CHAPTER I

INTRODUCTION

A rapid change development is observed in both software and hardware as a result of

the innovative nature of computer and internet technologies. Social media is used as a lude

definition of various network tools and technologies that emphasize the social media

characteristic of the internet as the communication and cooperation instrument of the 21 st

century which resulted from development in internet technologies (Bank, 2007). People

began sharing message, photos, and videos with other through their blogs together with the

increase in the usage degree that occurred as a result of the establishment of Facebook in

2004. Youtube in 2005 slide share and twitter in 2006. It was observed that social media

settings which served for various field were improved (Boyd and Ellison, 2008; Dao, 2015;

Grossect and Hotescu, 2008).

Arc Kaplan/Halemlem (2010) define that social media is a group of internet based

applications that build on the ideological and technological foundations of Web 2.0 and that

allow the creation and exchange of user generated content. According to another definition,

social media is a broad term consisting of blogs, microblogs, forums, dialogue, image,

sounds, videos, network, social web profiles and other social networks (Eley and Tilley,

2009). It is possible to consider social media as a comprehensive to umbrella term consisting

of network based application that enable users to create their own contents through social

media means and share these as text, audio, videos, image setting individually or in groups.

Although there are different definition and explanation about social media that this

definition emphasize the increasing function of social media, these function can be listed as

social media website being web-based sites that allow for social communication that users
being able to create online communication and share sites that allow for social

communication as well as allowing for a two-way communication with respect to information

with these educational process.

They can as enabling interactions between teachers and students creating materials

and allowing the students to share material with each their teacher, etc. (Boyd and Ellison,

2007; Dabbar and Rao, 2011; Pan, 2013; Duffy and McDonald, Toll Toubolugto and Asman,

2014) with these features social media is components in responding to the demands that have

arisen from the change in todays.

According to Kuppuswany and Shankar (2010), social network website grab attention

on the students and then diverts that Socrou non-education and inappropriate action including

useless chatting. Based on the above statement, we can say that social networking sites may

badly effect the academic life and learning experiences of the students. Buckling and Pauwels

(2009) noted that the internet is no doubt evolution of technology but specifically social

network are extremely unsafe for teenager, social networks become hugely common and

well-known in past few years.

This research is conducted to explore the effect of social networking websites and its

impact on academic life and learning experience of students. As Kuppus Wany and Shankar

(2010) explained that the social networking grabs the total attention and concentration of the

students and diverts it towards non-educational, inappropriate action such as chatting, time

killing by random searching and not doing their jobs. Students and teenagers mostly use

social networks for time killing and sake or enjoyments but it has been analyzed that internet

use for educational purpose and any appropriate task including online tutorials, online
lectures and educational material downloading is very good but use of internet for only social

networks is very useless perhaps dangerous.

STATEMENT OF THE PROBLEM

This study aims to investigate the social media Affects towards the Academic
Performance of Senior High School Student.

1. To what extent do the social media usage affect the attention of SHS in terms of:
1.1 Poor Sleep
1.2 Anxiety
1.3 Negative body image

2. Is there significant difference on the social media usage and attention span in terms
of:
2.1 Poor Sleep
2.2 Anxiety
2.3 Negative body image

3. What is the implication of the study

Null Hypothesis

Ho: There is no significant differences on the social media and attention span.

THEORETICAL FRAMEWORK

There are many theories of communication that have been created regarding computer

mediated communication that can be applied to social media usage, as well as general

communication theories. Social media offers a unique interaction platform for users, which

allows communication theories to be explored in a different setting. Social media does not
allow for face-to-face interactions, yet studies in computer-mediated communication show it

yields highly-connected interpersonal relationships (Walther, 1996). There are several

theories that are applicable to social media and the addiction factor, including the Social

Identity Model of Deindividuation Effects, the Interpersonal Impact Hypothesis, the

Differential Impact Hypothesis, Uses and Gratifications Theory and Media Dependency

Theory.

In the present era, social media is very prevalent throughout society, making it hard to

avoid. It is identifiable in advertisements, popular culture, and more. The inability to escape

from social media is what makes it a psychological issue. There are many components of

excessive social media usage that can contribute to psychological issues, whether in the short-

term or later on in life. Addiction is the most threatening of these issues, as it can create

disruptions within a user’s daily life and cause multi-faceted problems for them that span

environments. Other common issues that could potentially be brought about by social media

use are depression and feelings of loneliness, long-term anxiety and the formation of attention

deficit disorders. Beyond this, these problems could lead to even more issues with childhood

and young adult development and education systems if not solved.

This section of the review focused on conceptualizing the variables in the study.

Particularly, the conceptual framework in this study shows how the variables of the study

are related. This framework was drawn after a thorough review of the literature.

CONCEPTUAL FRAMEWORK

Social Media Affects

1. Poor Sleep
2. Anxiety
3. Negative Body Image

Towards the Academic Performance

Fig. 1: Conceptual Framework of the Study

In fig. 1. State the variables of our study. It consists of 2 variables and 3 factors,

which is loss of control, cause of depression, cause of anxiety while the variables are social

media addiction as an independent variable and towards the academic performance as a

dependent variable.
SIGNIFICANCE OF THE STUDY

This study is significant to the students, teachers, parents and school administrator.

This study will enable the students of the Senior High Level be aware on the student’s using

social media that affect in their academic’s performance.

To the students, this study will give awareness to student on the effects of social

media on their "Behavior Moreover they can "e enlightened and may practice using social

media in a responsible way.

To the teacher to share knowledge of the subject gained through study and

information about specific interventions and to assist them to enlighten and create awareness

to the student behavior of social media that affect in their academic’s performance.

To the parents’ involvement provides an important role on how to have a better

relationship to the school for the education process of the students.

To the school administrator, it helps the school administration to initiate programs

to improve the assistance of students that will help them in giving or extending supports to

the students. It implies that the school must uplift the spirit of the love to the students and

sometimes playing the role the guardians of the students.

DELIMITATION OF THE STUDY

This study delimits itself in the choice of the study area, thus Senior High School

Students. It is further delimited by the choice of the problem, in that there were numerous

research areas but the researcher opted to research on the social media affecting towards the

academics performance in senior high school students.

The study will focus on the Social Media Affects towards the Academic Performance

in Senior High School. Factors include loss of control to student addiction of social media

that effect in their academic performance will be conducted at Marcelo Baquial Sr. National

High School, located at Mabini, Malangas, Zamboanga Sibugay Province. The respondents

of the study are the student from Marcelo Baquial Sr. National High School.

DEFINITION OF TERMS

The following meaning are provided as the words utilize as planned to be under for

the purpose of this researcher as words many have different meaning in different content.

Loss of Control. Generally, refers to lack of the ability to provide conscious limitation of

impulses and behavior as a result of overwhelming emotion. States of agitation such as

fighting, screaming, and uncontrollable weeping are most often thought of as behavior

illustrative of loss of control.

Cause of Depression. Refers to depression is one of the most common types of mental health

conditions and often develops alongside anxiety. Depression can be mild and short-lived or

severe and long-lasting. Some people are affected by depression only once, while others may

experience it multiple times. Depression can lead to suicide, but this is preventable when

appropriate support is provided. It’s important to know that much can be done to help young

people who are thinking about suicide.

Cause of Anxiety. A feeling of fear, dread, and uneasiness. It might cause you to sweat, feel

restless and tense, and have a rapid heartbeat. It can be a normal reaction to stress. For
example, you might feel anxious when faced with a difficult problem at work, before taking a

test, or before making an important decision.

Academic Performance. The student’s assessment is based on the scores or grades achieved

in the different study courses during the school and college years.

Social Media – Refers to online platforms and websites that allow users to create, share, and

exchange content, as well as interact with each other in virtual communities and networks.
 CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

Review of Related Literature

Ul Haq & Chand (2012) investigated the usage and popularity of famous social media

network (Facebook) among university students with special focus on the gender-based

comparison and the impact of the selected social medium on their academic performance.

The two researchers evaluate the pattern and frequency of Facebook use among university

students while focusing gender that majority of the users (61%) agree that this social medium

has adverse effects on their academic performance. Further analysis reveals that among these

61%, majority of the respondents were male. In addition to adverse effects of Facebook on

academic performance, there was also an opinion that use of Facebook makes it hard for them

to perform the best on their career performance. However, the researcher feels that the later

opinion is not very clear and established and needs further investigation.

These research analysis how’s that using social media especially in terms of using

Facebook is equally popular among male and female student of the university under study.

The researchers evaluate that majority of the users agree that these social medium has adverse

effects on their academic performance. These study related in our study in the way of

investigating about the effects of social media on their academic achievements among

students. They are both undertaking through analyzing a random sample of respondents.

Hamat, Embi, & Hassan (2012) studied the use of social networking platforms among

undergraduate and postgraduate students of Malaysian institutes of higher education. This

qualitative research collected data on 6358 student respondents through a self-administered

sites among them. The study also collects opinion of students about the impacts of social

medium on their academic performance.

One of the very significant findings of the study is about the use of social networking

sites for the purpose of learning. Majority of the respondents agree that they use SNSs as

informal learning tool and that it helps them connect to their friends and peers to get help

regarding their studies. However, in case of interaction with teachers, an equal split of

opposite opinions exist.

This study also supports the most common finding of majority of well-structured

studies that use of social networking sites has no significantly negative impact on the

students’ academic performance. They further state that the possibility of some other factors

like social media addiction, more time on internet, chatting, cognitive absorption etc. linked

with the use of internet or specifically social networking sites may cause poor academic

performance.

The above literature review shows that other students are using social media for their

learning, they use it as a learning tool. It has a significant on our study because the use of

social media can affect the academic performance in a positive and negative way. Social

media addiction is the top negative effect that may cause poor academic performance.

Negussie & Ketema (2014) further investigated if there is any impact of using

Facebook while accessing through different devices. Among a variety of devices, it was

found that the correlation between using Facebook on mobile devices and students grades is

highly negative as compared to using Facebook on other devices. This adverse effect is

explained by the fact that using cellphones for social networking activities may involve

multitasking and all students are not equally efficient in multitasking skills. The study
suggests, that students must be encouraged to use social networking sites for educational

purposes instead of blocking these platforms in the educational premises.

This study has a correlation in our study because they both proving that using social

media has a big impact in the academic achievement among students.

Rouis, Limayem, & Salehi-Sangari (2011) investigate the effects of using Facebook

on academic performance of undergraduate students at Lulea University of Technology

Sweden in relation to their personality traits. The proposed research model tests how

Facebook usage effects performance of students with different personality traits. In addition,

the research tries to justify the relationship among the three i.e. Facebook usage, personality

traits and academic performance. Their analysis of 239 students’ data reveals very significant

results. This research establishes that using Facebook has strong negative impact on academic

performance of students with extrovert personalities. However, factor of self-regulation

among students greatly reduces this negative impact as they have high level of effective self-

control while using social media platforms. Cognitive absorption, which defines of deep

involvement, is another personality factor taken into consideration while undertaking this

research.

Rouis, Limayem & Salehi-Sangari (2011) successfully make the observation that

extent of cognitive absorption determines the frequency and duration of social media usage.

However, they add that level of cognitive absorption is turn defined by self-control and other

personality factors. While multitasking skills do nothing to reduce frequency and use of

social media among students, they moderate the effects of social media o reveals that among

these students’ performance by tuning the cognitive absorption.

networking sites in academic performance of students is still debatable. Most of the

researchers have created more questions that finding answer.

Review of Related Studies

Social identity has traditionally been established through face-to-face interactions.

However, in recent times, social networking sites have provided an additional medium

through which social identities can be developed and explored. Social networking has

become increasingly popular over the past decade, attracting millions of active users

worldwide. These sites offer an opportunity to maintain friendships and even date. The

following article highlights the positive and negative experiences of three people with

learning disabilities using social networking sites. The negative experience reported by our

service users highlighted areas of concern with regard to their safety. As a result, a

therapeutic group was formed to address these online experiences and provide practical and

emotional support. At the end of the group, service users reported that they are more

confident about discussing and problem-solving issues around online use.

Senior High School

My reflection on social media affects towards the academic performance in senior

high school is that nowadays, social media hits a big impact on the student’s development

and its gives high impact on studies it is because some students because of social media their

academic performance become low.

In the generation today, the social media reflects in every body in our society not just

young age but most of it that has involved in social media becomes more eager to engage in

it. As we can see the Philippines is the higher ranking in using internet and that is involved

social media.

Social media gives a lot damage in the society especially in our younger generation,

cause of anxiety, health damage, cause of depression, as we seen in every younger age. The

school has a very big role in the growth in every senior high student to guide, nurture the

academic performance of the students, but some of the students in the schools’ skipping

studies, and focus on social media.

performance in every senior high school student. Parents should see the progress of their

student not to engage to much in social media.