1

Chapter III

PRESENTATION, ANALYSIS, AND

INTERPRETATION OF DATA

3.1 Marketing Description

Marketing in the field of business industry, is promoting or showing what you are

selling either product or service. It covers the ability of Television Commercials,

Billboards, and Magazines as a form to make your product or services known. Aside from

introducing your product or services, marketing also aims to garner potential target

markets- understanding them, their needs, and building relationships with them. When

the pandemic began, online selling was a great opportunity for Filipino families who were

laid off from work or those stay at home individuals and so, social media became

powerful platforms to publicize products and services being sold and was an

extraordinary way to earn amidst crisis since advertising through social media was free

of charge. It only needs effort and creativity to be done.

3.2 Marketing Strategy

Pagkain ng Bayan Corporation (PBC), the product's manufacturer, employs the "Yippie

Noodles Marketing Strategy & Marketing Mix" published in 2017 by MBA Skool Team for

the marketing strategy adopted in Nutridles. The MBA Skool Team expounded on the

"4Ps" of marketing in their essay, which include Product, Price, Place, and Promotion, a

marketing strategy that combines product innovation, price strategy, and promotion

planning to assist their firm flourish. However, because we only need to define three of

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the four "4Ps" for our product, we will simply broaden Nutridles' product, place,

distribution, promotion, and advertising plan.

For Nutridles’ product strategy

PBC believes in its product and is convinced that it will innovate and benefit

its fellow Filipinos. Nonetheless, a firm will not thrive unless it has a well-thought-

out plan of action. Having stated that, Pagkain ng Bayan Corporation altered a

conventional instant noodle, resulting in a healthier version of the public's favorite

snack, "pancit canton." PBC integrated local raw components such as malunggay,

which is the primary component of the noodles, and kamatis, kamias, and luya as

three (3) primary flavors of the seasoning packets of Nutridles at the moment in

order to provide innovation inside the average instant noodles. In a nutshell,

Nutridles' product strategy in the marketing mix is to supply the public with a

handy, inexpensive, and healthy quick noodle snack that will bring "immediate

satisfaction, instant nutrients" to its users. At the same time, because the main

constituent of the product is found in the Philippines, notably in the province of

Nueva Ecija, PBC will assist their compatriots by supporting their business and

providing Filipinos in need with a job that will help them meet their financial

demands.

For Nutridles’ Place & Distribution Strategy

Given that our business depends primarily around the goods, we do not

possess a stall or lot where our customers can access or purchase the product, other

than our manufacturing site. Instead, as a wholesaler, "Nutridles" is sold to a

variety of commercial facilities that sell retail goods such as our product. That

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being stated, Nutridles are supplied in a package across the city of Cabanatuan,

specifically at grocery stores and convenience stores such as the following:

• Puregold Cabanatuan (FXP6+45P, Cabanatuan City, Nueva Ecija)

• 7-Eleven Cabanatuan 4 (Maharlika Highway, 1st St, Cabanatuan City, 3100 N.E.)

• Alfa Mart (M. De Leon Avenue, Cabanatuan City, 3100 Nueva Ecija)

• Save more Market Amigo (Burgos Avenue, Melencio Street Extension,

Cabanatuan City, 3100 Nueva Ecija)

• AllDay Supermarket – Cabanatuan (Mabini Street Extension, Cabanatuan City,

3100 Nueva Ecija

• Robinsons Supermarket Cabanatuan (Robinsons Townville Cabanatuan, Brgy. H.

Concepcion, Maharlika Highway, Cabanatuan City, 3100 Nueva Ecija)

In conclusion, the locations of the business in terms of our manufacturing

site are at San Miguel, Bulacan and Novaliches, Quezon City. On the other hand,

our product will be sold at different business establishments in Cabanatuan City,

including Puregold, Savemore, Alfa Mart, Seven-Eleven, All-Day Supermarket,

and Robinson Supermarket. In that view, our target customers are grocery and

convenience store owners who tend to buy wholesale products.

For Nutridles’ Promotion & Advertising Strategy

Despite the fact that YTC's primary target market is people who own large

establishments such as grocery stores and convenience stores that buy their product

wholesale, YTC must demonstrate that Nutridles can be purchased as retail to the general

public in order to persuade companies to use YTC's product in their businesses. As a

result, as part of YTC's marketing strategy, they will introduce and support their product,

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Nutridles, through a website, promotional poster, and social media involvement,

particularly on Facebook.

The Nutridles website contributes to the company's sales. Having a website allows

them to make a good first impression and engage with their customers. The website offers

the Nutridles' description and prototype, contact information, including the corporation

behind Nutridles, and, most importantly, client testimonials.

Furthermore, posters were employed as part of YTC's Nutridles advertising plan

to reach a wide audience. As previously stated, they used Facebook and TikTok as media

platforms. The Nutridles poster includes the Nutridles product as well as its tagline in

order to attract a large number of potential buyers.

3.3 Target Market (Jobelle)

According to our market research, the target clients are supermarket and

convenience shop operators that buy wholesale products. Nutridles, on the other hand,

are likely to be consumed by everyone when it comes to specific buyers. There are no

restrictions on the suitability of our product for people of all ages, genders, or nations. The

nutridles are excellent for everyone because it is the healthier version of the Pancit Canton.

Our business revolves around the Nutridles product, and we do not own a stall or lot

where our clients may access or purchase the product. It is offered as a wholesaler to a

range of firms that sell retail goods such as our product.

Finally, Nutridles are sold in bundles across Cabanatuan, primarily at grocery

stores and convenience stores such as Puregold, Savemore, Alfa Mart, Seven-Eleven, All-

Day Supermarket, and Robinson Supermarket. The product will be available to everyone.

It is appropriate for all ages, genders, heights, and nationalities.

3.4 Channel of Distribution (Andrea)

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Our company, PBC (Pagkain ng Bayan Corporation), has just one

distribution channel, which is the method through which our products are

delivered to the end customer. It involves a network of intermediary businesses

such as wholesalers and retailers. We will not use a direct distribution channel;

instead, we will use an indirect distribution channel that will allow our consumers

to purchase products from us through a wholesaler or retailer. The channel we

will use is the longest because it encompasses all four: manufacturer, wholesaler,

retailer, and consumer.

Our distribution system is organized into three tiers. Our company's

distribution channel will begin at our manufacturing site in Metro Manila. For the

manufacturing of Nutridles, we will be partnering with some local businesses.

Since Nutridles’ main ingredients were purchased and can be found locally, our

company formed partnerships with a different agricultural corporation such as

Malunggay Life Agri Farm as the primary Malunggay distributor for the Nutridles

product. The Philippine Foremost Milling Corporation in Manila Harbour Center

will also be one of PBC Manufacturers' distributors for whole wheat flour. While

for the first and second flavors of Nutridles which are Kamias and Kamatis, Leonie

Agri Corp. in Barangay Liwayway Sta. Rosa, Nueva Ecija, will be the distributor

for these two Nutridles flavorings resources since we are in Region III, specifically

in Nueva Ecija. Lastly, Luya is Nutridles' third flavor. Our company will form a

partnership with Ginger Farmers in Brgy. Kadayacan, Maria Aurora, Aurora,

Philippines. They will be PBC Manufacturer's Ginger distributors for the Nutridles

Ginger Flavor. The manufacture and packing of our Nutridles will begin after the

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importation of resources from agricultural corporations to our manufacturing

location.

Secondly, when the products have been prepared and packed into boxes,

they can be then shipped to our chosen wholesalers, such as warehouses and

grocery stores, who will subsequently sell to a retailer. We begin by identifying

the ideal wholesalers for our product, which may lead to a successful partnership

because a good and strong partnership with a distributor is important to the

company's long-term success. Then thirdly, the retailer then sells the product to

the end consumer. We don't have any relationships with retailers in this part

because wholesalers will be in charge of that. The wholesalers are the only ones

with whom we have a connection. The retailers will decide the wholesalers from

which they would purchase the product.

Our product may become more visible as a result of our partnership with

these intermediaries, allowing us to sell to a larger range of customers. The

channel's main goal is to get products to end consumers as quickly as possible at

retail stores.

To export this product, we first did market research since it would help us

learn how to export commercial products and guarantee that we're targeting the

right ones. Based on our market research, we chose 10 large, fast-growing markets

for our product. We determined which markets were the most suited and

promising after conducting market research, and these are:

• Puregold Cabanatuan, FXP6+45P, Cabanatuan City, Nueva Ecija

• Puregold Cabanatuan, FXVG+CF6, Cabanatuan City, Nueva Ecija

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• Savemore Market Amigo, Burgos Avenue, Melencio Street Extension,

Cabanatuan City, 3100 Nueva Ecija

• SM Mega Supermarket Cabanatuan, General Tinio Street, Cabanatuan City,

Nueava Ecija

• SM Supermarket Cabanatuan, Brgy. H. Conception, Along, Pan-Philippine

Hwy, Cabanatuan City, Nueva Ecija

• AllDay Supermarket – Cabanatuan, Mabini Street Extension, Cabanatuan

City, 3100 Nueva Ecija

• Robinsons Supermarket Cabanatuan, Robinsons Townville Cabanatuan,

Brgy. H. Concepcion, Maharlika Highway, Cabanatuan City, 3100 Nueva

Ecija

• NE Super Bodega, AH26, Cabanatuan City, Nueva Ecija

• NE Super Bodega, Circumferential Road, Cabanatuan City, Nueva Ecija

• S&R Membership Shopping, Felipe Vergara Hi-Way, Cabanatuan City,

Nueva Ecija

Our company’s target place in distributing our product is Cabanatuan City

in the province of Nueva Ecija. We may use our company's trucks to receive our

product, which will be exported to our chosen markets. We can deliver our

product straight to our business partners' warehouses or marketplaces using

company-owned trucks, since having our own delivery service would expedite

the delivery and ensure that they will receive it as soon as feasible. Furthermore,

our company wants the product to reach on time, selecting the best shipping

method, or a combination of methods, is important to export success.

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Considering that our business revolves around the product itself

specifically, other than our manufacturing site, we do not own a stall or lot where

our customers may access or buy the product. Instead, “Nutridles” is sold to

various business establishments that sell retail goods such as our product as a

wholesaler. As a result, Nutridles are supplied in a bundle across Cabanatuan

City, more specifically in the grocery stores mentioned above. In that view, our

target consumers are grocery and the owners of those who tend to buy wholesale

products. While the target customers of wholesalers would be the retailers, then

retailers’ customers are the last customer in the channel that we will be using.

3.5 SWOT Analysis (Juliana, Kristina)

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3.6 Pricing Scheme (Raizen, Jezz, Shaina)

One of the few ideals of Pagkain ng Bayan Organization is to provide

healthy and inconvenient meal that will satisfy the taste buds of townspeople

amidst of the dilemma everyone is facing as well as provide something that will

be efficiently effective in terms of pricing. Nutridles is a malunggay and whole

wheat flour based instant noodles that comes with variety of flavors such as

kamias, kamatis and luya that is intended to sustain and pro longed healthy

lifestyle despite of the occurrences thus the corporation have seen the

underwhelming effects of this pandemic that really made things a lot complicated.

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Producing Nutridles came from a lot of process especially manufacturing

the product itself from raw materials that serves as the primary factor towards the

pricing of the product.

From the Malunggay that price varies to 38.00/200 grams, Whole wheat

flour that is 90.00/kg, Kamias that comes from 165.00/kg, Kamatis that is

60.00/kg, Ginger which price is 100.00/kg, hence that Himalayan salt will be used

as well on which price 190.00/kg, Garlic powder that is 65.00/250 grams, Onion

powder which is 50.00/100 grams, together with Ground pepper at 110.00/kg and

Chili powder that is 240.00/250 grams. All ingredients used were tallied and was

concluded that the suggested retail price (SRP) of each pack is 14.00 pesos thus as

there are factors to consider such as the labor for the people who manufactured it

thus additional fees in regards with the bills of electricity and medium of transport

from importation to exportation that is why the corporation have implemented

that the price of Nutridles that will be offering to the alleged distributors and

retailers will be 92.00 pesos that comes into 6 packs of Nutridles in one bundle

which will serve as a reasonable price for both distributor and consumer

considering the hardship when it comes to production aspects. The marginalized

8 pesos profit per pack is 10% of the suggested retail price per bundle excluding

the Valued Added Tax (VAT) for Filipino-produced supplies.

3.7 Demand and Supply Analysis (Juaymah, Darryl, Ethan)

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With coherence to the details indicated on the first chapter, the main supplying

area of the “Pagkain ng Bayan” Corporation with its newly-launched product,

Nutridles, is the city of Cabanatuan located in the province of Nueva Ecija. The

entrepreneurs had analyzed the demand and supply ratio on the groceries, small-

scale stores, and the whole populace residing in the area.

According to the Cabanatuan City (Philippines): Barangays - Population

Statistics, Charts And Map. (n.d.), the total census of the city is 327,325 as of May

2021.

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3.8 Organizational aspect (Ethan, Andrea, Shaina)

Description of the Position:

She is the founder and the brain behind the famous noodles
Chief “Nutridles.” She takes full responsibility of what is happening in
Executive their company.
Officer

She is like the shadow of the CEO because she is always with her to
Executive guide the CEO on what the CEO will do, if she has a meeting or
Assistant activity to be done that day.

She is the founder of the company and the second highest position
President next to CEO. She helps the CEO in running the business.

She is the co-founder of the company together with the President.

Vice President She is like the right hand of the President because she guides her in
the business as well as being the primary messenger of the President
if she have an announcement to tell.

His main role is to check the company’s operation, from the

Chief employees to the product itself if they are processing correctly.
Operating
Officer

His main role is all about the finances of the company’s operations.
Chief Financial The cash flow, how much is the capital and how much is the
Officer expected cash back.

Her main role is to make the product famous by endorsing it in

Chief Marketing many ways like campaigns, commercial, and advertisement.
Officer

Chief His main role is to check all the company’s technologies if it is

Technology working properly and no problem will occur to avoid worse
Officer scenarios.

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His main role is to make the product better. He must be strategic and
Chief Product visionary full of imaginations so that he can think on how to make
Officer their products better than before.

Chief Project Her main role is to create events such as programs and projects that
Officer focuses about the company’s product to make it popular.

Human Their main role is to find people with talents and big dreams by
Resource Team hiring people through interviewing them and they are also in charge
on the training of the new hired people as well as their pay roll.

Organizational Succession Planning

Corporation: Pagkain ng Bayan Corporation

Plan last updated on: March 06, 2022

Legend

Status Criticality

A. Change likely within 1 year 1. Critical- must “hit the ground running”
B. Change likely within 3 2. Very Important- fully functional within 6 months
years 3. Less Important- time to train/mentor & induct
C. Change likely within 5 fully
years
D. Change status unknown

Volunteer ready for

role…
Position Current Holder Status Criticality Potential
Successor
Now In 1-2
years

Chief Executive Ms. Kristina D 1 Ms. Juaymah ✓

Officer Aguirre Fajardo

Executive Ms. Andrea C 2 Mr. Cairos ✓

Assistant Urbano Magno

President Ms. Juaymah D 1 Ms. Juliana ✓

Fajardo Carasi

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Vice President Ms. Juliana D 1 Ms. Kristina ✓

Carasi Aguirre

Chief Mr. Cairos C 1 Mr. Darryl ✓

Technology Magno Peniero
Officer

Chief Product Mr. Ethan C 2 Ms. Jobelle ✓

Officer Capalungan Bautista

Chief Project Ms. Shaina C 2 Mr. Ethan ✓

Officer Songalia Capalungan

Chief Financial Mr. Raizen C 2 Ms. Shaina ✓

Officer Valmonte Songalia

Chief Operating Mr. Darryl C 2 Ms. Andrea ✓

Officer Peniero Urbano

Chief Marketing Ms. Jobelle C 2 Ms. Zyrine ✓

Officer Bautista Ubias

Ms. Zyrine C 3 Mr. Raizen ✓

Human Resource Ubias Valmonte
Team
Mr. Jezz Lee C. 3 Ms. Jobelle ✓
Cabling Bautista

3.9 Production aspect

Acquisition of Raw Materials

Nutridles will acquire all necessary raw materials or ingredients needed in the

production. As stated in this research, the scenario that has been focused on are those with

high percentages of poverty and hunger. Since Nutridles come from low-cost raw

materials such as a piece of vegetable and a certain amount of flour, the problem of

poverty and hunger has already been addressed plus it addresses malnutrition as well.

Since we came from Region III or Central Luzon which is a well-known agricultural

province, finding distributors and manufacturers of needed raw ingredients is not that

hard. Our location is an advantage towards our acquisition of raw materials particularly

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our main ingredients: vegetables and flour. It is uncomplicated for us because our region

is abundant in root crops, plantations, and mills. We can also say that since we are located

in Central Luzon, we can lessen our expenses in terms of shipping since most of our

ingredients and partner companies are found within our area except the Malunggay Life

Agri Farm located in Narra, Palawan, and Manila Harbour Center.

Although Nutridles sought partnership from farms of Narra, Palawan as the

primary source of Malunggay and Philippines Foremost Milling Corporation as our

whole wheat flour distributor to ensure high-quality flour and to assure that our

consumers will obtain their nutritional needs to create an alliance in other possible

agricultural sectors in the country. The pricing of these raw materials will include

shipping fees and handling fees since some of them will come from our partner companies

in Narra, Palawan, and Tondo, Manila. Quantities purchased should always be equal to

what is needed to avoid shortage or surplus of raw materials. Nutridles pledge to remain

reasonable in pricing materials and supplies while maintaining quality and standard of

products.

Production Process

In the production process of Nutridles, rather than employing artificial flavoring,

we use organic and raw components such as diverse vegetables, herbs, and spices.

Nutridles are made primarily of whole wheat flour and Moringa leaves, also known as

Malunggay. Nutridles are available in three varieties: Kamias, Kamatis, and Luya.

Nutridles' ingredients were sourced locally and are readily available. Moringa oleifera,

also referred to as Malunggay in the Philippines, is regarded as a "wonder vegetable" due

to its numerous nutritional benefits. YTO has created a significant cooperation with one

of the farms in the Philippines' Palawan province. Malunggay Life Agri Farm will serve

as the major distributor of the Nutridles product in Malunggay.

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Before we can make a healthier noodle, we must first prepare the whole wheat

flour mixture, which is necessary for making more nutritious noodles. The reason whole

wheat flour is critical in noodles is that it is responsible for the noodle's excellent texture

and consistency. The addition of chemicals and enzymes to products may help customers

achieve nutritional recommendations for daily whole-wheat consumption. The Philippine

Foremost Milling Corporation, located in the Manila Harbour Center, will also serve as a

distributor for YTO Manufacturers' whole wheat flour, which will be required to create a

healthier noodle. PFMC - Flour Division was the first flour mill in the Philippines to earn

the highest Food Safety System Certification, according to Food Safety System

Certification 22000 (2012).

Nutridles are available in three distinct tastes and are readily available in every

region in the Philippines. Kamias and Kamatis, meaning Tomato, are the first and second

flavors. In the Philippines, Averrhoa bilimbi, or bilimbi, is commonly referred to as

kamias. Kamias is abundant locally in the Philippines, which implies it is easily accessible

in our country. Tomato, commonly referred to in the Philippines as "Kamatis," is a popular

fruit vegetable that is widely farmed as a secondary crop. According to the Agribusiness

and Marketing Assistance Service, Region III is one of the leading tomato-producing

regions (Central Luzon). Given that we are in Region III, more precisely Nueva Ecija, the

distributor for these two sources of Nutridles flavorings is Leonie Agri Corp., which is

located in Barangay Liwayway Sta. Rosa, Nueva Ecija, Philippines. YTO and Leonie Agri

Corp. have an amazing collaboration because they both supply high-quality Kamias and

Kamatis. Finally, the third flavor of Nutridles is Ginger, often known in the Philippines

as "Luya." Youth of Tomorrow Organization (YTO) will collaborate with ginger farmers

in Brgy. Kadayacan, Maria Aurora, Aurora, Philippines. They will be the distributors of

Luya for YTO Manufacturer's Nutridles Luya Flavor.

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When starting a business, regardless of its size or scope, expect that alliances or

relationships will form that will act as a bridge for both sides to obtain the succession they

need. With that said, because the YTO has formed agreements with individuals or

organizations that can act as the primary supplier and distributor of the ingredients

required to create a product, as mentioned previously, all of the ingredients and goods

required to produce Nutridles can be found locally. We do so for a specific reason: the

YTO is aware of how life changed during the pandemic, considering how things have

changed. The YTO has concluded that it has given people a difficult time, and now what

the organization wants is for people to believe and take control of sectors in the

Philippines, particularly agricultural sectors, by leveraging their capacity for producing

and distributing requirements.

Moving on to the importing of ingredients, the organization has now formed all

necessary agreements related to the production of Nutridles after striking a contract with

a number of farms. Due to the fact that the distributors will come from various locations

such as Palawan (Malunggay Life Agri Farm – Primary Distributor of Malunggay), Manila

(The Philippine Foremost Milling Corporation – Supplier of Whole wheat flour), Nueva

Ecija, primarily Leonie Agri Corp (Distributor of Kamias and Kamatis), and Aurora

(Primary Supplier of Luya), the importation of all ingredients will be done weekly to keep

The above-mentioned materials and ingredients will now be delivered to the YTO

warehouse (which is located in the same location as the manufacturing facility) in

Adriatico Square, Pan Pacific Hotel corner Malvar, Malate, Manila, Metro Manila,

Philippines. From there, the imported and delivered materials will be inspected and

inventoried by a head officer to ensure the safety and quantity of the ingredients.

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Given the critical nature of the ingredients in producing Nutridles, the

organization ensured that they will be in their best condition upon arrival for the simple

reason that it is our people who are offering this product, so it is necessary to ensure the

condition of all the items, regardless of how large or small they are. Following a review of

the precautionary procedures, all of the elements will be made in order for us to

reciprocate with an outcome. The components will be processed, first and foremost since

we want to retain all of the nutrients it may have while also avoiding an unpleasant taste.

The organization emphasizes traditional dough manufacturing (the YTO version

of dough is mostly made of whole wheat flour and malunggay) after it is placed in the

machine since this allows us to practice techniques together while inspecting it with our

hands. After forming the dough, it will be processed through an instant noodle machine,

where it will be cut into pieces, steamed, dried, fried, cooled, and then combined with a

packaging that was promoted and developed by the marketing team, along with a variety

of seasonings, including the primary three (three) flavors proposed.

Selling Point

The marketing strategy implemented in Nutridles, Pagkain ng Bayan Corporation

(PBC), the manufacturer of the said product, utilizes “Yippie Noodles Marketing Strategy

& Marketing Mix” that MBA Skool Team published in 2017. In their article, the MBA Skool

Team elaborated the “4Ps” of marketing, including Product, Price, Place, and Promotion,

a marketing strategy that employs product innovation, pricing approach, and promotion

planning to help their business succeed. However, considering that we only need to

elucidate three out of four of the “4Ps” for our product, we will only expand Nutridles’

product, place, distribution, and promotion and advertising strategy.

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For Nutridles’ product strategy, PBC believes in its product and is confident that

it will bring innovation and help its fellow Filipino compatriots. Nonetheless, a business

will not flourish without any logical plan of action. That being said, Pagkain ng Bayan

Corporation modified a regular instant noodle, creating a healthier version of the public’s

favorite snack, “pancit canton.” To bring innovation within the average instant noodles,

PBC incorporated local raw ingredients such as malunggay, which is the primary

component of the noodles, and kamatis, kamias, and luya as three (3) primary flavors of

the seasoning packets of Nutridles at the moment. In simple terms, the product strategy

in the marketing mix of Nutridles is to offer a convenient, affordable and healthy instant

noodle snack to the public that will provide “instant satisfaction, instant nutrients” to its

consumers. At the same time, since the principal ingredient of the product is locally found

in the Philippines, particularly in the province of Nueva Ecija, PBC will also help their

compatriots by supporting their business and providing Filipinos who are in poverty a

job that can aid their financial needs.

For Nutridles’ Place & Distribution Strategy, considering that our business

revolves around the product itself specifically, other than our manufacturing site, we do

not own a stall or lot where our consumers can access or buy the product. Instead,

“Nutridles” is sold to various business establishments that sell retail goods such as our

product as a wholesaler. With that being said, Nutridles is distributed as a bundle within

the city of Cabanatuan, more specifically on grocery establishments and convenience

stores, such as the following:

• Puregold Cabanatuan. FXP6+45P, Cabanatuan City, Nueva Ecija

• 7-Eleven Cabanatuan 4. Maharlika Highway, 1st St, Cabanatuan City, 3100 Nueva

Ecija

• Alfa Mart. M. De Leon Avenue, Cabanatuan City, 3100 Nueva Ecija

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• Savemore Market AmigoBurgos Avenue, Melencio Street Extension, Cabanatuan

City, 3100 Nueva Ecija

• AllDay Supermarket - Cabanatuan. Mabini Street Extension, Cabanatuan City,

3100 Nueva Ecija

• Robinsons Supermarket Cabanatuan. Brgy. H. Concepcion, Maharlika Highway,

Cabanatuan City, 3100 Nueva Ecija

In conclusion, our product will be sold at different business establishments in

Cabanatuan City, including Puregold, Savemore, Alfa Mart, Seven-Eleven, All-Day

Supermarket, and Robinson Supermarket. In that view, our target customers are grocery

and convenience store owners who tend to buy wholesale products.

In addition to this, for Nutridles’ Promotion & Advertising Strategy, even though

PBC’s primary target market is the people who own big establishments such as groceries

and convenience stores that buy their product wholesale, PBC needs to prove that

Nutridles can be purchased as retail to the public to persuade companies to employ PBC’s

product in their businesses. Hence, as part of PBC’s marketing strategy, they will

introduce and support their product, Nutridles, through a website, promotional poster,

and social media engagement, especially on Facebook as their media platform.

As for the website for Nutridles, it helps to increase its sale. Having a website gives

an opportunity to make a great first impression and communicate to their customers. The

said website includes the description and the prototype of the Nutridles, contact

information including the corporation behind Nutridles, and most especially customers

testimonials.

Moreover, posters were also used as PBC’s advertising strategy for Nutridles to

promote it to a wide range of people. As have mentioned, the media platform that they

used is Facebook and TikTok. The Nutridles poster contains the Nutridles product as well

as its tagline so that it can attract many people that can be a possible customers.

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Along with our company, PBC (Pagkain ng Bayan Corporation) has just one

distribution channel, which is the method through which our products are delivered to

the end customer. It involves a network of intermediary businesses such as wholesalers

and retailers. We will not use a direct distribution channel; instead, we will use an indirect

distribution channel that will allow our consumers to purchase products through a

wholesaler or retailer. The channel we will use is the longest because it encompasses all

four: manufacturer, wholesaler, retailer, and consumer.

Our distribution system is organized into three tiers. Our company's distribution

channel will begin at our manufacturing site in Metro Manila. For the manufacturing of

Nutridles, we will be partnering with some local businesses. Since Nutridles’ main

ingredients were purchased and can be found locally, our company formed partnerships

with a different agricultural corporation such as Malunggay Life Agri Farm as the primary

Malunggay distributor for the Nutridles product. The Philippine Foremost Milling

Corporation in Manila Harbour Center will also be one of PBC Manufacturers'

distributors for whole wheat flour. While for the first and second flavors of Nutridles

which are Kamias and Kamatis, Leonie Agri Corp. in Barangay Liwayway Sta. Rosa,

Nueva Ecija, will be the distributor for these two Nutridles flavorings resources since we

are in Region III, specifically in Nueva Ecija. Lastly, Luya is Nutridles' third flavor. Our

company will form a partnership with Ginger Farmers in Brgy. Kadayacan, Maria

Aurora, Aurora, Philippines. They will be PBC Manufacturer's Ginger distributors for the

Nutridles Ginger Flavor. The manufacture and packing of our Nutridles will begin after

the importation of resources from agricultural corporations to our manufacturing

location.

Secondly, when the products have been prepared and packed into boxes, they can

be then shipped to our chosen wholesalers, such as warehouses and grocery stores, who

will subsequently sell to a retailer. We begin by identifying the ideal wholesalers for our

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product, which may lead to a successful partnership because a good and strong

partnership with a distributor is important to the company's long-term success. Then

thirdly, the retailer then sells the product to the end consumer. We don't have any

relationships with retailers in this part because wholesalers will be in charge of that. The

wholesalers are the only ones with whom we have a connection. The retailers will decide

the wholesalers from which they would purchase the product.

Our product may become more visible as a result of our partnership with these

intermediaries, allowing us to sell to a larger range of customers. The channel's main goal

is to get products to end consumers as quickly as possible at retail stores.

To export this product, we first did market research since it would help us learn

how to export commercial products and guarantee that we're targeting the right ones.

Based on our market research, we chose 10 large, fast-growing markets for our product.

We determined which markets were the most suited and promising after conducting

market research, and these are:

• Puregold Cabanatuan, FXP6+45P, Cabanatuan City, Nueva Ecija

• Puregold Cabanatuan, FXVG+CF6, Cabanatuan City, Nueva Ecija

• Savemore Market Amigo, Burgos Avenue, Melencio Street Extension,

Cabanatuan City, 3100 Nueva Ecija

• SM Mega Supermarket Cabanatuan, General Tinio Street, Cabanatuan City,

Nueava Ecija

• SM Supermarket Cabanatuan, Brgy. H. Conception, Along, Pan-Philippine

Hwy, Cabanatuan City, Nueva Ecija

• AllDay Supermarket – Cabanatuan, Mabini Street Extension, Cabanatuan City,

3100 Nueva Ecija

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• Robinsons Supermarket Cabanatuan, Robinsons Townville Cabanatuan, Brgy.

H. Concepcion, Maharlika Highway, Cabanatuan City, 3100 Nueva Ecija

• NE Super Bodega, AH26, Cabanatuan City, Nueva Ecija

• NE Super Bodega, Circumferential Road, Cabanatuan City, Nueva Ecija

• S&R Membership Shopping, Felipe Vergara Hi-Way, Cabanatuan City, Nueva

Ecija

Our company’s target place in distributing our product is Cabanatuan City in the

province of Nueva Ecija. We may use our company's trucks to receive our product, which

will be exported to our chosen markets. We can deliver our product straight to our

business partners' warehouses or marketplaces using company-owned trucks. Our

delivery service would expedite the delivery and ensure that they receive it as soon as

feasible. Furthermore, our company wants the product to reach on time, selecting the best

shipping method, or a combination of methods, is important to export success.

Considering that our business revolves around the product itself specifically, other

than our manufacturing site, we do not own a stall or lot where our customers may access

or buy the product. Instead, “Nutridles” is sold to various business establishments that

sell retail goods such as our product as a wholesaler. As a result, Nutridles are supplied

in a bundle across Cabanatuan City, more specifically in the grocery stores mentioned

above. In that view, our target consumers are grocery and the owners of those who tend

to buy wholesale products. While the target customers of wholesalers would be the

retailers, then retailers’ customers are the last customer in the channel that we will be

using.

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3.10 Profitability aspect (Raizen, and the rest)

Pagkain ng Bayan Corporation - Nutridles Profitability Aspects

Annual Analysis

Net sales ₱765,000

Product Quantity 50,000
Price per Product ₱15.3
Less: Goods and raw materials ₱470,000
Gross profit ₱295,000
Less: Marketing Expenses ₱15,000
Advertisement plan expense ₱50,00
Product transporatation ₱10,000
Income before tax deducted ₱280,000
Less: Value Added Tax ₱61,200
VAT coordinate value ₱61,200

Net Income after tax/overall profit sales ₱218,800

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COLLEGE OF THE IMMACULATE CONCEPTION- SHS DEPT. SY 2021-2022
Chapter I Executive Summary — Entrepreneurship
J. Ilano St. Cabanatuan City, Nueva Ecija, PH