1.
Teaser Campaign
- Content: Create a visually striking graphic with a blurred image of the health check-up
vouchers and a mysterious tagline like "Something special is coming your way... Stay tuned!"
- Caption: "Something special is coming! Can you guess what it is? 👀 #GiftOfGoodHealth"
- Format: Instagram Post, Facebook Post
2. Countdown Post
- Content: A static post displaying "1 Day to Go! 🎉" with a health tip graphic like "Did you
know? Preventive care can help catch health issues before they become serious."
- Caption: "Only 1 day to go! 🎁 Stay tuned for an exciting way to gift health and happiness.
#Countdown #GiftOfGoodHealth"
- Format: Instagram Post, Facebook Post, Twitter
3. Sneak Peek
- Content: A series of images showing behind-the-scenes preparation, such as the design
process of the vouchers or team members discussing campaign plans.
- Caption: "Get a sneak peek into what we've been working on! #BTS #GiftOfGoodHealth"
- Format: Instagram Stories, Facebook Post
4. User Engagement- Stories
- Content 1: Create an engaging poll graphic asking, "How often do you go for a health
check-up?" with options like "Every year" or "Not often enough."
- Content 2: "Let's talk about health! Share your thoughts on Gifting Health
- Format: Instagram Stories, Facebook Post
5. Email Newsletters
- Content: A teaser email with a subject line like "Something Special is Coming… Stay
Tuned!" and a graphic hinting at the campaign.
- Body: "We’ve been working on something exciting, and you’re going to love it. Stay
tuned for a special announcement!"
- Format: Email newsletter
