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Project 2

The Project Green Brand Value aims to enhance the company's brand image and increase website traffic due to a decline in visitors and sales. The project targets a 15,000 monthly visitor increase within two months, with deliverables including improved brand awareness and public perception. The budget is estimated between $75,000 and $100,000, focusing on customer service and training while excluding product development and market movements.

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T SANKARA RAO
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19 views4 pages

Project 2

The Project Green Brand Value aims to enhance the company's brand image and increase website traffic due to a decline in visitors and sales. The project targets a 15,000 monthly visitor increase within two months, with deliverables including improved brand awareness and public perception. The budget is estimated between $75,000 and $100,000, focusing on customer service and training while excluding product development and market movements.

Uploaded by

T SANKARA RAO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project - Green Brand Value

SMART Plan

August 11th 2022

Document Status: Done

Executive Summary:
Being straight to the point, Our Company has seen a Decline in Visitors to our
Company website and a Decline in our sales, this Project Green Brand value is to
Improve the Brand image and Website Traffic to our company.

Project Goals :

SMART : Specific, Measurable, Attainable, Relevant, and Time-bound.

● To Increase the Office Website Traffic, Improve brand Value.

● 15 K/ Month Visitors increase in website traffic.

● Time Bound - 2 Months

Deliverables / Outcomes :

1. Increase in Company Website Traffic.

2. Improved Brand Awareness.

3. Improved Face value of Company in Public.

Business Case :

Why are we doing this?


● Improving the Company’s Face Value in Public.

● Brand Awareness Campaign.

● Website Traffic Retention Improvement .

Benefits, Costs, and Budget :

Benefits:
● Support new service leading to 5% revenue increase, reduce late shipments
and related costs, increase customer satisfaction.

● Additional benefits : Improved Brand Value, Stock price Increase.

Costs:
● Price of software, installation fees, time spent on hiring and training.

● Additional cost areas: Hiring of Freelancers their Payments.

Budget needed:
● Budget may Vary According to Market needs and variations.
● Idle Budget as per present Market is $75,000 - $100,000.

Scope and Exclusion :

In-Scope:
● Customer service standards, delivery processes, training protocols.

● Other in-scope : In Site work.

Out-of-Scope:
● Product development, vendor contracts
● Other out-of-scope : Market Movements.

Project Team :

Project Sponsor: Director of Operations, Mr. Chandrasekhar Rao.


Project Lead: T. Madhu kiran

Project Team: Fulfillment Director, Quality Assurance Tester, Inventory Manager,


Financial Analyst, Human Resources Specialist.

Additional Stakeholders: VP of Customer Success, Receptionist, Sales Director,


Sales Team, Marketing Director, Investors.

Measuring Success :

What is acceptable:
1. Improved product value and responsibility.

2. Increase amenities.

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