Summer Internship Report

On
“Service And Loan Provide
By
Kogta Financial India Ltd.”

A Summer Training Project Report Submitted in Partial Fulfilment of the

Requirement for the Award of Degree of BBA 2021-2024

Faculty OF MANAGEMENT AND COMMERCE

POORNIMA UNIVERSITY, JAIPUR (RAJ.)

A Project Report Under Guidance Of

Manawati Panwar

Submitted
By
Aayushi Sahu
Enrollment No : 2021PUSMCBBXX09959
Roll No : 2021BBXX1002
 Declaration

I ,the undersigned, Aayushi Sahu hereby declare that this project report titled “SERVICE AND
LOAN PROVIDER BY KOGTA FINANCIAL INDIA Ltd.” is my own contribution and has been carried
out at Kogta Financial Ltd under the guidance of Ruchi Pareek. This work is being submitted to
POORNIMA UNIVERSITY, JAIPUR in partial fulfilment of the degree of BBA Programme
 Acknowledgement

A Few typewritten words of thanks can-not really express the sincerity of my gratitude. But I
am still trying to put into words my gratefulness towards all who have helped & encouraged
me in carrying out this project.

I would like to thanks Ruchi Pareek Mam to give me guidelines and my worthy thanks to all
the Management of Kogta financial India Ltd. Jaipur for their valuable contribution during the
academic session and guidance in preparation of this project report.

This report conveys my heartiest thanks to Miss. Bhavya purswami (HR Manager) For giving
me this project & helping me in completion of this project. No praise is ample for the never
tiring efforts of my colleagues whose constant support feedback, guidance & practical
suggestions helped me in completing this project successfully.

With Sincere Regards

Aayushi Sahu
 Table Of Content

1. Completion Certificate

2. Declaration

3. Acknowledgement

4. Preface

5. chapter 1

 Introduction
 Growth
 Objective
 Difining topic
 Background of study

6.chapter 2

 Origin of company
 Growth
 Present
 Product and service
 Market profile

7. chapter 3

 Research methodology
 Title
 Objective
 Sample size
 Primary and secondary data
 Analysis technique
 Limitation
 Preface

Beginning of the system project is entirely creative. This does not come all of a sudden, but it comes by result
of discussion, consultation and contemplation. Problem unsolved here can never be satisfactory eliminated
later. It is therefore a slow process.

Moreover, practical training is an important part of management courses. The theoretical studies are not
sufficient to get into the corporate world. Only practical knowledge can help us to understand the complexities
of large scale of organizations.

To develop healthy managerial and administration skill in potential mangers, it is necessary that theoretical
knowledge must be supplemented with exposure to the real environment actually, it is life for, a management
itself is realized.

In my case I confronted myself to Kogta Financial india Ltd. & the exposure that I could not have gained from
the books. I found it very interesting and challenging. So, the concept behind us practically to learn marketing
and the core relations between the clients, customers and the company which help us to learn practical things
which was done in the field.
 CHAPTER-1

INTRODUCTION
  BACKGROUND OF STUDY:

The history of finance dates back to ancient and medieval civilizations, where basic functions of
finance such as banking, trading, and accounting were incorporated into their economies ². The
global financial system as we know it today was formed in the late 19th century ².

In India, the trend of investing in physical assets such as land, houses, gold, livestock, and other
precious metals and ornaments has been prevalent since the medieval period ¹. The Indian money
market is classified into two sectors: the organized sector (comprising private, public and foreign-
owned commercial banks and cooperative banks) and the unorganized sector (comprising
individual or family-owned indigenous bankers or money lenders and non-banking financial
companies (NBFCs)) ¹. The unorganized sector and microcredit are still preferred over traditional
banks in rural and sub-urban areas, especially for non-productive purposes like ceremonies and
short duration loans.

In 1969, Prime Minister Indira Gandhi nationalized 54 banks followed by six others in 1980. She
made it mandatory for banks to provide 40% of their net credit to priority sectors like agriculture,
small-scale industry, retail trade, small businesses, etc. to ensure that the banks fulfill their social
and developmental goals ¹. Since then, the number of bank branches has increased from 10,120 in
1969 to 98,910 in 2003. The total deposits increased 32.6 times between 1971 and 1991 compared
to seven times between 1951 and 1971.

As of 2007, banking in India is generally mature in terms of supply, product range, and reach.
However, reach in rural India still remains a challenge for the private sector and foreign banks ¹. In
terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong
and transparent balance sheets relative to other banks in comparable economies of Asia.

The Reserve Bank of India is an autonomous body with minimal pressure from the government.
The stated policy of the Bank on the Indian Rupee is to manage volatility but without any fixed
exchange rate.

The insurance sector in India is regulated by the Insurance Regulatory and Development Authority
of India (IRDAI) ¹. It is largely financed by Foreign Direct Investment.

The development of the stock market in India began with the creation of the Bombay Stock
Exchange in 1875 and the Calcutta Stock Exchange in 1863.

The finance and loan providing industries in India have a long and varied history, dating back the
pre-independence era. Here is a brief overview of the background of these industries in detail:

- Before 1935, the main source of credit for agriculture and other sectors was the non-institutional
or unorganized agencies, such as moneylenders, landlords, relatives, etc. These agencies charged
high rates of interest and often exploited the borrowers⁷.
- The Reserve Bank of India Act 1934 paved the way for the establishment of institutional or
organized agencies, such as cooperative banks, land development banks, etc. These agencies
provided credit at reasonable rates of interest and easy terms to the borrowers⁷.

- The Industrial Finance Corporation of India (IFCI) was set up in 1948 as the first development
financial institution (DFI) in India to provide long-term finance to large-scale industries. It was
followed by the Industrial Credit and Investment Corporation of India (ICICI) in 1955 and the
Industrial Development Bank of India (IDBI) in 1964⁹ [^10^].

- The financial sector reforms initiated in 1991 aimed at liberalizing and deregulating the financial
markets, opening up the sector for foreign direct investment, strengthening the regulatory
framework, and promoting competition and efficiency⁸.

- The microfinance sector emerged in the late 1990s as a response to the unmet credit needs of the
poor and marginalized sections of society. It involved providing small loans and other financial
services to low-income households, especially women, through self-help groups (SHGs), non-
governmental organizations (NGOs), and microfinance institutions (MFIs)⁶.

- The fintech sector is a recent phenomenon that has revolutionized the finance and loan providing
industries in India. It involves using technology to offer innovative and convenient financial
products and services, such as digital payments, peer-to-peer lending, online lending platforms, etc.
It has increased the access, affordability, and quality of financial services for various segments of
customers.
  Origin and Development Of Industry:

Non-Banking Financial Companies are rising fast as an integral part of the Indian financial system. A non-
banking financial institution (NBFI) or non-bank financial company (NBFC) does not have a full banking license
but facilitate bank-related financial services like investment, contractual savings, and market brokering and risk
pooling. They play a big role in strengthening the economy and have been able to carve out a place for
themselves in meeting the credit needs of both wholesale and retail customers.

NBFCs started humbly in India in the 1960s as an alternative for savers and investors whose financial needs
were not sufficiently met by the existing banking system. The NBFCs initially operated on a limited scale
without making much impact on the financial industry. They invited fixed deposits from investors and worked
out leasing deals for big industrial firms.

In the first stages of development, the Companies Act regulated financing. However, the unique and complex
nature of operations and with financial companies acting as financial intermediaries, there was a call for a
separate regulatory mechanism.

Hence, Chapter III B was included in the Reserve Bank of India Act, 1934, which assigned the Bank with limited
authorities to regulate deposit-taking companies. Since then the RBI has initiated measures to regulate the
NBFC sector.

The RBI accepted and implemented that hire purchase and leasing companies could accept deposits to the
extent of their net owned funds, as per the key recommendations of James S. Raj Study Group formed in 1975.
The Companies were also required to maintain liquid assets in the form of unencumbered approved
government securities.

Between the 1980s and 1990s, NBFCs, with their customer-friendly reputation, began to attract a huge
number of investors. The number of NBFCs rose swiftly from a mere 7000 in 1981 to around 30000 in 1992,
which made the RBI feel the need to regulate the industry. In 1992, the RBI formed a Committee headed by
the former Chairman of Bank of Baroda, Mr. A. C. Shah, to suggest measures for effective regulation of the
industry. The Shah Committee's recommendations included most things from compulsory registration to
prudential norms.

In January 1997 there were huge changes in the RBI Act, 1934, especially the Chapters III-B, III-C, and V of the
Act seeking to put in place a complete regulatory and supervisory structure, which would protect the interests
and also ensure the smooth functioning of NBFCs.

After the amendment of the Act in 1997, the NBFCs have grown significantly in terms of operations, range of
instruments and market products, technological advancement, among others.
In the last 20 years, the NBFCs have gained prominence and added depth to the financial sector. In August
2016, the union cabinet gave the go-ahead for foreign direct investment (FDI) under the automatic route in
regulated NBFCs.

 Growth Of Industry :

MAJOR PLAYER IN NBFC INDUSTRY:

1. Housing Development Finance Corporation Limited (HDFC)

2. Bajaj Finance Limited

3. Shriram Transport Finance Company Limited

4. Mahindra & Mahindra Financial Services Limited

5. Bajaj Finserv Limited

6. Cholamandalam Investment and Finance Company Limited

7. ICICI Bank Limited

8. Indiabulls Housing Finance Limited

9. L&T Finance Holdings Limited

10. Shriram City Union Finance Limited
11. Reliance Capital Limited

12. Religare Enterprises Limited

13. HDFC Bank Limited

14. ICICI Prudential Life Insurance Company Limited

15. Birla Sun Life Insurance Company Limited

16. Tata AIA Life Insurance Company Limited

17. Kotak Mahindra Bank Limited

18. Aditya Birla Sun Life Insurance Company Limited

19. Max Financial Services Limited

20. PNB Housing Finance Limited

21. M&M Financial Services Limited

22. ICICI Lombard General Insurance Company Limited

23. Bajaj Allianz Life Insurance Company Limited

24. HDFC Standard Life Insurance Company Limited

25. Kotak Mahindra Old Mutual Life Insurance Limited

26. Reliance Nippon Life Insurance Company Limited

27. Tata AIG General Insurance Company Limited

28. Birla Sun Life Asset Management Company Limited

29. ICICI Prudential Asset Management Company Limited

30. Reliance Capital Asset Management Limited

31.HDFC Asset Management Company Limited

32.Kotak Mahindra Asset Management Company Limited

33.Franklin Templeton Asset Management (India) Private Limited

34.SBI Life Insurance Company Limited

35.Aditya Birla Capital Limited

  Defining Topic (Recruiting And Selection Process)

Recruitment is a process of searching and attracting effective job seekers for

employment. Recruitment of candidates is a function which takes place before the
process of the selection, which helps to create a pool of prospective employees for the
organization so that the management can choose the right person for the right job from
this selected list.

According to Dalton E. Mc. Farland, ” The term recruitment applies to the process of
attracting potential employees to the company”.

According to Edwin B. Flippo, ” Recruitment is the process of searching the

candidates for employment and stimulating them to apply for jobs in the organization”

Recruitment Needs
Planned. i.e. the needs arising from changes in the organization and retirement policy.

Anticipated. i.e. these needs are those activities, which an organization can predict by
analyzing trends in internal and external environment.

Unexpected. i.e. resignation, deaths, accidents, illness, etc. give rise to unexpected
needs.

After recruitment process is done than immediately selection process starts i.e. the
final interviews and the decision making, conveying the decision and the appointment
formalities.

Recruitment Sources
Internal Sources of Recruitment

 Transfers. According to the need the employees are transferred within the
organization from one department to another according to their knowledge and
experience.
 Promotions. Some employees are promoted in the organization with more
benefits and greater responsibilities based on their skills and experience.
 Upgrading and Demotion of current employees in the organization according to
their work performance.
 Any time if there is a need than some Retired and Retrenched employees can
also be recruited again if there is shortage of skilled and qualified people or
increase in load of work. This type of recruitment saves time and costs of the
organization as these people are already aware about the organizational culture,
policies and procedures.
 Many companies also recruit some dependents and relatives of Deceased and
Disabled employees so that the family members of these employees do not
become dependent on others.

External Sources of Recruitment

 Press Advertisement. Advertisement of the vacancies in newspapers and

journals are a widely used source of recruitment. It is a widely reached method in
a short span of time.
  Educational Institutes. Various management institutes, engineering colleges,
medical colleges, etc are good source of recruiting the best talent. They provide
the facilities for interviews and placements in the campus and due to which it is
known as campus recruitment.
 Placement Agencies. There are many private consultancy firms who perform
recruitment for their client companies by charging a fee. It is known as RPO
(Recruitment Process Outsourcing).
 Employment Exchanges. Government organizes public employment exchange
program throughout the country. They provide information about the job to the
job seekers and help the employers to identifying desired candidates.
 Manual workers can be recruited through contractors who maintain contacts
with the sources of such workers. The labor for the construction jobs are
recruited through this method.
 Unsolicited Applicants. Many job seekers visit the office of some reputed
companies for the job by their own. This can help in creating the talent pool or to
get the desirable candidate for the job.
 Employee Referrals / Recommendation. In many organization there is a
system where the current employees of the organization can refer their friends,
family members and relatives for some positions in their organization.
 Recruitment at Factory Gate. Some workers are recruited at the factory gate
and this type of workers are unskilled workers who are employed whenever a
permanent worker is absent. And some of them may be recruited to fill
permanent vacancies according to their efficiency and skills.
 Internships. In this process various students got a chance to gain and obtain a
valuable work experience working with the organization. In this way the
organization can also get the candidates who will be suitable for the various
vacant posts in the organization.
 E-Recruitment. It is also known as online recruitment as it is the process of
finding and hiring the suitable and desired candidates for the vacant job positions
through internet. Nowadays, almost every organization make use of the internet
to reach a large number of job seekers and hire the best talent for the company.

Selection
Selection Meaning
Selection is the process by which candidates for employment are distinguished between
those who are suitable for the position and those who are not.

When the process of selection is done than the organization gets the most suitable
persons who possess the ability, qualifications and skills to perform on the required
posts for which they are selected

In a selection process more candidates are rejected and less of them are selected, so it
can also be called rejection. This is the reason why selection is called a negative
process.

Selection Definitions by Authors

According to Dale Yoder, “Selection is the process in which candidates for
employment are divided into two classes, those who are to be offered employment and
those who are not”.
According to Terry, “Selection involves a series of steps by which candidates are
screened for choosing the most suitable persons for vacant jobs in the organization”.

Difference between Recruitment and Selection

BASIS RECRUITMENT SELECTION

Searching candidates to It is appointing the employees

Meaning
apply for particular job. on the right job.

Nature It is positive process. It is negative process.

To reject unsuitable candidate

To attract more and more
Aim and select suitable candidate
candidates for the vacant job.
for the job.

No contractual relation is Contractual relation is created

Contract
created. in the selection process.

Sequence It precedes the selection. It follows the recruitment

Process It is simple process. It is complicated process.

Economy It is economical. It is expensive.

Time It is less time consuming. It is more time consuming.

 Objective Of Project :
• This study can be generalized to any of the organizations offering financial investment.
• The study focuses on the various strategies used while the new customers were acquired, and it focuses on
the major areas that helped to get customers easily and the key issues.
• Also, the study's main focus is to understand customers' preferences in the financial sector in India.
• Also, we produced the expectation and feedback from the customer side and learned about their
perspective on the investment in different financial sectors in India.
• To analyse the current status of the insurance sector.
• To examine the traditional marketing practices used by the company.

• To determine the role of selling in enhancing client satisfaction in the insurance sector.
• To analyse the main competitors faced by the company.
• So that to provide necessary recommendations for organizational growth.
 CHAPTER – 2
Company Profile
 Origin Of Company :
KOGTA FINANCIAL is the choice of many reputed Multinational Organizations and businesses because of its
commitment to deliver best results. IT pride itself with the reputation of being the trusted and reliable talent
acquisition partner as well as providing expert guidance towards achieving financial independence to its clients.
They are having experts who are providing consultancy services regarding financial and investment sector to
individual so that they can secure financial future of themselves and their family. Providing the professional and
expert advice in wealth maximization, career planning and bridging the gap between the job seeker and talent
seeker. Their experts provde financial advice in the simplest way possible because we believe in managing
wealth

Kogta Financial (I) Ltd, one of the fastest growing NBFCs in western India with its cost effective and
efficient value chain for its client's financial needs is an outcome of its experienced and innovative
Management Team.

KFIL highly trained and specialized team engage with clients from across the country as well as those based
abroad. in addition to our custom-designed solutions, they focus on 'un complicating' the entire process of
investment for each client. our focus on building long-term relationships defines our business. our advisory
backed by a strong product and research team, underscores the unmatched value of the KFIL proposition.

We have grown on the foundations of dedicated customer service, fair business practices, efficient, safe and
trusted financial policies. Steered by a highly experienced and competent management team, we have serviced
loans to over 1,00,000 customers.
We have come a long way since our enthusiastic beginnings two decades ago. As we began our operations of
commercial vehicle finance in 1998, we have had the privilege of watching the liberalisation story in India
unfold. In fact, we have been fortunate to be a part of it, as we have had the opportunity to offer our products to
a cross-section of Indians from farmers, small road transporters and taxi operators to small scale industry
entrepreneurs, small mining operators and retail traders. At that level, we believe, we have become facilitators
of their advancement.

VALUES:

We specialise in financing for vehicles and loans to the Micro, Small and Medium Enterprise (MSME)
segment, along with loans against property. Our financial solutions are delivered through our
expandingnetwork of branches across central and western India, underpinned by a strong commitment to
customer-centricity.
We are committed to partnering the aspirations of underserved India by enhancing the reach of our
services.Beyond a strong base in our home state of Rajasthan, we have developed a significant presence in
Gujarat,Maharashtra, Delhi NCR, Punjab, Haryana, Uttar Pradesh, Madhya Pradesh and Himachal Pradesh.

Our distribution strength stood at 200+ branches as on December 31, 2022. Through our fast-expanding
presence in focussed geographies, we are currently serving around 65000+ active customers. Comprising
largely of retail and MSME segments, who form the backbone of India’s growth story and our continued
success.

Backed by our business differentiators of secured retail lending, presence in high growth markets, robust IT
system and collection mechanisms, and experienced leadership, we aim to grow into one of India’s leading
NBFCs.

MISSION AND VISION :

VISION :To become a "Trusted and Innovative" Financial Service Provider in India.

MISSION :To provide Financial Products to more and more customers in the "Most
Friendly, Professional Manner" and to give growth to all our Stakeholders.

POWER BEHIND OUR PROMISE :

Experienced LeadershipManagement with rich domain experience, supported by professional
operational teams.

Diversified Product PortfolioBroad suite of products that offer high yield and low risks.

Large Addressable Customer BaseServing the underserved financial needs of a large customer base.
Robust Credit And Risk Assessment FrameworkLending framework based on pricing the risk as per
the borrower’s profile and the product.

Technology AdvantageIn-house developed, customised ERP platform leading to better internal controls.

Strategic ExpansionPenetrating markets through contiguous expansion after understanding local

dynamics.

Healthy Liquidity ProfileFunded by marquee private equity investors and broad base mix of
lenders.
  GROWTH , PRESENT , STRATEGY :

Strengths

Resources and capabilities that can be used as a basis for developing a competitive advantage

1. Understanding your customer's approach

2. Better services to individual customers
3. Easy and simplified sanction procedure and disbursement
4. Profits Continually
5. A specialised focus on recovery
6. Flexible operation & ability to innovate
7. Cost advantages

Weakness

The absence of some strengths leads to weaknesses like -

1. Weakness in urban markets due to disparities in public perception

2. Strong and dynamic competitors
3. Weak risk-management systems
4. Higher diversification from the core business
5. The mismatch between assets and liabilities
6. Non-performing assets and consequent pressures on the bottom line.
7. Loss of public confidence/credibility problems due to failure to honour the repayment of deposits.
8. Poor recoveries
9. Poor reputation among customers

Opportunity

After analysis of the certain external environment, new opportunities for growth and profitability are being
identified like -

1. Opportunities in home equity, personal finance, personal investment, etc.

2. Collaboration with global NBFC.
3. Securitizing to collect funds to generate asset growth
4. No entry barriers or low entry barriers
5. Tax motivations by government
6. Optimistic capital markets & access to varied resources

Threat

Changes happening in the external environment also impact the industry -

1. Slow industrial growth

2. Globalisation—Entry of foreign companies and investors
3. Stiff competition within the NBFC and banking sectors
4. The entry of many banking and non-banking companies creates competition
5. Exposure to various industrial risks like - credit risk, int rate volatility, economic cycle etc.
  PRODUCT AND SERVICES :

1.MSME LOAN

We focus on meeting the funding requirements of Micro and Small Enterprises with a suite of our financial
products based on varied needs of businesses with doorstep service, Transparent & Simple processing, Faster
Turn Around Time, covering all industries & occupations and catering to both Urban & Rural segments through
our wide branch network.

Loans on all type of properties

Loans from INR 1.5 lakhs onwards

Tenure up to 10 years

Life credit shield and property insurance options.

Competitive and Transparent Processing charges

Kogta Financial provides business loans to

1.Retailers
2.Manufacturers
3.Traders
4.Service Providers
5.Job Workers
6.Self Employed Professionals

Minimum 3 years of experience in the business.

Guarantor waiver for customer with excellent repayment history/income proof
Clear title on the property
2. HCV LOAN (Heavy Commercial Vehicle Loan)

We provide finance for the purchase of all categories of new and used Commercial Vehicles through
customised schemes that are built to suit the business needs of our clients, based on their profiles.

Loans for all ranges of heavy commercial vehicles.

Loans from INR 3 lakh onwards.

Tenure up to 60 months and Loan up to 90% on asset value.

Motor Insurance and Life Insurance cover options.

Competitive and Transparent Fees & charges.

Loan to NIP (No Income Proof) Customers

Includes FTB (First Time Buyers)

ELEGIBILITY CRITERIA FOR HCV :

Vehicle to be upto 10 years old

FTB to have 3 years of driving experience

Guarantor waiver for customers with excellent repayment history

3. LIGHT COMMERCIAL AND MULTI UTILITY VEHICLE LOAN :

Sensing the requirement for compact commercial vehicles to meet transportation needs amongst a wide range
of small business and agricultural customers, we offer suitably structured loans.

Loans for both new and used commercial vehicles.

Loans from INR 1 lakh onwards.

Tenure up to 60 months and Loan up to 95% on asset value.

Motor Insurance and Life Insurance cover options.

Competitive and Transparent Fees & charges.

ELEGIBILITY CRITERIA FOR LCV AND MUV :

Vehicle up to 13 year old

Own house

Should have driving license

4. CAR LOANS

With a hassle-free loan application processes, we provide finance for Pre-Owned/Used/New Car at attractive
interest rates, for all categories of vehicles, across manufacturer and brands.

Loans for both Personal/Commercial use

Loans from INR 1 lakh onwards.

Tenure up to 60 months and Loan up to 95% on asset value.

Motor Insurance and Life Insurance cover options.

Competitive and Transparent Processing charges.

Loan to NIP (No Income Proof) Customer

ELEGIBILITY CRITERIA FOR CAR LOAN

Own House

Clear Bank Statement

5.TRACTOR LOAN

Our strategy of deep penetration, within the regions where we are present, enables us to furnish our customers
in towns and rural areas as well as Tier II & Tier III regions with easy access to tractor loans.

Loans for both new and used Tractors

Loans from INR 1.5 lakhs onwards

Tenure up to 60 months and Loan up to 85% on asset value.

Motor Insurance and Life Insurance cover options.

Competitive and Transparent Processing charges

ELEGIBILITY CRITERIA FOR TRACTOR LOAN

Own House
7.LOAN AGAINST PROPERTY :

Our LAP loans are available to both Self-Employed as well as Salaried borrowers for a wide range of needs
including business requirements, funding marriage, higher education, health treatment, property purchase,
construction or renovation, repayment of previous loans or a mix of these. With attractive…offer loans against
all types of properties.

Loans on all type of properties

Loans from INR 1.5 lakhs onwards

Tenure up to 10 years

Life credit shield and property insurance options.

Competitive and Transparent Processing charges

ELEGIBILITY CRITERIA FOR LOAN AGAINST PROPERTY

Salaried and Self Employed Professionals

Sole Proprietors, Partnership Firms, LLP and Private Limited Co.

Minimum age requirement is 21 years at the time of taking the loan and maximum 65 years or retirement at the
time of maturity.
  Research Methodology :
1. TITLE OF PROJECT:

RECRUITING AND SELECTION PROCESS:

Recruitment is the process that hiring managers use to promote open jobs. It involves attracting candidates for
desirable roles through various methods.

Key Steps*:
- Advertising the open job position
- Writing a job description
- Sending emails and messages to qualified candidates
- Determining job requirements
- Reviewing resumes and cover letters
- Shortlisting potential candidates for interviews

*Purpose*: The primary purpose of recruitment is to attract qualified employees who meet the company's
standards.

*Selection*:
Definition: Selection occurs after recruitment. It involves finding and choosing candidates who are ideal for the
job.
- *Actions during Selection*:
- Administering aptitude tests (if needed)
- Conducting interviews
- Performing background checks
- Screening candidates based on their resume and cover letter

*Objective*:
The goal of selection is to determine which candidates are the best fit for the job.

Job Role :
 Handling Documentation Of new employees
 Calling for interview scheduling.
  Arranging files of employees.
 Checking employes report
 Helping In organizing events
 Making offer sheets
 Doing background Varification of employees
 Calculating salary

Objective :

• This study can be generalized to any of the organizations offering financial investment.
• The study focuses on the various strategies used while the new customers were acquired, and it focuses on
the major areas that helped to get customers easily and the key issues.
• Also, the study's main focus is to understand customers' preferences in the financial sector in India.
• Also, we produced the expectation and feedback from the customer side and learned about their
perspective on the investment in different financial sectors in India.
• To analyse the current status of the insurance sector.
• To examine the traditional marketing practices used by the company.

• To determine the role of selling in enhancing client satisfaction in the insurance sector.
• To analyse the main competitors faced by the company.
• So that to provide necessary recommendations for organizational growth.

Collection of Data
The process of collecting data holds significant importance in our research, as it forms the cornerstone for
achieving our research objectives and addressing pertinent research questions. This section delves into the
comprehensive methodology for collecting data, which is fundamental to gaining insights into Analysing
customer preferences and perception towards investment portfolio.

The data for this research is collected through questionnaire, a google form is made and circulated among the
policyholder and customer of Agile and data is collected through those leads.

Significance of Data Collection:

1.Guiding Research Objectives: Data collection is meticulously aligned with the research's objectives and
inquiries, ensuring that the data gathered directly contributes to the central goals of the study.
2.Empirical Foundation: The data collection process endows the research with tangible, empirical evidence. It
translates abstract research queries into concrete information.

3. Insight Generation: Data, whether primary or secondary, serves as a wellspring of insights into market
trends, consumer behaviors, operational efficiencies, and other critical facets germane to the research.

Categories of Data:

1.Primary Data: This category encompasses data directly obtained from original sources, tailored explicitly for
the research at hand. It encompasses data collected through structured surveys, interviews, observations, and
experimental methods. In our study, primary data will be gleaned from surveys and interviews conducted with
stakeholders closely associated with analysing customer preferences towards investment portfolio.

In this research primary data is collected through customer feedback survey

2.Secondary Data: Secondary data comprises information that has been previously collected by other parties
for various purposes. It includes data extracted from sources such as academic literature, industry reports,
corporate records, and governmental publications. Secondary data supplements our primary data collection by
providing essential contextual information.

Secondary data is collected through official website of Agile, previously published paper, google, industry
report, historical data.

Methods of Data Collection:

Surveys: Surveys entail a systematic approach to collecting information through structured questionnaires or
digital forms. They serve as an efficient means of gathering quantitative data from a large and diverse pool of
respondents. In our research, surveys will be administered to individuals actively involved in analysing
customer preferences towards investment portfolio.

In this research paper, mainly data is collected through surveys, 15 questions were made and circulated to
policyholder and asked for responses. So that a certain conclusion can be made. This source of data collection
helped to get insights of their perception and preferences.

Data Sources:

1. Internal Sources: These encompass data generated within the organization, such as corporate records,
financial statements, and marketing materials. In the context of our research, we will tap into internal sources
within Agile Consultancy Services to access pertinent data regarding its products and operational strategies.
2. External Sources: External sources encompass data from outside the organization, including industry
reports, government statistics, and scholarly publications. These sources will provide supplementary context
and background information.

Data Collection Process:

1.Planning: The data collection process commences with meticulous planning. This phase involves delineating
research objectives, crafting research questions, and designing data collection instruments, such as surveys and
interview guidelines.

2. Data Gathering: The data collection phase involves the actual procurement of data through surveys,
interviews, and the retrieval of secondary sources. Ensuring alignment with research objectives is paramount
during this phase.

3.Data Recording and Management: Systematic recording, organization, and secure storage of collected data
are vital for its subsequent analysis. Stringent data management practices uphold data integrity and safeguard its
confidentiality.

4.Data Validation: Validation procedures may be implemented to verify data accuracy and reliability. Cross-
referencing data from multiple sources and conducting data quality checks are typical validation methods.

5.Data Analysis: Following data collection, various analytical techniques are employed to discern patterns and
glean insights. This includes statistical analysis, thematic analysis for interviews, and content analysis for
textual data.

6. Reporting and Interpretation: The culmination of the research involves presenting findings, interpreting
results, and drawing conclusions based on the analyzed data. This forms the basis for research outcomes and the
formulation of recommendations.

Ethical Considerations:

Data collection adheres to rigorous ethical guidelines, ensuring the protection of participants' privacy and
confidentiality. Informed consent is diligently obtained from survey respondents and interviewees. Moreover,
data usage is confined to the research's intended purpose, precluding any unauthorized or harmful activities.

Tools for Data Collection

The selection of data collection tools is pivotal in our research, as they are the vehicles through which we
systematically gather information pertaining to the marketing and operational aspects of Amul Fresh products.

1. Structured Questionnaires:

Structured questionnaires are a widely recognized and effective means of collecting quantitative data from a
broad spectrum of respondents.

In our research, these questionnaires will be thoughtfully crafted to target specific information related to
Investment portfolio in analysing customer preferences and perception. Here's a detailed insight into their
characteristics and role

- Structured Format: Our questionnaires will adopt a structured format, featuring standardized and well-
defined questions. This structured approach ensures uniformity, with all respondents receiving the same set of
questions in a consistent sequence, minimizing response variability.

- Closed-Ended Questions: A majority of the questions will be formulated as closed-ended, offering

predefined response options. This design simplifies subsequent data analysis, allowing for straightforward
quantitative data compilation.

- Objective and Focused: Each questionnaire item will be purposefully constructed to elicit information
directly aligned with our research objectives. These inquiries will span various aspects, including marketing
strategies, distribution channels, product and operational procedures.

- Scalability: Structured questionnaires possess the advantage of scalability, making them suitable for
administration to a diverse and sizable respondent pool. This scalability ensures a broad representation of
perspectives, enhancing the robustness of our data.

- Quantitative Data: The responses generated by the questionnaires will yield quantitative data, which can be
subjected to rigorous statistical analysis. This quantitative dataset will empower us to identify trends,
correlations, and patterns within Investment Portfolio in analysing customer preferences and perception.

4.3 Data Collection Methodology

Our approach to data collection has been carefully crafted to maximize efficiency, accuracy, and accessibility.
We have chosen a hybrid method that combines online and offline techniques, tailored to the specific
requirements of our data collection tools, namely structured questionnaires and interview protocols.
Online Data Collection:

1. Surveys:

-Distribution: The primary method for collecting quantitative data will be through online surveys. This
approach offers distinct advantages, including rapid deployment and the ability to engage respondents from
various geographical locations.

- Electronic Delivery: Respondents will receive the surveys electronically, typically via email or secure online
survey platforms. This digital delivery simplifies the process, making it convenient for participants to access
and complete the questionnaires.

- Response Tracking: Online surveys allow for efficient tracking of responses. We can monitor the progress of
data collection, send reminders to participants, and ensure that we adhere to our data collection timeline.

- Data Security: Rigorous measures will be implemented to ensure the security of respondent data. Encryption
and secure servers will be utilized to protect the confidentiality and privacy of our participants.

Data Collection Logistics:

- Before distributing online surveys, respondents will receive clear communication regarding the study's
objectives and the confidential nature of their responses. Informed consent will be obtained.

- For interviews, arrangements will be made with key stakeholders at Agile Consultancy Services. In cases
where video conferencing is utilized, appropriate technology will be deployed to facilitate seamless
communication.

Sampling Technique: Stratified Random Sampling

Our chosen sampling technique for this research is stratified random sampling. This method is a structured
approach to selecting a sample from a population, as our sample are the customer and policyholders of agile
capital services and it involves several essential steps:

1. Defining Strata:

- Population Segmentation: In stratified random sampling, we initially divide the population into distinct
subgroups or strata. These divisions are based on specific characteristics or variables that are pertinent to our
research objectives. Each stratum represents a subgroup of the population with common characteristics.
- Purpose of Strata: The primary goal of creating strata is to ensure that each subgroup is internally
homogeneous concerning the chosen characteristic (e.g., age, location, role in the dairy industry).
Simultaneously, there should be heterogeneity across the entire population. This approach allows us to capture
variations within the population while maintaining a structured sampling method.

2. Random Sampling Within Strata:

- Random Selection: Within each stratum, we select a random sample. This means that every individual or unit
within a stratum has an equal opportunity to be part of the sample. The randomization process ensures that our
sample remains unbiased and representative of that specific subgroup.

-Sample Size: The size of the sample within each stratum can vary depending on the size and variability of the
stratum. Larger strata may have larger sample sizes, while smaller ones may have smaller sample sizes. Our
aim is to strike a balance between accuracy and efficiency.

3. Combining Strata:

- Aggregate Sample: After sampling from each stratum, we combine these samples to create the final aggregate
sample for our research. This aggregate sample represents a comprehensive cross-section of the entire
population, with each stratum contributing proportionally to the final sample size.

Benefits of Stratified Random Sampling:

1.Representativeness: Stratified random sampling ensures that our sample accurately represents the entire
population. By categorizing the population into subgroups, we can effectively capture the diversity present
within the population.

2.Precision: This method enables more precise estimation of population parameters because it takes into
account variations within each stratum. It is especially useful when there is substantial diversity within the
population.

3.Efficiency: Stratified random sampling can be more efficient than simple random sampling, as it focuses on
specific strata, ensuring that key subgroups are adequately represented without oversampling.

4.Interpretability: The results obtained from a stratified sample are easily interpretable and can be generalized
to the entire population, as it considers variations across different characteristics.
LIMITATIONS OF THE STUDY

• The Project is an estimate as the market's actual direction may change in the future.

• Investors have different perspectives, so it is a subjective matter.

• The return on investments depends on the financial market conditions and can change at any time.

• The entire study was limited interaction with the customers as in B2C, most of the interactions happened in
a limited area.

• Limited time for sales.

• Leads were limited, so a large portion of the customers was untapped.

• Customer's having less knowledge about the investment bond, so their views were different and were hard
to pitch.
 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

POPULATION – Data Collected from Indian Population

SAMPLE UNIT – The sample unit is the sample used to represent the entire population which is No. of respondents.
SAMPLE SIZE – Data Collected from 223 Respondents.

TIME DIMENSION – 2 Months 1.

AGE: Out of the 223 respondents that we have surveyed, 193 of the total respondents were in the age group from 18 to
24 years, 28 respondents were in the age group between 25-35 years, and 2 of the respondents were in the age group
between 35-50 years.

Observation: The majority of the sampled population, 86.5%, were aged between 18-24 years of age, 12.6% of the
population were aged between 25-25 years, and 0.9% of the population were between 35-50 years. Here, the youth can
be targeted more as the cash value earned from their life insurance policies can be used up or withdrawn for various
living benefits, which their children can also use for financing their future activities.

2. GENDER: Out of those 223 respondents, 100 were male respondents, and the remaining 123 were female
respondents. We have tried to maintain gender neutrality during our survey. Out of these respondents, 55.2% are
female, and 44.8% are males. Observation: According to the survey, more than 50% of the sampled population in the
Indian market of life insurance holders are from the female gender category. And the remaining, that is 45% of the
sampled population are male investors, which means the main focused area for the target population is the female
investors.

3. EMPLOYMENT: In this survey, we have divided the respondents' occupations into five categories, namely
Employed/Service, Self-Employed/Business, Homemaker, Students, Retired and others. Observation: According to the
survey's findings on investment pattern behaviour, the targeted area of the population was majorly the Students,
Employed/Service, Businesses and others. These portions of the population can be wisely targeted for life insurance
services.

4. Type of Investment: In our survey, we also asked the respondents whether they were interested in the Long-Term
Investment plan and Short-Term Investment Plan. In response to this question, 140 of the respondents said they are
interested in Long-Term Investment, and 83 of the respondents said they are interested in short-term investment.
Observation: In the survey, the major portion of the sampled population, that is, 62.8% of the respondents, are
interested in Long-Term investment plans, and 37.2% of the respondents are interested in Short Term Investment plans.
This implies that most of the sampled population find LongTerm investment plans more reliable for their services and
activities and are more brand loyalty oriented.
5. Best Sector for Investment: In the survey, the major portion of the sampled population, that is, 47.5% of the
respondents are interested in Mutual Funds, 44.8% in Gold, 44.4% in Real Estate and Share Market, 30.9% in Bank (Fixed
Deposits), 22.4% in Insurance, 16.6% in Government Bonds and others.

6. Investment Sector you have already Invested in: In the survey, the major portion of the sampled population, that is,
38.6% of the respondents are invested in Share Market, 34.5% in Bank (FD), 25.6% in Mutual Funds, 24.7% in Insurance,
23.8% in Gold, 18.8% in Real Estate and Share market, 4.9% in Government Bonds and others.

7. Insurance Policy: In the survey, the majority of the sampled population is 65% of the respondents have an insurance
policy, 27.8% do not have an insurance policy, and 7.2% others.

8. Number of Policies: In the survey, the majority of the sampled population, 159 of the respondents have 1-3 insurance
policies, 61 respondents have 3-6 insurance policies, and three respondents have more than nine policies.

9. Influencers: We also asked the 223 respondents who influenced them to get a life insurance policy in this survey. To
this question, 40.8% of respondents replied their Friends and Relatives influenced them. 15.2% of respondents replied
that insurance agents influenced them. Other sources influenced 39.5% of respondents.

10. The motive behind Buying Policy: In this survey, we also asked the 223 respondents your motive behind buying an
Insurance Policy and to this question, 39.9%% are interested in Children's education. 36.6% of respondents are
interested in health care. 11.7% of respondents are interested in money corpus, and others are interested in a
retirement plan or Family security.

11. Types of Policies: In our survey, we also asked the respondents whether their policy was from a private insurer or a
public one. In response to this question, 156 of the respondents said that they had a policy from a government
insurance company, Life Insurance Corporation of India. 67 of the respondents said they have a policy from other private
insurers. Observation: In the survey, the major portion of the sampled population, 70% of the respondents, were
insured by a Government Organization, and a Private Organization insured 30% of the holders. This implies that most of
the sampled population find Government organizations more reliable for their services and activities and are more
brand loyalty oriented.

12. Parameters consideration:

13. A most important factor for buying decisions: In the survey, the major portion of the sampled population, 36.3% of
the respondents, considered all the factors important to buying the insurance policy. 27.8% considered Family security
an important factor, 27.4% considered Life cover an important factor, and the remaining considered Tax Savings.
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