e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
( Peer-Reviewed, Open Access, Fully Refereed International Journal )
Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S MINDSET
Saani Solomon*1, Majji Lokesh*2, Jayaprakash Lamoriya*3
*1,2MBA Student, Parul Institute Of Engineering And Technology , Parul University,
Vadodara, Gujarat, India.
*3Asst. Professor, Parul Institute Of Management & Research, Parul University, Vadodara,
Gujarat, India.
ABSTRACT
The primary purpose of the article is to acquire quantitative data on the reality of internet shopping in India in
order to explain the growth of the industry and its impact on customer behaviour. The paper draws on relevant
literature while also examining customer behaviour using questionnaires. Furthermore, the future evolution of
online purchasing will be assessed, as well as a thorough comparison of consumer behaviour across countries.
This article supports the study topics, which include recent trends and difficulties in online buying, as well as
key consumer behaviour elements. Furthermore, the study’s findings reveal that internet customer trust and
perceived risk have significant influences on their purchasing decisions. The key issues include consumer trust,
privacy concerns, and security problems.
I. INTRODUCTION
E-COMMERCE:
The phrase "electronic trade" or "webbased business" refers to a type of business transaction that involves the t
ransfer of data over the internet. By definition, it refers to a variety of business activities that use the internet as
a platform for data sharing, financial exchange, or both.
HISTORY OF E-COMMERCE: E-commerce began with the development of the telephone at the turn of the
twentieth century. If you define e-commerce as the networking of business communities and the digitization of
business information, EDI (Electronic Data Interchange) is commonly regarded as the start of ecommerce. Since
the 1960s, large corporations have been investing in the development of EDI. It wasn’t until the 1980s that it
acquired widespread acceptability. Over the last 30 years, the definition of electronic commerce has evolved.
Electronic commerce was originally defined as the electronic facilitation of economic transactions utilising
technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). Both of these
technologies were introduced in the late 1970s and allow firms to exchange commercial documents such as
purchase orders and invoices electronically. The development and acceptance.
II. LITERATURE OF REVIEW
Dr. Prafullkumar N. Tayade (March 2020) conducted research on (ROLE AND IMPACT OF ECOMMERCE IN BUSI
NESS AND TRADES)
Ecommerce represents a revolutionary shift in business. It is a "disruptive" innovation that is drastically
altering standard business practise. Electronic commerce is a sort of business model, or a subset of a model,
that allows a company or individual to conduct business over a computer network most commonly the
internet. Ecommerce refers to the purchasing and selling of goods and services, as well as the transfer of payme
nts or data, over an electronic network, most commonly the Internet.
These are business-to-business, business-to-consumer, consumer-to-consumer, or consumer-to business
interactions. The word retail refers to the transactional procedures that occur in the context of online retail.
Ecommerce is carried out via a variety of tools, including email.
In a research on Factors Affecting on Online Shopping Behavior of Consumers, Dr. GAGANDEEP K NAGRA* and
Dr. R. GOPAL (June 2013) found that Indian consumers spend roughly 55 percent of their overall consumption
expenditure on food goods. According to a poll done by ORG, no food expenditures have grown at a faster rate
than food expenditures by 22 percent.
Consumers choose whether to buy, what to buy, when to buy, from whom to buy, where to buy, and how much
to pay.
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e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
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Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
However, due to the diverse features of consumers and the types of products and services offered, many varian
ces in digital buying have been observed.Pizza Hut has recently launched an online pizza shop, while eBay and
Amazon have taken the concept of digital buying to new heights.
Since 1996, digital shopping has been in full swing. Consumers who shop online are more likely to be well-
informed. Internet buying is more intelligent when you have a higher level of computer literacy. E-commerce,
according to Alireza Mohammadpour and Taher Roshandel Arbatani, enhances national and international
communication and open economies by changing business methods and transforming existing marketplaces
into new ones. E-shopping is a new purchase method with a lot of benefits. This method is now used for the
bulk of transactions all across the world. As a growing phenomena, social media marketing plays a significant
part in customer e-shopping preferences. Social media are those that are easily accessible and lead to the
development of communication. The study’s fundamental question is whether value capital, relationship
capital, and brand capital all play a role.
In the interaction between social media marketing and clients’ decision to utilise e-commerce, social media
marketing plays a mediating role. E-commerce improves national and international communication and open
economies by changing business methods and transforming existing marketplaces into new ones. Three
mediating variables, relational, value, and brand capital, have a direct, positive, and significant impact on SMM.
Afrina Yasmin, Sadia Tasneem, and Kaniz Fatema shared their stories. In addition to mobile and traditional TV
and radio, digital marketing encompasses a wide range of service, product, and brand marketing methods that
primarily leverage the Internet as a fundamental promotional channel. Canon picture Gateway allows users to
share their digital photos with their pals via the internet. To increase re-subscription rates, magazine
publishers can use e-mails and SMS messages to activate and drive their clients to the Internet.
DEFINITION OF THE PROBLEM
In India, e-commerce is regarded as a massive opportunity with a high success rate. In the market, there are
numerous large and small businesses. Are they truly going to last in the market for a long time, and do they
have a good chance of succeeding? What do customers anticipate from them, and are they prepared to meet
those expectations? The goal of the research is to figure out how the E-commerce platform affects customer
mindset.
RESEARCH OBJECTIVES
1. To gain a better understanding of the current state and trends in e-commerce.
2. Recognize the factors that influence customer visits to e-commerce sites.
3. To determine whether or not the buyer is aware of e-commerce.
4. To investigate the impact of e-commerce sites on customer perceptions
SCOPE OF THE STUDY
Digital marketing is a broad word that refers to the focused, measurable, and interactive marketing of products
and services through the use of digital technology to reach and convert leads into customers, as well as keep
them. The impact of digital marketing on ecommerce sites is examined in this study, which aids in
understanding the digital era's current factors, promotional techniques, and raising awareness of e-commerce
sites.
PROBLEM STATEMENT
When we first started purchasing online, we encountered a slew of issues. Amazon, Flipkart, and other online
shopping applications sites have now reached millions of consumers all over the world. Customers
a variety of issues, including:
*Product defects cause customers' peace of mind to deteriorate; *Delay in delivery of goods and products is
another issue that affects customers' tranquilly.
*Some goods or products that customers require may not be available at the customer's address. *Some goods
or products that customers require may not be available at the customer's address.
HYPOTHESIS FORMULATION:
H1: Respondent qualification influences E-commerce Site selection.
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H2: Respondents' gender has an impact on the types of things they buy.
H3: E-Commerce product purchases are influenced by digital marketing strategies.
III. RESEARCH METHODOLOGY
Research Design :
This study will be a DESCRIPTIVE RESEARCH that employs the survey approach by design.
As a result, the research will be a fact-finding mission with appropriate interpretation.
It will concentrate on certain features or dimensions of the problems that have been identified.
The study's goal will be to collect descriptive data.
The information will be gathered through the use of a questionnaire.
The data will be analysed using statistical procedures that are in line with the study's goals.
COLLECTION OF DATA AND DATA SOURCES
The information needed for the study will be gathered from both primary and secondary sources.
1. PRIMARY DATA: With the help of a questionnaire, convenience respondents will collect primary data.
2. SECONDARY DATA: It will be gathered from a variety of sources, including books on the subject, articles in
reputable journals, newspaper articles, government publications, websites, and Google.
THE STUDY’S POPULATION The estimated population of users of E-Commerce sites for purchasing the product
is 1000 or more.
UNIT FOR SAMPLING: Individuals such as students, business owners, employees, and others make up the
sampling unit.
FRAME FOR SAMPLING The people who are willing to shop on E-Commerce sites make up the sampling frame.
Customers of all ages made up the respondents for this study.
SIZE OF A SAMPLE A total of 277 people took part in the survey. The data for this study was gathered via a self-
administered questionnaire that was sent to respondents via Google Forms.
METHOD OF SAMPLING The rules and techniques by which some parts of the population are included in the
sample are referred to as the sampling method. The study’s sample method is a simple random sampling
method, in which the participants are chosen at random.
IV. QUESTIONNAIRE
The questionnaire has been meticulously constructed to fulfil the research’s needs. To further validate the
research, the questions were adapted from prior literature on the impact of E-Commerce sites on customer
mindset, and some of the questions were self-structured to meet a wide range of research topics. The
questionnaire is divided into two sections, the first of which is primarily concerned with demographic
questions. The second section of the survey will look at internal and external issues such as digital marketing
techniques and buyer awareness of E-Commerce products.
Part A: This section is primarily about the demographics. Personal and sensitive questions about Gender, Age,
and Occupation are included in this section.
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e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
( Peer-Reviewed, Open Access, Fully Refereed International Journal )
Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
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[604]
e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
( Peer-Reviewed, Open Access, Fully Refereed International Journal )
Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
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[605]
e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
( Peer-Reviewed, Open Access, Fully Refereed International Journal )
Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
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[606]
e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
( Peer-Reviewed, Open Access, Fully Refereed International Journal )
Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
V. RESULTS AND FINDINGS
Consumers have more trust and confidence in e-commerce sites with superior information quality, professional
design, and authentic protection of financial data, according to this survey, and are more likely to make
purchases.
E-commerce also saves time because the selection and payment process in online purchasing is quite quick.
There is no need to visit physical stores, so you can save on travel time as well. Lower Prices: Many middlemen
were involved in offline stores, causing consumers to spend more. This study discovered that E-commerce has
caused a significant shift in the way customers think. E-commerce also saves time, as does the procedure of
online purchasing selection and payment.
There is no need to visit physical stores, giving customers a delightful experience right at their fingertips. And
after some time, the stuff will arrive at your door.
It was also discovered that while e-commerce has numerous advantages, it also has certain drawbacks. E-
commerce is helpful not just to customers but also to sellers. It has the ability to help you grow your business
without having to move. For example, if Sam has an electronic equipment firm in Mumbai, he can only sell in his
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e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
( Peer-Reviewed, Open Access, Fully Refereed International Journal )
Volume:04/Issue:03/March-2022 Impact Factor- 6.752 www.irjmets.com
city; but, if he goes online, he may reach a global audience. That is why we believe that e-commerce has
enormous potential.
Consumers have a wide range of things to choose from in online stores because they can buy from anywhere in
the world.
Also, because the business is online, the seller does not have to worry about space, so they can offer as many
things as they like.
Ecommerce also saves time because the selection and payment process in online purchasing is quite quick.
There is no need to visit physical stores, so you can save on travel time as well.
In our country, we have a consumer protection law called the Right to Inform, which states that everyone has
the right to know about the product's quality, quantity, purity, and price in order to protect customers from
unfair practises. Online stores provide him with this right. Anyone may compare products, read reviews, and
then purchase the item.
VI. LIMITATIONS
• The survey was restricted to a specific age group because the respondents willing to fill out the survey were
college students. The analysis was focused on the respondents’ individual opinions, rather than any focus
groups or specialists.
• The sample size and age distribution of the sample employed in this investigation are both limitations of this
study. Because the sample size is so small (only 277 people), and around half of the people in the sample were
under the age of 25, the results may not be applicable to customers between the ages of 30 and 35. Based on the
findings of this investigation, we can create a regression model. Vadodara, Kerala & Hyderabad was chosen as
the study’s location.
VII. CONCLUSION
The current state of e-commerce in India is the topic of this research. It begins with the introduction of e-
commerce and consumer purchasing behaviour, as well as how these factors affect consumer mindset. Digital
marketing is an umbrella word for the focused, measurable, and interactive marketing of products and services
using digital technology to reach and convert leads into consumers and retain them, according to the study’s
scope. The impact of digital marketing on E-Commerce sites is examined in this study, which aids in
understanding the digital era’s current factors, promotional techniques, and raising awareness of E-Commerce
sites. As a result, two routes warrant special note in terms of possible future research approaches. According to
the researcher, the first step is to conduct research.
VIII. REFERENCES
[1] Sanjay Mishra, Charu Rastogi, CMA Panigrahi, Ranjan Upadhyaya, PP Raichurkar International Journal
2 (1), 2016 https://www.google.com/ Studies in Indian Place Names, vol. 40, no. 69, 2020, pp. 345-351
E-Commerce-Research-Paper.pdf (ijcams.com)
[2] E-Commerce Research Paper (researchgate.net) Information Systems Consumer-to-Consumer e-
Commerce Research Journal of Internet Commerce, Volume 9, Numbers 3-4 (tandfonline.com) Impact-
e-commerce-consumer-buying-behaviour.php
[3] https://economictimes.indiatimes.com/small-biz/sme-sector/the-impact-of-consumer-behavior-on-
the-future-of-commerce/85122276.cms
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