Carface Auto

Carface Auto Growth Strategy

Carface Auto is a partnership between Heysem Yıldız and FMSS, aimed at establishing a
successful auto sales and rental car company in Ohio and New Jersey.

Leveraging existing office spaces, Carface Auto will offer a wide range of vehicles for purchase
and rental, prioritizing exceptional customer service, competitive pricing, and a diverse
selection of well-maintained vehicles.

By combining auto sales and rental services, Carface Auto aims to maximize revenue
opportunities and cater to a diverse customer base.

By offering rental cars, the business increases its brand exposure as customers experience the quality
and service provided. This exposure can lead to repeat business, referrals, and potential future sales as
customers develop trust and loyalty towards the brand.
 5 PILLARS of GROWTH for AUTO SALES
• Opening New Locations: Identify potential markets with high demand for auto
• Explore the potential of franchising as a growth strategy to
rapidly expand the Carface Auto brand. sales and rental car services. evaluate the target market's demographics,
• Develop a comprehensive franchise program that competition, and growth potential.
includes, softwares, showroom design, standardized • Develop a comprehensive expansion plan that includes strategic locations,
operational procedures, training, and support for Auto investment requirements, and timeline for opening new branches.
franchisees.
• Identify qualified individuals or organizations as potential Sales01 • Offering Carface financing options for customers,
franchise partners who align with Carface Auto's values making vehicle purchases more accessible.
Franchising
and have the necessary resources and experience in the Financing• Develop competitive financing packages with
automotive industry. 05 attractive interest rates and flexible repayment terms.
• Provide ongoing assistance to franchisees in areas such as
02
• Create an online financing platform to streamline the
marketing, inventory management, and customer service application and approval process, providing a
to ensure consistent brand experience across all locations. convenient and efficient experience for customers.

E-Commerce
• Develop a user-friendly and secure e-commerce website for online vehicle sales.
• 04 vehicle tours to
Provide detailed vehicle descriptions, high-quality images, and virtual
03 • Provide comprehensive warranty packages for both
enhance the online shopping experience.
•
Services
Implement online payment gateways , online financing tools and secure transaction purchased vehicles and rental cars to instill confidence in
processes to facilitate seamless and secure online purchases. customers.
• Offer home delivery options to provide convenience to customers, ensuring vehicles • Develop in-house service centers.
are delivered safely to their preferred addresses. • Offer extended warranty options to provide additional
• Utilize digital marketing strategies, search engine optimization (SEO), and social media peace of mind to customers and differentiate Carface Auto
advertising to drive traffic to the e-commerce website and increase online sales. from competitors.
 Strategy of Inventory Management

Having a large inventory of around 200-300 cars in Improved Financing Options: A larger inventory
01 each branch and offering rental cars can provide
several advantages for the auto deal business like
02 provides more opportunities for the business to
negotiate favorable financing terms with lenders.
increased Customer Choices, Faster Turnaround The increased collateral value and diverse vehicle
Time , Competitive Advantage, Market Adaptability: selection enhance the business's ability to secure
financing, potentially leading to better interest
rates and terms.

Rental Cars as Used Car Supply: Offering rental

Additional Revenue Stream: Car inventory
cars can serve as a source of used car supply for the
03 04 generate revenue through not only sell those
auto deal business. Once these rental cars complete
vehicles as used cars but also by providing an
their rental lifecycle, they can be transitioned into
opportunity to the short-term renting those
the used car inventory. This helps maintain a
vehicles. This creates an additional revenue
constant supply of quality used cars, allowing the
stream for the business, and potentially
business to expand its offerings and cater to
increasing profitability.
different customer segments.
Opening New Locations:
Identify potential markets with high demand for auto sales and
rental car services.

Conduct thorough market research to evaluate the target market's

demographics, competition, and growth potential.

Develop a comprehensive expansion plan that includes strategic

locations, investment requirements, and timeline for opening new
branches.

Implement effective marketing and promotional campaigns to

create awareness and attract customers to the new locations.
Geographical Growth/ New Branches

● Through a combination of targeted marketing, exceptional customer service, and a well maintained fleet,
Carface Auto is poised to succeed in the competitive Ohio, New Jersey,Florida, and in California Auto sales
and Car rental markets.
 Rental Car Strategy
• Offer a wide range of vehicles to cater to customer
needs. Providing customers with a diverse fleet of
rental cars in many classes for short-term and long-
Variety of term usage. Rental options will include daily, weekly,
01 monthly and yearly rates
• Opening Rental Office Branches Offices at Options
around Airports, City centers,
Hotels or Regional Attractions
Strategic
05 Clients • Having Big Corporate Clients, establishing
Locations 02 solid and strong relationships with long
term agreements

• Provide exceptional customer service

• Utilize data analytics to optimize
pricing and fleet management Competitive
• Bulk purchasing of cars with Prices04 03
advantegous prices from
manufacturers.
Income Generating Additional Services
• Additional services like Insurance coverage, Repair Services, GPS
systems, Emergency Help Services, Customer Vehicle Delivery Service ,
Cleaning or Hygiene Services, Child seat options, and e-Online Rental
Softwares, etc..
 Auto Sales Strategy

Diverse Vehicle Selection

● Carface Auto will offer a wide range of vehicle types, including economy cars, luxury vehicles, and specialty models. Each branch
is aimed to keep an approximate inventory of 200-300 cars.

Competitive Pricing
● Carface Auto will provide affordable rates for both sales and rentals, by getting best purchasing prices along with AI powered
purchasing software and mass purchasing offers.

Convenient Locations
● Carface Auto will capitalize on existing and new office spaces in strategic locations with easy access to major transportation routes,
airports, and tourist attractions.

Customer Relationship Management

● Carface Auto will implement a customer relationship management (CRM) system to manage customer data, track preferences, and
offer personalized services.
Exceptional Customer Service
● Carface Auto will ensure a seamless customer experience through responsive support, convenient booking processes, and
personalized attention.

Well-Maintained Fleet
● Carface Auto will regularly inspecting and maintaining vehicles to ensure safety, cleanliness, and reliability.
 Branding and Marketing

Implement search
engine optimization
Carface Auto will develop
(SEO) strategies to
a distinctive brand Brand 02 SEO improve online visibility
identity, including a logo
and tagline that resonate
Identity and website traffic.

with the target market.

01 03
Utilizing various marketing Establish
channels, such as social
Micro
Social relationships with
media platforms, online Marketing local tourism
advertisements, local Media 04 agencies, hotels, and
directories, and partnerships event organizers to
with local businesses. attract customers.
 Roadmap
Opening New Online Sales and E- Warranty and Service:
Rental Car Services: Franchising: Financing:
Locations: commerce:

1.Conduct market 1.Evaluate existing rental 1.Develop franchise 1.Establish partnerships 1.Develop e- 1.Develop
research for potential car services and identify program and with financial commerce website comprehensive
locations -Q3 2023 areas for improvement - documentation -Q4 2023 institutions -Q1 2024 -Q2 2024 warranty packages -Q1
2.Finalize expansion Q3 2023 2.Enhance 2.Identify potential 2024
2.Develop 2.Populate website
plan and secure rental fleet and update franchise partners -Q1 competitive 2.Establish partnerships
with vehicle
funding -Q4 2023 vehicle inventory - Q4 2024 financing packages - inventory and with authorized service
2023 3.Conduct Q2 2024 descriptions -Q3 centers - Q2 2024
3.Lease or
2024
purchase comprehensive training 3.Launch online 3.Implement customer
3.Establish partnerships and support for 3.Implement
properties for financing platform -Q3 feedback system -Q3
with hotels and travel franchisees -Q2 2024 online payment
new branches - 2024 4.Regularly review gateways and 2024
Q1 2024 agencies - secure transaction
4.Assist franchisees in and update financing
Q1 2024 processes -Q4
4.Complete branch setting up new locations - offerings - Ongoing 4.Continuously improve
4.Implement streamlined 2024
construction and setup - Q3 2024 warranty and service
reservation processes 4.Launch online sales and
Q2 2024 e-commerce platform - offerings -Ongoing
5.Launch first franchised
5.Launch new branches and customer-friendly Q1 2025
branch -Q4 2024
and commence policies - 5.Implement
operations -Q3 2024 Q2 2024 digital marketing
5.Launch improved strategies -
Ongoing
rental car services -Q3
2024
Action Plan 1: Opening New Locations:
• Analyze market demand, customer preferences, and competitor landscape in potential target locations.
Conduct Market Research • Gather data on population demographics, income levels, and automotive market trends.

• Based on market research findings, identify specific target locations with high growth potential and favorable market
Evaluate Potential Locations conditions.
• Consider factors such as population density, economic indicators, competition, infrastructure, and accessibility.

• Engage real estate agents to identify suitable properties in the target locations.
Secure Properties • Evaluate lease or purchase options, negotiate terms, and finalize agreements.

• Develop a detailed plan for branch layout, including office spaces, vehicle display areas, service bays, and administrative
facilities.
Setup Branch Infrastructure • Coordinate with contractors and vendors for construction, renovation, and setup of the branches.
• Ensure compliance with local regulations and obtain necessary permits and licenses.

• Define staffing requirements for each branch and develop job descriptions.
Recruit and Train Staff • Advertise job openings, conduct interviews, and select qualified candidates.
• Provide comprehensive training on sales techniques, customer service, and product knowledge.
Action Plan 2: Rental Car Service:
• Analyze market demand, customer preferences, and competitor landscape in potential target locations.
Procure Rental Fleet • Gather data on population demographics, income levels, and automotive market trends.

• Based on market research findings, identify specific target locations with high growth potential and favorable market conditions.
Evaluate Potential Locations • Consider factors such as population density, economic indicators, competition, infrastructure, and accessibility.

Develop Rental Policies and • Create rental policies regarding reservation processes, pricing structures, rental periods, insurance options, and terms and conditions.
Procedures • Implement a rental management system to streamline operations and track reservations, contracts, and vehicle availability.

• Develop a rental software, detailed plan for branch layout, including office spaces, and car delivery areas.
Setup Branch Infrastructure • Coordinate with contractors and vendors for construction, renovation, and setup of the branches.
• Ensure compliance with local regulations and obtain necessary permits and licenses.

• Define staffing requirements for each branch and develop job descriptions.
• Advertise job openings, conduct interviews, and select qualified candidates.
Recruit and Train Rental Staff • Provide comprehensive training to rental staff on customer service, rental procedures, and software systems.
• Ensure they are knowledgeable about different vehicle models, rental policies, and insurance options.
 Action Plan 3: Franchising:
• Conduct a feasibility study to assess the potential for franchising the Carface Auto business
model.
Evaluate Franchising Feasibility • Determine the financial requirements, legal considerations, and market demand for franchise
opportunities.

• Create a comprehensive franchise package that includes softwares, brand guidelines, operating
Develop Franchise Package procedures, training programs, and ongoing support.
• Establish a franchise fee structure and/or royalty payment system.

• Develop a franchisee recruitment strategy to attract qualified individuals or businesses

interested in partnering with Carface Auto.
Recruit Franchisees • Conduct thorough screening and selection processes to ensure alignment with the brand values
and vision.

• Offer initial training programs to franchisees on business operations, sales techniques,

marketing strategies, and customer service.
Provide Training and Support • Establish ongoing support channels, such as regular meetings, communication platforms, and
access to centralized resources.
 Action Plan 4: Financing:
• Evaluate the financial requirements for the expansion plan, including property acquisition, branch setup costs, inventory
Assess Financing Needs procurement, and marketing activities.
• Determine the need for external financing and the amount to be raised.

• Research and evaluate various funding options such as bank loans, investors, venture capital, or strategic partnerships.
Explore Funding Options • Prepare a comprehensive business plan and financial projections to present to potential investors or lenders.

• Implement robust financial tracking and reporting systems to monitor the financial performance of the expansion plan.
Monitor Financial Performance • Regularly review financial statements, cash flow projections, to ensure financial stability and profitability.

Secure Financing and Develop a • Approach financial institutions, investors, or partners with a well-prepared proposal for the expansion plan, expected
returns, and repayment terms.
RePayment Plan • Determine the terms of repayment
 Action Plan 5: Warranty and Service
• Design warranty policies and coverage options for the cars sold by Carface Auto.
• Define the duration, terms, and conditions of warranties to provide customer assurance and
Develop Warranty Policies satisfaction.

• Set up ın-house service center or partner with existing authorized service providers to offer
maintenance, repair, and warranty services.
Establish Service Center • Ensure the service center is equipped with skilled technicians, necessary tools, and diagnostic
equipment.

• Provide comprehensive training to service center staff on handling warranty claims, diagnosing
Train Service Staff and repairing car issues, and delivering exceptional customer service.

• Develop an efficient warranty claim process to handle customer inquiries, validate claims, and
Streamline Warranty Claim provide timely resolution.
Process • Implement a customer relationship management (CRM) system to track and manage warranty
claims effectively.
Action Plan 6: E-commerce Site Development:
• Create an appealing and user-friendly e-commerce website.
• Ensure the website design reflects the Carface Auto brand, showcases the inventory, and provides
Develop Design Website and seamless navigation. Optimize the e-commerce site for mobile devices to provide a seamless shopping
Mobile App experience across different screen sizes.
• Conduct thorough testing to ensure the site is responsive and functions correctly on various mobile
devices.

• Integrate the inventory management system with the e-commerce platform to ensure real-time updates of
available cars for sale.
Inventory Integration • Implement automatic synchronization of inventory, pricing, and vehicle details between the website and the
internal database.
• Logistics Integration

• Provide comprehensive training to service center staff on handling warranty claims, diagnosing and repairing
Secure Online Payment System car issues, and delivering exceptional customer service.

• Offer multiple channels for customer support, including live chat, email, and phone, to assist customers with
Customer Support and Live Chat inquiries, product information, and post-sales support.
• Implement a live chat feature to provide real-time assistance and improve customer engagement