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Feasibility Analysis

Feasibility Analysis

Fnu Rasheeda Begum

Trine University

IS---5803-6O2--OL-SP-2023 - Info Studies Capstone

Dr. Art Sedighi

Wednesday 20, 2024

Feasibility Analysis

Feasibility Analysis

Description of Project
The Electronic Shop Website Project was created to make a difference in the online

market, by building a user-friendly, secure and responsive website specifically for electronics

that will be a standalone online e-commerce website.Through this venture, we intend to take

advantage of the surging e-commerce phenomenon. Our target market which ranges from

first-timers to avid shoppers is in quest of a seamless and protected online shopping service

(Fernandes & O’Sullivan, 2023). The project is holding up the philosophy of providing an

online store for various kinds of electronics with easy and intuitive navigation so the

customers could feel the shopping process as playful thus keeping their satisfaction with

ordering level in a highest possible impress (Lloyd-Walker, French & Crawford, 2016). To

ensure the shop security, the website is going to be checked and verified on daily basis for all

the known vulnerabilities and the reactions provided should meet even the highest standards

in this area. The goal is to have a broad attracting range, and reoccurring visitors, thus

achieving a customer base with loyalty and by virtue of the use of latest web technologies and

ecommerce best practices providing a superior online shopping experience.

Operational Feasibility

Risks:

1. Resistance from Existing Staff: The human resources management has to adapt to the

changes in the day-to-day work and employees’ duties following the e-commerce operation

transition (Lloyd-Walker, French & Crawford, 2016). Some people will worry about the new

system, other will find it difficult to understand all the changes it will bring to their jobs

whereas there might be some cases of fear of getting replaced by the machine will also
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Feasibility Analysis

arise. This resistance can interrupt the initial contact between the e-commerce systems and

the markets.

2. Difficulty in Scaling Operations: To be able to cope with varying traffic loads,

encompassing occasions like peak online shopping that comes during holiday season or sale

activities, the e-commerce system must be equipped with required functionality (Goel,

Ganesh, & Kaur, 2020). Not managing the operations well will result in a slow website, a

poor customer experience that can contribute to loss of sales and eventually cause loss of

business.

Mitigation Strategies:

1. Comprehensive Staff Training and Incentives: On this barrier, it is vital to arrange a

training that will not only acquaint employees with the e-commerce principles, but also

stresses out the advantages and opportunities provided in the range of the e-commerce

operations (Fernandes & O’Sullivan, 2023). Using awards or other tools to encourage quick

absorption and proficiency of the new system can also be one of the means to get the staff

well fed with the changes.

2. Scalable Cloud-based Solutions: The adoption of the cloud web-hosting and traffic

management systems makes sure that the e-commerce platform is always available and

capable of scaling to the changing load, even at the busiest times (Luja et al., 2023). Cloud

services allow you to upscale or downscale your resource amounts in accordance with the

need at a time, making your users have an uncompromised experience.

Feasibility Analysis

Economic Feasibility

Risks:

1. Higher Than Anticipated Costs: The start of the e-commerce business is always

accompanied by significant investment and ongoing development and expenditure costs

(Lloyd-Walker, French & Crawford, 2016). These can be more than the initial cost estimate

because of surprises that complicate things, needs for new features the product must have to

remain competitive, etc.This hazard is stressful because the expenses for long-term operation

can surpass the budget anytime, and this may result in financial instability of the project.

2. Uncertainty in ROI Due to Market Saturation: The market in ecommerce, especially in

the category of electronics goods, show significant competition and sizable saturation.This

will raise the issue of the project's ROI being positive being against the background of such

saturation. The problem will be staying competitive losing everything out to all others while

struggling to gain enough share of the market to break even.

Mitigation Strategies:

1. Secure Competitive Bids and Prioritize Features: When it comes to managing

development and maintenance costs, it’s very crucial to secure several competitive bids from

developers and establish which features generate the highest return on investment. Under this

approach, the budget is only put into the features that deliver the most effect solutions and

thus reducing the risk of spending a lot on features that are non-essential and of no profit.

2. Detailed Market Analysis and Targeted Marketing: A comprehensive market analysis

may point to the untapped market segments where our competitor heavily dominates, hence

furnishing a unique niche for our e-commerce site (Goel, Ganesh, & Kaur, 2020). Niche

marketing is one of the important tools to stand out in such a marketplace because it enables

deploying targeted marketing strategies that focus on the specific segments. These strategies
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Feasibility Analysis

are more likely to succeed and as a result, the site's visibility and appeal would be improved

which would eventually result in a positive ROI.

Technical Feasibility

Risks:

1. Compatibility Issues Across Devices and Platforms: Maintaining that the e-commerce

site operates completely across devices and platforms among a vast scope of users is a

significant technological challenge, indeed. Consistencies across devices might pose

problems if users have a bad experience when interacting with your site, which in turn can

make them unhappy and affect sales accordingly.

2. Security Vulnerabilities: E-retails are the first places that cyberattacks are launching,

particularly, online payments and the data of clients being the most sensitive objectives

(Lloyd-Walker, French & Crawford, 2016). Any infringement of security could result in

severe financial loss that might involve a legal battle and damages the brand

reputation. Ensuring the safety of payments and data privacy forms the cornerstone of

security.

3. Integration Complexities: The incorporation of payment gateways and third parties

services that include shipping calculators, inventory management tools, the customer

relationship management feature are quite essential for the functioning of the e-commerce

website. These integrations, on the other hand, can also lead to technical issues that are able

to disrupt transactions, affect the user experience, and complicate the backend functions.

Mitigation Strategies:

1. Adaptive and Responsive Design Principles: The implementation of an adaptive and

responsive design will results to the E-commerce website being optimized for use on
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Feasibility Analysis

different devices and screen size across all networks.Extensive testing on different browsers

and devices does not only identify issues, but also allow staff to resolve compatibility

problems, resulting in to a delightful experience for all customers without matter device and

browser they use.

2. Industry-Standard Security Protocols: Maintaining the highest level of security, SSL

encryption for data transmission and PCI DSS compliance could play a crucial role in

countering cyberthreats (Fernandes & O’Sullivan, 2023). Conducting consistent security

audits and vulnerability assessments is a great way of tracking down any security

weaknesses. Additionally, the ongoing monitoring of the security systems will ensure that the

attempts at breaches are quickly detected and addressed.

3. Collaboration with Experienced Payment Providers: Working systematically with

competent and credible providers of payment gateways helps in the elimination of integrating

complexities. These suppliers provide well-tested and secure payment processing options that

are supposed to link up correctly with e-commerce platforms (Goel, Ganesh, & Kaur, 2020).

Robust API availability and support for all parties, including third party applications, waves

aside the inevitable problems when integrating various systems, thus allowing for a highly

cohesive and functional environment.

Schedule Feasibility

Risks:

1. Unforeseen Technical Issues or Vendor Dependencies: Projects, especially those

happening to be of very technical nature, can be delayed because of the unavoidable

complications coming from the unpredictable technical problems or the reliance on third-

party vendors (Lloyd-Walker, French & Crawford, 2016). These holds can come from

situations like programming flaws, hardware compatibility problems, and vendors who are
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Feasibility Analysis

late in delivering their part, resulting in schedule revisions to the overall project.

2. Insufficient Time for Testing and QA: E-commerce platform testing and quality

assurance (QA) are the key elements in condition of the platform being trustworthy, secure

and simple for users (Luja et al., 2023). On the contrary, the insufficient assessment of good

test measure can cause in haste release without any resolved issues that has been caused.

Mitigation Strategies:

1. Buffer Times in Project Schedule: The project plan should include buffer times or

contingency periods within the project schedule based on unanticipated delays, allowing for

reorganisation to address the issues-unseen and still maintain the overall timeframe. This is so

because it allows one to manage time well by ensuring that a delay on one project milestone

could be adjusted by other milestones.

2. Phased Testing Approach: Practicing a staged testing strategy, in which testing is

commenced at the beginning of the development process and is then conducted in an iterative

manner throughout the process, leads to the rectification of issues at an early stage and avoids

serious issues which may be encountered during the final stage. This strategy, in addition,

provides the necessary improvement to the final product but also dispatches testing workload

around so that it will not bring the overall schedule close to the end of the project.

Additional Comments on the Feasibility Analysis

Shop Website Project project is the eloquent demonstration of well-organized and strategic

future prediction techniques driving this initiative (Fernandes & O’Sullivan, 2023). The due

risks in operational, economic, functional and schedule area influence the company to launch

and operate an efficient e-commerce platform through the pro-activeness strategies adopted.
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Feasibility Analysis

This project goes beyond a website; it is an opportunity to redefine the future of e-shop of

electronics by emphasizing aspect of experience, protection and response.

Through this deliberate approach, technological investments, security measures, and

market research, is either done in the early stages of development, or during

experimentations, to make sure the project goals are met with minimal complications (Luja et

al., 2023). Through building a culture of perpetual improvement and readiness for the quick

response, the project team prepares well for the eventuality of the changing e-commerce

scene; striving to remain the most competitive and relevant of all.

In short we can say that the Electronic Shop Website Project of our team is built on

the basis of a careful planning and practical strategy execution. The project will be able to

face these issues by implementing appropriate processes right away and therefore focus on

delivering top quality, stable, secure and user-friendly shopping experience to customers

since the electronic products area is a dynamic one. This way it is not only the case of strong

presence on the market but also a path to a long-term achievements and growth of the e-

commerce industry.
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Feasibility Analysis

References
Fernandes, G., & O’Sullivan, D. (2023). Project management practices in major university-

industry R&D collaboration programs – a case study. The Journal of Technology

Transfer, 48(1), 361–391. https://doi.org/10.1007/s10961-021-09915-9

Goel, A., Ganesh, L. S., & Kaur, A. (2020). Project management for social good: A

conceptual framework and research agenda for socially sustainable construction

project management. International Journal of Managing Projects in Business, 13(4),

695–726. https://doi.org/10.1108/IJMPB-06-2019-0155

Lloyd-Walker, B., French, E., & Crawford, L. (2016). Rethinking researching project

management: Understanding the reality of project management careers. International

Journal of Managing Projects in Business, 9(4), 903–930.

https://doi.org/10.1108/IJMPB-04-2016-0033

Luja Beraza, I., Vara, J. M., Granada, D., Gomez, C., & Perez-Blanco, Fco. J. (2023). On the

impact of Project Management Certification for Software Projects & Practitioners.

IEEE Software, 40(5), 1–7. https://doi.org/10.1109/MS.2023.3286118