Table
Citation Context of Methodology/ Theory/ Findings
the Study Method Undertaken Concepts
Adopted
Nguyen Content Case study analysis Content Solopreneurs
(2024) marketing marketing can achieve
for theories, brand better brand
solopreneurs awareness awareness by
. concepts. aligning
marketing
strategies with
defined
business goals
and
implementing
structured
content
strategies.
Du Plessis Long-term Scoping review using Digital brand Content
(2022) content PRISMA content, online marketing
marketing consumer enhances
effects behavior theories. consumer trust
and
engagement,
though
fragmented
studies
highlight gaps
in empirical
evidence on
its impact on
consumer
behavior.
Jashwant Content Qualitative study Consumer Tailored and
(2021) strategies perception engagement-
and brand theories, brand driven content
awareness. identity concepts. strategies
significantly
boost brand
awareness;
consistency
and addressing
content
saturation are
vital
challenges.
Investor Eye Content Mixed methods SEO elements, Content
(2016) marketing content strategy marketing,
for startup principles. including
visibility effective SEO
and audience-
specific
content, can
improve
startup
visibility and
customer
engagement,
but lack of
consistency
was noted as a
key issue.
Millingtyas Canva Participatory Action Digital Canva training
(2023) training for Research (PAR). transformation improved
digital and SME SME owners'
marketing empowerment. marketing
skills. skills,
creativity, and
ease of
content
creation;
enabling
enhanced
digital
marketing
strategies.
Narula & Social media Netnographic study Netnography, Canva
Sharma strategies for user engagement excelled over
(2023) Canva vs. strategies. Visme in user
Visme. engagement
due to
superior social
media
marketing
tactics,
showcasing
the importance
of
understanding
audience
behavior for
effective
campaigns.
Umar et al. Business Literature review, Competitive Small
(2018) Model strategy, businesses can
Canvas for marketing mix leverage
small concepts. Business
businesses. Model Canvas
to identify
market
position and
create
sustainable
strategies to
compete
effectively,
especially
against larger
enterprises.
Hieu (2016) Content Practical Content Startups can
marketing to implementation, marketing enhance
attract content auditing, and strategies, investor
investors. persona development. persona creation. engagement
by utilizing
consistent,
visually rich,
and targeted
content,
emphasizing
the importance
of
understanding
audience
needs.
Orisa et al. Canva Observational study Brand image Employees'
(2024) training for creation, digital graphic design
branding. tools utilization. skills
improved
through Canva
training,
aiding in
effective
brand image
creation,
including
logos and
promotional
materials.
Putriani et Canva for Participatory Action Curriculum Canva
al. (2024) vocational Research (PAR). integration, positively
education.. educational impacted
technology. vocational
students by
improving
their creative
and technical
graphic design
skills, and its
integration in
the curriculum
is
recommended
for fostering
interactive
learning.
Prasojo et al. Instagram Descriptive qualitative Social media Content
(2024) content approach marketing, brand marketing
marketing awareness. positively
impacts brand
awareness
through
informative
and visually
engaging
posts,
leveraging
tools like
Instagram for
promotional
strategies.
Muhammad Multichanne Mixed-methods Content Multichannel
et al. (2023) l content approach marketing strategies and
marketing models, technology
impact. consumer integration
behavior. (e.g., AI, VR)
significantly
enhance brand
engagement
and
awareness,
supporting
conversion
rates.
Mitrović et Graphic Comparative analysis Visual Effective
al. (2020) design communication, visual content
platforms for graphic design. creation tools
social media. (e.g., Canva,
Pixlr) increase
engagement
and brand
visibility,
emphasizing
the importance
of aesthetics
in digital
marketing.
Ansari et al. Social media Quantitative study Brand awareness, Brand
(2019) and brand social media awareness
awareness. marketing. shows a weak
positive
relationship,
while social
media content
marketing has
a moderate
positive
impact on
consumer
purchase
decisions.
Akhundzada Marketing Critical brand Digital branding, Effective
h (2023) effectiveness analysis. generational website design
for Virtual influences. and customer-
Film School. centric digital
strategies
foster
engagement,
but
inconsistencie
s in branding
(e.g., taglines)
impact
consumer
trust.
