SPPU - MBA Revised Curriculum 2024 NEP

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Semester II 208 RM 03 - Field Project (FP)
4 Credits LTP: 0:0:4 Subject Core Course – Research (Specialization Specific)

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Recall and list key management concepts and frameworks relevant to their
CO 208.1 REMEMBERING
specialization specific field project.
Demonstrate an understanding of the specific management theories and
CO 208.2 UNDERSTANDING
frameworks to real-world business issues.
Apply theoretical knowledge to practical situations in their chosen field of
CO 208.3 APPLYING
specialization and demonstrate data driven decision making approach.
Analyze quantitative and qualitative data collected from the field to identify
CO 208.4 ANALYSING
patterns, trends, and insights relevant to their specialization.
Evaluate the effectiveness of different management strategies and
CO 208.5 EVALUATING approaches by comparing their field project findings with existing literature
and industry practices from the respective specialization / domain.
Create a comprehensive field project report and presentation that integrates
CO 208.6 CREATING their findings, analysis, and recommendations, demonstrating a professional
and result-oriented approach.

A] Preamble:
1. To integrate theory and practice by providing students with the opportunity to work on real-world issues.
2. To provide experiential learning opportunities that go beyond traditional textbooks and classroom learning.
3. To provide a platform to explore the functional aspects of each specialization.
4. To deepen students' understanding of management concepts and frameworks.
5. To develop application-oriented approach by bridging the gap between theory and practice.
6. To foster the development of critical skills, a professional mindset, and a result-oriented approach.
7. To highlight the insights from the business environment of the geographical region.

B] Guidelines for the Field Projects

B - 1] Nature of the Field Project:
1. Field project must be related to the intended specialization of the student.
2. Field projects must be done individually. Group projects are not permitted.
3. The project should involve fieldwork; online projects are not permitted.
4. Primary data collection is mandatory.
5. Field projects can be quantitative / qualitative in nature or even use mixed approaches.
6. Field projects can involve surveys, interviews, case studies, visits or observation studies.
7. For surveys, the sample size should be between more than or equal to100 participants.
8. For in-depth interviews (lasting at least 45-60 minutes), the sample size should be a minimum of 25
participants.
9. Total Hours of Effort Expected: 160 Hours, (This can be completed during the Semster, Saturdays,
Sundays, Public holidyas, Winter vacation in between Sem-I and Sem-II)

B - 2] Permissible Partner Organizations:

Students have the flexibility to conduct their field projects with any of the following organizations:
a) Companies listed on either NSE or BSE in India /abroad
b) Unlisted subsidiaries of Listed Companies.
c) Government / Semi-Government Undertaking / PSU
d) Government Offices
e) Consultancy Firms
f) Start Ups with an existence of 3 years or more and manpower more than 25.
g) Family managed businesses with an existence of 5 years or more and manpower more than 25.
h) Cooperative Societies
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NOTE: Students can also carry out the Field Work without being associated to a specific organization. Such
projects may involve quantitative / qualitative fieldwork related to
a) Contemporary issues of businesses
b) Specialization specific concepts
c) Local or regional concerns
d) Matters of national importance.

B - 3] Linkage with specialization: The field project topic must be aligned with the specialization chosen and
specialization electives offered in Semester II.
It can address local, national, or global issues relevant to the specialization, as guided by the faculty guide / mentor.

B – 4 ] Selecting a Relevant Topic: Consider current trends, issues, or challenges within the domain / specialization
across various business (industry) sectors when conducting their project.

B – 5 ] Identifying the Scope: Define the project's scope to ensure it is manageable within the given timeframe and
resources. Set realistic expectations regarding the project's depth and breadth.

B – 6] Project Objectives - Clearly outline the objectives of your field project.

B – 7] Project Planning and Proposal: Students shall define the scope and objectives of the specialization-specific
field project, develop a project proposal, and gain approval from the institute.

B –8] Reporting and Presentation: Prepare a professional report & presentation that outlines your project,
methodology, findings, and recommendations as per the outline given below. Your report should be clear, well-
structured, visually appealing & the presentation must be delivered professionally.

Presentation could be through any of the enlisted formats: (this is an indicative list and innovative formats if any
beyond this list may be adopted) -
1. Traditional Slide Deck Presentation
2. Infographics
3. Video presentation
4. Paper presentation
5. Poster presentation
6. Webinar or online presentation
7. TED-style presentation
8. Storytelling Presentation etc.

B – 10] Indicative break up of hours (160 hours)

1. 120 hours - On fieldwork (The field project shall be spread throughout the second semester, can be start
immediatly after Sem-I exam Winter vacation)
2. 40 hours – Pre and post-field work including proposal making, analysis, report writing, etc.

C] Field Project Proposal Outline

The Field Project proposal, ranging from three to five pages, outlines the development plan for the project. It includes
one or two paragraphs for each of the following components:
1. Field Project Introduction: Provide an overview of the project, including its context and scope.
2. Statement of the Problem: Clearly define the problem the project aims to address.
3. Purpose of the Project: Explain the main objectives and goals of the project.
4. Significance of the Project: Discuss the importance and potential impact of the project.
5. Plan for Developing / Executing the Project: Describe the approach and steps to be taken in developing /
executing the project.
6. Review of the Literature: Include an initial literature review of one or two pages.

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D] Field Project Report Outline
The field project report includes the components mentioned below.
1. Title Page
2. Declaration by student
3. Acknowledgement by student
4. Certificate by the Guide on Institutional Letter Head
5. Certificate by the Partner Organization on Letter Head (if applicable)
6. Table of Contents
7. List of Tables (if needed)
8. List of Figures (if needed)
9. Abstract

D – 1 ] Chapter I - Introduction:
1. Statement of the Problem
2. Purpose /Objectives of the Project
3. Theoretical Framework
4. Significance of the Project
5. Definition of Terms (optional)

D-2] Chapter II - Review of the Literature:

1. Review the existing body of knowledge available on the problem or topic.

D -3 ] Chapter III Method:

1. Describes how the study was completed / conducted, including a specific description of subjects, procedures,
equipment, materials, and other information pertinent to the study,

D-4] Chapter IV – Data Collection and Analysis:

1. Collecting relevant data from primary and secondary sources.
2. Analyzing data using appropriate analytical tools and techniques.

D – 5] Chapter V – Results / Findings & Suggestions:

1. Identifying key issues, opportunities, trends etc. based on data analysis.
2. Develop / propose feasible solutions or recommendations.
3. Reflect on the experience, lessons learned, and scope for further work / improvement.

D - 6] Annexures
1. Questionnaires
2. Observation Sheets
3. Field Maps
4. Exhibits
5. Geo Tagged Photos with Sample respondents
6. Any other relevant documents

E] Evaluation Pattern:
Total Marks: 150
Formative Assessment: 50 Marks
Summative Assessment: 100 Marks

E – 1] Formative Assessment Weightage (50 marks):

1. Project Proposal - 5 marks
2. Interim Progress review I / Report I - 5 marks
3. Final Project Report - 10 marks
4. Final Presentation (30 marks with break up as indicated below)
a) Project Objectives - 5 marks
b) Quality of Analysis and Research - 5 marks
c) Problem Solving and Decision Making - 5 marks
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d) Innovation and Impact - 5 marks
e) Documentation and Reporting - 5 marks
f) Reflection - 5 marks

E – 2] Summative Assessment Weightage (100 marks):

1. There shall be a panel of 2 examiners for the Final Viva-Voce
2. University shall nominate External Examiners
3. Director shall nominate Internal Examiner
4. Presentation by each student along with a spiral bound report is mandatory
5. Students will deliver a 15 minutes presentation about their field project.
6. The panel will evaluate the presentation for 50 marks and the viva-voce shall have a weightage of 50 marks.
7. The presentation & the External viva voce shall evaluate the Field Project on:
a) Project Objectives
b) Quality of Analysis and Research
c) Problem Solving and Decision Making
d) Innovation and Impact
e) Documentation and Reporting
f) Reflection

Semester II 209 GE 08 - Business Communication

2 Credits LTP: 0:2:2 Generic Elective

Course Outcomes: On successful completion of the course the learner will be able to
COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE stages in a typical communication cycle and the barriers to
CO 209.1 REMEMBERING
effective communication.
CO 209.2 UNDERSTANDING SUMMARIZE long essays and reports into précis and executive summaries.
USE Dictionary and Thesaurus to draft and edit a variety of business written
CO 209.3 APPLYING
communication.
EXAMINE sample internal communications in a business environment for
CO 209.4 ANALYSING
potential refinements.
CO 209.5 EVALUATING COMPOSE variety of letters, notices, memos and circulars.

1. Written Communication: Different types of communication like letters, memos, reports, fax, email, presentations
and multimedia, choosing the means of communication, stages in communication cycle, Barriers to effective
communication, communication systems. (5)
2. Writing Techniques: Rules of good writing, adaptation and selection of words, masculine words, writing with
style- choosing words with right strength and vigor, using a thesaurus, writing effective sentences, developing
logical paragraphs, Précis writing, Developing coherent paragraphs, overall tone, drafting, editing and finalizing
the business letters. Planning the persuasive message, common types of persuasive requests, principles of
persuasive communication. Reformulating and summarizing - What is a summary? Using synonyms & antonyms,
reducing phrases, guidelines for writing summaries, business summaries Comprehension: using a dictionary,
grammatical precision, (phonetics), contextual clues, guidelines for comprehension. (7)
3. Recruitment and employment correspondence: Application letter, curriculum vitae, interview, references, offer
of employment, job description, letter of acceptance, letter of resignation, writing routine and persuasive letters.(6)
4. Internal Communications: Memoranda, meetings - agenda and minutes, Writing memos, circulars, notices and
emails. Positive and negative messages such as Letter of Appreciation, Letter of Congratulations, Warning Letter,
Show Case Notice. Writing Follow up letters and reminders, Writing Sales letters, collection letters, Poster
Making. Report writing - What is a report, Objectives of report, types of report, Report Planning, Types of Reports,
Process, Structure and Layout, planning, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs,
Charts, Writing an Executive Summary, List of Illustration, Technique of writing a report, characteristics of
business reports. (6)

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