CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

INTRODUCTION

Analysis and interpretation of data is the process of assigning meaning to collected information
and determining the conclusion, significance, and implication of the findings. It is an import and
exciting step in the process of research. In data were, we collected from only in primary source
like refers from common people, journal about the company, review from generalized people,
while mean, understanding the concept and objective of the company after that Analysis and
interpretation will occurs in all research studies, analysis follows data collections.

The Statistical Tools are:

 Percentage Analysis
 Ranking Analysis
 Chi square Analysis

4.1 PERCENTANGE ANALYSIS

A percentage analysis is used to interpret the data by the researcher for the analysis and
interpretation. Though the use of percentage the data or reduced in the standard form with the
base equal to 110 which is related to comparison. In the percentage analysis, percentage is
calculated by multiplying the number of respondents into 110 and it is divided by the same size

The data was collected from general public, all the data source is Primary source (Data)

FORMULA

Simple percentage = No of respondent / Sample Size*100

1
4.1.1 AGE

Table 4.1.1 Age wise of distribution of the respondents.

S.NO AGE NUMBERS OF PRECENTAGE

RESPONDENTS %
1 16-25 59 53.6
2 26-35 16 14.5
3 36-45 19 17.3
4 Above 45 16 14.5
Total 110 100%

SOURCE: Primary Data

INTERPRETATION

In the above table 4.1.1 that data of age wise 53.6% of the respondents were between the age
group of 16-25. 17.3% of the respondents were between the age group of less than 36-45. 14.5%
of the respondents are same for the age group of 26-35 and Above 45.

INFERENCE

Hence majority of the respondents are belongings to the age group of 16-25 with the 53.6%.

CHART: The Respondents of Age are showing in chart no 4.1.1

2
4.1.2 EDUCATION QUALIFICATION

Table 4.1.2 Education Qualification wise of distribution of the respondents.

S.NO EDUCATION NUMBERS OF PRECENTAGE

QUALIFICATION RESPONDENTS %
1 School level 15 13.6
2 Undergraduate 47 42.7
3 Postgraduate 25 22.7
4 Other 23 20.9
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.2 that data of Education qualification wise 42.7% of the respondents of 47
were in Undergraduate are very highly comparatively to Postgraduate 22.7 % of the respondents
of 25, other 20.9 % of the respondents of 23 but School level are very low comparatively above
qualification there are 13.6% of the respondents of 15.

INFERENCE

Hence majority of the respondents are belongings to the Education Qualification of

Undergraduate of 47 respondents with the 42.7%.

CHART: The Respondents of Education Qualification are showing in Chart no 4.1.2

3
4.1.3 OCCUPATION

Table 4.1.3 Occupation wise of distribution of the respondents.

S.NO OCCUPATION NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Government 12 10.9
2 Private 17 15.5
3 Self-Employment 30 27.3
4 Other 51 46.4
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.3 that data of Occupation wise 46.4% of the respondents of 51were in
Other are very highly comparatively to Self-Employment 27.3% of the respondents of 30, Private
15.5% of the respondents of 17 but Government are very low comparatively above Occupation
there are 10.9% of the respondents of 12.

INFERENCE

Hence majority of the respondents are belongings to the Occupation of 51 respondents with the
46.4%.

CHART: The Respondents of Occupation are showing in Chart no 4.1.3

4
4.1.4 MARITAL STATUS

Table 4.1.4 Marital Status wise of distribution of the respondents.

S.NO Marital Status NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Married 38 34.5
2 Unmarried 72 65.5
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.4 that data of Marital Status wise 65.5% of the respondents of 72 were in
Unmarried people are very highly comparatively to Married people 34.5% of the respondents of
38.

INFERENCE

Hence majority of the respondents are belongings to Unmarried of 72 respondents with the
65.5%.

CHART: The Respondents of Occupation are showing in Chart no 4.1.4

5
4.1.5 LEVEL OF INCOME

Table 4.1.5 Level of Income wise of distribution of the respondents.

S.NO LEVEL OF INCOME NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Below 30000 35 31.8
2 31000 to 40000 35 31.8
3 41000 to 60000 20 18.2
4 Above 61000 20 18.2
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.5 that data of Level of income wise 31.8 of the level of respondents 35 are
same for the both Income below 30000 and 31000 to 41000 very high comparatively to 18.2% of
the level of respondents are same for the both Income 41000 to 60000 and above 61000.

INFERENCE

Hence majority of the respondents are belongings to the below 30000 and 31000 to 40000 of 35
respondents with the 31.8%.
6
CHART: The Respondents of Level of Income are showing in Chart no 4.1.5

4.1.6 HOW YOU CAME ACROSS BLINKIT COMPANY?

Table 4.1.6 how you came across blinkit Company wise of distribution of the respondents.

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Offline 10 9.1
2 Advertisements 44 40
3 Family 13 11.8
4 Friends 31 28.2
5 Websites 12 10.9
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.6 that data of wise 40 % of the respondents of 44 were in Advertisements
are very highly comparatively Friends 28.2 % of the respondents of 31, Websites 10.9 % of the
respondents of 12, Family 11.8 % of the respondents of 13 but School level are very low
comparatively above Option there are 9.1% of the respondents of 10.

INFERENCE

Hence majority of the respondents are belongings to Advertisements of 44 respondents with the

40%. CHART: The Respondents are showing in Chart no 4.1.6

7
4.1.7 HOW YOU WOULD ORDER YOUR PRODUCT IN BLINKIT?

Table 4.1.7 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Through Phone 58 52.7
2 Through website 52 47.3
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.7 that data of ordering the product in blinkit wise 52.7% of the respondents
of 58 were in through phone are very highly comparatively to Online order 47.3% of the
respondents of
52.

INFERENCE

Hence majority of the respondents are belongings to through phone of 58 respondents with the

52.7%. CHART: The Respondents of Occupation are showing in Chart no 4.1.7

8
4.1.8 HOW YOU CAME ACROSS ANY DISCOUNTS PROVIDE BBLINKIT

Table 4.1.8 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Very Often 19 17.3
2 Often 18 16.4
3 Sometimes 57 51.8
4 Rare 13 11.8
5 Never 3 2.7
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.8 that data of wise 51.8 % of the respondents of 57 were in Sometimes are
very highly comparatively Very Often 17.3 % of the respondents of 17.3, Often 16.4 % of the
respondents of 18, Rare 11.8 % of the respondents of 13 but Never are very low comparatively
above Options there are 2.7% of the respondents of 3.

INFERENCE

Hence majority of the respondents are belongings to Sometimes of 57 respondents with the
51.8%.
9
CHART: The Respondents are showing in Chart no 4.1.8

4.1.9 WHAT TYPES OF PAYMENTS METHODS DO YOU PREFER?

Table 4.1.9 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Cash on delivery 61 55.5
2 UPI 15 13.6
3 Coupons 17 15.5
4 Mobile Banking 17 15.5
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.9 that data of wise 55.5 % of the respondents of 61 were in Cash on
delivery are very highly comparatively 15.5 % of the respondents of 17 are same for both
Coupons and Mobile
Banking, but UPI very low comparatively above Options there are 13.6 % of the respondents of
13.6.

INFERENCE

Hence majority of the respondents are belongings to Cash on delivery of 61 respondents with the
55.5%.

CHART: The Respondents are showing in Chart no 4.1.9

10
4.1.10 HOW DOES THE PRICE LEVEL FOR THE PRODUCTS RANGES
IN ?

Table 4.1.10 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Very Reasonable 12 10.9
2 Reasonable 26 23.6
3 Neutral 51 46.4
4 Expensive 15 13.6
5 Very Expensive 6 5.5
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.10 that data of wise 46.4 % of the respondents of 51 were in Neutral are
very highly comparatively Reasonable 23.6 % of the respondents of 26, Expensive 13.6 % of the
respondents of 15, Very Reasonable 10.9 % of the respondents of 12 but Very Expensive are very
low comparatively above Options there are 5.5% of the respondents of 6.

INFERENCE

Hence majority of the respondents are belongings to Neutral of 51 respondents with the 46.5%.

CHART: The Respondents are showing in Chart no 4.1.10

11
4.1.11 IS THERE ANY RETURN OPTIONS AVAILABLE?

Table 4.1.11 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Yes, Multiple option 41 37.3
2 Yes, One option 39 35.5
3 No, option available 30 27.3
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.11 that data of ordering the product in Blinkit wise Yes, multiple option
37.3 % of the respondents of 41 are very highly comparatively to Yes one option 35.5% of the
respondents of 39 and very low from above options No, option available 27.3% of the
Respondents of 30.

INFERENCE

Hence majority of the respondents are belongings to yes, multiple option of 41 respondents with
the
27.3%.

CHART: The Respondents are showing in Chart no 4.1.11

12
4.1.12 HAVE YOU EVER EXPERIENCED ANY OF THE FOLLOWING
ISSUES WITH A PRODUCT?

Table 4.1.12 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Physical damage 23 20.9
2 Missing items 24 21.8
3 Expired data 9 8.2
4 None of the above 54 49.1
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.12 that data of wise 49.1 % of the respondents of 54 were in none of the
above are very highly comparatively to missing items 21.8% of the respondents of 24, Physical
damages 20.9% of the respondents of 23 but Expired data very low comparatively above Options
there are 8.2 % of the respondents of 9.

INFERENCE

Hence majority of the respondents are belongings to none of the above in Overall Experience in
Blinkit of 54 respondents with the 49.1%.

13
CHART: The Respondents are showing in Chart no 4.1.12

4.1.13 HOW LONG DOES THE DELIVERY TIME TAKEN IN BLINKIT?

Table 4.1.13 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Within 10 minutes 29 26.4
2 10-30 minutes 42 38.2
3 In an hour 18 16.4
4 In a day 21 19.1
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.13 that data of wise 38.2 % of the respondents of 42 were in 10-30 minutes
are very highly comparatively to Within 10 minutes 26.4% of the respondents of 29, In a day
19.1% of the respondents of 21 but In a hour very low comparatively above Options there are
16.4 % of the respondents of 18.

INFERENCE

Hence majority of the respondents are belongings to 10-30 minutes of delivery time taken in
Blinkit of 42 respondents with the 38.2%.

CHART: The Respondents are showing in Chart no 4.1.13

14
4.1.14 HOW OFTEN YOU BUY PRODUCTS IN BLINKIT?

Table 4.1.14 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Very Often 14 12.7
2 Often 15 13.6
3 Neutral 49 44.5
4 Rarely 19 17.3
5 Very Rarely 13 11.8
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.14 that data of wise 44.5% of the respondents of 49 were in Neutral are
very highly comparatively rarely 17.3 % of the respondents of 19, Often 13.6 % of the
respondents of 15, Very often 12.7 % of the respondents of 14 but Very Rarely are low
comparatively above Options there are 11.8% of the respondents of 13.

INFERENCE

Hence majority of the respondents are belongings to in blinkit buy the product are neutral of 49
respondents with the 44.5%.

CHART: The Respondents are showing in Chart no 4.1.14

15
4.1.15 HOW MUCH DO YOU SPEND MONETARY FOR ORDERING
PRODUCT IN BLINKIT?

Table 4.1.15 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Less than 5000 45 40.9
2 5100-10000 36 32.7
3 10000 to 15000 19 17.3
4 Above 15000 10 9.1
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.15 that data of respondents wise 40.9 % of the respondents of 45 were in
Less than 5000 are very highly comparatively to 51000-10000 32.7% of the respondents of 36,
1000015000 17.3% of the respondents of 19 but Above 15000 very low comparatively above
Options there are 9.1 % of the respondents of 10.

INFERENCE

Hence majority of the respondents are belongings to the Less than 5000 in 45 respondents with
the
40.9%.

CHART: The Respondents of Level of Income are showing in Chart no 4.1.15

16
4.1.16 WOULD YOU RECOMMEND BLINKIT IN THE FUTURE?

Table 4.1.16 the respondents wise of distributed the data

S.NO OPTIONS NUMBERS OF PRECENTAGE

RESPONDENTS %
1 Definitely 45 40.9
2 Probably 32 29.1
3 Not sure 23 20.9
4 Probably not 7 6.4
5 Definitely not 3 2.7
Total 110 100%

SOURCE: Primary Data

INTERPERTATION

In the above table 4.1.16 that data of respondents wise 40.9% of the respondents of 45 were in
Definitely are very highly comparatively Probably 29.1 % of the respondents of 32, Not sure
20.9 % of the respondents of 23, Probably not 6.4 % of the respondents of 7 but Definitely not
are low comparatively above Options there are 2.7% of the respondents of 3.

INFERENCE

Hence majority of the respondents are belongings to in blinkit are definitely recommender the
product in future of 45 respondents with the 40.9%.

CHART: The Respondents are showing in Chart no 4.1.16

17
4.2. RANK ANALYSIS

A ranking is a relationship between a set of items such that, for any two items, the first is either
‘ranking higher than’, ‘ranked lower than’ or ‘ranked equal to’ the second. In mathematics, this is
known as a weak order or total pre order of objects. It is not necessarily total order of objects
because two different objects can have the same rating. The rankings themselves are totally
ordered, for example, materials are totally pre ordered by hardness, while degrees of hardness are
totally ordered. By reducing detailed measures to a sequence of ordinal numbers, ranking make it
possible to evaluate complex information according to certain criteria. Thus, for example, an
Internet search engine may rank the pages it funds according to an estimation of their relevance,
making it possible for the user quickly to select the pages they are likely to want to see. Analysis
of data obtained by ranking commonly requires non-parametric statistics.

Table 4.2.1 What types of goods you would prefer ordering using Blinkit?

Rating Total Ranking

Household 65 II
Essentials

Groceries items 84 I

Cosmetics 38 III

Electronic items 30 IV

SOURCE: Primary
data
18
INTERFERENCE

In this project, the above table 4.2.1 the set of data comprises the ratings given by the
respondents which are ranked. Here the ordinal ranking is used as there is no tie between the
ranks. In which the respondents who chose rating Groceries item have maximum number of
respondents which of respondents which is being ranked as I and respondents who chase
rating Electronic item have minimum number of respondents which is being ranked as IV.

19
Table: 4.2.2 How satisfied are you with overall experience with Blinkit?

Rating Very Satisfied Neutral Dissatisfied Very Total Rank

Satisfied Dissatisfied

1 20 15 16 16 27 94 III

2 12 22 15 35 25 109 II

3 22 22 49 27 28 148 I

4 13 24 15 11 9 72 V

5 36 21 9 6 6 78 IV

INTERFERENCE

In this project, the above table 4.2.2 the set of data comprises the ratings given by the
respondents which are ranked. Here the ordinal ranking is used as there is no tie between
the ranks. In which the respondents who chose rating 3 have maximum number of
respondents which of respondents which is being ranked as I and respondents who chase
rating 4 have minimum number of respondents which is being ranked as IV.

4.3. CHI-SQUARE ANALYSIS

20
 Chi- square test is the non-parametric test of signification differences between the
distribution of data among the observed distribution of the data among categories and the
expected value distribution based on the null hypothesis. The test is based on chi-square test
with identifying significance, p-value, and degree of freedom mostly it used for non –
parametric test in statistical work. The test was first used by Karl person in 1900.

FORMULA

Chi-Square = (Observed Value- Expected) ^2/ Expected Value.

TABLE NO 4.3.1

TABLE SHOWING TO WHAT EXTENT ARE CUSTOMER’S

SATISIFIED WITH THE EXPERIENCE OF ZEPTO?
Satisfied Very Neutral Dissatisfied Very
Particular Satisfied Dissatisfied Total

Delivery Speed 40 43 15 5 7
110

Customer
Service 29 52 16 11 1 109

Product Quality 27 37 37 5 4 110

Pricing 29 33 27 18 7 114

User 37 28 28 9 8
Experience 110

Total 162 193 123 48 27 553

OBSERVED VALUE EXPECTED VALUE (O-E)^2/E

(O) (E)

21
 40 32.2 1.876
29 31.9 0.269
27 32.2 0.847
29 33.4 0.579
37 32.2 0.708
43 38.4 0.553
52 38.0 5.122
37 38.4 0.050
33 39.8 1.158
28 38.4 2.812
15 24.5 3.663
16 24.2 2.803
37 24.5 6.421
27 25.4 0.107
28 24.5 0.510
5 9.5 2.166
11 9.5 0.250
5 9.5 2.166
18 9.9 6.639
9 9.5 0.031
7 5.4 0.494
1 5.3 3.510
4 5.4 0.350
7 5.6 0.369
8 5.4 1.287
TOTAL 553.000 44.741

CHI-SQUARE VALUE (X^2) = (Observed Value- Expected) ^2/ Expected Value.

Calculated Value of X^2 = 44.741

Degree of Freedom = (Row -1)*(Coloumn-1)

= (5-1)*(5-1)

=4*4

22
Degree of Freedom = 16

Significance Level =0.05%

Table Value =26.296 for Degree of freedom 16

P-Value = 0.015

HYPOTHESIS

NULL HYPOTHESIS (H0): There is no significant association between the variables

ALTERNATIVE HYPOTHESIS (H1) There is significant association between the

variables.

INTERPREATION

The Chi-square test result (p-0.015) it clear indicated that the null hypothesis (H0) can be
rejected.

Since the P-value (0.015) is less than the significance level (usually 0.05), we reject the null
hypothesis (H0) and accept the alternative hypothesis (H1)

CHAPTER-V

FINDINGS, SUGGESTION AND CONCLUSION

5.1 FINDING
23
5.1.1 PERCENTAGES

1. Hence majority of the respondents are belongings to the age group of 16-25 with the
53.6%.
2. Hence majority of the respondents are belongings to the Education Qualification of
Undergraduate of 47 respondents with the 42.7%.
3. Hence majority of the respondents are belongings to the Occupation of 51 respondents
with the 46.4 %.
4. Hence majority of the respondents are belongings to Unmarried of 72 respondents
with the 65.5%.
5. Hence majority of the respondents are belongings to the below 30000 and 31000 to
40000 of 35 respondents with the 31.8%.
6. Hence majority of the respondents are belongings to Advertisements of 44
respondents with the 40%.
7. Hence majority of the respondents are belongings to through phone of 58 respondents
with the 52.7%.
8. Hence majority of the respondents are belongings to Sometimes of 57 respondents
with the 51.8%.
9. Hence majority of the respondents are belongings to Cash on delivery of 61
respondents with the 55.5%.
10. Hence majority of the respondents are belongings to Neutral of 51 respondents with
the
46.5%.
11. 46Hence majority of the respondents are belongings to yes, multiple option of 41
respondents with the 27.3%.
12. Hence majority of the respondents are belongings to none of the above in Overall
Experience in Blinkit of 54 respondents with the 49.1%.

13. Hence majority of the respondents are belongings to 10-30 minutes of delivery time
taken in Blinkit of 42 respondents with the 38.2%.
14. Hence majority of the respondents are belongings to the Less than 5000 in 45
respondents with the 40.9%.
15. Hence majority of the respondents are belongings to the Less than 5000 in 45
respondents with the 40.9%.

24
 16. Hence majority of the respondents are belongings to in Blinkit are definitely
recommender the product in future of 45 respondents with the 40.9%.

5.1.2 RANKING

1. In which the respondents who chose rating Groceries item have maximum number of
respondents which of respondents which is being ranked as I.

2. In which the respondents who chose rating 3 have maximum number of respondents
which of respondents which is being ranked as I.

5.1.3 CHI-SQUARE

The alternative hypothesis is that there is a significant relationship between customers

satisfaction toward Blinkit services.it is conventional variable .it reject null hypothesis.

5.2 SUGGESTIONS

TO CUSTOMER EXPERIENCE

 To improve app navigation, search functionally and payment processing to ensure

seamless user experience.
 To provide real-time order tacking to keep customer informed about their delivery
status it feel customer to use application with eco-friendly.

TO COMPANY GROWTH

 Company can provide rewards repeat to the customers like discounts, free delivery,
coupons and offers.

25
  To collaborate with local farmers and suppliers to promote sustainable and
responsible sourcing practices and expanding network even though high to the
company.

5.3 CONCLUSION

The study on consumer awareness towards Blinkit that revealed the company has significant
strides in creating awareness among its target audience. The finding indicate that customers
are increasingly aware of Blinkit’s services, particularly among the younger demographic.
Blinkit’s brand awareness has increasing significantly, with majority of the respondents
recognizing the brand. Consumers perceive Blinkit as a Convenient, reliable, and affordable
grocery delivery services with tag line of 10 minutes of delivery goods.

BIBLIOGRAPHY

WEBSITES:

1. https://www.zepto.com

26
 2. https://timesofindia.indiatimes.com/technology/tech-news/zepto-gets-
singaporesapproval-set-to-become-an-indian-company-with-/articleshow/
116950996.cms
3. https://www.crunchbase.com
4. https://inc42.com

REFERENCE:

(Park et al., 2024). “A Study on Indian Dark Stores and Quick Grocery Delivery Services”
https://www.researchgate.net/publication/359694558_Who_moved_my_grocery_in_10_minu
tes_-_A_light_on_Indian_dark_store

(Melis et al., 2024). “Online Grocery Shopping Experience Through Websites”

https://www.scribd.com/document/692432686/72293520b456f3ef30b18228ff4d087a

(Hubner et al., and Gallipoli et al., 2023). “Customer Satisfaction in Blinkit’s Online
Grocery Shopping Service”
https://www.researchgate.net/publication/372985638_Zepto10min_grocery_delivery_service

(Corral, 2023). “Impact of Internet Adoption on Blinkit’s Delivery Times”

https://www.zaubacorp.com/company/Zepto-Marketplace-Private

(Pastore, 2023). “Customer Satisfaction in Online Grocery Shopping”

https://www.crunchbase.com/organization/zeptoon/customersatisfaction/towards/
onlineshopping

(Clark, 2023). “Customer Preferences in Blinkit’s Online Grocery Service”

https://www.businessinsider.in/business/new-online-shopping-towards-Customer-
Preferencein-zepto

(Daniel, 2023). “A Comprehensive Review of Online Grocery Shopping”

https://www.businessinsider.in/business/new-Review-of-online-shopping (Villa & Monzon,
2022). “Customer Satisfaction with Blinkit’s Delivery Service”
https://www.researchgate.net/publication/359694558_Who_moved_my_grocery_in_10_minu
tes_-_A_light_on_Indian_dark_store

27
(Reiff, 2022). “The Food Industry’s Shift to Online Shopping Platforms”
https://www.researchgate.net/publication/372985638_Blinkit__10min_grocery_delivery_

(Grob, 2022). “Responsible Disclosure in Online Grocery Shopping”

https://www.zeptonow.com/responsible-disclosure-policy/online/shopping/

(Clifton et al., 2022). “Internet Adoption and Its Effects on Blinkit’s Delivery Speed”
https://www.zaubacorp.com/company/Zepto-Marketplace-Private

(Kumar et al., 2022). “Customer Satisfaction in Blinkit’s Online Grocery

Serviceshttps//w.w.w online shopping towards customer satisfactions

(Clifton et al., 2022; Brenan, 2021). “Modelling Customer Satisfaction and Loyalty Using
Structural Equation Modelling in Blinkit’s Service Quality Measurement”
https://www.researchgate.net/publication/373488178_Modelling_Customer_Satisfaction_and
_Loyalty_Using_Structural_Equation_Modeling_Based_on_Service_Quality_Measurement_i
n_the_10-Minute_

(Gunday et al., 2021). “Critical Success Factors for Quick Commerce Grocery Delivery in
India”
https://www.researchgate.net/publication/383374532_Critical_success_factors_for_quick_co
mmerce_grocery_delivery_in_India_an_exploratory_study

(Mitchell, 2021). “Case Study: Blinkit’s 10-Minute Grocery Delivery Model”

https://www.inspirajournals.com/Just-in-10-Minutes-A-Case-Study-on-Zepto.pdf

(Huang & Yen, 2021). “Blinkit’s 10-Minute Delivery: Case Study Analysis”
https://www.scribd.com/document/721479305/Case-Study-ofzepto

(Ram, 2021). “Customer Satisfaction in Blinkit’s Quick Commerce Model”

https://www.researchgate.net/publication/383374532_Critical_success_factors_for_quick_co
mmerce_grocery_delivery_in_India_an_exploratory_study

(Shaolin, 2021). “Delivery Satisfaction in Blinkit’s Service”

https//w.w.w online shopping towards customer satisfactions

28
(Sam, 2021). “Analysis of Factors Affecting Blinkit’s Online Grocery Service”
https://www.zeptonow.com/responsible-disclosure-policy

(Rainu Tanveer Singh, 2021). “Consumer Perception Towards Online Grocery Shopping”
https://www.researchgate.net/publication/322916738_CONSUMER_PERCEPTION_TOWA
RDS_ONLINE_GROCERY_STORE

ANNEXURE

1. Age

• 16-25

29
 • 26-35
• 36-45
• Above 45

2. Education Qualification

 School Level
 Undergraduate
 Postgraduate
 Other

3. Occupation
• Government
• Private
• Self-Employment
• Other

4. Marital Status

• Married
• Unmarried

5. Level of Income

• Below 30000
• 31000 to 40000
• 41000 to 60000
• Above 61000

6. How you came across Zepto Company?

• Offline
• Advertisement
• Family
• Friends
• Websites

30
7. How would you order your products in Zepto?

• Through Phone
• Through websites

8. Have you come across any discounts provides by Zepto?

• Very Often
• Often
• Sometimes
• Rare
• Never

9. Which types of Payment method do you prefer?

• Cash on delivery
• UPI
• Coupons
• Mobile Banking

10. How does the price level for the products ranges in Zepto?

• Very Reasonable
• Reasonable
• Netural
• Expensive
• Very Expensive
11. Is there any return options available?

• Yes, multiple option

• Yes, one option
• No option available

12. Have you ever experienced any of the following issues with a product?
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 • Physical damage
• Missing items
• Expired date
• None of the above

13. How long does the delivery time taken in Zepto?

• Within 10 minutes
• 10-30 minutes
• In an hour  In a day

14. How often you buy products in zepto?

• Very often
• Often
• Neutral
• Rarely
• Very rarely

15. What types of goods you would prefer ordering using zepto?

• Household Essentials
• Groceries item
• Cosmetics
• Electronic item

16. How much do you spend Monetary for ordering products in zepto?

• Less than 5000

• 5100-10000
• 10000-15000
• Above 15000

17. Would you recommend Zepto in the future?

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 • Definitely
• Probably
• Not sure
• Probably not
• Definitely not

18. To what extent are you satisfied with experience of zepto?

Particular Satisfied Very Satisfied Neutral Dissatisfied Very

Dissatisfied
Delivery speed
Customer service
Product Quality
Pricing
User Experience

19. How satisfied are you with overall experience with Zepto?

Particular 1 2 3 4 5

Satisfied
Very Satisfied
Neutral
Dissatisfied
Very Dissatisfied

20. Any Suggestion or feedback about?

33