Republic of the Philippines
Department of Education
DIVISION OF NORTHERN SAMAR
W Washington National High School
SENIOR HIGH SCHOOL DEPARTMENT
Brgy. Washington, Catarman, Northern Samar
LEARNING ACTIVITY SHEET
MEDIA AND INFORMATION LITERACY
2ND SEM – Q3
WEEK 4
The Evolution of Media
For the learner
Nowadays technology is all over the place, you can see it on smartphone,
gadgets, and laptop that we use it in research, surfing blogs, email/messaging,
gaming, music, communicating to our love once. But we know where it all
started? In this topic will help us to turn back time and be enlighten where it
all began.
At the end of this module, you are expected to: (MIL11/12TYM-IIID-10)
1. define traditional media and new media
2. identify the evolution of media
3. compare traditional media and new media
The Evolution of Media through Ages
1. Pre-Industrial Age (Before 1700's)
In the Pre-Industrial Age, people had discovered the following developments:
creating fire
making paper out of plants
forging weapons and tools with stone, bronze, copper and iron
2. Industrial Age (1700s-1930s)
The Industrial Age is when people discovered the following:
Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved
https://www.sutori.com/story/the-evolutionof-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2
using power steam,
developing machine tools,
establishing iron production,
manufacturing various products, and
publishing books through printing press.
3. Electronic Age (1930s-1980s)
In the Electronic Age, people paved way for the following developments:
inventing the transistor
harnessing the power of transistors that led to the invention of:
transistor radio
electronic circuits
early computers
improvement of the efficiency of the long-distance communication
4. Information Age (1900s-2000s)
The era where we now live in, the Information Age, is when the Internet has opened
more opportunities for faster, real-time communication, including the advent of social
network. Technology users have enjoyed the benefits of microelectronics with the
invention of the following:
personal computers,
mobile devices, and
wearable technology.
Moreover, digitization of voice, images, sound and data is prevalent in this age with
the help of technology advancements and artificial intelligence (AI).
Learning Task 1:
Answer the following questions:
1. Which form of media will you use to communicate with your friends and your
family? Why?
2. Why is television still a popular source of information?
3. How has new media affected your life?
4. What is the importance of new media in the different aspects of life?
Learning Task 3
Determine the following if it is Traditional Media or New Media.
Write TM if Traditional Media and NM for New Media.
1. Radio 6. Television
2. Tabloid 7. Paperback Novel
3. Magazine 8. Web Video Portals
4. Facebook 9. Online Video Games
5. Broadsheet 10. Online Telephony and messaging capability
Learning Task 4
Choose the best answer.
1. In this era, people discover fire, developed paper from plants and forge weapons
tools with stone, bronze, cooper and iron.
A. electronic B. industrial C. information D. pre industrial
2. Which of the following media is from Industrial Age?
A. Cave painting B. Mainframe computers C. Typewriter D. Virtual reality
3. In this era, people used the power steam, develop machine tools, established iron
production, and the manufacturing of various products (including books through the
printing press)
A. electronic B. industrial C. information D. pre industrial
4. At what age did people improved the power of transistors the led to the transistor
radio, electronic circuits, and the early computers?
A. electronic B. industrial C. information D. pre industrial
5. Which of the following forms of media is NOT from Electronic Age?
A. large electronic computers
B. mainframe computers
C. portable computers
D. transistor radio
6. The invention of the transistor ushered in the _______ age.
A. electronic B. industrial C. information D. pre industrial
7. Which of the following function of communication and media is NOT from
Information function?
A. Ancient X Files B. Matanglawin C. National Geographic D. Rappler
8. It is characterized by internet that paved the ways for faster communication and
the creator of social network
A. electronic B. industrial C. information D. pre industrial
9. Which of the following medium is used during the electronic age?
A. clay tablets B. cloud and big data C. LCD projectors D. virtual reality
10. Which of the following statements is not true about pre industrial age?
A. Paper is made out of papyrus
B. China has the old newspaper which is the Dibao
C. People used typewriter as tool for communication
D. People have learned how to make tool out of stones
Prepared by: Checked by: Approved by:
Jade M. Plocios Marlita J. Delos Santos Roehl D. Lacbanes, PhD.
Teacher I MT II School Principal III
https://wearewhitehat.com/blog/2019/old-media-vs-new-media/ Slide share (Arnel Piring , David G. Boog)
Media and Information Literacy (DepEd) Media and Information Literacy by Boots Liquigan, Diwa Learning
System Inc. p19 Wikepedia, Tech Funnel(techfunnel.com)
