Programmatic
Ads
Big numbers catch your audience’s attention
DSP
A demand-side platform (DSP)
isa type of software that allows
an advertiser to buy advertising
with the help of automation.
Because they allow mobile
advertisers to buy high quality
traffic at scale with minimal
friction, DSPs are a powerful
marketing automation tool. SSP
A supply-side platform (SSP),
or sell-side platform, isan
advertising technology
(adtech) platform used to
coordinate and manage the
supply and distribution of ad
inventories
Ad Exchange
An ad exchange is a digital marketplace that
connects advertisers and agencies to supply-
side platforms (SSPs) and demand-side
platforms (DSPs) to buy and sell digital ad
inventory
Ad Network
Collect ad inventory from publishers and sell it
to advertisers at a markup.Ad networks are like
stores in a shopping mall, buying impressions
from publishers and reselling them to
advertisers
Various types of ads we can run on DSP
Plateform
Advertisers can run a variety of ads through a Demand
Side Platform (DSP), including Banner Ads, Vedio Ads,
Display Ads, Native Ads, Retargeting Ads.
Useful Ad Formats
Brands use a variety of ad formats for
programmatic advertising, including:
Static Banners
High Impact Ads
Rich Media
Vedio Ads
Work Flow
Creatives dimensions used
in programmatic ads.
Here's a step-by-step guide on how
a display campaign is delivered on
StackAdapt DSP:
Campaign Planning and Goal Setting
Ad Creative Development
Campaign Setup in StackAdapt DSP
Goal of a campaign :- Awareness &
Engagement
Ad Serving and Bidding : - StackAdapt's
DSP begins serving ads to targeted
users, using the specified bidding
strategy (e.g., CPA, CPC, or CPM)
Real-Time Bidding (RTB) and Ad
ExchangeStackAdapt's DSP participates in RTB
auctions, bidding on ad inventory from top
exchanges and supply-side platforms.
Ad Delivery and Optimization
Reporting and Analysis
Display Campaigns for CPL
Display ads on attorney news websites, used for
lead generation and as the first touchpoint,
generated more leads at a lower cost than
search campaigns.Targeting websites attorneys
already frequent proved to be an easy win.
Case study example
Target local news websites for local services, events, restaurants, and
home goods
Target health and wellness sites with ads for supplements, products,
or fitness programs.
Target gaming websites with ads for games
https://searchengineland.com/display-campaigns-profitable-
446568
List Of DSP in Market
Display & Vedio 360
Amazon DSP
Trade Desk
Xandr Invest
Conversant
Basis
Besswax
Stackadapt
Adelphic
AdLib DSP
Programmatic
Advertising
Examples
John Lewis Achieved a 346%
Higher ROI on Black Friday
To reduce inventory and
bidding costs, the business
arranged private marketplace
agreements with premium
sites ahead of key days
Source :-
https://smartyads.com/blog/h
ow-to-build-programmatic-
strategy-successfully
Private Marketplace
A private marketplace (PMP) offers selectable ad
spots. PMP falls under the umbrella of real-time
bidding (RTB), where publishers invite a limited
group of advertisers to bid on top spots. PMP
deals can be mutually beneficial for both parties.
It works well when publishers want to get top
dollar for premium space, and advertisers want to
place ads on premium space.
Programmatic Guaranteed
A programmatic guaranteed deal is where
the buyer directly buys inventory from the
publisher.
There are noad exchanges or supply-side
platforms (SSPs) making the placements.
Large sites with premium quality (like The
New York Times or Wall Street Journal)
typically offer PMPs
DSPs that offer PG deals include: Microsoft
Invest, MediaMath, The Trade Desk and
Google DV360
