TABLE OF CONTENTS
Chapter 1: EXECUTIVE SUMMARY -----------------------------
1. 1 The vision ----------------------------
1. 2 The mission ----------------------------
1. 3 The introduction ----------------------------
1.3.1 Background of the business
1.3.2 Background of the products
1.3.3 The idea
1.3.4 The benefits
1. 4 Proposed Concept
1.4.1 Explanation of the product
1.4.2 Promotional, Placement and price in the market
Chapter 2: DESCRIPTION OF THE PRODUCT
2.1 Details of the product ----------------------------
2.2 Image of the product ----------------------------
2.3 Ingredients of the product ----------------------------
2.4 Procedure of the product ----------------------------
Chapter 3: TARGET MARKET
3.1 Target Market ----------------------------
3.2 Target Customer ----------------------------
Chapter 4: MARKET ISSUES AND TRENDS
4.1 Industry Analysis ----------------------------
4.2 Competitors Analysis ----------------------------
4.3 Competitors Analysis ---------------------------
4.4 SWOT Analysis ----------------------------
Chapter 5: STRATEGY AND IMPLEMENTATION
5.1 Marketing Strategy ----------------------------
5.2 Traditional Strategy ----------------------------
5.3 Online Marketing Strategy ----------------------------
5.4 Pricing Strategy ----------------------------
Chapter 6: FINANCIAL AND BUDGET FORECAST
6.1 Recommended a pricing structure and set prices ---------------------------
6.2 Product development costs to be budgeted ----------------------------
6.3 Projected Daily Sales, Cost and Revenue ----------------------------
6. 4 Projected Monthly Sales, Cost and Revenue ----------------------------
6. 5 Forecasting Costs ----------------------------
6. 6 Projected Monthly and Yearly Sales, Cost and Revenue --------------------------
Chapter 7: PROJECT TIMELINE
7.1 Date for completion of business case ----------------------------
7.2 Proposed date of product launch ----------------------------
