Job Description: Brand Strategist
Overview
The Brand Strategist will be responsible for decoding client briefs (crafting
the same, if needed), researching category, consumer, culture, and brand
insights (primary/secondary/tools) to develop strategic directions for the
creative/communication team. The role requires a strong work ethic,
commitment to timelines, and professional decorum. A team player with
excellent communication skills is essential.
Key Responsibilities
Client Interaction:
Attending client calls to understand objectives/briefs and communicate
the same with the communication/creative team in a standard format.
Research:
Conduct primary and secondary research to gather insights on
category, consumer, culture, and brand using digital tools.
Strategic Direction:
Develop strategic directions and thought starters to brief and
brainstorm with the communication/creative team.
Presentation:
Prepare and present visually appealing and aesthetic presentations for
client briefs/pitches depending on the scope of the work (tactical/360
digital IMC).
Coordination:
Coordinate with internal (agency) and external (client) stakeholders to
align them on communication strategy/campaign/pitch flow.
Creative Collaboration:
Work with the creative team on visualizing creative solutions (mocks)
for presentations.
Cross functional Collaboration:
Collaborate with different function teams on integrated decks and
partnerships.
Campaign Measurement:
Measure the success of campaigns on social media/other mediums,
track metrics, and document successful case studies where applicable.
Trend Monitoring:
Keep abreast of cultural, media, industry, content, social media, and
emerging technology trends for contextual insights and ideas.
Strategic Direction for Integrated Campaigns:
Provide strategic direction to the teams on integrated
campaigns/pitches.
Key requirements
Minimum of 3–5 years in communications planning, account planning,
or creative strategy with excellent written, verbal, aesthetic, and
presentation skills.
Experience working on large brands, 360 IMC, experiential campaigns,
and content creation is preferred.
A keen sense of curiosity and drive to decode consumer, culture,
category, and brand insights and trends.
Exposure to digital media tools (Social Listening, comScore, Similar
web, etc.).
Strong organizational, interpersonal, and project management skills.
Digitally connected with a flair for writing and an interest in reading.
Travel: Open to travel as and when necessary (the role will mostly be
remote).
