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End443 Course Syllabus | PDF | Engineering | Marketing
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End443 Course Syllabus

The document outlines the course END 443 / Business Planning & Innovation, which is a 3-credit elective designed to teach students how to plan and evaluate business opportunities. Key learning outcomes include evaluating business environments, defining marketing strategies, and selecting funding methods. The course includes various topics such as market scanning, segmentation, pricing policy, and financial forecasting over a 14-week schedule.

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Lola Laylan
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22 views2 pages

End443 Course Syllabus

The document outlines the course END 443 / Business Planning & Innovation, which is a 3-credit elective designed to teach students how to plan and evaluate business opportunities. Key learning outcomes include evaluating business environments, defining marketing strategies, and selecting funding methods. The course includes various topics such as market scanning, segmentation, pricing policy, and financial forecasting over a 14-week schedule.

Uploaded by

Lola Laylan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course number and name END 443 / Business Planning & Innovation

Credits, contact hours,


3 credits / 42 hours / Engineering topic
categorization of credits
Instructor or course
Sezi ÇEVİK ONAR
coordinator
• Johnson, R .1990 The 24 Hour Business Plan. Century
Business
• Zambruski, M. S. 1999 The Business Analyser and Planner.
AMACOM
Text book and other
• Friend, G., Zehle, S. 2004 Guide to Business Plan. Profile
supplemental materials
Books Ltd.
• Sandhusen, R.L. 2000 Marketing.
• Shim, J.K. 2000 Barron’s Financial Management.
• Lecture notes

Course information
To teach how to plan a business starting from the phase of thought till the
phase of business generation, to teach how to select the business areas that
Content
an organization will enter, to teach evaluation approaches to enter a business
area.
Prerequisites 3rd class, 4th class
Type Selected elective

Course learning outcomes


Students who pass the course will be able:
I. Evaluate business and its environment,
II. Define alternative business area,
III. Define business segments and marketing strategies,
IV. Develop pricing strategies,
V. Define capital needs,
VI. Define expenditure,
VII. Select funding methods,
VIII. Make evaluations of business plan.
Level of
Student outcomes
contribution
SO1. An ability to identify, formulate, and solve complex engineering
Little
problems by applying principles of engineering, science, and mathematics.
SO2. An ability to apply engineering design to produce solutions that meet
specified needs with consideration of public health, safety, and welfare, as High
well as global, cultural, social, environmental, and economic factors.
SO3. An ability to communicate effectively with a range of audiences. High
SO4. An ability to recognize ethical and professional responsibilities in
engineering situations and make informed judgments, which must consider
High
the impact of engineering solutions in global, economic, environmental, and
societal contexts.
SO5. An ability to function effectively on a team whose members together
provide leadership, create a collaborative and inclusive environment, High
establish goals, plan tasks, and meet objectives.
SO6. An ability to develop and conduct appropriate experimentation,
analyse and interpret data, and use engineering judgment to draw Partial
conclusions.
SO7. An ability to acquire and apply new knowledge as needed, using
Partial
appropriate learning strategies.

Learning
Week Topics
outcome(s)
1 Introduction I
2 Scanning the market and the environment I
3 Identify business areas II
4 Identify business areas II
5 Segmentation III
6 Marketing strategy III
7 Pricing policy IV
8 Sales forecasting VI
9 Expenditure forecast V
10 Capital expenditure VI
11 Profit forecast IV, VI
12 Cash flow forecast VI, VII
13 Funding review VII
14 General review VIII

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