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q1 Entrepreneurship m7

This document is a self-learning module for Grade 12 Entrepreneurship focusing on the Marketing Mix, specifically Promotion, People, Packaging, and Positioning. It includes objectives, activities, and assessments designed to help students understand and apply these concepts in relation to business opportunities. The module emphasizes the importance of the 7Ps of marketing and provides guidance for effective advertising and customer engagement strategies.

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eleazarsheen07
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© © All Rights Reserved
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0% found this document useful (0 votes)
30 views21 pages

q1 Entrepreneurship m7

This document is a self-learning module for Grade 12 Entrepreneurship focusing on the Marketing Mix, specifically Promotion, People, Packaging, and Positioning. It includes objectives, activities, and assessments designed to help students understand and apply these concepts in relation to business opportunities. The module emphasizes the importance of the 7Ps of marketing and provides guidance for effective advertising and customer engagement strategies.

Uploaded by

eleazarsheen07
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Entrepreneurship
Quarter 1 ˘ Module 7:
Marketing Mix: Promotion, People, Packaging,
and Positioning

Redeveloped Divi sion Init i at ed Self-Lear ni ng Module

Department of Education – Division of Palawan


i
Entrepreneurship – Grade 12
Redeveloped Division Initiated - Self-Learning Module
Quarter 1 – Module 7: Marketing Mix: Promotion, People, Packaging, and Positioning
Second Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of
such work for profit. Such agency or office may, among other things, impose as a
condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by the Department of Education, Division of Palawan


Schools Division Superintendent:
Roger F. Capa, CESO VI
OIC - Assistant Schools Division Superintendents:
Rufino B. Foz
Arnaldo G. Ventura, Ph.D.

Development team for


Development Team
Redevelopment Activity

Writer: Edward V. Benitez Writer: Edward V. Benitez


Editors: Mark G. Javillonar, Marianne R. Editors: Mark G. Javillonar, Marianne R.
Valdez Valdez
Illustrator: Illustrator:
Layout Artist: Layout Artist: Mark G. Javillonar
Reviewer: Eric N. Quillip Reviewer: Sean A. Catelo
Management Team: Management Team:
Aurelia B. Marquez Aurelia B. Marquez
Rodgie S. Demalinao Rosalyn C. Gadiano
Eric N. Quillip Rodgie S. Demalinao
Sean A. Catelo

Department of Education – MIMAROPA Region – Division of Palawan


Office Address: PEO Road, Barangay Bancao-Bancao, Puerto Princesa City
Telephone: (048) 433-6392
E-mail Address: palawan@deped.gov.ph
Website: www.depedpalawan.com

ii
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners, can
continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each
lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each SLM.
This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better
understanding of the lesson. At the end of each module, you need to answer
the post-test to self-check your learning. Answer keys are provided for each
activity and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how
they can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any part
of this SLM. Use a separate sheet of paper in answering the exercises and tests.
And read the instructions carefully before performing each task

If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

iii
Entrepreneurship
Marketing Mix: Promotion,
12
People, Packaging and
First Quarter
Week 7 Positioning

MELC: Describe the Marketing Mix (7Ps) in relation to the business


opportunity vis-à-vis: Promotion, People, Packaging, and
Positioning (TLE_ICTAN11/12EM-Ia- 1)

Objective/s:
1. Describe promotion, people, packaging, and positioning
concerning the business opportunity;
2. Develop promotional activities of a particular product;
3. Create packaging for a particular product; and
4. Write a positioning statement for a particular product.

What I Know
Directions: Read each item very carefully. Choose the letter of your answer
and write on a separate sheet of paper.

1. These are activities or a series of short-term activities intended to boost sales


of a product or service.
a. Publicity c. Selling
b. Promotion d. Services

2. It is a type of broadcast through both free and cable channels. The content
is to be exclusively public affairs, entertainment, children’s programs, or
educational TV.
a. Radio c. Television
b. Billboard d. Print

3. Which refers to the process of communicating the image of a brand into


the minds of the customers?
a. Packaging c. Product
b. Positioning d. Place

1
4. What is relatively low cost but high exposure to heavy traffic along major
thoroughfares?
a. Cinema c. Billboard
b. Websites d. Television

5. Which of the following pertains to creating and maintaining the goodwill of


an organization through publicity and other nonpaid forms of
communication?
a. Public Relations c. Personal Selling
b. Publicity d. Advertisement

6. Which of the following should the seven elements (7Ps) of the marketing mix
focus?
a. Advertisement c. Target Market
b. Business Plan d. Market Research

7. Which of the following orders are the correct steps to consider before a
company launch advertising campaigns?
1. Selecting Media
2. Determining advertising message
3. Identifying the target market
4. Managing and coordinating the marketing communication process
5. Establishing advertising objectives
a. 5,2,3,1,4 c. 1,2,3,4,5
b. 3,5,2,1,4 d. 2,3,5,1,4

8. Which advertising technique that companies use in promoting products


subtly through a nontraditional advertising technique?
a. Directory Advertising c. Email Advertising
b. Product Placement d. Transit Advertising

9. Which brand position is exemplified in the statement: It would not be good


for a new bank to position itself as a full-service financial institution willing to
go out of its way to satisfy customers’ needs and adopt another bank’s
tagline?
a. Unique c. Credible
b. Beneficial d. Satisfaction

10. What occurs when an individual salesperson sells a product, service, or


solution to a client?
a. Public Relations c. Publicity
b. Promotion d. Personal Selling

11. Which of the options is a viable advertising vehicle in the Philippines since
1922 and the most accessible media?
a. Print c. Billboard
b. Television d. Radio

2
12. It is the extent to which consumers are familiar with the distinctive qualities
or image of a particular brand of goods or services.
a. Advertising Campaigns c. Product Development
b. Personal Selling d. Brand Awareness

13. Which of the following catches the attention of new buyers in a crowded
marketplace and reinforces value to returning customers?
a. Packaging c. Product
b. Positioning d. Place

14. Which of the following is NOT an element being considered in


communicating brand positioning?
a. Segmentation c. Tagline
b. Packaging d. Advertising

15. Which essential element of the marketing mix includes everyone involved
in the products or services, whether directly or indirectly?
a. Price c. People
b. Product d. Packaging

What i s It

The company's strategy is a must in all areas at the start of the operation;
this incorporates all the company's marketing goals into one complete plan.
The firm’s marketing plan must be strong and focus on market research and
the product mix to maximize profit and sustain the firm. The marketing strategy
is stated to be the foundation of a marketing plan.
After this standard development of marketing strategy, there is the
"Seven P Formula," as we call it. It can be used to analyze and re-evaluate
business actions regularly. Product, Price, Place, Promotion, Packaging,
People, and Positioning are the seven elements. Because goods, markets,
consumers, and demands change so quickly, it is critical to evaluate these
seven Ps regularly to ensure the company stays on track and achieves the best
results possible in today's market. To effectively demand from its customers, the
corporation must align the 7Ps of marketing (product, price, place, promotion,
people, packaging, and positioning). The target market must be the focus of

3
all seven factors. They should add value by meeting the requirements and
desires of their customers.
The previous module lets you acquainted with the product, price, and
place concepts, which made you see the product as a business opportunity,
established a channel to sell the product, and used pricing effectively. This
chapter will introduce you to the final four Ps: promotion, people, packaging,
and positioning.

PROMOTION
As employed in the 7Ps, promotion is a broad term that encompasses
advertising, promotions, personal selling, publicity, and public relations. Figure
1 shows how marketing businesses communicate product information and
other advertising messages to their customers using the Marketing Model. The
advertiser is the party that aims to transmit a commercial message to the
customer in the context of advertising.

Sender Receiver
Advertiser Message Consumer

Encoding Decoding

Barriers

Feedback

Figure 1. The Marketing Communications Model


The advertiser must first encrypt message as the first stage. He
accomplishes this by employing symbols, languages, words, colors, sounds,
personalities, and characters that best encapsulate the message he wants to
convey to the clients. The advertiser must first establish his target market.
The target customer receives the advertising message via a chosen
media (e.g., television or newspaper, and others). The advertiser expects the
customer to (1) see/hear the advertising message, (2) decode/understand
and interpret the message accurately as intended, (3) remember and recall
the message, and (4) be affected by the message and respond by purchasing
something.
On the other hand, barriers in message transmission may prohibit the
consumer from receiving or comprehending the message's intent. For
example, the video signal and sound reception in television commercials may
be weak or background noise while the commercial is being shown.

4
Advertising
A recognized sponsor's paid and public presentation of products,
services, or ideas through media is characterized as advertising. The following
are the most typical advertising goals:
§ To build awareness
§ To inform
§ To persuade
§ To remind

Consumers' familiarity with the distinguishing attributes or image of a


particular brand of goods or services is measured by brand awareness. The
following benefits accrue to the brand when it achieves a high level of
awareness:
1. Learning advantages - it has a significant impact on creating and
strengthening connections that make up a brand's image.
2. Consideration advantages - it increases the likelihood of brand inclusion
in the consumer’s “considerations set,” or the set of brands that receive
serious consideration for purchase.
3. Choice advantages can affect brands included in the consideration set,
even though there may be no other associations to those brands.

Advertising Campaigns
Companies go through the following procedures before initiating advertising
campaigns:
1. Identifying the target market
2. Establishing advertising objectives
3. Determining advertising message
4. Selecting media
5. Organizing and coordinating marketing communications

Different Media and Techniques of Advertising


Traditional Media and Techniques
ü Radio
ü Print
ü Newspaper
ü Magazine
ü Television

Alternative Media and Techniques


ü Cinema
ü Billboard
5
ü Websites
ü Social networking sites
ü Directory advertising
ü Product placement
ü E-mail advertising
ü Transit advertising
ü Online ads
ü Direct response advertising
ü Point-of-purchase, Signs, Posters, and Leaflets

Promotions
Promotions are short-term activities or a series of activities to increase the
sales of a product or service. These are steps that a business can do to entice
clients to buy now rather than later. Promotions can be classified into two
types:
1. Trade Promotions- These are intended for marketing intermediaries such
as retailers.
2. Consumer Promotions- These are aimed at the public. Consumer
promotions are intended to encourage product sampling, encourage
brand switching, or reward customer loyalty.

Personal Selling
When a salesman sells a product, service, or solution to a client, it is
known as personal selling. When products/services are highly technical,
sophisticated, durable, expensive, or not actively sought out by customers,
personal selling is required in the marketing mix, especially when the clients are
organizations and institutions rather than individual customers.

Public Relations
Through publicity and other nonpaid kinds of communication, public
relations cultivate and maintain the goodwill of an organization's many publics
(customers, employees, investors, suppliers, and so on). Support for the arts,
philanthropic activities, education, athletic events, and other civic
involvement are examples of these endeavors.

Publicity
Publicity is a type of communication written and produced by public
relations specialists to promote a client's positive public image. Text, audio, and
video news releases about an individual or organization are common forms of
publicity. Newspapers, magazines, radio and television stations, Internet sites,
and other media types get them.

6
PEOPLE
People are a crucial part of the marketing mix. This includes anyone who
is directly or indirectly involved with the product or service. Not everyone in this
group communicates with customers. However, each of these individuals has
a specific role in creating, marketing, distributing, and delivering products and
services to clients.

The 5th P in the Marketing Mix


People are now included as the fifth P in the marketing mix, alongside
the four Ps of product, promotions, pricing, and location. The other Ps will fall
short of completing an effective marketing formula if people are not included.
This category includes employees who, among other things, design, develop,
and produce products; conduct market research to assess demand and
consumer needs; manage the supply chain to ensure timely delivery; provide
support services; and serve as customer contact points.

People Who make the Products


Aside from the management team, those farther down the line oversee
developing the company's products and services. Companies should take the
time to select personnel who are knowledgeable and experienced in the field
in which they are providing services. This is true for everyone in the organization,
from the top executives to the lowest level employees. Businesses will develop
the best products and services for their target clients if they invest in high-
quality personnel. Having these individuals represent the company will help
give it a favorable image in the public's eyes. Such a positive image attracts
sales.

People in charge of delivering products to customers


These individuals are supposed to know what the customers want and
how to get it to them in the most efficient way possible. The goals of marketing
are to generate leads and attract prospects. When prospects are ready to
buy, these individuals ensure that the items and services are available the most
conveniently and cost-effectively possible. When these individuals fail to fulfill
their responsibilities, the company will be unable to create a large enough
customer base to be successful.

People Who Talk to the Customers


Customer service is required by all businesses, no matter how big or little,
to support their products and services. They should staff their client touchpoints
with the correct individuals. This might make or break a deal for a lot of clients.
Customers want to know that they can reach out to someone eager and assist

7
them if they have questions or issues about the items or services. Companies
should hire customer-friendly employees who are ready to respond to their
customers' requirements. Customer service is important to help your company
stand out from the competition. Some goods perform the same purpose and
have the same configuration. In these situations, customers seek out brands
and businesses that can provide them with excellent customer service. As a
result, companies should invest in training their customer care representatives,
including the technical and human aspects of the position.

The Overall Customer Experience


People have an impact on the total customer experience, as the adage
goes. Giving clients the best experience when using their products and
engaging with their staff is the key to attracting new customers and retaining
existing ones in the marketing world. Patronage and loyalty are the ultimate
effects of a positive consumer experience facilitated by the marketing mix.

PACKAGING
In a saturated marketplace, a company's packaging attracts new
buyers and reaffirms value for current customers. Here are some ideas for
making your package more useful:
• Design for differentiation. A good design may help people quickly
recognize your brand and can also highlight product features. For
example, if you are a shampoo firm, you can mark different hair kinds
with different colors on the container.
• Provide valuable information. Product education or brand
reinforcement can be done right on your packaging. To surprise and
please your customers, include clear directions or an unexpected
feature.
• Add more value. Exceed your clients' expectations by providing them
with useful, well-designed extras, such as a free toothbrush from their
dentist, a free estimate from a roofer, or a freestyling guide from their
hairdresser.

POSITIONING
The process of transmitting a brand's image into the minds of consumers
is known as positioning. The goal is to make the brand stand out among
competitors. Why does a company need a brand image or a brand position?
The first reason is to remind yourself. Customers have a hard time recalling
brands that lack a distinct image. When a customer needs a specific product
or service, he will only consider the brands on his mental shopping list. Those

8
are the brands he recalls and remembers. Other brands that have not
cemented their place in the customer's mind will be excluded.

Elements of a Good Brand Position


What is a strong brand position? Three conditions must be met:
1. Unique - A brand must pick a spot that another brand does not already
take. For example, a new bank should not position itself as a full-service
financial institution eager to go above and beyond to meet customer
needs by using another bank's catchphrase. The new bank must create its
distinguishing characteristics and communicate them with a unique tagline
to its consumers.
2. Beneficial – Customers must believe that the chosen posture is
advantageous. When selecting a product or service, customers usually
wonder, "What's in it for me?" They are willing to invest in market offerings
that they believe will satisfy their needs and desires. As a result, if a
commercial bank uses the marketing slogan "the slowest bank," or "slowly
but certainly," it risks losing customers and failing to attract new ones,
because no one wants to do business with a bank that takes too long to
execute transactions.
3. Credible – When a brand position is chosen, it must ensure that it performs
and delivers on its promise. If a retailer portrays itself as customer-friendly
and communicates this through the motto: "service with a smile," the
company must ensure that this positioning is followed 100 percent of the
time to be believable, possibly requiring personnel always to smile when
dealing with customers.

Selecting a Good Brand Position


Several tools can be used to determine a good brand position, such as
Perceptual Mapping. Perceptual mapping is the process of determining a
competitor's location using two variables or axes (for example, price and
quality). Each variable reflects a significant and relevant factor to customers.

Communicating Brand Position


A product's or service's brand position must be consistent and
successfully communicated to its target market. It is worthless to adopt a brand
position if only its leaders and employees are aware of it. To make an
impression in the market, the company must communicate its brand
positioning with its target market regularly and consistently. All aspects of the
product must adhere to the brand's chosen positioning. For example, products
marketed to women are packaged in small containers (to allow for easy
handling by a woman's hand), have soft forms, and are labeled in colors such

9
as pink, lavender, and other feminine colors. Products aimed at the highest
income classes would be priced significantly higher.

Some of the factors to consider when deciding for brand positioning:


§ Packaging
§ Labeling
§ Selling price
§ Advertising
§ Brand endorser
§ Tagline

What I Can Do
Activity 1: Let’s ACT like a STAR.

Directions: Read and comprehend the following mechanics to complete the


task.

1. Think of a product/service you want to introduce in the market and


create a simple video advertisement of that product/service.
2. The video advertisement shall compose of a 2-3 minutes presentation.
3. You can use any of the video editor apps downloadable in Android or
IOS systems.
4. The content of the video advertisement shall focus on selling the
products/services in any possible way.
5. Submit the completed/edited video advertisement to the teachers.

Activity 2: This is WHAT I THINK.

Directions: Answer the following questions to the best of your knowledge.

1. Comment on the statement: “In marketing, perception is more


important than reality.”

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

10
2. A retailer selling T-shirts wants to launch a sales promotion. He normally
sells his T-shirts at P200.00 each but is willing to sell at only P100.00 to boost
sales. What message would be most effective in advertising his sales?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Sale Signs
T-shirts P100.00 Only T-shirts Buy One, Take One
T-shirts 50% Off T-shirts P100.00 Off
T-shirts P200.00 Buy One, Get One
T-shirts – 1st Shirt P199.00, 2nd P1.00
Free
3. In your opinion, which of the sale signs shown above would be the most
effective? Why? Defend your choice.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Rubrics for Rating Activities 1 and 2


Points Remarks Descriptions
Extremely developed the content, and learners
5 Excellent demonstrate a complete understanding of what should
be done.
Very
4 The work is of high quality and is presented very well.
Good
The work is developed satisfactorily, and the learners
3 Good complied with essential requirements of what should be
done, and the idea is acceptable.
The work is below the acceptable average, and the
2 Fair
concept of work done is confused or vague.
Almost none of the basic requirements were correctly
1 Poor done. The writing is disorganized and very difficult to
understand.

11
What’s Mor e

Activity 3: Let’s be an ARTIST.


Directions: Using any available materials at home, make a sample product
packaging suited to any product of your choice. After creating your proposed
product packaging, answer the following reflection questions:

Reflection questions:
1. What is the importance of product packaging?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

2. How does packaging affect the sales of a product?


_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Activity 4: Let’s POSITION IT.


Directions: Create a very effective Brand positioning statement of your
identified products/services using the template below. Please refer to the
discussion of the Elements of a Good Brand Position for your guide.

Product/Service

Unique

Beneficial

Credible

12
Rubrics for Rating Activities 3 and 4
Points Remarks Descriptions
Extremely developed the content, and learners
5 Excellent demonstrate a complete understanding of what should
be done.
Very
4 The work is of high quality and is presented very well.
Good
The work is developed satisfactorily, and the learners
3 Good complied with basic requirements of what should be
done, and the idea is acceptable.
The work is below the acceptable average, and the
2 Fair
concept of work done is confused or vague.
Almost none of the basic requirements done properly.
1 Poor The writing is disorganized and very difficult to
understand.

What I Have Lear ned

At this point, we will see how much you understand the lesson discussed and
the activities you have done.
Activity 5: Fill in the Blanks
Directions: Read each item carefully and complete the sentences below by
filling the blanks with the correct word.
1. Product, Price, Place, Promotion, Packaging, People, and Positioning
are the so called ______________________________.
2. ______________ in the message transmission may prevent the customer
from receiving or understanding the intention of the message.
3. ______________ is defined as any paid and public presentation of
products, services, or ideas, by an identified sponsor through a medium.
4. __________________ is the extent to which consumers are familiar with the
distinctive qualities or image of a particular brand of goods and services.
5. _________________ are activities or a series of activities, usually short-term,
that are intended to boost sales of a product or service.

13
6. In 7Ps of marketing, ___________ includes everyone who is involved in the
product or services whether directly or indirectly.
7. A company’s _______________ catches the attention of new buyers in
crowded marketplace and reinforces value to returning customers.
8. The process of communicating the image of a brand into the minds of
consumers is __________________.
9. The individual salesperson sells a product, services, or solution to a client
is performing _______________.
10. The Marketing Mix includes: Product, Place, Price, _________________,
_________________, ____________________, and _________________.

Assessment

Directions: Read each item very carefully and write your answer on a separate
sheet of paper.

1. What do you call the process of recognized sponsor’s paid and public
presentation of products, services, or ideas through media?
a. Brand Awareness c. Promotion
b. Advertising d. Packaging

2. The 7Ps of marketing are:


a. Product, Price, Place, Promotion, Practice, Packaging, and Positioning
b. Product, Price, Place, Promotion, People, Packaging, and Positioning
c. Prospect, Price, Party, Promotion, People, Packaging and Positioning
d. Product, Pattern, Place, Promotion, People, Packaging, and Positioning

3. Which of the following is directly or indirectly involved with the products or


services?
a. People c. Product
b. Promotion d. Price

4. Which of the following are short-term activities or a series of activities to


increase the sales of a product or service?
a. Place c. Promotion
b. Packaging d. Positioning

14
5. Why should a firm need to have a strong marketing plan and focus on
market research and the product mix?
a. To effectively demand from its customer
b. To ensure the company stays on track
c. To maximize profit and sustain the firm
d. To achieve the best results possible in today’s market

6. Which of the following attracts new buyers and reaffirms value for current
customers?
a. Place c. Packaging
b. Price d. Promotion

7. Which benefits of brand awareness that has a significant impact on


creating and strengthening connections make up a brand’s image?
a. Choice Advantages c. Learning Advantages
b. Consideration Advantages d. Teacher Advantages

8. Which of the following does NOT belong to the best description of People
as the 5th P in the marketing mix?
a. People who make the products
b. People who buy the products
c. People who talk to the customers
d. People in charge of delivering products to customers

9. Which of the following is the process of transmitting a brand’s image into


the minds of consumers?
a. Positioning c. Place
b. Promotion d. Advertising

10. What measures consumer’s familiarity with the distinguishing attributes or


image of a particular brand of goods or services?
a. Promotion c. Personal Selling
b. Alternative Media and Technique d. Brand Awareness

11. Which of the following does NOT belong to the elements of a Good Brand
Positioning?
a. Good Brand c. Credible
b. Beneficial d. Unique

12. Which of the following is NOT the most typical advertising goal?
a. To prepare c. To inform
b. To pursuede d. To remind

13. Which does NOT belong to the following procedures before initiating
advertising campaigns?
a. Prepare the procedure
b. Selecting media

15
c. Establishing advertising objectives
d. Determining advertising message

14. Which does NOT belong to the alternative media and techniques?
a. Cinema c. Billboard
b. Newspaper d. Websites

15. Which of the following is NOT a factor to consider when deciding for brand
positioning?
a. Packaging c. Labeling
b. People d. Tagline

16
17
2018.
De Guzman, Angeles A. Entrepreneurship. Philippines: Lorimar Publishing, Inc,
Teacher's Manual. Philippines: Vibal Group Inc, 2016.
So, Real C. and Torres, Oscar G. Principles of Marketing, Textbook and
Edralin, Divina M. Entrepreneurship. Philippines: Vibal Group, Inc, 2016.
Refer ences
Activity 1, 2, 3, and 4
What I know Assessment
1. C Learners’ answers might vary. Please see the 1. B
2. B rubrics prepared to grade the assessment 2. B
3. A 3. A
Activity 5
4. B 4. C
5. D 1. 7Ps of Marketing Mix 5. C
6. B 2. Barriers 6. C
7. B 3. Advertising 7. C
8. B 4. Brand Awareness 8. B
9. A 5. Promotions 9. A
10. C 6. People 10. D
11. A 7. Packaging 11. A
12. A 8. Positioning 12. A
13. A 9. Personal Selling 13. A
14. C 10. Product, Price, Place, Promotion, Packaging, 14. B
15. C People, and Positioning 15. B
Answer Key
For inquiries or feedback, please write or call:

Department of Education – SDO Palawan

Curriculum Implementation Division Office


2nd Floor DepED Palawan Building
Telephone no. (048) 433-3292

Learning Resources Management Section


LRMS Building, PEO Compound
Telephone No. (048) 434-0099

18

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