APPENDIX A-3
Online Systems, Functions, and Platforms
PLATFORMS If you can program it, then it’s a platform. If you can’t, then it’s not.” - Marc Andreessen
Online Platforms in ICT It makes it easier for users to interact, to collect, and use the data from the
user’s interactions for their own particular needs.
Online Platform Categories
• Social Media
• Search Engines
• Communication Services
• Payment Systems
• Advertising Platforms
• Creative Content Outlets
PLATFORMS
Web Search Engines It is a software system that is designed to search for information on the World Wide
Web (WWW). The search results are generally presented in a line of results referred to as Search Engine
Results Page (SERPs). The information may be a mix of webpages, images, and other types of files.
Top 10 Search Engines (2016) 1. Google 2. Bing (Microsoft) 3. Yahoo (No. 1 email provider) 4. Ask.com
(Ask Jeeves) 5. AOL.com (America Online) 6. Baidu (China) 7. Wolframalpha (Computational Knowledge
Engine) 8. DuckDuckGo (simple) 9. Internet Archive (histories of a domain) 10. ChaCha.com (similar to
Ask.com)
Communication Services These are outsourced enterprise communications solutions that can be leased
from a single vendor or provider. A Communications Service Provider (CSP) is a provider that transports
information electronically and can encompass public and private companies in telecom, internet, cable,
satellite, and managed services business.
Payment System It is any system used to settle financial transactions through transfer of monetary
value, and includes the institutions, instruments, people, rules, procedures, standards, and technologies.
Advertising Platforms It allows users to create and manage advertising campaigns, generate reports, and
retrieve information about the ads, campaigns, and organizations that are associated with an account.
Creative Content Outlets It is content that needs to be translated creatively. Topic/concept Creative
presentation it
1. Presentation Tools – Prezi, Zoho Shows, MS PowerPoint.
2. Newsletter, ICT Content Platforms – Dropbox, Tumblr, Wix
3. Photo Editing Tools – Picasa, Adobe Photoshop, GIMP
4. Video Editing Tools – Sony Vegas Pro, Windows Movie Maker, Adobe Premier Pro
5. Photo uploading and hosting Tools – Dropbox, Flickr
6. Online Collaborative Tools – Google Drive, Viber, Facebook
7. Cloud Computing – Dropbox, Google Drive, Microsoft One Drive
8. Blog Tools – Blogger, WordPress, LiveJournal
9. Mapping Tools – Google Maps, Waze, Wikimapia
10. Music Production – Sony Vegas Pro, Audacity, Virtual DJ
11. Survey and Forms – Google Forms
12. ICT Projects and Content Publishing and Uploading Platforms – WordPress, MS Office Project Server,
File Manager
13. Web Design Platforms – Wix, Weebly, Adobe Dreamweaver
14. Web Management Platforms – Drupal, WordPress, Joomla