Funds Ve’daa is a boutique Mutual Fund Distribution and Wealth Management

Firm which conceived its venture in the year 2002. We have clients across
geographies and have a global footprint .

“Growth” is Funds Ve’daa’s raison d’ etre. Growth to us connotes – Creation,

Augmentation, Appreciation and Progress. Using our professional expertise in the

WHO areas of Mutual Funds Distribution and industry excellence research

methodologies, we help you realise your financial goals.

Milestones we have achieved in the past:

WE • #1 in terms of our SIP book in entire Uttar Pradesh (under individual ARNs).
• #1 in terms of equity assets managed in entire Uttar Pradesh (under individual
ARNs).

ARE • #5 in Uttar Pradesh in terms of total AUM (under individual ARNs).

We have been pro actively seen in print media (India Today, Ask ET, Money Today,
Bombay Stock Exchange Brokers Forum, Dalal Street), soveniers like IFA Galaxy
and electronic media by being frequently featured in many prominent websites
like :
www.moneycontrol.com, www.cafemutual.com, www.advisorkhoj.com,
www.livemint.com.
 AWARDS
AND
ACCOLADES
9th Financial Advisor Award UTI CNBCTV18 Award for Best
Performing Individual Financial Advisor - Women (National Level)
for the Year 2017- 18.

10th Financial Advisor Award UTI CNBC TV18 Award for Best Per-
forming Individual Financial Advisor – Women (North) for the Year
2018-19.

Awarded the MFRT Samman 2017 and one of the Most Influential
Volatility Coaches 2020 by FFA and the Economic Times.
THE ETHICAL FRAMEWORK

In our endeavour to exceed industry best practices and to overcome irrational exuberance and pessimism in our
decision making, we rely on 4 ethical pillars that lay a sound foundation to our work:

Integrity: Competence & Confidentiality:

Financial Decision Making with a Conscience. Professional Commitment to do Right.
Client Oriented Organisational Goals ensure we Structured business pathways pave way for
succeed only when our client succeeds. Perpetual Client Relationships. We maintain
un- paralleled confidentiality of sensitive
financial information to complement our
Independence & Objectivity: professional commitment to do right.
Advocacy of Our Client.
Robust research and knowledge building
processes, ensure that our recommendations
are based on merit & substance, qualitative Professional Behaviour:
and quantitative parameters, rather than a Legality without exception.
supplier biased or a target driven approach. We respect both the letter and the spirit of leg-
islation. We believe that traditional, old-fash-
ioned, good values and ethics are indispens-
able to our work.
OUR PRINCIPLES AND PRECEPTS

Client Behavioural Analysis Overrides Consistently Act As An Investor Rather Than

Traditional Financial Assumptions a Speculator

Tailor Made Customised Financial

Research Based Decision Making
Decisions Overpower Straight
Trumps Emotional Influence
Jacket Advisory

Client Risk Analysis Is The Fundamental Prioritise Without Exception Tax

Premise Of Wealth Creation Efficient & Legally Sound Solutions

Long Term Vision Overrides Short Term Scepticism

 OUR PROCESS MAP
Client Onboarding Portfolio Construction Portfolio Portfolio Review and
& Recommendation Implementation Rebalancing
Knowing your Financial Planning the best way Putting the Plan into Continuously
Goals of achieving your Action monitoring your
Financial Goals progress and making
strategic and tactical
changes

CONNECTING THE DOTS BETWEEN YOU AND YOUR

FINANCIAL GOALS
INITIAL
CLIENT
ENGAGEMENT
Understanding Your Requirements and Educating the Investor on Market
Current Life Stage Volatility & Basic Finance

Financial Goal Setting Propagating the culture of Responsible

Financial Management

Understanding your Unique Financial

Completing Documentation / On
Personality, Client Profiling, Risk
boarding Formalities
Profiling and Soft Profiling.
 PORTFOLIO
CONSTRUCTION &
RECOMMENDATION

Defining Portfolio Guidelines Defining the Asset Allocation Documentation of Investment Policy State-
• Building Portfolio Guidelines based on • Deciding Asset Classes based on Risk Appetite, ment (IPS)
your Financial Goals. Age, Liquidity Requirements, Time Horizon, etc. • Entering into the Client engagement contract
which defines the scope of our services and
• Identifying your Risk Appetite. • Evaluating Asset Mixes and Identifying the most the investment approach.
optimal one.

Portfolio Construction Portfolio Recommendation

• Quantitative and Qualitative Analysis of Investment Options. • Discussing the proposed portfolio with the
• Creating a unique plan for completion of goals via a judicious mix of client.
investment products.
• Deciding Deployment Strategy and Allocation Models (Tactical or Strategic) in Equity • Final Recommendation after fine tuning.
• Deciding Deployment Strategy and Allocation Models (Accrual or Selective Duration) in Debt.
PORTFOLIO
IMPLEMENTATION

Assist with Documentation Onboarding on Online Uploading Documents

• KYC Compliance Transaction Platform • Uploading signed AOF
• FATCA Compliance • Client Registration (AOF Generation) • Uploading signed Mandate Form
• Filling the Common Application Ensuring KYC is complete
Form • Mandate Registration

Transaction Registration Transaction Execution Providing Online Client

• SIP/ STP/ Lump Sum Registration Monitoring Dashboard
• FATCA Entry • Monitoring whether the transaction • Providing access to customised
is successfully executed or not. mobile app and web dashboard
• Following up with Clients.
PORTFOLIO REVIEW
& REBALANCING
Periodic Portfolio Analysis
• In-depth Analysis of Portfolio Performance
• Taking necessary calls

Annual Portfolio Review

• Annual Review of Portfolio
• Suggesting Portfolio Rebalancing
• Assisting in Portfolio Realignment

Dedicated Teams
• Relationship Management
• Investment Advisors
• Vertical Teams - Taxation Advisory,
Book-keeping Assistance
 ASSET ALLOCATION ACCORDING TO
RISK PROFILE

70:30 50:50 30:70

fixed income fixed income equity

equity equity fixed income

Objective Objective Objective

Achieving Stable Returns with Achieving Moderate Returns Achieving High Returns with
Low Volatility with Moderate Volatility High Volatility
 Strategic-Tactical
Allocation
STRATEGIC ALLOCATION

RISK PROFILE
ASSET FINANCIAL GOALS
ALLOCATION

PORTFOLIO
EXTERNAL FACTORS

ALLOCATION
TACTICAL ALLOCATION

• Strategic allocation is long term asset allocation based on the investor’s risk
profile and financial goals

• Tactical allocation is short to intermediate-term view that looks for

investment opportunities in the markets by deviating from long term
allocation to move in and out of asset classes in sync with the external
factors.
 Market Cap
Allocation

Market Cap Allocation map

• Rebalancing Market Cap Allocation as per existing relative

valuations and returns

• Market Cap Model Basis: Absolute and Relative P/B, P/E,

historical returns of indices and other statistical parameters SMALL CAP

MID CAP

LARGE CAP
 ASSET ALLOCATION FRAMEWORK
FOR DEBT MUTUAL FUNDS

ASSET ALLOCATION

LIQUIDITY CORE SATELLITE

Suitable for parking surplus Suitable for Fixed deposits & could
savings; as form bulk of your Fixed Income
emergency corpus assest allocation
CREDIT DURATION
Suitable for investors looking to take higher risk
(credit, duration or both) in order to generate
higher returns.
 PHILOSOPHY OF “CORE BUCKET”
BULK OF YOUR DEBT ALLOCATION

INVEST FOR SAFETY INVEST FOR LIQUIDITY RELATIVELY STABLE

RETURN

High Quality Instrument

predominantly High Portfolio Liquidity Risk Adjusted Return
AAA
YOUR
INVESTMENT
AT YOUR
FINGERTIPS
Wealth e-Office Mobile App
• 24x7 access to your portfolio valuations
• Transact on-the-go

Monthly Reporting of Portfolio Valuations

• Monthly mailers containing detailed Portfolio Valuation Reports (PVRs)

Dedicated Wealth e-Desk

• Cloud based access to your Wealth Dashboard
• Transact on-the-go
• Track all your Assets with a single click

Dedicated Customer Support

• Relationship Management
• Investment Advisors
• Vertical Teams - Taxation Advisory, Book-keeping Assistance
 DISCLAIMER
Disclosures with respect to this Report/Presentation:

a. This Report/Presentation is for circulation only in India.

b. This Report/Presentation is for the personal information of the authorized recipient(s) and is not for public distribution and should not be reproduced or redistributed to
any other person or in any form without our prior permission.
c. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied, is made regarding
future performance. The price, value of and income from any of the securities or financial instruments mentioned in this report/presentation can fall as well as rise.
Thevalue securities and financial instrument are subject to exchange rate fluctuation that may have a positive or adverse effect on the price or income of such
securities orfinancial instruments.
d. The Report/Presentation is purely for informational purpose and does not construe to be an offer or solicitation of an offer to buy/sell any securities. The opinions
expressed in the Report/Presentation are our current opinions as of the date of the Report/Presentation and may be subject to change from time without notice. We do
not accept any liability arising from the use of this document.
e. There is no obligation or compulsion to buy or invest in the products mentioned in the presentation/report and you may invest in the products/services at your discretion
through any other product or service provider.
f. The Presentation/Report is not directed or intended for distribution to, or use by , any person or entity who is a citizen or resident of or located in any locality, state,
country or the other jurisdiction, where such distribution, publication, availability or use would be contrary to local law, regulation or which would subject us and our
affiliates any registration or licensing requirement within such jurisdiction. The securities described herein may or may not be eligible for sale in all jurisdictions or to
certain category of investors. Persons in whose possession this Report/Presentation may come are required to inform themselves of and to observe such restrictions.
g. We are acting merely as a distributor of third parties for mutual funds and any Investment in such third party products / services shall constitute a contract between
the investor and the third party. We shall not be liable or responsible for any loss resulting from third party’s products / services.
For commission related disclosures, kindly refer to the link https://cutt.ly/yEf6RRl
We are a distributor of Mutual Funds, the transactions are done on “Execution only” basis unless otherwise agreed between us and the customer.
Investors shall be responsible to ensure that the mutual fund application form is complete / authentic and all details as required are duly filled in. We are not liable
for any consequence in case any of the particulars / information provided are false, incorrect or incomplete.
Shifali Satsangee

63, Nehru Nagar,Agra:282002

L-15, South Extension II, New Delhi 110049
info@fundsvedaa.com
contact no -9760099122
@FundsVedaa
fundsvedaa