EXPLORING THE WAYS
ORGANIZATIONS CAN USE SOCIAL
MEDIA
Grade - Distinction
In this assignment I will be making a presentation
on different ways that organization can use social
media for their business.
INTRODUCTION
Polls – This is a good why for organization
to interact with their customers and get
feedback on products and the organization
itself.
FEATURES OF
SOCIAL MEDIA
FOR BUSINESS
Twitter / X YouTube
Verification – This is used to show users
that the business and/or organization is
legitimate and not someone portending to
be them.
Comments – Users can leave comments
for the organization, but these could be
insulting and bad.
FEATURES OF
SOCIAL MEDIA Instagram TikTok
FOR BUSINESS
Likes – Users can interact by liking thing
the organization posted. These can come in
the form of hearts or thumbs up.
YouTube
ADVERTISEMENTS
Every social media do some form of
sponsored advertisement which is
when business pay a certain amount
to the social media company for them
to push their product. Twitter / X
Snapchat
Polls Verification
This is a good way for Doing this on social
business to get media sites help the
USING
feedback from the users know that this
public and customers. business is legitimate.
Adverts
Business can advertise
by making an accounts FEATURES
FOR
and posting about the
business or pay the site
to advertise the
Likes business. Comments
Helps the business
know exactly what
products or posts user
Another feature that is
good for getting
feedback with the
BUSINESS
like better so can focus added benefit of being
more on these. able to talk directly to
users.
C
Instagram
A
M
MOBILE DEVICE E
FEATURES USED R
BY SOCIAL
A
MEDIA Example – Both Snapchat and Instagram can use the user
phone to take pictures but only Instagram lets you tag anyone
mean businesses can get shared which brings the business
more publicity, but this could be good or bad publicity, so the
business needs to be careful. Whereas snapchat only lets you
tag friends and people you follow.
DIFFERENT CONTENT FORMATS
Business can use social media to post different content formats such as pictures of
products, written news or a video of the company or products.
Example -
Facebook/YouTube (These
examples shows the business
Superdrug using text, pictures
and videos formats on both
their Facebook and YouTube
accounts to promote
their products.)
CONTENT FOCUS AND MEANINGS
Business can use social media to share information, promote items and advertise
special offers.
Example – Instagram (CEX
putting a promotion on for
items that would be good
gifts for mother's day.)
Example – Facebook
(Superdry does a special
offer that are exclusive to
their members.)
LINKING SOCIAL MEDIA AND WEBSITE
Business can use social media to advertise their business and products including their
website which can be linked to their social media pages on certain platforms.
Example – Snapchat (In
the left is the Superdrug
snapchat that has a link
in the description to get
to their website which is
shown on the right.
SOCIAL MEDIA TARGET AUDIENCE (AGE)
Statistics From Social Media Demographics: The Definitive Guide in 2024 (luisazhou.com)
Logo Social Age Age Age Age Age
Media 18 - 24 25 - 34 35 - 44 45 - 54 55+
Facebook 22% 31% 18% 11% 13%
YouTube 34% 33% 15% 3%
Twitter / X 17% 39% 35 – 49 (21%) 50+ (17%)
Instagram 30% 32% 16% 8% 6%
TikTok 42% 31% 13% 7% 4%
Snapchat 39% N/A N/A N/A N/A
OVERVIEW OF SOCIAL MEDIA TARGET AUDIENCE
(AGE)
Choosing which social media site to advertise on depends mainly on the age
demographic of the organization target audience.
If the target audience is aged 30+ then I would be advertising on Facebook, Twitter/X
and even YouTube would work better than snapchat, TikTok or Instagram as these
aren't used as much by the target audience so it would be a waste of money and
resource to advitise on these social media sites.
However, if the target audience is 18 – 20-year-olds U would then using snapchat,
TikTok or Instagram would get the organization seen products seen more by the target
audience.
SOCIAL MEDIA TARGET AUDIENCE (GENDER)
Statistics From Social Media Demographics: The Definitive Guide in 2024 (luisazhou.com)
Logo Social Media Female Users Male Users
Facebook 43% 57%
YouTube 46% 54%
Twitter / X 44% 56%
Instagram 49% 51%
TikTok 57% 43%
Snapchat 53% 46%
OVERVIEW OF SOCIAL MEDIA TARGET AUDIENCE
(GENDER)
Choosing a social media platform to advertise on for gender isn't as complicated as
age as the percentages between female users and male users are closer on all the
platforms researched then with age.
However, if the product or business is geared more towards female, I believe that
business should defiantly advertise on Snapchat and TikTok as these are the only two
with more female users than male users.
SOCIAL MEDIA TARGET AUDIENCE (INCOME: DOLLARS)
Statistics From Social Media Demographics: The Definitive Guide in 2024 (luisazhou.com)
Logo Social Media Less Than $30,000 $50,000 $75,000
$30,000 + + +
Facebook 70% 76% 61% 70%
YouTube 75% 83% 79% 90%
Twitter / X 12% 29% 22% 34%
Instagram 35% 45% 39% 47%
TikTok 22% 29% 40% N/A
Snapchat 25% 27% 29% 38%
OVERVIEW OF SOCIAL MEDIA TARGET AUDIENCE
(INCOME: DOLLARS)
Researching what income bracket uses social media more shows that across all 6
platforms people that make $75,000+ uses social media more than these who
make $30,000 or less.
However, the research does show that no matter which income group the business
needs to target in my option the best social media sites for both the lower and higher
income brackets are YouTube or Facebook.
Example – Twitter / X (This Businesses – Social media is a great
shows an interaction way for companies to interact with
between two businesses each other like comment on post or
which shows followers of make business deals
each that they at less know
each other which could
help them be followed by
users of the other business
DEVELOPING
which will give the
business new customers.)
Example – YouTube (At the
beginning of the video it
CONTACTS
said it had paid promotion
in it which was the
company ScentBird paid
this user to advertise their
product in her YouTube
Influencers – Business can
Video This is a good way to contact social media influencers to
reach a lot of potential make deal about advertising their
customers.) products.
10 Brands That Do Humour in Social Media - Contentworks
Humor – This is a good way to
As this graph interact with customers and get
shows I think that them to follow the companies on
incorporating social media platforms
humor is a great
and effective way
for a business to
advertise.
DEVELOPING
AN AUDIENCE
Example – Twitter
(Although this
post has nothing
to do with the
business itself it is Questions – Another way to
still interacting develop an audience is asking
with customers.) question to cause customers to
interact with the business
New vs. Existing Customers:
Should You Price Differently?
WHY DEVELOPING AN
(prisync.com)
AUDIENCE IS IMPORTANT
FOR A BUSINESS
Using social media to developing an audience
is important for a business because "The
success rate of selling to a customer you
already have is 60-70%, while the success rate
of selling to a new customer is 5-20%." (Customer
Retention Marketing vs. Customer Acquisition Marketing |
OutboundEngine)
With the evidence I can confirm that it's better
to have loyal customers than focus on getting
new customers
WAYS Overview
THAT • Advertise Products
• Reach people worldwide
BUSINESS • Talk to customers
• Promote Events
CAN USE • Build Loyalty
• Increase brand awareness
SOCIAL • Market Research
• Check out competition
MEDIA • Contact Influencers
• Targeted Adverts
ADVERTISE PRODUCTS
There are mulipule ways to advertise products on social media such as making an account for the
business and posting about products. Another way to advertise on social media is paying for
advertisements to appear on the social media plateform.
Example – Facebook (The picture on the right is a
sponsored add that come up on the home Page
and above is the company's Facebook page.)
REACH PEOPLE WORLDWIDE
Having the business join social
media platforms will greatly
increase its reach as in every
country there is access to
social media with a lot of
people spending time on them
every day even it only to
quickly check up on what is
going on.
INTERACT WITH CUSTOMERS
Social media is a good way for business to contact and interact with the public by replying to
comments and liking posts made by customers about the product and/or organization. This interaction
can help build loyalty between the business and customers.
Example – YouTube (The
ASOS company interacted
by hearting this user's
comment.)
Example – Twitter (In this
example shows the Company
Example – Instagram
Greggs replying to a
(This example is the
customer post.)
business HMV replying
to a comment from a
customer's question)
Example – Facebook (In this
example the business (HMV)
is hosting an event where the
group Yard Act will perform
and sign autographs for fans.)
PROMOTE EVENTS
TARGETED ADVERTS
Social media is a great way for business to do target advertisement which means that if the product is
for men specifically then it would appear to user who are listed as male. This can work for age and
information about what users have searched for.
Example – Instagram (This
was an advertisement that
was target to my friend
because of her age.)
Example – YouTube (This is a
target advertisement that
come up on my homepage
because I had search for
ASOS on YouTube
Overview
PROBLEMS • Takes Time
OF USING • Qualified Person
• May need Investments
SOCIAL • Creative (Not repetitive)
• Bad Publicity
MEDIA • Problems More Visible
• Trolls
IN BUSINESS • Exposure To Competitors
• Privacy Issues
• Security Issues
CREATIVITY (NOT REPETITIVE)
One of the difficulties with social media in business is keeping it updated and interesting because if its
repetitive users won't subscribe or follow the businesses social media account.
Example – Facebook (This is examples of a post from an organization that use the
same layout which is title and then text which is neat and organize but as a view I find
the repetitive layout boring so can't focus on the text to read it.
TIME AND INVESTMENT
Social media is a good
platform for business
however, it takes time to
maintain and run the social
media account and means the
company may have to invest
in hiring a qualified person to
run their social media.
BAD PUBLICITY (FAUX PAS)
The risk of business using social media is that once they post something it's out there so if they post
something that can be taken in a bad way it will get a lot of attention.
Example – KFC (to promote the hot and
spicy nature of their fried chicken they
posted this innuendo which backlash Example – Razer (This Business was
caused KFC to delete the post after an promoting their new laptop with focus
hour of it being uploaded. on it having SD slots but the backlash
from this posted forced the company to
delete it and apologize.
Example – Instagram (This
shows someone leaving a
negative comment about the
product.)
Example – YouTube (The is a
user commenting about the
company "Shien" negatively and
publicly)
TROLLS
PRIVACY AND SECURITY ISSUES
▪ Impersonation – The is the risk that someone will make a social media account pretending to
be a business to either negatively represent the company or talk to client asking for data and
information.
Example – Instagram (this is somebody
using Tesco Mobile as their username
when clearly, they are not the business so
people looking though quickly could
message them not relising they aren’t
Tesco mobile.)
▪ Hackers - Using social media bring the risk of it being hacked for client's or company personal
information. Another thing is taking control of the business social media to spread false information,
talking bad about the business or contacting clients.
1. In conclusion I believe that it’s a good idea for business
to use social media to reach more people and expand
their business.
2. However, the company shouldn't ignore the
potential risk and issues such as hackers and bad
publicity which is more in the public eye if the business
has social media.
3. Business can do action to minimis the risks such as get
CONCLUSION
extra security so that hackers will find it harder to get
into the company's accounts.
4. Another way to minimis risks it to hire someone with
the skills and qualification to handle the social media
account for the company which will cost money but in
the long run will be very beneficial for the business.
5. The final summery is that I think that the benefits of
using social media in the business out way the
drawbacks if the company does everything it can to
minimis the risks and issues
