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Data Mining Module Discussion-1

Data mining offers several benefits to internet search engine companies, including clustering for organizing search results, classification for categorizing web pages, and association rule mining for uncovering relationships between search terms. Anomaly detection helps identify unusual patterns that could indicate security threats. Examples include grouping similar products in e-commerce and filtering spam emails to enhance user experience.

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10 views1 page

Data Mining Module Discussion-1

Data mining offers several benefits to internet search engine companies, including clustering for organizing search results, classification for categorizing web pages, and association rule mining for uncovering relationships between search terms. Anomaly detection helps identify unusual patterns that could indicate security threats. Examples include grouping similar products in e-commerce and filtering spam emails to enhance user experience.

Uploaded by

sushmachiluvuri.ch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Data mining can help an internet search engine company in a variety of

ways.
1) Clustering can be used to group similar web pages together, making it
easier for the company to organize and present search results to users.
2) Classification can be used to automatically categorize web pages into
different topics, allowing for more relevant search results.
3) Association rule mining can be used to uncover relationships between
different search terms, allowing the company to make recommendations to
users or show related content on the search results page.
4) Anomaly detection can be used to identify unusual patterns in the data,
such as a sudden spike in traffic to a special website, which can help the
company detect and respond to potential security threats.
EXAMPLES:
Clustering can be used to group similar products in an e-commerce website,
where users can easily find products, they are looking for.
Classification can be used to identify spam emails and filter them out of
user's inboxes, to improve the user experience.
Association rule mining can be used to show products that are commonly
purchased together in an e-commerce website, to increase sales.
Anamoly detection can be used to identify unusual patterns of usage of a
search engine, which can help detect and prevent fraudulent activity.

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