ICT623 Data Visualization

Assessment 3 – Individual Assignment Overview (30%: 20% Report and

10% (5min) for Question and Answer)

The aim of this assessment is to provide students with an opportunity to

demonstrate their ability to demonstrate their understanding of data visualization
principles, including selecting appropriate chart types, applying design principles,
purposeful use of color, and effectively visualizing variability in data.

Part 1: Data Selection (5 marks)

Choose a dataset that will be used for the assignment. Make sure the dataset has
sufficient complexity and variability to allow for meaningful visualization. The
chosen dataset should contains at least 100 data points. The datasets can be
sourced from reputable data repositories, such as Kaggle, UCI Machine Learning
Repository, or other sources. (3)
Explain what story or insights you want to convey with the chosen dataset.(2)

Part 2: Data Visualization (13 marks)

 Chart Type Selection:
Select three different types of charts for your data visualization. Justify your
choice based on the characteristics of the data and your objectives. (4 marks)

 Advanced Visualization Techniques:

Create three advanced visualizations that effectively represent different
aspects of the data. These should go beyond simple bar or line charts and
could include techniques such as heat maps, scatter plot, box plot, etc. Ensure
that your visualizations adhere to best practices in design, such as labelling,
scaling, and clarity. (6 marks)

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CRICOS: 03836J Sydney International School of Technology and Commerce
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  Use of Color:
Use color purposefully to enhance visualizations and communicate key
points. (1mark)

 Analysis:
Describe any patterns, trends, or outliers you have identified. Provide a critical
analysis of the effectiveness of your visualizations in conveying the intended
message. (2 marks)

** All reports must include references which must be done using APA reference
style. (2 mark)
This unit requires students to use APA system of referencing. See Sydney
International’s quick reference guide. It should be used in conjunction with the
online tool Academic Writer: https://extras.apa.org/apastyle/basics-7e/#/.

-Include the DOI or URL for all the references to provide a complete and accessible
reference. If a DOI is available, it should always be used in references. If no, a URL
or other access information should be included.

- Include proper in-text citations for all the sources you reference in your
assignment. (1 mark)

Timelines and Expectations:

Individual Submission
Report: 20% , Question and answer: 10%
Due (12th of January, 11:59pm), Expected word count 2000 words. Students are
expected to submit their assessments via Turnitin on Moodle.

Marking Criteria
Refer to the attached marking guide.

TEQSA: PRV14311 Australia Advance Education Group Pty Ltd. trading as P a g e |2

CRICOS: 03836J Sydney International School of Technology and Commerce
ABN 74 613 055 440 |ACN 613 055 440
Level 14/233 Castlereagh Street, Sydney NSW 2000
 Criteria High Dis nc on Dis nc on Credit Pass Fail
Dataset Dataset is Dataset is well-chosen Dataset is Dataset meets minimum Dataset is
Selec on and excellently chosen with good complexity appropriate with requirements but lacks inappropriate, lacks
Explana on of with high complexity and variability some complexity sufficient complexity or complexity or
Insights and variability and variability variability variability
(3 marks)
Comprehensive and Detailed explana on Clear explana on Basic explana on provided No explana on or
Explana on insigh ul with good insights, with some with minimal insights, explana on is
of Insights explana on, clearly ar cula ng the story insights, providing lacking depth in ar cula ng unclear, with no
(2 marks) ar cula ng the story or insights to be a basic the story or insights from meaningful insights
or insights to be conveyed from the ar cula on of the the dataset. conveyed from the
conveyed from the dataset. story or insights dataset.
dataset. from the dataset.
Selec on & Excellent selec on Good selec on of Appropriate Basic selec on of charts Charts are
Jus fica on of of charts with charts with clear selec on of charts with minimal jus fica on inappropriate or
charts thorough jus fica on with some not jus fied
(4 marks) jus fica on jus fica on
Crea on of Excellent advanced Good advanced Appropriate Basic advanced No advanced
Advanced visualiza ons with visualiza ons with advanced visualiza ons with minimal visualiza ons or
Visualiza ons best prac ces in clear design principles visualiza ons with design principles poorly created
(6 marks) design applied applied some design
principles applied
Purposeful Excellent color Very good Color usage Purposeful Use of Color usage enhances Color usage is
Use of Color usage in in visualiza on Color visualiza on and inappropriate or
(1 mark) visualiza on communicates key points does not enhance
visualiza on
Cri cal Excellent cri cal Very good Cri cal Good cri cal Basic cri cal analysis with No cri cal analysis
Analysis of analysis provided Analysis of analysis with clear minimal depth provided or analysis
Visualiza on Visualiza on and detailed is unclear
Effec veness insights
(2 marks)
APA Perfect APA style; all Minor errors in APA Some forma ng Many forma ng errors, Incorrect style,
Referencing sources correctly style, all sources cited, errors, most some missing sources, missing references,
(2 marks) cited, including DOI DOI or URLs provided. sources included, limited detail, no DOI or or no cita ons, no
or URLs, and par al DOI or URLs. DOI or URLs.
working links. URLs.
Comprehensive,
well-structured
Clear answers
answers; Detailed answers, Incomplete
Ques on and with basic Par al answers with limited
demonstrates deep clear understanding, answers, lacks
Answer understanding, understanding, minimal
understanding and minor gaps in depth understanding or
(10 marks) some gaps or lack details.
originality, all or originality. relevance.
of examples.
ques ons fully
addressed.

TEQSA: PRV14311 Australia Advance Education Group Pty Ltd. trading as P a g e |3

CRICOS: 03836J Sydney International School of Technology and Commerce
ABN 74 613 055 440 |ACN 613 055 440
Level 14/233 Castlereagh Street, Sydney NSW 2000