ACTIVATION OF (BTL ACTIVITY) FOR GOOD YEAR TYRES IN BANGLORE

Submitted in partial fulfillment of the requirements for Master of Business Administration (MBA)
By KAPIL SHARMA
Roll No. - 08418403910

Batch of 2010-2012

ARMY INSTITUTE OF MANAGEMENT AND TECHNOLOGY, PLOT NO M-1,

POCKET P-5, GREATER NOIDA- 201306 (UP) July 2011

ACKNOWLEGEMENT

I express deep and whole hearted gratitude and sincere thanks to faculties of marketing department for their invaluable guidance and effort taken to bring out the project successfully. Under commendable supervision I could learn and was able to evaluate my potential and efforts. Without their tremendous support and full assistance, my project would not have been completed. My sincere thanks to my Mentor Prof. SANJEEV TANDON ( AIMT) for step by step guidance and successfully bringing up this project. I would also like to share my sincere thanks to Mr. RAHUL BARJATIYA(SALES MANGAGER KARNATAKA) to support and help, also coordinate with me during the project work.

Student Name .

Signature

Date ..

CERTIFICATE OF ORIGINALITY
I_____________________________________ Roll No __________________of 2010, a full time bonafide student of first year of Master of Business Administration (MBA) Programme of Army Institute of Management & Technology, Greater Noida. I hereby certify that this project work carried out by me at_________________________________________________ the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor_______________________________________________________________________________ _____________________________and faculty mentor____________________________________ and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time

(Student's Signature) Date: July, 2011

(Faculty Mentor's Signature) Date: July 2011

TABLE OF CONTENTS

Acknowledgement Certificate of Originality Certificate from Industry mentor

ii iii iv

No. 1 2
3

4 5 6 7 8

CHAPTER Objective of the study Introduction Research Methodology 3.1. Introduction 3.2. Method of Data Collection 3.3. Data Analysis Analysis Findings Limitation of the Research Recommendations Conclusion Bibliography Appendix

PAGE No. 1 2

EXECUTIVE SUMMARY

In a highly competitive market for both customers and talented staff, a strategic management is the current Holy Grail to achieve the goals. Those companies who believe in change management are growing in market. It is very necessary to understand the requirements of the market and keep surprising the market with the high quality and innovative patterns of tires. Earlier GPS2,GT3,Kelley and Wrangler were the only patterns available in the market . But as Goodyear spend $4000 million on the research of new patterns and development of the existing patterns has made Goodyear to come up with high performance tires like Ducaro Hi Miler , Duraplus (a tire which promises life of 1,00,000 Kms) , Assurance , Assurance Fuel Max , Eagle F1 ,Eagle NCT5 and a premium class tire Excellence. Here , we are just focusing on a single state of India i.e Karnataka.There are three major mini chains of tire dealers operating in Karnataka: Cherry Agencies Madhus Tyre Centre, Bangalore Madhus Tyre Care , Mysore

Cherry Agencies owns six counters in Karnataka placed nicely at very good locations in terms of visibility and the target customers, Madhus Tyre Centre, Bangalore has three counters in Bangalore operating at good locations and Madhus Tyre Care, Mysore also has three counters in Mysore city at various good markets . We are planning to increase the Share of Business of Goodyear tires at all these counters by doing various influencing factors detailed study of their counter and organizing various aggressive marketing activities to achieve the set goal of the year.

CHAPTER 1 OBJECTIVE

To Increase the share of business (SoB) of Goodyear tires(Passenger Car Redials) in Karnataka by activation of BTL(below the line activity). And to make the people aware about the new product, pattern of good year tyres .

CHAPTER 2 INTRODUCTION
Looking back, the founding of The Goodyear Tire & Rubber Company in 1898 seems especially remarkable, for the beginning was anything but auspicious. The 38-year-old founder, Frank A. Seiberling, purchased the companys first plant with a $3,500 down payment -- using money he borrowed from a brother-in-law Lucius C. Miles. The rubber and cotton that were the lifeblood of the industry had to be transported from halfway around the world, to a landlocked town that had only limited rail transportation. Even the man the companys name memorialized, Charles Goodyear, had died penniless 30 years earlier despite his discovery of vulcanization after a long and courageous search.

Yet the timing couldn't have been better. The bicycle craze of the 1890s was booming. The horseless carriage, some ventured to call it the automobile, was a wide-open challenge. Even the depression of 1893 was beginning to fade. So on August 29, 1898, Goodyear was incorporated with a capital stock of $100,000. David E. Hill, who purchased $30,000 of stock, became the first president. But it was the dynamic and visionary founder, hard-driving Seiberling, who chose the name and determined the distinctive trademark. The winged-foot trademark, inspired by a newel-post statuette of Mercury in the Seiberling home, has been altered over the years. Yet, it remains an integral part of the Goodyear signature, a symbolic link with the companys historic past.

Something else about these legendary early years lingers on through Goodyears history. Something elusive and intangible, yet very real. Something about the people. People like Seiberling, actually trying to liquidate family-owned property in 1898 when he ended up taking that once-in-a-lifetime chance to buy -- at a bargain -- the seven-acre tract that became Goodyear. People like George M. Stadelman, a man who avoided crowds and never made a speech, yet had a gift of integrity and foresight that guided Goodyears sales through a critical 20 years. People like Paul W. Litchfield, whose conviction and leadership helped inspire Goodyears development for nearly six decades. With just 13 employees, Goodyear production began on November 21, 1898, with a product line of bicycle and carriage tires, horseshoe pads and -- fitting the gamble Seiberling was making -- poker chips. The first recorded payroll amounted to $217.86 based on the prevailing wage of 13 to 25 cents an hour for a 10-hour day. After the first full month of business, sales amounted to $8,246. Since the first bicycle tire in 1898, Goodyear pedaled its way toward becoming the worlds largest tire company, a title it earned in 1916 when it adopted the slogan "More people ride on Goodyear tires than on any other kind," becoming the worlds largest rubber company in 1926.

Today, Goodyear measures sales of nearly $20 billion, although it took 53 years before the company reached the first billion-dollar-year milestone. And it all began in a converted strawboard factory on the

banks of the Little Cuyahoga River in East Akron, Ohio. Spanning the years, through all of those yesterdays, a legion of firsts and facts and figures appears that reflect the making of a company. 2009 Company announces plans for an unprecedented number of new product launches in 2009, with more than 50 new tires being introduced globally.Goodyear Assurance TripleTred and Fortera TripleTred, Dunlop SP Sport Signature and SP 60 tires named Best Buys by Consumers Digest magazine.Goodyear Assurance Fuel Max tire introduced in North America.Spains Neumticos y Mcanica Rpida magazine named Dunlop Grandtrek AT3 Spanish Tire of The Year in the saloon car category.Goodyear Wrangler DuraTrac and Wrangler AT/SA featuring SilentArmor Technology tires launched in Europe.Goodyear Dalian Tire Company named 2008s Best Corporation with Extraordinary Contribution to Social Responsibility by the city of Dalian, China.Goodyear Wrangler DuraTrac and Wrangler MT/R with Kevlar tires launched in North America. Goodyear ranked second on Fortune magazines Worlds Most Admired Motor Vehicle Parts Companies list.Goodyear OptiGrip and EfficientGrip tires introduced in Europe.100th anniversary of Goodyears introduction of the first aviation tire, the Wing Aeroplane tire.Chinas Xcar.com named Goodyear Eagle F1 Asymmetric tire its High Performance Tire of the Year....Goodyear Assurance Fuel Max tire selected as original equipment for 2010 Toyota Prius, 2010 Ford Fusion S and 2011 Chevrolet Volt.Goodyear EfficientGrip tire approved as original equipment for the new Audi A3.Goodyear recognized by Readers Digest as the Most Trusted Tire Brand in the Philippines, Malaysia and Thailand.Dunlop Signature CS tire introduced for crossover vehicles.Name of Goodyear Technical Center-Luxembourg changed to Goodyear Innovation Center-Luxembourg.Goodyear recognized as Americas most respected automotive company by Forbes magazine.Goodyear G289 WHA, G661 HSA and G662 RSA with Fuel Max Technology commercial truck tires launched.Plan to discontinue consumer tire production at a plant in Amiens, France announced....Company began exploring the divestiture of its farm tire businesses in Europe, Middle East & Africa and Latin America.Akron properties sold to Industrial Realty Group as a first step toward finalizing plans for developing a new company headquarters in Akron.Richard J. Kramer elected chief operating officer.Tire plant in Las Pinas, Philippines closed.Goodyears Premio auto service network opened its first store in Bulgaria and third store in Romania.Kelly Charger GT tire launched.Goodyear and NASA developed an airless spring tire for use on the moon.Wingfoot Lake Park near Akron sold, will become an Ohio State park.Two drivers from Australia set 48 Contiguous U.S. States Fuel Economy Guinness World Record of 67.9 miles per gallon driving a Volkswagen Jetta TDI equipped with Goodyear Assurance Fuel Max tires.Fierce Attitude M/T, Instinct ZR and Instinct VR tires launched in North America.New four-year labor contract with United Steelworkers union ratified in United States, savings of more than $555 million

expected.Goodyear DuraPlus tire launched in Asia.$1 billion in notes sold.Goodyear Eagle RS-A, Assurance ComforTred and Eagle F1 SuperCar tires selected as original equipment on 2010 Ford Taurus.Goodyear Thailand opened the countrys first Goodyear Autocare service center.Supplier Innovation Initiative launched.World of Rubber museum in Akrons Goodyear Hall closed.Goodyear recognized as one of The Greenest Big Companies in America by Newsweek magazine....Announced plans to begin production of 63-inch OTR tires in the fourth quarter of 2010.Spartanburg, South Carolina retread plant closed.Goodyear Eagle GT performance tire launched in Brazil.Kevin Westgate, lead engineer in the Global Material Science group, selected as the first non-DuPont employee to win that companys Bolton/Carothers Innovative Science Award. Goodyear Assurance Fuel Max tire named one of the 100 Most Innovative Products of the Year by Popular Science magazine.Taiwans CARNEWS magazine named Goodyear Eagle F1 Asymmetric tire its Best Tire Choice for High Performance Drivers.

Countries where Goodyear works over the globe :

The various patterns of Passenger Car Radials(PCR) which Goodyear supplies in India are :

Assurance

Assurance Fuel Max

DuraPlus

Ducaro Hi Miler

Wrangler

Excellence

GT3

GPS2

Kelley

Eagle NCT5

Eagle F1

TARGET MINI CHAINS IN KARNATAKA:

Here the mini chains which are considered are the dealer who has three or more than three counters in Karnataka. Cherry Agencies Madhus Bangalore Madhus Mysore

CHERRY AGENCIES PVT. LTD

Name of Dealership Nature of Establishment Channel Category Name of Dealer/ Partner Region SM territory Town Date of Commencement of Business Annual Turnover of Rs Categories Handled Current Brands Dealt In Years of Association with Goodyear Counter Profile ( 3 crisp points) GY SOB in WBR Planned Growth in 2011 in WBR

Cherry Agencies Pvt. Ltd Proprietor Direct Dealer Mr. Rajesh Aggarwal South Karnataka Bangalore 1985 120cr PCR, COMMERCIAL, 2W, 3W, OTR, Farm Goodyear, Michelin,Apollo, Ceat, Continental, Bridgestone, Cooper, JK 5yrs Financially strong In an aggressive retail expansion mode Aggressive promoter of Goodyear 53% 19%

Business Performance Q1- 2007 Q2 2007 Q3 2007 Q4-2007 Q1- 2008 Q2 2008 Q3 2008 Q4-2008 Q1- 2009 Q2 2009 Q3 2009 Q4-2009 Q1- 2010 Q2 2010 Q3 2010 Q4-2010 Q1-2011 Plan Jan performance Feb Plan Mar Plan Dealer Own Counter potential GY Share of Counter 2009 Volume 2010 Volume 2011 Plan 164 449 458 773 604 1212 455 383 1469 1811 2151 2144 2897 2146 2862 1057 599 650 1600 53% 5814 10049 12000

Quarterwise Trend- Sales

3500 3000 2500 Sales 2000 1500 1000 500 0 Q1 Q2 Q3 Q4 Quarterwise
2007 2008 2009 2010

PROFILE CARD FOR MADHUS TYRES-BANGALORE

Name of Dealership Nature of Establishment Channel Category Name of Dealer/ Partner Region SM territory Town Date of Commencement of Business Annual Turnover of Rs Categories Handled Current Brands Dealt In Years of Association with Goodyear Counter Profile ( 3 crisp points) GY SOB in WBR

Madhus Tyres Proprietor Direct Dealer Mr Madhu Raajan South Karnataka Bangalore 1970 40 Crores PCR, commercial Tyres, 2W Goodyear, Michelin,Apollo,Ceat, Yokohama, JK 45 Years Financially strong Organised counter Aggressive promoter of Goodyear 56%

Planned Growth in 2011 in WBR

15% Business Performance

Q1- 2007 Q2 2007 Q3 2007 Q4-2007 Q1- 2008 Q2 2008 Q3 2008 Q4-2008 Q1- 2009 Q2 2009 Q3 2009 Q4-2009 Q1- 2010 Q2 2010 Q3 2010 Q4-2010 Q1-2011 Plan Jan performance Feb Plan Mar Plan

3077 4788 7361 4854 4240 6763 3030 3116 2078 3169 3230 2994 3015 4108 3841 742 1200 1250

Dealer Own Counter potential GY Share of Counter 2009 Volume 2010 Volume 2011 Plan

1800 58% 11593 13958 16000

Quarterwise Trend- Sales

8000 7000 6000 5000 4000 3000 2000 1000 0 Q1 Q2 Q3 Q4 Quarterwise

2007 2008 2009 2010

Sales

MADHUS MYSORE

Name of Dealership Nature of Establishment Channel Category Name of Dealer/ Partner Region SM territory Town Date of Commencement of Business Annual Turnover of Rs Categories Handled Current Brands Dealt In Years of Association with Goodyear Counter Profile ( 3 crisp points) GY SOB in WBR Planned Growth in 2011 in WBR

Madhus Pvt. Ltd. Proprietor Direct Dealer Mr. Manjunath pai South Karnataka Bangalore 1982 120cr PCR, COMMERCIAL, 2W, 3W, OTR, Farm Goodyear, Michelin,Apollo, Ceat, Continental, Bridgestone, Cooper, JK 7yrs Financially strong In an aggressive retail expansion mode Aggressive promoter of Goodyear 44% 21%

Business Performance Q1- 2007 Q2 2007 Q3 2007 Q4-2007 Q1- 2008 Q2 2008 Q3 2008 Q4-2008 Q1- 2009 Q2 2009 Q3 2009 Q4-2009 Q1- 2010 Q2 2010 Q3 2010 Q4-2010 Q1-2011 Plan Jan performance 112 453 433 772 604 1257 455 383 1400 1855 1251 2544 2997 2346 2300 1057

Feb Plan Mar Plan Dealer Own Counter potential GY Share of Counter 2009 Volume 2010 Volume 2011 Plan

700 750 1800 44% 5814 11049 15000

Quarterwise Trend- Sales

3500 3000 2500 Sales 2000 1500 1000 500 0 Q1 Q2 Q3 Q4

2007 2008 2009 2010

Quarterwise

CHAPTER 3

RESEARCH METHODOLOGY

Research:
It is the process of arriving at dependable solutions of problems through the planned and systematic collection, analysis & interpretation of data. Research methodology is a systematic method of discovering new facts or verifying old facts, their sequences their relationships, casual explanation and the natural laws to govern them. When proper methods are adapted it would lead to number of advantages, like time saving, accurate results and fine suggestions. Here two research methodologies are used one is Descriptive research and second is Applied research. In descriptive research we will find out the problem existing in the way of growth of Goodyear share of business at various counters in Karnataka. In this we do survey and enquiries to gather the information. And, in Applied research we will find the solutions for the problems and design a activity calendar to solve the problem and increase the market share of Goodyear.

METHODS OF DATA COLLECTION:

Primary sources: This method of data collection involves the enquiries, surveys and personal interaction with the customers for the information.

DATA ANALYSIS

Following BTL activity has been activated for good year tyres. o o o I have to work on a mechanic referral model A fleet business model Consumer awareness model o petrol pump activity parking lot activity online campaigns sms campaigns 123 model

Corporate connect

MECHANIC REFFRAL MODEL

Here in this model, i have went to different mechanic shops have explain them about the product and pattern which we are having in good year have almost covered a good amount mechanic shops. And we got a positive feedback and also a good amount of business from the mechanics. They almost gave us business of 200 tyres in a month. This thing from the mechanic side was not expected, but happened.

FLEET ACTIVITY
Fleets are the big fishes, and we know that if we have to survive in this competitive world then we have to track all this big fishes. Fleets have a capacity of giving a big amount of demand at a particular time. In this activity we have tracked a lot of new fleets ,the big one is infant travels , which is one of the biggest fleet in Bangalore. 1. they have ,400 Tata sumo. 2.250 Mahindra xylo . 3.300 Toyota innova. 4.400 Tata winger. 5.200 tempo traveler.

CONSUMER AWARENESS ACTIVITY..

This type of activity was specially organized to make the people aware about good year and his products and pattern. Where in this activity we have directly gone to the customer and had a one to one discussion, we have explained them about the new product of good year and their patterns ,we also explained them about the benefits of the new patterns. This type of activity was specially done for an immediate business, which we got in a huge amount. In a short span of time we got a big amount of business because of this activity only.

CORPORATE CONNECT

It was a plan initiated by rahul sir.in this plan we have to first collect the data of the companies their phone number and their address. then we have to call them and fix the appointment. after that we have to go to the companies to give out our presentation. This was a plan specially planed for the corporate people, in other words we can also tell it as a value addition program for the big corporate .this plan in return gave us a lot and big amount of business in a short time of span.

PARKING LOT ACTIVITY..

The word parking itself says that we have done this activity in a parking area, well thats true here in this activity we have gone to the different parking spaces . To do this kind of activity in a parking space was not a easy task, but we pleased the owner of the parking space . so due to which we had a direct face to face interaction with the customer, where we have explained them about the new products and patterns of good year tyres, and their benefits. This parking lot activity was a great success for good year tyres, because here directly we have explained to the customer that which tyre is best suited for his car.

123 MODEL ACTIVITY.

123 model is nothing but a activity which is based on secondary data, it is basically a kind of sms campgin.where we have to punched down the details of thousand of coustmer.to whom we would give a reminder message that your car needs a change for tyres. and through this only we can explain them about the new pattern and product of good year and their usage.

CONDUCTED MECHANIC MEET.

this was lucky for me that good year company gave me a chance to conduct mechanic meet, here to conduct this mechanic meet I have went mechanic shops where i have gave them the invitation and explained them that what will happen in the meet In respond to this invitation a lot of mechanic owner turned up to the meet. Where we explained them about the new patterns and product and how can a tyre is used up to a good use. The best part of this meet was that ,the very next day we got a order of 50 tyres from bosch service station. And we also got some small orders from other mechanic shops.

PETROL PUMP ACTIVITY..

Petrol pump activity was not an easy activity to be done; we have faced a lot challenges to conduct this activity. Here to conduct this activity first we have to take approval from the concerned authority of the petrol pump. Then after this we have to track those people whose car needs a change for the tyres, and then directly we have to approach them with the product and their pattern. This activity had a direct impact on the mind of customers, because we told them about the negative things of using worn out tyres.and it was a granted place where we can track our desired amount of customers.

CHAPTER 4 ANALYSIS 4.1. WHEN RESPONDENTS (CONSUMER) WERE CATEGORIZED ON THE BASIS OF AGE. AN ATTEMPT WAS MADE TO KNOW THE MOST AS PERCEIVE BY THE RESPONDENTS OF BANGLORE THE INFORMATION THUS RECEIVED IS PRESENTED IN THE TABLE BELOW:
Age

Age Description 18-25 26-35 36-50 51-above Total

No of respondent 15 20 51 14 100

% 15% 20% 51% 14%

Table. 4.1

18-25 26-35 36-50 51-above

Inferences: The data presented in the above table indicates that most of the15 %respondent were 1825age, 20% respondent 26-35 ages , 51% respondent 36-50 ages and above 51 year old were 14%.

4.2.WHEN RESPONDENTS (THE CONSUMER) WERE CATEGORIZED ON THE BASIS OF SEX. AN ATTEMPT WAS MADE TO KNOW THE MOST AS PERCEIVE BY THE RESPONDENTS OF BANGLORE. THE

INFORMATION THUS RECEIVED IS PRESENTED IN THE TABLE BELOW

Gender
Description F M TOTAL 100 No of respondent 24 76 % 24 % 76%

Table. 4.2

F M

Inferences: The data presented in the above table indicates that most of the 24% respondents were
involved female and 76% respondent male in my research. I have collected total 100 data in which were involved male and female.

4.3.WHICH OF THE FOLLOWING TYRES DOES YOUR CAR HAVE?

Table.4.3
Brand awareness Description GOOD YEAR BRIGESTONE APOLLO J K TYRES MRF OTHERS Total No of respondent 24 28 18 14 7 2 100 % 24% 28% 18% 14% 7% 2% 100%

GOOD YEAR BRIGESTONE APOLLO J K TYRES MRF OTHERS

Inferences : Brand Awareness of Good Year tyres and Bridgestone is the highest

4.4.WHAT IS THE CONDITION OF YOUR TYRES?

Description GREEN YELLOW RED DARK RED Total

No of respondent 40 21 19 20 100

% 40% 21% 19% 20%

Table. 4.4

GREEN YELLOW RED DARK RED

Inferences: The data presented in the above table indicates that most of the 40% respondent were in green condition, 21% were in yellow, 19% were in red and 20% were in dark red condition

4.5.DO YOU KNOW ABOUT GOOD YEAR TYRES?

Description Yes No Total No of respondent 87 13 100 % 87% 13%

Table. 4.5

28 27 26 25 24 23 22 GOOD YEAR BRIGESTONE No of respondent

Inferences: The data presented in the above table indicates that most of 87% respondents know about
good year and 13% respondent dont know about good year.

4.6.IF YES THEN FROM WHERE DID YOU COME TO KNOW ABOUT GOOD YEAR TYRES?

Description TV Dealers News papers Magazine Customers Any others Total

No of respondent 30 15 6 13 30 6 100

% 30% 15% 6% 13% 30% 6%

Table. 4.6

TV Dealers News papers Magazine Customers Any others

Inferences: The data presented in the above table indicates that most of the 30% respondent were
advertising most like media TV ,6% news papers ,15% dealer, 13% magazine,30%customers and 6% any other.

CHAPTER 5 FINDINGS

Counter share of Goodyear can be increased by 50% at all the counters in Karnataka by using the Below The Line Activities like campaigning, leaflet distribution and sales staff training.

After activation of 123 models the sales of good year at Karnataka can increase by 20%. Mechanic referral model can play an important role in the increase sales for good year tyers. A direct connection with the fleet owners can increase the sales. The corporate connect plan can increase the sales by 30%. We have to promote new product more because the quality is too good, and it can result in the increase of sales.

CHAPTER 6 RECOMMENDATIONS

All counters all potential counters so, all should be taken care individually instead of a collective decision for them.

The activities planned should be executed in proper manner else they can have the irreversible tempering of Goodyear image in market .

Staff at the counters must cooperate with the Goodyear company people to understand the marketing concepts for specific premium patterns.

The printing material and the gifts of discount schemes should maintain a quality of product . The data collected from the dealers should be cross checked using the information from the billing counter of Goodyear stock.

Goodyear must come up with the seasonal gift which exactly helps the customer in brand recall and generate a market pull of the product.

As Goodyear price is comparable comfortable to the customers in comparison with other competing brands ,so this benefit should be utilized properly to increase the market share of Goodyear .

The promotion campaigns for the newly launched patterns should be done repeatedly for the brand positioning and awareness about the new pattern and its benefits.

Neat and clean dressing of staff will give a better impact on the customers at counter , this is sometime a issue with most of the premium customers.

Some selling schemes for the dealers should also be designed to keep them motivated for selling Goodyear tires at their counters .

CHAPTER 7 CONCLUSION

After the activation of BTL activity, the sales of good year tyres has been increased by a good rate. But, this kind of activity has to be done on a regular basis, then only the desired goal can be achieved. And mainly we should focus on one-to-one interaction, because it gives us immediate result. And we should make the people aware about the new product and patterns of good years tyre.

BIBLIOGRAPHY

www.goodyear.com www.goodyear.co.in www.cherryagencies.co.in www.madhus.com Philip Kotler-Marketing Management Goodyear employee support.

ANNEXURE-I
QUESTIONNAIRE

(A) Name and Address ........................................

(B) Age Group

(i) 18 years to 25 years (iii) 36 years to 50 years

(ii) 26 years to 35years (iv) 51 years and above

(C) Sex

Male/Female

(D)Marital Status :

Married/Unmarried

(E)Professional Status:

Working/Studying

ANNEXURE-II

1. Which car do you have?

2. Which of the following tyres does your car have? (a) Good Year tyres (c) Apollo (e) MRF tyres (b) Bridgestone (d) J k tyres (e) Others

3.What is the condition of your tyres? (a) green (c) red 4. Do you know about Good Year tyres? (a) yes (b) no (b) yellow (d) dark red

5.If yes then from where did you came to know about good year tyres. (a) TV (d)Dealers (c) News papers (e) Customer (d) Magazine (f) Any others

6.Your suggestion. . ..... .

.