Visual Design and
Typography
PRESENTED BY:
ALI MURTAZA
M. SAIF SALEEM
M.ABDULLAH
ABDULLAH MEHBOOB
Visual Design
Visual design is all about making things look good
and easy to understand.
It uses colors, typography, images, and layout to
communicate messages effectively.
As one of the most important fields in digital design,
visual design focuses on aesthetics and functionality,
making websites, apps, and advertisements more
engaging.
What is Visual Design in UX Design?
Visual design in UX design focuses on making digital
products like websites and apps look good and easy to
use.
It combines colors, fonts, shapes, and images to create
attractive interfaces that enhance the user experience.
The goal is to communicate information clearly and
guide users smoothly through the product, while also
ensuring a visually appealing layout.
In UX design, strong visual design helps engage users,
improves usability, and makes navigating the website or
app more enjoyable and efficient.
Elements Of Visual Design
Lines : A line is formed after connecting 2 points.
These lines are used to create shapes, make
partitions, etc.
Shapes: Different lines are used to create enclosed
areas that are used to make content boxes and other
elements in a design.
Contrast: Contrast is used to make specific content
stand out against the others.
Texture: They are the patterns and designs that are
present on an interface to make it look more
appealing.
Elements Of Visual Design
White Space / Negative Space: White space means
empty space between other elements of page, We use
white space after elements.
Colors: Colors are an integral part of an interface
design. Colors help define the content by giving the
interface meaning, which helps the brands to promote
their service or product better.
Typography: Using appropriate fonts is very necessary
as text is the major way of an interface to convey a
message. Choosing specific fonts, their size, colors,
alignment and spacings all comes under typography.
Examples of Visual Design
Website Design: Clean, user-friendly layouts with
consistent color schemes, typography, and imagery
that align with the brand’s identity.
Digital Ads and Banners: Eye-catching designs
that convey key messages quickly, using bold visuals,
minimal text, and a clear call to action.
Info graphics: Visually organized data with icons,
illustrations, and a clear hierarchy to make complex
information easily understandable.
Typography
• Typography is the
discipline designers use to
arrange typefaces in a user
interface to ensure text is
legible, readable, and
scalable.
• It involves choosing
typefaces and fonts,
designing text layouts, and
modifying font styles to
enhance readability and
visual appeal.
What are Key Elements of Typography?
Fonts and Typefaces: Fonts are specific weights
within a typeface. You choose a typeface; you use a font. If
you were to select Arial as your typeface, then Arial bold,
italic and regular would be your fonts.
Font Weight, Height, and Size : These aspects of
typography contribute to uniformity in the text. When you
make them consistent across your website or app, you
maintain your brand’s identity and enhance readability.
Character : This is an individual element—commonly a
single letter, number or punctuation mark.
Stroke : This is a straight or curved line that creates the
principal part of a letter.
Serif:Serif fonts are often more readable, as the tiny
“feet” guide the readers’ eyes to the next character.
Sans serif : This is a typeface without strokes or
any extra elements at the bottom of a letter. Due to
the lower resolution of screens, sans serifs are often
preferable for digital interfaces.
Alignment: This is how text is positioned. There
are 4 main alignments: left, right, centered and
justified. Alignment helps designers to create a
coherent composition.
