OAC 104
INTERNET RESEARCH FOR BUSINESS
Chapter 5: Business Trends and Emerging Technologies
COMPILATION OF EXAMPLES OF EACH EMERGING TRENDS
IN TECHNOLOGY
THAT IS UTILIZED BY BUSINESS INDUSTRIES
Submitted to:
MS. MARIEL MAY S. KIDKID
Subject Instructor
Submitted by:
JOY N. PUGONG
Students
Make a compilation of examples of each emerging trends in technology that is
utilized by business industries. At least 5 examples each.
1. Artificial intelligence and smart machines
2. Virtual reality
3. Augmented reality
4. Internet of things
1. Artificial Intelligence and Smart Machines
Customer Service Chatbots
Example: Zendesk, Bank of America’s Erica
Industry: Customer Service
Description: AI-powered chatbots like Zendesk and Erica by Bank of America are
enhancing customer support by handling inquiries, providing information, and
resolving simple issues without human intervention.
AI-Powered Predictive Maintenance
Example: General Electric’s Predix
Industry: Manufacturing
Description: AI is used to monitor equipment health in real-time, predicting when
machinery will fail, allowing businesses like General Electric to perform
maintenance proactively, thus saving costs and improving efficiency.
Smart Personalization in E-commerce
Example: Amazon’s Recommendation Engine
Industry: E-commerce
Description: AI algorithms suggest products based on customer browsing habits and
previous purchases, as seen in Amazon's recommendation system, which increases
sales by providing personalized shopping experiences.
Fraud Detection in Financial Services
Example: PayPal, MasterCard
Industry: Finance
Description: Financial institutions use AI to analyze transaction data in real-time and
detect unusual patterns indicative of fraud. PayPal and MasterCard employ machine
learning to protect users and companies from fraud.
Autonomous Delivery and Transport
Example: Tesla’s Autopilot, Waymo
Industry: Automotive/Transportation
Description: Tesla’s Autopilot system and Waymo's autonomous vehicles use AI and
smart sensors to operate vehicles without human drivers, optimizing travel and
delivery processes in the transportation sector.
2. Virtual Reality (VR)
Employee Training Simulations
Example: Walmart VR Training
Industry: Retail/Training
Description: Walmart uses VR to train employees in real-world scenarios without
physical limitations. Employees can practice customer service, stocking shelves,
and handling customer complaints in a virtual store setting.
Virtual Real Estate Tours
Example: Matterport
Industry: Real Estate
Description: Real estate companies use VR platforms like Matterport to offer virtual
home tours, allowing potential buyers to explore properties remotely, saving time
and expanding reach.
Immersive Product Demos
Example: IKEA Place
Industry: Retail/Furniture
Description: IKEA offers a VR experience through the IKEA Place app, allowing
customers to visualize furniture in their homes before purchasing. This enhances
the shopping experience and drives sales.
Virtual Fitness Training
Example: Supernatural VR Fitness
Industry: Health/Fitness
Description: Virtual reality is used in fitness by companies like Supernatural VR,
which offers immersive workout experiences in exotic virtual locations, turning
exercise into a more engaging activity.
Tourism and Destination Previews
Example: VR Travel Experiences
Industry: Travel/Tourism
Description: Travel agencies and destinations like Dubai or New Zealand use VR to
give potential tourists a taste of the experience before booking a trip, helping them
make informed decisions.
3. Augmented Reality (AR)
In-Store Shopping Experiences
Example: L'Oreal’s AR Makeup App
Industry: Retail/Beauty
Description: L'Oreal has developed AR apps that allow customers to try on makeup
virtually by overlaying digital makeup products on their faces, enhancing the
shopping experience without the need for physical testing.
Maintenance and Repair Assistance
Example: Microsoft HoloLens in Manufacturing
Industry: Manufacturing
Description: Microsoft HoloLens is used to provide step-by-step maintenance and
repair instructions, overlaying relevant information and diagrams onto the physical
equipment to assist workers in fixing complex machinery.
Interactive Advertisements
Example: PepsiCo AR Ads
Industry: Marketing/Advertising
Description: PepsiCo uses AR in advertising campaigns, allowing customers to scan
product packaging with their smartphones to unlock immersive, interactive content
such as games and promotions.
Virtual Try-Ons in Fashion
Example: Gucci AR Shopping
Industry: Fashion
Description: Gucci and other fashion brands utilize AR to let customers virtually try
on shoes, clothes, and accessories, making online shopping more interactive and
reducing return rates.
Architectural Visualization
Example: Trimble’s SketchUp Viewer
Industry: Architecture/Construction
Description: Architects use AR tools like SketchUp Viewer to overlay digital models
onto physical spaces, allowing clients and workers to visualize and interact with 3D
designs before construction begins.
4. Internet of Things (IoT)
Smart Warehouses
Example: Amazon Robotics
Industry: Logistics/Retail
Description: Amazon uses IoT-enabled robots in its warehouses to automate
inventory management, pick and pack products, and optimize the supply chain.
These robots communicate with each other to streamline operations.
Connected Health Devices
Example: Fitbit, Apple Health
Industry: Healthcare
Description: Wearables like Fitbit and Apple Health track vital signs such as heart
rate, sleep patterns, and steps, collecting data that can be shared with healthcare
providers for personalized care recommendations.
Smart Home Automation
Example: Nest Thermostat, Ring Security
Industry: Consumer Electronics
Description: Nest and Ring are examples of IoT devices that allow homeowners to
control heating, lighting, and security systems remotely through their smartphones,
enhancing convenience and energy efficiency.
IoT-Enabled Farming Equipment
Example: John Deere’s IoT Tractors
Industry: Agriculture
Description: John Deere uses IoT-connected machinery to monitor soil conditions,
track crop health, and optimize irrigation, leading to more efficient farming
practices and higher yields.
Fleet Management with IoT
Example: Geotab
Industry: Transportation/Logistics
Description: Geotab provides fleet management solutions that use IoT devices to
monitor vehicle performance, track location, and optimize routes, reducing fuel
costs and improving fleet efficiency.
