned medical
facility.
2) Review: A paralegal or specialist reviewer from the service provider's team will conduct
reviews, checking for facts while being unbiased.
3) Summarization: Post analysis, they will draft a precise summary out of the voluminous
record in a reader-friendly format.
4) Quality Check: A team of expert auditors will check the final draft to ensure all the
information is accurate and Valid.
5) Adding Links: They will add bookmarks or hyperlinks to help the reader check
references quickly.
Day 12 & Day 13- Brief introduction about Field Marketing

A carrer in hospitality management and operations can take you do places around the world and
immerse you in the food and beverage service industry, travel and torusim, as well as the real
estate, financial services, and technology sectors within the hospitality industry. Field marketing
is a method highly trained professionals used to be brands, customer relationships, and Lead
generation for the client or company. It's measurable process and typically involves face to face
in interactions with leads and customers. Field Marketing is the series of activities carried out by
Highly trained marketer that contribute to the brand building, customer relationship
management, lead generation efforts of a client/ company. Field marketing includes targeted
direct sales promotions, merchandising, audting, sampling, demonstration, experiment
marketing, organizing roadshows and events.
Field marketer are highly trained to match the needs of the target audience and are fully aware of
their business and brand values.
1) Improved Brand Perception
Field Marketing enables brands to interact directly with their target audience and allows them to
experience the brand first hand.
2) Handles Cynical Customers
Customers are intelligent savvy, and better-informed. The looking for instant gratification rather
than drawn-out negotiation, as their try to get answers to the questions.
3) Enchances Customer Relationships
Field Marketing helps provide a consistent customer experience wherever and whenever
because the customer touches the brand.
4) Accurate Targeting
Field Marketing activities includes sales promotion, demonstration, experimental marketing, and
conferences.
5) Provide Measurable ROI
Successfully field marketing campaign give quantifiable and tangible results. Brands get real-
time reporting through the use field marketing reporting software.
Day 14- Practical visit in field marketing

Creating a hospital marketing plan can be a daunting task, what do we the help of ClickUp's
Hospital marketing plan template, you can simplify the process.
1)Identify your target audience
The first step in creating a hospital marketing plan is to identify your target audience. Determine
who your ideal patients are by considering factors such age, gender, location, and medical
needs. Understanding your target audience will allow you to tailor your marketing strategies to
effectively reach and engage them.
2) Set market goals
Once you have identified your target audience, it's time to set specific marketing goals should be
measurable, realistic, and alligned with your overall business objectives. Whether you want to
increase patient appointments, enhance Brand awareness, are promote a new service, nearly
defined your goals to guide you marketing efforts.
3). Develop marketing strategies and tactics
With your target audience and goals in mind, it's time to the develop marketing strategies and
tactics to reach and engage your patients. Consider utilizing a mix of digital marketing,
traditional advertising, community outreach, and patient referral program to maximize your
hospitals visibility and attract new patient.
4) Implement and evaluate
Once your marketing strategies and tactics are in place, it's time to implement them and closely
monitored there effectiveness. Track key metrics such as website traffic, patient inquiry,
appointment bookings, and social media engagement to evaluate the success of your marketing
efforts. regularly review and analyzed these metrics to identiy areas For improvement and make
necessiary to optimize your hospital marketing plan.
Week 3-Brief introduction about Third Party Administration

Day 17 & Day 18- TPA

A third-party administrator is a company that provides operational services such as claims
processing and employee benefits management under contract to another company. Insurance
companies and self-insured companies often outsource their claims processing to third parties.
Such companies are often referred to as third-party claims administrators. The use of third-party
administrators is becoming common in many businesses, and the range of tasks they're
undertaking is growing. They have distinct roles in the health insurance industry, commercial
liability insurance, and in investment company operations. Some third-party firms are moving
into areas such as forensic accounting services, workers' compensation audits, and emergency
response planning. Third-party claims administrators are commonly used by health insurance
providers who outsource many of their administrative functions. Claims administration, premium
billing, customer enrollment, and other day-to-day operations are often handled this way.
A hospital or a health provider organization that sets up its own health plan will often outsource
the administrative responsibilities to a third party. A company that opts to self-fund its employee
health insurance plan typically contracts with a third-party claims administrator to run the
program.
Types of Third-Party Administrators
The types of programs outsourced to third parties have expanded and may include the processing
of employee retirement plans and flexible spending accounts.
Commercial Liability Insurance
Third-party claims administrators for commercial liability insurance providers act much like
claims adjusters. They may work in conjunction with the insurance company's internal claims
adjuster as well as outside claims investigators and defense counsel. The third-party claims
administrator might even choose the defense counsel. Some third-party claims administrators are
large multinational non-insurance entities. These giants in the industry generally handle the
claims of large corporations.
Retirement Plan Administration
Third-party claims administrators may manage employee retirement programs such as 401(k)
plans. The company is often owned or managed in part by an investment company in such cases.
The investment company handles the money management and the third-party administrator
handles the day-to-day account operations and customer care functions.
Learn about the facts & figure of TPA

In an emergency, third party administrators are extremely helpful. In terms of hospitalization

claims, you can face difficulties if you don’t have health insurance cover. but those who have
health insurance, a third party administrator will help in doing hassle free claim settlement. As
health insurance plans provide a wide range of services, it becomes difficult in comprehending
the technical jargons. Third Party is such as phrase which is still unfamiliar to many people and
this article aims to explains the basic concept of Third Party Administrator in a detailed way.
Some third-party administrators have grown into multinational corporations, but there are also
individual administrators who have gained TPA certification and who work as independent
contractors. TPAs must have a deep knowledge of the rules and regulations of the services
they're responsible for administering.
TPAs or Third Party Administrators - A Third Party Administrator (TPA) is a body that
processes insurance claims admissible under health insurance. When a health insurance claim
occurs, the TPA acts as intermediaries between the insurer and the insured.
Day 19- Patient’s Data Collection

Always be transparent
The most important part of patient data collection is the patient’s cooperation. But patients
cannot be expected to cooperate unless providers are fully transparent about why their data is
being collected. The best assurance for patients is when you provide them with your Health
Insurance Portability and Accountability Act (HIPAA) compliance practices as well as any
unique data storage practices. Take the time to answer patient questions and explain how
providing this information can help you treat them.
Digitize data collection as much as possible
Paper files can be misplaced, can’t be accessed from multiple locations, and have to be
physically moved when the patient sees another healthcare provider who needs their information.
This can create information gaps.a is being collected. They need to know what their data will be
used for and where and how it will be stored. Collecting information digitally ensures that this
information is in the patient’s record and that it can be easily transmitted and cross-referenced.
Some providers have tried to go digital by scanning paper files. However, this often just creates
an image of the form that can’t be searched. Additionally, because it’s an image of the patient’s
handwriting, you may not be able to decipher it. It’s best, whenever possible, to start the process
with electronic records.
Use HIPAA-friendly solutions
If you’re collecting data directly from the patient, it’s essential to use a HIPAA-friendly web
form like those provided by JotForm. There may be cases when paper is necessary, like
providing a printout of your patient data-collection policies, but you can cut down on your paper
usage and increase efficiency by using online forms. Always use secure forms from a provider
that has signed a business associate agreement (BAA). This protects you if they disclose
protected information.
Be thorough when requesting data
Patient intake forms are an excellent opportunity to collect your patient’s health history, but so
are regular follow-up forms. Insurance information, contact information, current medications,
health history, and a checklist of symptoms are all a basic start. It’s good to conclude by asking
the patient if there’s anything else you should know. Sending patients an online form to fill out
prior to their initial office visit allows them to look up their health history and medications. For
example, they might not know the dosage of their blood pressure medication off the top of their
head, but when they’re at home filling out the form, they can check the bottle in their medicine
cabinet.
Day 20- Prepare the discharge summary

A Discharge Summary is a comprehensive clinical report prepared by healthcare professionals

when a patient is discharged from a hospital or other health care settings. It encapsulates the
patient’s health history, details of their hospital stay, diagnosis, treatment administered, patient’s
condition at discharge, and instructions for follow-up care.
Serving as an essential communication tool, it ensures the continuity of care, facilitates the
transition from hospital to home or other care settings, and enhances coordination among
healthcare providers, patients, and caregivers.
The steps to create a comprehensive discharge summary:
Step 1: Patient Identification-
The discharge summary should begin with basic patient identification information. This typically
includes the patient’s name, date of birth, hospital identification number, and gender.
Step 2: Admission Date & Discharge Date-
These dates provide a timeline of the patient’s hospital stay. They are crucial for understanding
the duration of treatment and hospitalization
Step 3:Reason for Admission-
This section details the primary reason or reasons that led to the patient’s hospitalization. It could
be a specific medical condition, an accident, a surgical procedure, or a chronic illness
exacerbation.
Step 4: Diagnosis-
The discharge summary should include a clear and precise diagnosis or diagnoses established
during the hospital stay. It is beneficial to provide both the initial diagnosis at the time of
admission and the final diagnosis at the time of discharge.
Step 5: Procedures and Treatments Provided:
This section should encompass all the significant medical or surgical procedures the patient
underwent during their stay. It should also detail the treatments administered, including
medication regimens, physical therapies, or any other interventions.
Step 6: Hospital Course-
This part of the summary provides a narrative of the patient’s clinical progress during their
hospital stay. It includes changes in the patient’s health status, response to treatments, any
complications, and how these were managed.
Step 7: Medical Reconciliation:
A thorough list of medications the patient is to continue post-discharge should be provided. This
includes the drug name, dosage, frequency, route of administration, and purpose. It’s crucial to
highlight any medication changes made during the hospital stay and provide reasons for these
changes.
Step 8: Appointments and Referrals:
The summary should specify any scheduled follow-up appointments and referrals to specialists
or other healthcare services. It’s also helpful to include the contact information of these services.
Step 9: Discharge Destination:
Finally, the summary should note where the patient is being discharged to, whether it’s their
home, a rehabilitation center, a nursing home, or another healthcare facility.
Day 21- Prepare the TPA patient data

A Third Party Administrator of TPA is an agency or a company or an organisation that holds a

license from the Insurance Regulatory and Development Authority of India (IRDAI) to process
health insurance claims in addition to providing cashless facilities as an outsourcing entity of an
insurer. TPAs work as intermediaries between an insurance company and the insured. So, the
concerned parties include insurance companies, policyholders, and healthcare providers.
A TPA plays a significant role in processing health insurance claims. Some major roles of a TPA
are explained below:
1. Issues health cards to the policyholders: TPA issues ID cards to the policyholders that they
need to show at the network hospital in order to avail cashless treatment.
2. Coordinates with the policyholders: In case of a health insurance claim, the insured
individual is required to inform the TPA. The TPA will direct the insured to a network hospital.
The insured can avail of treatment at any other hospital as well but in that case, he/she will be
required to pay for the bills out of their own pocket and then apply for reimbursement later.
3. . Issue authorization letter to the hospital: TPA issues an authorization letter to the hospital
and the hospital then tracks the case. After the insured gets discharged, the hospital management
then sends all the bills to the TPA for payment.
4. . Send all the relevant documents to the insurer: A TPA sends all the relevant documents
including bills, to the insurer.
5. . Arrange value-added services: Apart from the claim processing, a TPA also delivers
several other services. These include well-being programs, ambulance services, etc.

Documents Required:
The following are the documents needed to make a TPA Health Insurance Claim:
Aadhar Card
The insurance copy of the policyholder
Health Insurance TPA e-card
Pharmacy and hospital discharge bills or receipts
Doctor’s prescriptions
Hospital discharge documents
Week 4- Brief introduction about pharmacy management

Day 24- Pharmacy Management

The pharmacy management system, also known as the pharmacy information system, is a system
that stores data and enables functionality that organizes and maintains the medication use process
within pharmacies. Pharmacy management is the administration of a pharmacy and its
operations. To the ordinary person this is just the dispensing of medication and prescriptions, but
a pharmacy manager also has to handle stock, staff, and the shop's finances. The primary purpose
of the pharmacy management system is to increase the accuracy and improve the safety and
efficiency of the pharmacy store. The Pharmacy Management System has a broad and intricate
reach. It equips pharmacists and other healthcare workers to effectively manage inventory,
ensuring that medicines are available when needed and preventing expensive shortages.
A pharmacy management system confirms the correctness of prescribed medicines and ensures
that drugs are dispensed in the right dosage and amount. PMS tracks medication transactions and
notes which ones are popular at all times, seasonal, infrequently ordered, and so on.
The primary mission of hospital pharmacy is to manage the use of medications in hospitals and
other medical centers. Goals include the selection, prescription, procuration, delivery,
administration and review of medications to optimize patient outcomes. The manager of a
pharmacy is responsible for the running of various aspects of the pharmacy, such as finances,
staff, marketing, sales, and customer service. Pharmacology is the science of how drugs act on
biological systems and how the body responds to the drug. The study of pharmacology
encompasses the sources, chemical properties, biological effects and therapeutic uses of drugs.
Learn the term and uses
The primary mission of hospital pharmacy is to manage the use of medications in hospitals and
other medical centers. Goals include the selection, prescription, procuration, delivery,
administration and review of medications to optimize patient outcomes. The manager of a
pharmacy is responsible for the running of various aspects of the pharmacy, such as finances,
staff, marketing, sales, and customer service. Pharmacology is the science of how drugs act on
biological systems and how the body responds to the drug. The study of pharmacology
encompasses the sources, chemical properties, biological effects and therapeutic uses of drugs.
Steps to Implement a Pharmacy Management Systems That Works:
Step 1- Workflow automation capabilities.
Step 2- Real-time data and reporting.
Step 3- Facility-centric customization.
Step 4- Sophisticated billing functionality
Step 5- Quality checks and balances.
Step 6- Scalability to support growth.
Step 7- Seamless system integrations.
Step 8- Regulatory and auditing support.
Day 25 & Day26- Prepare the product stock detail

The hospitality industry has a broad variety such as restaurants, cafes, hotels, lodging, food &
drink services, event planning and management, travel, and tourism. For small size organizations
managing inventory is not a big issue but when their business grows managing inventory
becomes hectic and complicated. Since the hospitality industry is full of inventory and important
assets that is why inventory management in the hospitality industry is crucial to running the
business efficiently. Most importantly, there are several types of inventories, such as raw
materials, finished goods, and work in progress inventory.
Inventory management is also helpful in understanding trends of the business so that businesses
can plan. For the upcoming season so that sales can be increased. Understanding inventory trends
& keeping track of inventory is extremely helpful in growing a business. With Proper planning
of inventory management.
1. Tracking Inventory
When you keep track of inventory you can monitor inventory levels of all locations easily.
Tracking inventory helps the Hospitality industry. To know exactly where inventory is kept and
whether it is being used or wasted.
2. Real-Time Information
Real-time information is helpful to businesses as it is productive and enhances the efficiency of
the organization because it provides inventory information in real-time. Sometimes organizations
do not know how much stock is available in real-time, specifically in peak season when
inventory is consumed in no time.
3. Set Reorder Level
When an organization sets reorder level it is an effective feature for managing inventory
efficiently. It eliminates manual tracking of inventory and emphasizes effective inventory
management.
4. Avoid Stock Issues
With effective inventory management, you can easily avoid stock issues such as overstocking
and out-of-stock issues. These issues are dangerous for businesses as both scenarios lead to
business economic losses. However, using an automated inventory management system will
solve all your inventory issues.
5. Improved Insights
Better insights into inventory can provide a better way to utilize inventory and save from
unnecessary expenses.
Complete the work by using word
Day 27- Purchase Order
A purchase order is a legal document form used by a buyer and sent to a supplier for an order. A
purchase order specifies items, quantities, prices, and credit terms for a purchase from the
vendor. A PO becomes a legally binding contract when a vendor accepts the purchase order.
Purchase Orders are documents issued from a Buyer (your organization) to a Seller (the vendor).
They are an important tool for Buyers because they formalize requirements and pricing, and
serve as legally binding documentation of the goods/services that were ordered. A purchase order
is issued by the buyer, who wants to make sure they got exactly what they ordered, while an
invoice is issued by the vendor, who wants to make sure they get paid. Purchase orders are sent
by the buyer to the vendor first, and they outline exactly what the order should contain and when
it should arrive.
The steps involved in the purchase order process can be a bit complicated. Here’s a breakdown
of a typical transaction involving a purchasing order from the perspective of a purchaser:
First, the purchasing department at your company is notified by management that a purchase
needs to be made. Some companies do this by issuing a purchase requisition form.
If the department approves the order, they fill out a purchase order detailing exactly what the
purchase is.
The purchase order is then sent to the vendor, who decides whether they can and want to fulfil
the order. Once they approve the purchase order, it becomes legally binding.
The purchaser sends payment for the agreed price (or does so at an agreed-upon later date, which
is specified on the purchase order.)
The vendor delivers the order along with an invoice. The purchaser’s finance department then
compares this invoice to the purchase order to make sure that the two documents agree with each
other.
Day 28- Prepare the purchase order

A purchase order is used to make sure that both the buyer and the supplier are aware of the order
and to give a detailed record of the transaction. Additionally, it aids in avoiding
misunderstandings and disagreements that might result from poor communication or
modifications to the order's terms.
The procurement process is streamlined by using a purchase order, which also ensures that the
buyer and the supplier agree on the specifics of the transaction. We'll go through each stage in
creating a purchase order.
1. Purchase requisition
Every organization needs goods and services. Once this need is realized, a request to acquire
them is generated, generally known as Purchase Requisition. This might come from the
department in charge of purchasing, an individual worker, or a department head. The request
should contain specifics about the items or services requested, the required quantity, and other
pertinent facts, such as delivery dates or special needs.
2. Creation of a purchase order
Purchase requests are then translated into purchase orders. Companies may have their own
purchase order format that might vary from others, but almost all POs consist of basic
information necessary to procure the right products. This document typically includes the name
and address of the supplier, the quantity and description of the items or services being ordered,
the agreed-upon price, payment terms, and delivery details.
3. Review and approval
The next step is to review and approve a purchase order. This may involve multiple levels of
approval, depending on the organization's procurement policies. The review process ensures that
the information on the purchase order is accurate and that the terms and conditions of the
purchase are acceptable to both the buyer and supplier.
4. Issuing the purchase order
Once the purchase order is approved, the buyer sends it to the supplier. This can be done
electronically or via traditional mail. Upon receiving the purchase order, the supplier assesses
their capabilities or stock to ensure they can fulfill the order. At this stage, they have the right to
accept or reject the PO
5. Fulfillment of the order
Based on the purchase order, the supplier processes the order and prepares to fulfill it. The
supplier will confirm the order details, including the quantity and description of the items and the
agreed-upon price.
6. Shipment of the goods
The supplier ships the goods or provides the services according to the terms specified in the
purchase order. This includes delivery dates, special handling instructions, or other requirements.
7. Receipt of the goods
Once the goods have been delivered, the buyer checks them against the details on the purchase
order to ensure that everything is correct. If there are any discrepancies or issues with the order,
the buyer contacts the supplier to resolve them.
Based on the terms of the purchase order, the supplier delivers an invoice to the customer for the
products or services provided. The buyer then makes payment according to the agreed-upon
payment terms.

Complete the work by using excel:

Day 29- Brief knowledge about pivot table:
Pivot Tables
When we have a large data we want a summary of the data across various fields of it as
sometimes we not be interested in the whole list but just the summary of the available in front of
us the best suitable tool for this purpose is the pivot table because:-
 It saves time
 Makes data organized
 Let’s the user an option to customize or filter the data

It can be created using these steps:-

1. Select any cell in your data
2. Go to insert
3. Select pivot table
4. Range of data is already selected( or select on your own)
5. Choose where you want your pivot table
6. In new sheet you will see pivot table headings ( all those which were present in your
data)
7. Now select and drag the headings in rows columns and values

Other topic discussed related to pivot table:-

 How to modify different functionalities

 How to use filter option
 Power pivot tables and it uses
Day 31- Practical aspects of using pivot table

How to create pivot table:-

1. Click on pivot table in get format data

2. Select work sheet or existing as required
3. A new sheet will be opened with all the pivot table options and the name of two sheets
with their sub headings inside them in pivot table field
4. Adjust according to your requirement
Day 31- Last working day with the organization
Working Experience
The work culture was friendly, there were no time restriction of work, and I can work
whenever I get the time but at the same time I have to submit my work within the deadline.
I was assigned a guide who assisted me whenever I needed help in my task.
In short, for four weeks I was treated and acted like a regular employee of the hospital. I had
to be there at 10:00 every morning, dressed professionally, and ready to have positive
interactions with clients at all times, no matter how I was felling personally. Over those four
weeks, I developed friendship with my co-workers, got feedback from superiors, dealth with
frustrating clients, and was – for the first time treated like a fully grown and responsible
adult.
So, I would advise everyone to take the opportunity and do an internship, even if it is not
necessary in the industry that you wish to work in. there is much to gain from t on both a
professional and personal level.
 PESTEL ANALYSIS OF SAMAY HOSPITAL

POLITICAL
There are different ways with which governments can influence the hospitality industry. For
instance, regulation of business, real estate development initiatives, taxation policies, and
preservation of cultural and historic monuments are some of them (BHR, 2023).
Political instability is also an important factor. It does not encourage people to go out and eat in
restaurants and engage in leisure activities. Likewise, staycations can also be affected by it badly.
Economic factors that may have influences on the hospitality industry
Economical
Economic discussion is a key part in this PESTEL analysis of the hospitality industry. Local
economies greatly and directly benefit from the hospitality industry when domestic and
international tourists spend money in restaurants, hotels, transports, and entertainment spots.
Social factors that may have influences on the hospitality industry
Social
Social environment is the next environment to discuss in the PESTLE analysis of the hospitality
industry. Eating out in restaurants regularly is very common in some countries and cultures.
Likewise, the same also goes with going on holidays abroad every year. Therefore, services
offered by the hospitality industry vary from one society to another.
Technological
Technology has greatly benefitted the hospitality industry. Customers can now book their
holidays and restaurant tables online. Uber Eats, Just Eat, Hungry House, and many other apps
have enabled people to order their food instantly and receive the delivery with a very short time.
Environmental
Environmental factors have a major impact on the hospitality industry. Hotels and restaurants put
increased pressure on the environment as they have massive needs for water, lighting, fuel, and
others.
Legal
Legal environment is the last topic of discussion in the PESTEL analysis of the hospitality
industry. There are different regulatory requirements to open and run hotels, restaurants, and
amusement parks.
 SWOT ANALYSIS
Strength
 High success rate
 Continuous investment in clinical equipment
 Personalized care
 A strong brand name
 Niche patient base
 Excellent location

Weakness
 Limited number of Physicians
 Longer patient wait times
 Bad financial management
 High staff turnover
 Inability to attract new patients

Opportunities
 Provide diagnostic and lab services to other medical practices
 Attract quality physicians and staff
 Expansion to underserviced areas
 Convenient parking
 Cost-effectiveness
 Successful referral programs with other physicians

Threats
 With expansion, you may face challenges with patient experience and experience and
efficient communication
 Staff competition Staff dissatisfaction
 Security breaches
 Dissatisfied patients

CONCLUSION
I have worked on Samay Hospital, Saguna More, Patna as a trainee under the Marketing
Department under the guidance of Mr. Manoj kumar ( Assistant Medical Superintended). During
my project I have learned a lots of things. I collected various data on the basis of Marketing
department. I also came to know about various factors associated with this, I came to know about
various different rules and regulation as well as some of the procedure of particular department.
All the management team and the employees also the technicians and nurses coordinate with me
very well and they help me a lot during the time. I shall be grateful if this study and findings
prove beneficial to the hospital services anyway.
I can conclude that there has been a lot I’ve learn a lot from this training and it was a fruitful
journey.In today’s world, there is a rapid increase of demand of e-commerce and management of
large amount of data in every organization and it is said as the backbone of the
industries.Everything we do or will do in the workplace with the help of excel will result in
greater efficiency and effectiveness. In the organization, management of resources, accounting
functions and future forecasting is done with the help of excel. it provides wider scope for
management in the organization by arranging and presenting data in a required manner. As we
are developing our careers, we will find various reasons, that how different kinds of technologies
or applications are required for successful business growth this skill can help us to understand
more about technology and can be useful in research work to provide answers that what are the
factors which are enhancing our growth or which of them are acting as hindrances. During my
internship, I enjoyed this training very much. In this whole time of my three weeks of internship
completion, I have learned a lot from this, and I guess it will help in my future career
development. After the completion of this internship, I feel more confident than earlier I was. I
will strive for all the knowledge and skill that I must learn from this internship in the best
possible way.

RECOMMENDTIONS & SUGGESTIONS FOR THIS COURSE

Overall the internship was very good and interactive and also very knowledge enhancing, I have
learned so many new things from this training in detail under the guidance of Manoj kumar.
Samay hospital is providing a good opportunity to those who are willing to learn something new
in marketing and this training is very important in the corporate and modern world to add
enlightment in career.

My recommendations for improvement of this Samay hospital company is that

 Promotion should be more
 Ads can be more improved
 Advertise more
 Increase your operation
 More advertisement to be aware of this product
 Improvement on marketing
 Create more awareness towards end users
 Maintain quality

Conclusions and finding

 Most people don’t know about Samay hospital and also don’t use these Services
 Overall ratings is average

Sugesstions

 Company should do some promotional activities to make people aware of

its new as well as existing services.
 Company should hire new Doctors to reach more market coverage.

REFERENCES
Below mentioned links and websites are my references which helped in completing my
internship and my project report.

1. http://www.samayhospitalpatna.com
2. https://www.justdial.com
3. https://www.practo.com
4. https://www.samayhospital.com