MAMAMIA: BRAND GUIDELINE
Brand Identity
Physique Personality
Black and White, Minimal, Bold, Classic,
Logo & Brand Typography Timeless, Elegant
Relationship Culture
Fun, Exciting, Italian, Innovative,
Trustworthy, Original Progressive, Modern
Reflection Self-Image
Unique, Health Conscious, Premium Customer,
Relaxing, Fulfiling Trendsetter, Exclusive
This brand guideline follows the
use of black and white primarily
with accent colors that preserve
the Italian Identity of the brand
while giving it a clean and
modern look.
COLOUR PALETTE & COMBINATIONS
Primary colours
#f4cdca #b3d8e2 #fcfcf4 #000000
Secondary colours Premium golden
#06273a #54030a #970f0f #eb3a1a #aa8c50
LOGO
logo placement
Bottom centre on square posts
Bottom centre on a4 size
Top centre on banner size
Along the sides on banner size
Typography
POPPINS REGULAR
POPPINS ITALIC
POPPINS BOLD
POPPINS BOLD ITALIC
POPPINS EXTRABOLD
POPPINS EXTRABOLD ITALIC
POPPINS BLACK
POPPINS BLACK ITALIC
Primary Font - POPPINS
RALEWAY THIN RALEWAY SEMI BOLD
raleway thin raleway semi bold
RALEWAY LIGHT RALEWAY BOLD
raleway light raleway bold
RALEWAY REGULAR RALEWAY BLACK
raleway regular raleway black
Secondary Font - Raleway
Antonellie satisfy
Antonellie satisfy
Antonellie satisfy
Decorative/ Accent Fonts
VISUAL ELEMENTS
Golden hue for premium products
GELATO
GELATO
Drop shadow & stroke with secondary colours GELATO
GELATO
Drop shadow & stroke with primary colours GELATO
Sundae element from the logo, with secondary colours
Application
GELATO FOR
Secondary colour as foreground
THE MACHO
Vector elemets BROTHER
Accent colour as background
Logo element
GELATO FOR
Shadow in secondary colour THE MACHO
BROTHER
Element
GELATO FOR
THE MACHO
BROTHER
Accent colour as foreground
Element
Logo
create your
own universe
of flavours
golden for premium products
GELATO FOR
Primary colour as foreground
THE MACHO
BROTHER
Primary colour as background
Logo element in secondary colour
gelato for
Secondary color as background your macho
brother
patterns
Pattern play - “mamamia”
Possibilities of animation - mamamia’!’
Pattern play - “m”amamia
Pattern play - Sundae
ROF OTALEGGELATO FOR
OHCAM EHTTHE MACHO
REHTORBBROTHER
ROF OTALEG GELATO FOR
OHCAM EHT THE MACHO
REHTORB BROTHER
ROF OTALEGGELATO FOR
OHCAM EHTTHE MACHO
REHTORBBROTHER
ROF OTALEGGELATO FOR
OHCAM EHTTHE MACHO
REHTORBBROTHER
ROF OTALEG GELATO FOR
OHCAM EHT THE MACHO
REHTORB BROTHER
ROF OTALEG GELATO FOR
OHCAM EHT THE MACHO
REHTORB BROTHER
ROF OTALEGGELATO FOR
Typography backgrounds
OHCAM EHTTHE MACHO
REHTORBBROTHER
ROF OTALEG
GELATO FOR
OHCAM EHTTHE MACHO
REHTORB
BROTHER
animation: Liquid Effect
Moodboard: references
