National PG College, Lucknow – 226001

(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)

www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

CURRICULUM & PROGRAM STRUCTURE
BACHELOR OF BUSINESS ADMINISTRATION (DIGITAL BUSINESS)
B.B.A (DB) SEMESTER– I

INTRODUCTION TO DIGITAL BUSINESS

UNIT I

Digital Business Framework, Digital Enterprise and Economy, Digital Revolution-effect on

Society and Business, E-Commerce and E-Business, E-Commerce –Features, Activities,
Advantages, Disadvantages. E-Commerce Classification-B2C,B2B,C2C, C2B E-Commerce
Models- Brokerage, Advertising, Aggregator, Info-mediary, Community, Value Chain,
Subscription, Manufacturer, Affiliate.
(12 LECTURES)
UNIT II

Digital Business Ecosystem-Activities and Mechanisms, Digital Business Models, Online

Purchasing Process, E-Marketplace-Need, Participants, Types, Merchant Solutions-E Catalogs,
Search Activities, Shopping Cart. Intermediaries in E-Market place.
(11 LECTURES)
UNIT III

Technology of E-Commerce-World Wide Web, Search Engines, ISP’s, Web Fundamentals-

URL and HTTP, Networks- Types, IP Address, Domain Names. Internet, Intranet, Extranet,
Introduction to Artificial Intelligence and IOT
(11 LECTURES)
UNIT IV

E-Commerce security-Dimensions, Threats to E-Commerce security, Security Tools, SET, SSL,

Firewall, Symmetric and Asymmetric Encryption Techniques, Digital Signature, Digital
Certificate. Ethical issues in E-Commerce. (11 LECTURES)

SUGGESTED READINGS:

Dr Sarita Abhay Dhawale & Dr S.A Pawar (Thakur Publication Pvt Ltd.) Digital Business
Dr J Mishra, Dr V Patil, Dr B K Sharma, Dr P K Sinha, Prof N Das (Himalaya Publishing
House) : Digital Business
Ritendra Goel :E-Commerce
Elias M Awad :E-Commerce

1
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–I

Paper Code BBA(DB) 102 L T P C

Paper Name COMPUTER FUNDAMENTALS 2 0 1 3
Learning Objective To bridge the gaps in the fundamental concepts of computers with the
present level of knowledge of the students.
Course Outcomes CO 1021-To understand the functional components of computer and
concept of operating system
CO1022- Effectively explain the basic concept of Hardware: input and
output devices
CO1023- To understand network, its types and basic terminology
CO1024- To make students understand the concept of Big data and
block- chain

UNIT I
Introduction, Characteristics of Computers, Block diagram of computer Types of computers and
features: Mini Computers, Micro Computers, Mainframe Computers, Super Computers, Types of
Programming Languages: Machine Languages, Assembly Languages, High Level Languages,
Translators: -Assembler, Compiler, Interpreter and Linkers, Operating system concepts, Types of
OS, Functions of OS.
(12 LECTURES)
UNIT II
I/O Devices: - Keyboard, Mouse, Scanner, Light pen, Trackball, Joystick, Bar CODE reader, OCR,
OMR, MICR, Digitizer; Monitor, Printer, Plotter etc., Memory concepts, Types of Memory
(Primary and Secondary)- RAM, ROM and its types, Secondary Storage Devices (Magnetic tape,
Magnetic Disk (FD, HD), Optical Disk (CD, DVD), Pen drive), Data Organization: Drives, Files,
Directories.
(11 LECTURES)
UNIT III
Basic Elements Of A Communication System, Data Transmission Modes, Data Transmission Speed,
Data Transmission Media, Digital And Analog Transmission, Network Topologies, Network Types
(LAN, WAN And MAN), Client And Servers, Intranet, Extranet.
Internet: Introduction To Internet, Terminologies Related To Internet: Protocol, Domain Name, IP
Address, URL, World Wide Web, Connecting To The Internet.
(11 LECTURES)
UNITIV
Introduction To Big Data: Types Of Digital Data, Big Data Architecture And Characteristics, Big Data
Technology Components, Big Data Importance And Applications.
Introduction To Block Chain: Structure, Operational Aspects Of Bitcoin Block, Compare
Different Types Of Block Chains, Protocols, Payment Mode Code Execution. (11 LECTURES)

SUGGESTED READINGS:

V. Rajaraman : Fundamental of Computers

P. K. Sinha : Fundamental of Computers
Michael Minelli, Michelle Chambers, and Ambiga Dhiraj : Big Data, Big Analytics- Emerging
Business Intelligence and Analytic Trends for Today's Businesses
2
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–I

Paper Code BBA(DB)-103 L T P C

Paper Name BUSINESS COMMUNICATION 2 1 0 3
Learning Objective To Communicate effectively with correct speaking and writing skills
which extends across all areas of business, including management,
social, technical positions. Therefore the objective of this paper is to
develop effective communication skills among the students which will
assist them for inter personal and intrapersonal skills.
Course Outcomes CO1031- To understand types of communication, process of
communication, barriers to communication
CO1032- To get the skills related to drafting of letters and also
what is meant by verbal communication.
CO1033- To understand how to do oral presentations and also to
understand what is the impact of body language and paralanguage in
business communication
CO1034- To know various types of interviews and how to conduct
effective interviews along with an understanding of ICT and its’ use
in communication.

UNIT I
Introduction To Business Communication, Importance And Objectives, Types Of Communication
–Formal And Informal Network, Upward, Downward, Horizontal And Lateral, Grapevine, Type
Of Grapevine, Importance Of Grapevine Process Of Communication, Barriers To
Communication- Physical, Organizational, Psychological, Personal, Semantic, Principles of
communication-7C’s. (12
LECTURES)

UNIT II
Verbal Communication– Importance, Types, Need, Functions And Components Of Business Letter, Drafting
Of Letters, Enquiry Letter, Placing An Order, Complaints And Follow Up Letter, Sales Letter, Circulars,
Application For Employment, Resume, Notice, Agenda, Memo-Only Meaning And Format.
(11 LECTURES)

UNIT III
Oral Presentation- Principles Of Oral Presentation, Factors Affecting Presentation, Non – Verbal
Communication: Appearance, Body Language, Para Language, Time, Space, Silence. Effective
Listening – Factors Affecting Listening, Guidelines For Improving Listening Skills
(11 LECTURES)
UNIT IV
Interviews-Types, Characteristics, How To Conduct Effective Interviews, Group Discussion –
Introduction Advantages And Disadvantages, ICT And Communication- E-Mail, Video
Conferencing. (11
LECTURES)

SUGGESTED READINGS:
TN Chabbra : Business Communication

3
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

RC Bhatia : Business
Communication V Badi and K Karuna :
Business Communication

4
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–I

Paper Code BBA(DB)104 L T P C

Paper Name ENTREPRENEURSHIP AND STARTUPS 2 1 0 3
Learning Objective To acquaint the students with knowledge about entrepreneurship and
development of business plans.
Course Outcomes CO1041- To understand the meaning of entrepreneurship, process and
barriers.
CO1042- Gain knowledge about preparation of marketing and
operational plan and its significance in business venture.
CO1043- Preparation of organizational plan and financial plan.
CO1044- To make the students understand various aspects of startup
environment in the country.

UNIT I
Meaning Of Entrepreneurship, Characteristics Of An Entrepreneur, Process, Types Of
Entrepreneur, Factors responsible for emergence of Entrepreneurship, Barriers To
Entrepreneurship
(12 LECTURES)

UNIT II
Business Plan- Meaning And Process of Preparing business plan, Preparation Of Functional
Plans- Marketing Plan, Production And Operations Plan
(11 LECTURES)
UNIT III
Preparation Of Organizational Plan And Financial Plan, Women Entrepreneurs- Meaning, Factors
For Growth Of Women Entrepreneurs, Problems faced by Women Entrepreneurs.
(11 LECTURES)
UNIT IV
Introduction To Start Ups, Start Up Ecosystem- Meaning, Composition Of Startup Ecosystem.
How To Build A Startup Ecosystem, Recent Initiatives Including Start Up India, Stand Up India,
Atal Innovation Mission(AIM), Pradhan Mantri Mudra Yojana.
(11 LECTURES)

SUGGESTED READINGS:

Madhurima Lall : Entrepreneurship

M.B. Lall : Entrepreneurship and small business management
S.S. Khanka : Entrepreneurship
Nanda Kumar K : Startup Fundamentals: An Introductory Guide to Registering a Startup in India

5
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–I

Paper Code BBA(DB)-105 L T P C

Paper Name MARKETING FUNDAMENTALS 2 1 0 3
Learning To introduce basics of marketing to students belonging to diverse
Objective streams so that marketing specialization concepts can be imbibed by
them in later semesters.
Course CO1051-To introduce the students to fundamental marketing
Outcomes concepts and philosophies
CO1052-To enable the students understands Market Segmentation,
Market Targeting and product related concepts.
CO1053-To gain an understanding of various forces affecting
marketing decision making like pricing & distribution.
CO1054- Develop an understanding of product promotion and
advertising.

UNIT I
Definition Of Marketing, Concepts Of Marketing, Marketing Environment- Macro Environment
And Micro Environment, Marketing Mix, Market Segmentation, Importance, Bases Of
Segmentation, Market Targeting And Positioning (12
LECTURES)

UNIT II
Product Management, Characteristics Of Product, Types Of Products, Levels Of Products, Product
Line, Product Mix, Branding, Packaging, Labeling, Product Life Cycle (PLC),New Product
Development (NPD) (11 LECTURES)

UNIT III
Pricing- Objectives, Methods, Importance, Place- Physical Distribution, Transportation,
Warehousing Concepts Only, Managing Distribution Channels, Types Of Distribution Channels,
Functions And Services Of Wholesaler And Retailer. (11
LECTURES)

UNIT IV
Product Promotion- Integrated Marketing Communication (IMC)-Advertising, Importance And
Types Of Advertising, Sales Promotion, Importance And Types, Personal Selling, Nature,
Significance, Management Of Sales Force. Publicity As A Promotional Tool. (11 LECTURES)

SUGGESTED READINGS:

Philip Kotler : Marketing

Management: Ramaswamy and Nama kumari : Marketing
Management
T.N. Chhabra and Arun Chhabra : Principles of Marketing
6
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–I

Paper Code BBA(DB)-106 L T P C

Paper Name PRINCIPLES OF MANAGEMENT 2 1 0 3
Learning Objective To enable students to analyze the dynamic business organizations and
Acquire an understanding of functions performed to manage an
organization.
Course Outcomes CO1061- Gain insight on the meaning of a management and
managerial skills & role.
CO 1062- To impart knowledge about the role of planning &
decision making in business organizations.
CO 1063- To familiarize students about organizational structure &
staffing function.
CO1064- To provide understandings of management function-
controlling & co-ordination.

UNIT I
Definition, Nature, Scope And Importance Of Management. The School Of Management Thought -
Classical, Neoclassical And Modern School, Taylor And Scientific Management, Fayol Administrative
Management, Functions Of Manager, Management Role- Inter Personal, Informational, Decisional.
(12 LECTURES)

UNIT II
Planning: Definition, Objectives And Significance Of Planning, Process Of Planning, Types Of Plans,
Features Of Good Plan, Barriers To Effective Planning And Measures For Making Planning Effective.
Decision Making- Meaning, Types Of Decisions, Process And Techniques Of Decision Making.
(11 LECTURES)

UNIT III
Concept Of Organizing, Significance, Forms Of Organizational Structure - Line, Line And Staff,
Functional, Departmentation- Meaning, Basis Of Departmentation, Staffing- Concept And Significance,
Factors Affecting Staffing. (11 LECTURES)

UNIT IV
Direction- Concept, Importance, Concept Of Controlling, Importance, Control Process. Co-Ordination –
Meaning, Need For Coordination. (11 LECTURES)

SUGGESTED READINGS:
VSP Rao : Principles of Management
L.M Prasad : Principles and practice of Management
D.K Bhattacharya : Principles and practice of Management
S.C. Saxena : Principles and practice of Management
P. Parthasarthy : Principles of Management

7
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER I

Paper Code BBA (DB)-107 (Minor) L T P C

Paper Name BUSINESS ETHICS 3 1 0 4
Learning The aim of the course is to develop basic understanding about business
Objective ethics among the students. It also seeks to establish the importance of
adopting ethical practices in business organization.
Course CO1071- To develop understanding about their basic concepts
Outcomes of business ethics.
CO 1072- To provide knowledge about the Management ethics and
code of ethics.
CO1073- To familiarizing students with the values of various
Indian thinkers.
CO1074- To provide basic knowledge about CSR and Social audit.

UNIT I
Business Ethics- Definition, Characteristics, Elements, Scope, Causes Of Unethical Behavior At
Workplace, Characteristics Of Good Work Ethics, Code Of Conduct. (15 LECTURES)

UNIT II
Management Ethics- Types, Approaches, Barriers, Ethical Dilemma- Concept And Resolution.
Characteristics Of Ethical Manager, Code Of Ethics. (15 LECTURES)

UNIT III
Values Articulated By Indian Thinkers: Swami Vivekananda- Practical Vedanta, Gandhiji- Philosophy Of
Wealth Management, Seven Greatest Social Sins. Ethics Of Sarvapalli Radhakrishnan And Amartya Sen.
(15 LECTURES)
UNIT IV
Corporate Social Responsibility-Social Responsibility Of Business For Different Stakeholders.
Advantages And Disadvantages Of CSR. Social Audit. (15 LECTURES)

SUGGESTED READINGS:

S. K. Chakraborty : Management By Values

S.K. Chakraborty : Ethics in Management Vedantic Perspectives
B.L. Bajpai : Indian Ethos and Modern Management

8
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER I

Paper Code BBA(DB)-108 L T P C

Paper Name ENVIRONMENTAL STUDIES (VOCATIONAL) 2 1 0 3
Learning The course aims at providing knowledge about environmental concerns and their
Objective importance. It also highlights efforts being done nationally and globally for
environmental maintenance.

UNIT I
Introduction to Environmental Studies, Sustainable Development, Realm of Ecology, Environmental
Management System (EMS), Bio-Diversity, Environmental Ethics. (11 LECTURES)

UNIT II
Global Environmental Problem ,Global Warming, Ozone Depletion, Air & Noise Pollution, Water
Resource, Land Management & Soil Pollution, Waste Management, Forest & Wild Life Management
(11 LECTURES)
UNIT III
Renewable and Non-renewable Resources- Energy resources: Fossil fuel energy, solar energy, wind,
wave, geothermal energy.
National and International efforts for Environmental Protection- : Montreal and Kyoto protocols, Paris
Climate Summit (2015) and Convention on Biological Diversity (CBD), Role of National Green
Tribunal; EIA Formulations, stages, Merits and demerits: case studies (e.g., CNG vehicles, Bharat IV
stage)
(12 LECTURES)
UNIT IV
Indian Environmental Law, Water (Prevention & Control of Pollution) Act, 1974, Environmental
(Protection) Act, 1986, Air (Prevention & Control of Pollution) Act, 1981, Functions
(11 LECTURES)

SUGGESTED READINGS

N K Uberoi : Environmental Management

Kaushik & Kaushik : Perspective in Environmental
Studies Dr. Anand S. Bal : Environmental Management

9
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT
STUDIES BBA (DB) SEMESTER-II

S. No. Paper Code Paper Name L T P C

1. BBA(DB)-201 Business Mathematics 02 01 - 03

2. BBA(DB)-202 Human Resource 02 01 - 03

Management
3. BBA(DB)-203 Digital Business 02 01 - 03
Applications
4. BBA(DB)-204 Managerial Economics 02 01 - 03

5. BBA(DB)-205 Marketing for Digital 02 - 01 03

Economy
6. BBA(DB)-206 Digital Business Study - - 04 04
Project
7. BBA(DB)-207 Introduction to Stock 02 01 - 03
Market, Operations and
Investment

*L– LECTURES; P–Practical; T-Tutorial

10
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–II

Paper Code BBA(DB) 201 L T P C

Paper Name BUSINESS MATHEMATICS 2 1 0 3
Learning Objective The course aims at equipping the students with a broad – based
knowledge of mathematics with emphasis on business application.
Course Outcomes CO1011-To understand basics of sequencing to
solve practical problems.
CO1012-To understand applications of matrices in
business CO1013-To learn basics of differentiation & its
business applications, maxima and minima of function.
CO1014-To understand concept of present value & evaluation of
securities.

UNIT I
Arithmetical Progression- Calculation of nth term, Sum of a series in A.P, Arithmetic Mean, Word Problems.
Geometric Progression-Calculation of nth term, Sum of a Series in G.P, Geometric Mean,
Sum of Infinite Geometric Series, Word Problems (Simple Problems)
(12 LECTURES)
UNIT II
Matrix Algebra-Definition, Matrix Operations-Addition, Subtraction And Multiplication
Of Matrices, Types Of Matrices- Square, Diagonal, Null, Scalar, Identity. Transpose Of
A Matrix, Determinant Of A Matrix, Singular And Non-Singular Matrix, Co-Factor Matrix,
Adjoint Of A Matrix, Inverse Of A Matrix, Solution Of Simultaneous Equations Using Inverse Of
A
Matrix. (11 LECTURES)

UNIT III
Differential Calculus-Differentiation, Differentiation of product of two functions,
Differentiation of quotient of two functions, Differentiation of a function of a function,
Differentiation of logarithmic and exponential function, Differentiation of implicit function,
Maxima and Minima, Simple business applications [Simple Problems- Trigonometrical
functions are excluded].
(11 LECTURES)
UNIT IV
Concept of Present Value, Valuation of Securities- Bonds-Yield to Maturity, Preference Shares,
equity Shares (Dividend Valuation Model).
(11 LECTURES)

SUGGESTED READINGS:

Sancheti & Kapoor : Business Mathematics

Mongia : Mathematics for Business and Economics
Qazi Zairuddin : Business Mathematics
Anderson, Sweeny & Williams : Quantitative methods for Business
DEPARTMENT OF MANAGEMENT STUDIES
11
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

B.B.A. (DB) SEMESTER II

Paper Code BBA(DB)-202 L T P C

Paper Name HUMAN RESOURCE MANAGEMENT 2 1 0 3
Learning To familiarize the students with the importance of human resource in
Objective the present day organization and its subsequent management as a
"resource".
Course Outcomes CO2021- Synthesize the role of human resources management as it
supports the success of the organization.
CO2022 – To understand various concepts of recruitment, selection and
training.
CO2023- Demonstrate knowledge of practical applications of
performance appraisal and wages.
CO2024 – Understand the role of industrial relation and workers
participation in management.

UNIT I
Human Resource Management-Nature, Evolution, Scope, Objectives, Importance of HRM, Role of
HR Manager. Human Resource Planning: Objectives, Process, Importance. Job Analysis, Job
Description, Job Specification. (12 LECTURES)

UNIT II
Recruitment: Definition, Sources Of Recruitment-Internal & External, Methods Of
Recruitment. Selection – Definition And Process. Training & Development- Difference
Between Training And Development, Training Methods. Executive Development- Concept And
Importance.
(11 LECTURES)
UNIT III
Performance Appraisal: Importance And Methods Of Performance Appraisal, MBO, Job Change-
Promotion And Transfer. Wage And Salary Administration-Principles, Elements, Factors Influencing
Compensation. (11 LECTURES)

UNIT IV
Trade Union- Introduction, Objective And Function, Managing Industrial Relation- Objective,
Significance Collective Bargaining-Types, Process And Factors. Workers Participation In Management-
Objective And Forms Of Participation .Quality Circle- Quality Of Work Life- Meaning, Issues In
QWL, Improving QWL. (11 LECTURES)

SUGGESTED READINGS:

V. S. P. Rao : Human Resource Management

C. B. Mamoria : Personnel Management
K. Aswathappa : Human Resource and Personnel Management
C. S. Venkataratnam : Personnel Management & Human Resources
Dr. P. K. S. Menon : Human Resource Management and Organization Behavior

DEPARTMENT OF MANAGEMENT STUDIES

12
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

B.B.A. (DB) SEMESTER II

Paper Code BBA(DB)-203 L T P C

Paper Name DIGITAL BUSINESS APPICATIONS 2 1 0 3
Learning Objective To Introduce Concepts Of Digital Business In Various Sectors.
Course Outcomes CO 2031- To Make The Students Aware About Concepts Of Social
Commerce And M Commerce
CO 2032 - To Enlighten Students About Retailing Skills In Digital World
Along With Concepts Of E-Health
CO 2033- To Make Students Understand The Concepts Of E -Learning
And E- Employment
CO 2034- To Increase Awareness Of Students About Online
Tourism And Travel Services Along With Online Media And
Entertainment
Services

UNIT I
Social Commerce- Introduction, Features, Purpose, Types, Benefits, Limitations, Differences
Between Social Commerce And E-Commerce, Social Collaborators And Social Communities-
Concepts Only.
M-Commerce- Introduction, Characteristics, Drivers, Benefits, Limitations, Applications, E-
Commerce VS M-Commerce.
(12 LECTURES)
UNIT II
E-Retailing- Introduction, Characteristics, Types, E-Retailing Business Models, Factors
Affecting E-Retailing, Issues Related To E-Retailing, Benefits, Limitations, Difference Between
Traditional And Internet Retailing.
E-Health- Introduction, Telemedicine, EMR Systems, Benefits, Limitations.
(11 LECTURES)
UNIT III
E-Learning-Characteristics, Models, Advantages, Limitations, Distance Learning And Online
Learning, Online Corporate Training, E-Learning Management System
E-Employment-Online Job Market, Social Network Based Job Market, Social Recruiting,
Advantages, Disadvantages, Virtual Job Fairs
(11 LECTURES)
UNIT IV
Online Travel And Tourism Services- Introduction, Characteristics, Benefits, Limitations
Entertainment, Media And Gaming- Introduction, Types Of Digital Products-Internet TV,
Internet Radio, Social Television, Mobile Entertainment, Gaming, Mobile Games, Social
Aspects Of Gaming
(11 LECTURES)

SUGGESTED READINGS:

Dr. Sarita A. Dhawale Dr. Sudarshan Ashok rao Pawar, Thakur Publications Pvt Ltd: Digital
Business Dr. Jyoti Mishra, Dr Vaibhav Patil, Dr. Bhuvanesh Kumar, Dr. Pradip Kumar Sinha,
Prof.Nanda Das, Publisher Himalaya Publishing House : Digital Business

DEPARTMENT OF MANAGEMENT STUDIES

13
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

Kopykitab.com.Sharp publications : Digital business

DEPARTMENT OF MANAGEMENT STUDIES

14
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

B.B.A. (DB) SEMESTER II

Paper Code BBA(DB)-204 L T P C

Paper Name MANAGERIAL ECONOMICS 2 1 0 3
Learning To Acquaint The Students With Fundamentals & Tools Of Managerial Economics
Objective Required For Business Analysis And Decision Making.
Course CO2041- To Understand The Importance Of Managerial Economics In
Outcomes Business. CO2042- To Understand Various Laws Of Production And Cost
Concepts.
CO2043- Evaluate The Relationship Between Price And Output Determination In
Different Market Structure
CO2044- To Understand Concept Of National Income, Trade Cycle And Influence On
Business.

UNIT I
Introduction-Meaning And Scope Of Managerial Economics, Significance In Decision Making.
Fundamental Principles: Opportunity Cost, Time Perspective, Marginal, Discounting Principle.
Demand Analysis-Introduction To Law Of Demand: Demand Curve And Demand Schedule, Demand
Determinants, Demand Forecasting-Meaning And Methods. Elasticity Of Demand- Meaning, Types And
Significance.
(12 LECTURES)
UNIT II
Law Of Variable Proportions, ISO-Product Curves- Meaning And Features. Cost Concepts-Meaning
And Types Of Cost. Cost- Output Relationship In Short And Long Run. Break Even Analysis-Meaning,
Features And Significance.
(11 LECTURES)
UNIT III
Market Structure And Pricing Theory-Types Of Market Structures, Price And Output Determination
In Short And Long Run Under Different Market Conditions-Perfect Competition, Monopolistic
Competition And Monopoly, Price Discrimination Under Monopoly- Necessary Conditions And Degrees
Of Price Discrimination

(11 LECTURES)
UNIT IV
National Income-Meaning, Concepts, Various Methods Of Measurement. Difficulties In Measuring
National Income, Trade Cycle-Introduction, Various Phases Of Trade Cycle. Hicks Theory Of Trade
Cycle, Keynes Theory Of Trade Cycle.
(11 LECTURES)

SUGGESTED READINGS:

M.L. Jhingan : Managerial economics

D.N. Dwivedi : Managerial economics
Sundaram & Vaish : Principles of
Economics
K.K. Dewett : Principles of Economics

15
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER II

Paper Code BBA(DB)-205 L T P C

Paper Name MARKETING FOR DIGITAL ECONOMY 2 0 1 3
Learning To enlighten the students about various tools of digital marketing.
Objective
Course CO 2051- To understand new media, different types, there strength and the
Outcomes way customer interacts with new digital media
CO 2052- To enlighten students about concepts of search engine marketing
and search engine optimization
CO2053- To understand various digital promotion tools, content marketing and
affiliate marketing
CO 2054- To make students aware about concepts of social media marketing
and designing of Social media campaigns

UNIT I
Introduction To Digital Marketing, Types Of Digital Media (POEM), Indian Digital Media
Spend, Customer Consumption Trends Of Digital Media, Role Of Digital Media In Decision
Making Process
(12 LECTURES)

UNIT II
Search Engine Marketing Concepts, Characteristics Of Search Engine Marketing, SMM Plan,
SMM Tools, Publishing Blogs, Podcast, Webinars, Search Engine Optimization, Understanding
SEO, SEO Tools.
(11 LECTURES)
UNIT III
Digital Promotion Techniques, Email Marketing, Online PR, Viral Marketing, Blogs, Promotion
Tools, Content Marketing, Affiliate Marketing
(11 LECTURES)

UNIT IV
Social Media Marketing, Designing Content For Social Media Marketing, Campaign Marketing
(Facebook, Instagram, Twitter, Linkedin) Tracking Social Media Marketing Performance
(11 LECTURES)

SUGGESTED READINGS:

Puneet Bhatia, Pearson Education : Fundamentals of digital marketing

Dr Ritika Malik, Mrs. Ritika Aggarwal :Digital marketing tools and techniques
Bluerose Publications Pvt Ltd

DEPARTMENT OF MANAGEMENT STUDIES

16
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

B.B.A. (DB) SEMESTER II

Paper Code BBA(DB) 206 L T P C

Paper Name DIGITAL BUSINESS STUDY PROJECT 0 0 3 3
Learning Objective To learn critical data based research skills and gain insights about the
digital industry.
Course Outcomes CO 2061-To identify exemplary examples in digital business.
CO 2062-To understand the process of literature review and research.
CO 2063- To learn comprehension, assimilation and writing skills.
CO 2064- To understand presentation skills.

As part of the curriculum during the Second Semester, students are required to take up project work in
their specific area for the successful completion of the BBA (DB) Program First Year.

WHAT IS TO BE STUDIED IN A PROJECT-

The project taken for the study has to be related to a digital organization or business. It can also
be a comparison study of many organizations. Students will carry out an intensive study on a
topic, exploring the subject in detail, gather information and explain the same. The project will
be descriptive with existing systems/ prevailing conditions of the topic under Research. In the
end the students will add their conclusions and recommendations.

IMPORTANT GUIDELINES WHILE WRITING THE PROJECT REPORT-

1) Follow all the structure of report as explained by your guide.

2) Students will get the topic duly allotted by the guide.
3) Attendance is compulsory for all consultation classes.
4) It is mandatory to include references, bibliography of all the literature like Books ,web
articles, Newspapers studied.
5) The report should be minimum of 50 pages.
6) The students should submit 2 sets of hard bound copy of project report to the department.
7) Title Page should contain Full name of student, Semester Number, ID number, Name
of Organization studied, Academic year, Academic Institution, Name of Guide.
8) Report must be typed in the Font Size 12pt, Times New Roman, 1.5 spacing line A4 size
paper and Printed on both the size of paper.
9) Medium of writing should be simple and good English should be used while writing the
report.
10) The report should contain certificate from the guide and declaration by student.

MARKS BREAKUP FOR EVALUATION –

CRITERIA MARKS
PROJECT 60
PRESENTATION AND VIVA 40
TOTAL 100

17
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER II

Paper BBA(DB)-207 L T P C
Code
Paper INTRODUCTION TO STOCK MARKET , 2 1 0 3
Name OPERATIONS AND INVESTMENT
(Vocational)
Learning To provide knowledge to Students about Stock Market, its Operations and
Objective Instruments For Investment.

UNIT I
Financial Market- Meaning, Importance And Functions, Instruments Of Primary Market And Capital
Market-(Equity Shares, Preference Shares, Bonds And Debentures, Commercial Paper, Treasury Bills, Certificate
Of Deposit)
(12 LECTURES)

UNIT II
Indian Stock Market- Meaning And Functions Of Stock Exchange, Bombay Stock Exchange, National
Stock Exchange And Other Exchanges, Over The Counter Exchange Of India (OTCEI), Stock Exchange
As A Barometer Of Economy.
(11 LECTURES)

UNIT III
Derivatives Markets: Meaning, Types Of Instruments In Derivative Market- Forward, Futures, Option.
Concept Of Swaps, Hedging in Derivative Market
(11 LECTURES)

UNIT IV
The Depositories Act, 1996, Constituents Of Depository System, Functions Of Depository, Advantages
Of Depository System. National Securities Depository Limited (NSDL), Central Depository Services
Limited (CSDL).
(11 LECTURES)

SUGGESTED READINGS:

Vasant Desai : The Indian Financial System And

Development Thummuluri Siddaiah : Financial Services

18
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

BBA (DB) SEMESTER-III
Year 2 / Semester 3
PROGRAM STRUCTURE

Diploma in Business Administration (Digital Business)

SEMESTER III
BBA(DB)-301 BUSINESS STATISTICS 3 6 Major
BBA(DB)-302 FINANCIAL AND 3
MANAGEMENT ACCOUNTING
BBA(DB)-303 BUSINESS ENVIRONMENT 3 6 Major
BBA(DB)-304 BASICS OF INDUSTRY,TRADE 3
AND COMMERCE
BBA(DB)-305 CYBER AND BUSINESS LAWS 3 6 Major
BBA(DB)-306 DIGITAL CONSUMER AND 3
DIGITAL BRANDING
BBA(DB)-307 EXPORT IMPORT 4 Minor
PROCEDURE AND
DOCUMENTATION
BBA(DB)-308 TALENT MANAGEMENT 3 Vocational
Co- Curricular (Non-Credited) To be Adopted as per
College
Semester Total 25

1
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–III
Paper Code BBA(DB)-301 L T P C
Paper Name BUSINESS STATISTICS 2 1 0 3
Learning The course aims to equip the students with statistical tools and
Objective concepts that will help in managerial decision making. It also helps
in developing statistical analytical skills of students.
Course Outcomes CO3011 – To understand what primary and secondary data is along with
classification and tabulation of data. Course also highlights measures of
central tendency and other statistical concepts.
CO3012 - To understand concepts related to measures of dispersion and
probability.
CO3013 – To understand the concept of Correlation Analysis & its
implications.
CO3014 – To make students efficient in regression analysis.

UNIT I
Statistics- Definition, Importance, Characteristics, Advantages & Limitations, Primary and
Secondary Data- Methods of Collection, Classification and Tabulation of Data.
Measures of Central Tendency-Arithmetic Mean, Median, & Mode. (12 LECTURES)

UNIT II
Measures of Dispersion- Absolute and Relative Measures of Dispersion, Range, Quartile
deviation, Mean Deviation, Standard Deviation.
Probability- Definition of Probability, Classical and Empirical Probability, Addition
and Multiplication Law of Probability, Simple Problems (11 LECTURES)

UNIT III
Correlation Analysis- Introduction, Importance of Correlation, Types of Correlation- Positive
and Negative Correlation, Linear and Non- Linear Correlation. Measures of Correlation-
Scatter Diagram Method, Karl Pearson’s Co-Efficient of Correlation, Spearman’s Co-Efficient
of Rank Correlation (11 LECTURES)

UNIT IV
Regression Analysis: Difference between Correlation and Regression, Utility of Regression,
Lines of Regression, Regression Equations and Regression Co-Efficient, Properties of Regression
Co-Efficient, Determination of Correlation Coefficient When Regression Coefficients are
Known.
(11 LECTURES)

Suggested Readings:

M. P. Gupta & S. P. Gupta : Business Statistics

Sancheti & Kapoor : Business and Economics Statistics
Shenoy, Srivastava & Gupta : Business Statistics
S. C. Gupta & Indra Gupta : Business Statistics

2
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–III
Paper Code BBA (DB) 302 L T P C
Paper Name FINANCIAL AND MANAGEMENT 2 1 0 3
ACCOUNTING
Learning Objective To develop the competency for making correct analysis of relevant
information required for managerial decision making by applying financial
accounting.
Course Outcomes CO 3021- Develop basic fundamental knowledge of financial accounting
CO3022- Ability to prepare and comprehend the basic financial
statements.
CO3023- Understand management accounting as separate branch and its
role in decision making.
CO3024- Equip students toknow about Break even and budgetary
control and its application.

UNIT- I
Introduction to Accounting- Concepts and Conventions of accounting, Significance and
Limitations of Accounting, Users of Accounting Information, Introduction to Indian Accounting
Standards (Ind. AS) - Need and Significance, Double Entry System- Types of Accounts & Golden
rules of Accounting. (12 LECTURES)
UNIT- II
Accounting Process- Journal Entries, Preparation of Trial Balance- Types of Errors, Preparation of
Final Accounts with Adjustments (Closing Stock, Provision for bad debts, Accrued and Unearned
items, depreciation, Manager`s commission) (11 LECTURES)

UNIT- III
Introduction to Management Accounting- Meaning, Objectives, functions and differences with
financial accounting, Role and Responsibilities of Management Accountant. Marginal Costing:
Concept of Marginal Costing, features, assumptions and Application Areas of Marginal Costing-
Make or Buy Decision Only. (11 LECTURES)
UNIT- IV
Cost-Volume Profit Analysis (BEP Analysis): Meaning, Assumptions Underlying Break-Even
Analysis, Concept of Contribution, Contribution and Marginal Cost Equation, Profit-Volume
Ratio, & Margin of Safety, Budgetary Control: Meaning and Significance, Fixed, Flexible
(Numerical) (11 LECTURES)

Suggested Readings:
P. C. Tulsian : Financial Accounting
T.S. Grewal : Financial Accounting
M.L. Agrawal : Cost Accounting
Dr. K.L Gupta : Management Accounting
Dr. S.P Gupta : Management Accounting

3
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–III

Paper Code BBA (DB) -303 L T P C

Paper Name BUSINESS ENVIRONMENT 2 1 0 3
Learning Objective It aims to highlight the various factors of the environment which
affect Decision making process of an organization.
Course Outcomes CO3031- To understand business environmental factors and analysis
through various models
CO3032- To provide knowledge about corporate governance and CSR
CO3033- To understand impact of international environment on
business.
CO3034- To give insights on industrial policy, other laws and monetary
and fiscal policy.

UNIT I
Overview Of Business Environment, Types Of Environment- Internal And External, Micro And
Macro. Competitive Analysis Of Industry - Porter’s Five Forces Model, Environmental Analysis–
SWOT And ETOP Analysis (12 LECTURES)

UNIT II
Types Of Economic Systems- Capitalism, Socialism, Mixed Economy, Economic Roles Of
Government Social Responsibility Of Business, Corporate Governance- Concept And Importance.
(11 LECTURES)

UNIT III
Global Liberalization- Objectives And Measures, Globalization- Meaning, Dimensions, Factors,
Pros And Cons. Export Promotions- EPZ, SEZ, FEMA- Objectives, Comparison With FERA.
(11 LECTURES)

UNIT IV
New Industrial Policy- 1991, (IDRA) Industrial Dispute Resolution Act- Salient Features,
Monetary Policy and Fiscal Policy in India. (11 LECTURES)

Suggested Readings:
Francis Cherunilam : Business environment
Rosy Joshi & Sangam Kapoor : Business
Environment Neelamagam : Business environment
Sudesh Bedi : Business environment

4
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–III

Paper Code BBA (DB) 304 L T P C

Paper Name BASICS OF INDUSTRY,TRADE AND 2 1 0 3
COMMERCE
Learning Objective To familiarize students about trade & commerce various forms of
business, size and combinations of business.
Course Outcomes CO3041- To understand basic of trade and commerce and study
relationship between business and environment
CO3042- To familiarize students with different forms of business
organization.
CO3043- To make students aware about the optimum size of business
and areas of operation
CO3044- Generate understanding about various kinds of business
combinations.

UNIT I
Introduction: Meaning and Concept of Business, Nature of Business, Characteristics and Scope
of Business, Business objectives, Profit Maximization VS Social Objective. Business System –
meaning and features, Relationship between Business and Environment .
(12 LECTURES)
UNIT II
Forms of Business Organization- Sole Proprietorship, Joint Hindu Family, Partnership Firm, Joint
Stock Company, Cooperative Organization (meaning, advantage, disadvantage of each),
difference between different forms of business organisation.
(11 LECTURES)
UNIT III
Size of Business Unit- meaning of business size, concept of Plant, Firm and Industry. Criteria for
measuring size of business unit, Optimum Size of Firm, Factors affecting Size of Firm, Small
Business: Meaning, Characteristics, Areas of Operation and role of Small Business Units in
Indian Economy, Problems of Small Business.
(11 LECTURES)
UNIT IV
Business Combinations- meaning, characteristics and causes of business combinations, Types of
Business Combinations- Horizontal, Vertical, Lateral, Diagonal. Chamber of Commerce and
industry in India, FICCI, CII, ASSOCHAM
(11 LECTURES)
Suggested Readings:
Y.K.Bhushan : Fundamentals Of Business Organisation And Management
M.C.Shukla : Business Organisation And Management
M. Motihar : Business Organisation

5
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–III

Paper Code BBA (DB)- 305 L T P C

Paper Name CYBER AND BUSINESS LAWS 2 1 0 3
Learning Objective To make the students aware of legal dimensions of various business
laws and cyber law highlighting its scope, content and constraints.
Course Outcomes CO3051- To develop knowledge about Indian Contract Act and to
understand aspects which make a contract binding.
CO3052- To provide further knowledge about various essential
elements of valid contract.
CO3053- To acquire knowledge about information technology act and
information regarding digital signature and electronic records.
CO3054- To gain insight about acknowledgement and regulations of
electronic records, certifying authorities.

UNIT I
Laws Of Contract: Meaning Of Contract, Types Of Contracts, Essentials Of A Valid Contract,
Offer And Acceptance: Meaning & Essentials Of Valid Offer And Acceptance, Capacity Of
Parties- Meaning & Provisions Related To Minor, Unsound Mind, Disqualified By Law.
(12 LECTURES)
UNIT II
Laws Of Contract: Consent Of Parties- Meaning, Free Consent (Coercion, Undue Influence, Fraud,
Misrepresentation, & Mistake) Consideration- Meaning, Essentials, & Exceptions To The Rule “No
Consideration No Contract”, Discharge Of Contract, Bailment And Pledge- Meaning, Essential
Features, Rights & Duties Of The Parties. (11 LECTURES)

UNIT III
Information technology Act, 2000 - Introduction, objectives of act, definitions- data, cyber cafe,
cyber security, digital signature, electronic signature, secure system. Authentication and
verification of digital signatures, attribution, acknowledgement and dispatch of electronic records.
Appointment of controller, functions of controller, power of controller .Certifying authority -
meaning and duties of certifying authority (11 LECTURES)

UNIT IV
Information technology Act, 2000- Digital signature certificate - meaning, grant of certificate,
suspension, revocation of digital signature certificate. duties of subscriber, penalty and
compensation for damages, compensation and adjudication , cyber appellate tribunal.
(11 LECTURES)

Suggested Readings:
Avtar Singh : Principles of Mercantile Law
M.C Kuchhal : Mercantile Law
S S Gulshan & Gk Kapoor : Business Law Including Company Law

6
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–III

Paper Code BBA(DB)-306 L T P C

Paper Name DIGITAL CONSUMER AND DIGITAL 2 1 0 3
BRANDING
Learning Objective To familiarize students with the field of digital consumer and branding
encompassing a dynamic and evolving landscape, where understanding
consumer behavior in the digital realm is crucial for successful brand
building.
Course Outcomes CO3061- To Introduce concepts of consumer behaviour to students with
a digital perspective
CO3062- To introduce various internal forces affecting consumer
behaviour
CO3063- To familiarize students with concepts of brands in digital era
CO3064- To introduce emerging trends in digital branding and ethical
considerations involved.

UNIT I
Definition Of Consumer, Definition Of Consumer Behaviour .Consumer Decision Making
Process In Digital Space- Need Recognition, Identification Of Alternatives, Evaluation Of
Alternatives, Purchase Decision, Post Purchase Dissonance. Factors Affecting Consumer
Behaviour- External Factors- Culture,Sub Culture, Social Class, Reference Group, Family
(12 LECTURES)
UNIT II
Internal Factors- Motivation, Perception, Personality, Lifestyle, Learning, Attitude. Impact
Of Digital Technologies On Consumer Behaviour.
(11 LECTURES)
UNIT III
Concepts Of A Brand- Meaning Of Brand, Functions Of Branding, Advantages And
Limitations Of Branding, Brand Loyalty, Brand Equity, Brand Extensions, Understanding
Evolution Of Branding InDigital Era.
(11 LECTURES)
UNIT IV
Introduction to Emerging Trends In Digital Branding (concepts only)- Influencer Marketing, Omni
channel Marketing, ChatGPT, Meta verse, Video Marketing, Influencer marketing, Chat bots,
EthicalConsiderations In Digital Branding.
(11 LECTURES)

Suggested Readings:
Puneet Bhati : Fundamentals of digital marketing (Pearson Publications)
Seema Gupta : Digital Marketing (McGraw Hill)
T.N. Karthik Kumar Swaminathan : Digital Marketing-from Fundamentals to Future
Philip Kotler : Marketing Management
Namakumari and Ramaswami : Marketing Management

7
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER III

Paper Code BBA (DB)-307 (Minor) L T P C

Paper Name EXPORT IMPORT PROCEDURE 3 1 0 4
AND DOCUMENTATION
Learning To familiarize the students about the procedures of Export
Objective and Import.
Course Outcomes CO3071- To develop skills of exportimport documentation.
CO3072 - To understand the various INCOTERMS inexport contracts.
CO3073 - To provide knowledge about shipment practices.
CO3074 - Understand the procedure for claim during export import.

UNIT I
Background Preparation For Exports-Establishing A Business Firm, Documentation Framework
ADS, Commercial Documents, Regulatory Documents, Documents Related To Goods,
Documents Related To Shipment, Documents Related To Payment, Documents Related To
Foreign Exchange Regulations.
(12 LECTURES)
UNIT II
International Business Contracts- Difference between Domestic Sales Contract And Export Sales
Contract, Elements Of Export Contract, INCOTERMS 2000, Dispute Settlement- Litigation &
Arbitration.
(11 LECTURES)
UNIT III
Preparing For Shipment-Packing of Goods, Liner Shipping and Tramp Shipping Service,
Chartering Practices-Voyage Charter, Time Charter, Bare Boat Charter. Quality Inspection: ISO
9000.
(11 LECTURES)
UNIT IV
Procedure For Claims- Procedure For Claiming Export Incentives, Duty Drawback Scheme,
Refund Of Central Excise, Duty Exemption Scheme, ECGC.
(11 LECTURES)

Suggested Readings:

C Ramagopal: Export Import Procedures, Documentation and Logistics

SK Sardana : Export Import Procedures, Documentation

8
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER III

Paper Code BBA(DB)-308 L T P C

Paper Name TALENT MANAGEMENT (VOCATIONAL) 2 1 0 3
Learning To understand the role of talent management in building sustainable competitive
Objective advantage to an organization.

UNIT I
Talent Management –Definition, Objectives of Talent Management, Types of Talent, Principles of
Talent Management, Sources of Talent Management
Talent Gap –Meaning and Strategies to Fill Gap. (12 LECTURES)

UNIT II
Key Processes of Talent Management: Recruitment- Meaning and Sources, Selection- Meaning and
Process, Human Resource Planning Process, Employee Retention Strategies, Consequences of Failure
in Managing Talent. (11 LECTURES)

UNIT III
Concept of Talent Acquisition, Job Analysis – Job description and Job Specification, Strategic
Trends inTalent Acquisition, Employee Engagement –Meaning and Process. (11 LECTURES)

UNIT IV
Emerging Trends –Human Resource Audit, Human Resource Information System (HRIS), Human
Resource Accounting (HRA) (11 LECTURES)

Suggested Readings:

Gauri Joshi Verma : Talent Management

Dr. Swati Padoshi : Talent and Competency Management
K.Aswathappa : Human Resource Management Pareek,
Udai and Lynton : Training for Development

9
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

BBA (DB) SEMESTER-IV
Year 2 / Semester 4
PROGRAM STRUCTURE

SEMESTER IV

BBA(DB)-401 FINANCIAL MANAGEMENT 3 6 Major

BBA(DB)-402 DIGITAL FINANCE 3
AND INTRODUCTION
TO
BLOCKCHAIN
BBA(DB)-403 RESEARCH METHODOLOGY 3 6 Major
BBA(DB)-404 OPERATIONS MANAGEMENT 3
BBA(DB)-405 RETAIL MANAGEMENT 3 6 Major
BBA(DB)-406 PYTHON PROGRAMMING 3
BBA(DB)-407 MERCHANDISING SKILLS 3 Vocational
Co- Curricular (Non-Credited) To be Adopted as per
College
Semester Total 21

1
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–IV
Paper Code BBA(DB)-401 L T P C
Paper Name FINANCIAL MANAGEMENT 2 1 0 3
Learning Objective To equip the students with the fundamental principles & techniques of
financial management concerned with the acquisition & use of funds
by a business firm.
Course Outcomes CO4011 - To understand the basic concept of financial management.
CO4012 - Understand the practical application of long term investment
decisions & sources of finance.
CO4013 - Develop analytical skills to understand capital structure and
leverage and understand the cost of capital.
CO4014 – To understand the concept of dividend decision and working
capital management.

UNIT I
Financial Management- Meaning And Scope, Functions Of Financial Managers, VariousDecisions
Under Financial Management, Wealth Maximization Vs Profit Maximization Objective, Financial
Planning. (12 LECTURES)

UNIT II
Capital Budgeting-Various Techniques Of Capital Budgeting Decision-Payback Period, NPV
Method, Profitability Index, IRR Method, Types Of Financing: Financial Needs & Sources Of
Finance Of A Business, Classification Of Financial Sources. (11 LECTURES)

UNIT III
Capital Structure-Theory And Practice, Leverage-Operating, Financial, Combined Leverage,Cost
Of Capital- Cost Of Debt, Cost Of Preference Shares, Cost Of Equity Shares And Weighted
Average Cost Of Capital (11 LECTURES)

UNIT IV
Dividend Decision: Forms Of Dividend, Significance Of Dividend Policy, Determinants Of
Dividend Decision, Dividend Models- Gordon And Walter Model, Working Capital Management-
Working Capital Cycle, Determinants Of Working Capital (11 LECTURES)

Suggested Readings:
IM Pandey : Financial Management
R.P . Rustagi : Financial Management
Ravi M. Kishore : Financial Management
Dr. S.P. Gupta : Financial Management

2
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–IV
Paper Code BBA(DB) 402 L T P C
Paper Name DIGITAL FINANCE AND INTRODUCTION 2 1 0 3
TO BLOCKCHAIN
Learning Objective To make students develop understanding about digital finance and evaluate
driving technology innovation in Finance sector.
Course Outcomes CO4021- To be able to understand elements and principles of digital
finance and payment system
CO4022: To understand the basics of digital financial tools and online
banking
CO4023: To develop understanding of the Fintech and crypto currency
CO4024: To be able to understand dynamics of block chain technology

UNIT I
Meaning of digital finance, benefits and limitations of digital finance, Electronic money – meaning
and characteristics of E- money, Electronic Payment System– meaning, need, advantage,
disadvantage, requirement, participants and process of EPS, Types of electronic payment system.
(12 LECTURES)
UNIT II
Digital financial tools: UPI, NEFT, RTGS, AEPS, IMPS. Online Banking- meaning, features,
operation of online banking, services offered, advantages and disadvantages of online banking,
management issues in online banking.
(11 LECTURES)

UNIT III
Financial Technology (Fintech)- meaning, evolution, traditional technology Vs fintech , types of
fintech , importance of fintech, applications of fintech, future of fintech. Crypto currency-
definition, types, advantages, disadvantages, risks in crypto currency and latest developments
regarding crypto currency in India.
(11 LECTURES)

UNIT IV
Blockchain- meaning, transaction in blockchain, types of blockchain, benefits and drawbacks of
blockchain, application areas of blockchain, impact of blockchain on banking and finance sector in
India.
(11 LECTURES)

Suggested Readings:
Jaspal Singh : Financial Technology (FinTech) and Digital Banking in India
Dr Komal Mistry : Fintech In India

3
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–IV

Paper Code BBA (DB) -403 L T P C

Paper Name RESEARCH METHODOLOGY 2 1 0 3
Learning Objective The course aims at providing knowledge and skills to understand the
methods and techniques of research.
Course Outcomes CO4031- To understand various types of research studies
conducted and know the process of doing research in detail
CO4032- Gain knowledge about methods of data collection in
research from various sources and sampling.
CO4033- To understand data preparation and measurement scales.
CO4034- Understand how hypothesis is framed and tested. Preparation
of research report and final presentation of data

UNIT I
Introduction to Research Methodology: Meaning, Objectives Of Research, Types Of
Research Studies, Scientific And Non Scientific Methods. Process Of Research. Research
Design- Types Of Research Design, Research Design In Case Of Exploratory, Descriptive
And Hypothesis Testing Research. (12 LECTURES)

UNIT II
Primary And Secondary Data, Methods Used For Collection Of Different Data Types-
Observation, Interview And Questionnaire Method. Sample And Sampling-Importance Of
Sampling, Methods Of Sampling- Probabilistic And Non-Probabilistic. (11 LECTURES)

UNIT III
Measurement Levels- Nominal, Ordinal, Interval, Ratio. Attitude Scales- Likert, Thurstone,
Guttman, Data Preparation- Editing, Coding, Classifying And Tabulation, Use Of Graphs
And Charts For Presentation. (11 LECTURES)
UNIT IV
Hypotheses-Definition And Types, Criteria Of A Good Hypothesis, Advantages Of
Hypothesis. Hypothesis Testing Procedure, Type I And Type II Error In Hypothesis Testing,
Chi-Square Test (Very Simple Numerical Problems) Report Writing And Presentation-
Types Of Reports, Layout Of A Report, Essentials Of A Good Research Report.
(11 LECTURES)

Suggested Readings:
Dr Prasant Sarangi : Introduction to Research Methodology
C.R Kothari : Research Methodology
Dr.J.K Sachdeva : Research Methodology

4
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–IV
Paper Code BBA(DB) 404 L T P C
Paper Name OPERATIONS MANAGEMENT 2 1 0 3
Learning Objective To familiarize the students with the concepts of Operations and
Production Management for effective management of Business.
Course Outcomes CO4041- To develop basic understanding about the
operations in any organization.
CO4042 - To familiarize students about various factors affectingplant
location & layout.
CO4043 - To develop skills about the method study and work
measurement
CO4044 – To provide knowledge about inventory management &
quality control
UNIT I
Introduction: Meaning And Scope of Production and Operation Management, Objectives Of
Operation Management .Duties And Responsibilities Of Operations Manager. Systems
Approach To Operation Management. Manufacturing Systems: Continuous And Intermittent.
(12 LECTURES)
UNIT II
Plant Location: Nature, Factors Considered In Location, Methods Of Location Analysis, Plant
Layout: Objective Of Good Layout, Factors Influencing Layout And Types Of Layout, Material
Handling Equipment: Importance, Principles, Factors Affecting Selection Of Equipment.
(11 LECTURES)
UNIT III
Work Study- meaning and objectives, Method Study: Meaning, Reasons of conducting method study,
Process of Method Study, Work Measurement: Meaning, Importance and Techniques of Work
Measurement. Production Planning And Control: Meaning, Components, Role Of PPC In Operations
Management. (11 LECTURES)

UNIT IV
Inventory Management: Meaning, Objectives Of Inventory Management. Techniques Of
Inventory Management - ABC & EOQ Analysis, Quality Control- Quality Control Charts (P &
Np Chart) (11 LECTURES)

Suggested Readings:
Aswathappa : Production Management
Chunawalla, S.A. and Patel, D.R : Production an Operations
Management Dewan, J. Mand Sudharshan, KN : Purchasing and Materials
Management

5
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–IV

Paper Code BBA(DB)-405 L T P C

Paper Name RETAIL MANAGEMENT 2 1 0 3
Learning To develop practical understanding about the retail management and
Objective it’s real world functionality.
Course CO4051- To provide fundamental knowledge about retailing and
Outcomes current trends.
CO4052- To familiarize students with various formats in retail and
CRM strategies.
CO4053 –To have an understanding about retail STP
CO4054 – To analyze the various retail strategies related to pricing and
atmospherics management.

UNIT I
Retailing- Meaning, Characteristics, Role, Relevance, Retailing Trends And Problems In India.
Retail Theories-Wheel Of Retailing, Natural Selection Theory, Retail Accordion Theory, Retail
OrganizationStructure.
(12 LECTURES)

UNIT II
Retail Formats, Retail Customer-Characteristics, Factors Affecting Consumer Behaviour In
Retail, Black Box Model In Retail, Customer Relationship Management Strategies (CRM) In
Retail
(11 LECTURES)
UNIT III
Retail Market Segmentation, Targeting, Positioning (STP), Retail Location Strategy-Importance,
Types,Factors Affecting Choice. (11 LECTURES)

UNIT IV
Retail Pricing Strategy- Types And Factors Affecting It. Retail Space And Ambience
Management- Elements Of Ambience And Store Layout (11 LECTURES)

Suggested Readings:
Chetan Bajaj, Rajnish Tuli, Nidhi Srivastava : Retail management
Swapna Pradhan : Retail management
Arif sheikh, Kaneez Fatima : Retail management
Manit mishra B.B. Mishra : Retail management

6
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–IV
Paper Code BBA(DB)-406 L T P C
Paper Name PYTHON PROGRAMMING 2 0 1 3
Learning Objective To acquire programming skills in core Python such as variables, flow
control structures, sequences and file handling. A lot of automation tasks can
be quickly and effectively built using python.
Course Outcomes CO4061- interpret the fundamental Python syntax and semantics and
be fluent in the use of Python control flow statements.
CO4062-Express proficiency in the handling of strings, Determine the
methods to create and manipulate Python programs by utilizing the
data structures like lists, dictionaries, tuples and sets
CO4063- Express proficiency in the handling of functions and
modules.
CO4064- To identify the commonly used operations involving file
systems and regular expressions.

UNIT I
Introduction to Python: Features, Installation, setting up path and Working with Python,
Understanding Variables, Global and local variables, Data Types.
Input Output: Printing on screen, reading data from keyboard, Basic Operators, Decision making
using if, else and nested if-else. (12 LECTURES)

UNIT II
Introduction of Loops: While loop, range, For loop, Nested loop, Loop manipulation using pass,
continue, break and else.
Introduction of Sequence data type: String: Introduction, Manipulation, Accessing Strings,
Basic Operations, Slicing Strings. (11 LECTURES)

UNIT III
Lists: Introduction, accessing list, list slicing, working with lists, List Methods.
Tuples: Introduction, Accessing Tuples, tuple slicing, Tuples methods.
Dictionaries: Introduction, accessing values in Dictionaries, working with dictionaries, properties,
functions. (11 LECTURES)

UNIT IV
Functions: Introduction, Types of functions, defining a function, creating a Function, function
arguments, calling a function, Anonymous function, Python Lambda Functions.
Modules: Introduction, creating and importing modules. (11 LECTURES)

Suggested Readings:
Python programming for Beginners : Michael Knapp
Core Python Programming : Dreamtech.
Learning Python : O Relly
Martin C. Brown : Python: The Complete Reference

7
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER IV

Paper Code BBA(DB)-407 L T P C

Paper Name MERCHANDISING SKILLS (VOCATIONAL) 2 1 0 3
Learning The course contents provide a detailed outline of what is meant by
Objective merchandise management. It also introduces concept of merchandise
management process, its components and visual merchandising.

UNIT I
Introduction Of Merchandise Management- Meaning, Definition, Elements, Types, Components-
Analysis, Planning, Acquisition, Handling And Control.
(12 LECTURES)
UNIT II
Merchandise Mix- Variety, Assortment, Quality, Private Vs National Brands, Price Points.
Merchandising Strategy-Wide And Deep Strategy, Factors Affecting Retail Merchandising.
(11 LECTURES)
UNIT III
Merchandise Management Process-Forecasting Category Sales, Developing Assortment Plan,
Determining Appropriate Inventory, Level And Product Availability, Developing A Plan For
Managing Inventory, Allocating Merchandise To Store, Buying Merchandise, Monitoring
Performance. Merchandise Planning-Introduction And Process.
(11 LECTURES)
UNIT IV
Visual Merchandising- Introduction, Benefits Of Display, Themes Of Display, Components Of
Display-Wall Display, Floor Fixtures, Lighting Fixtures. Factors to Consider In Organising an
Effective Display

(11 LECTURES)
Suggested Readings
Chetan Bajaj, Rajnish Tuli,Nidhi Srivastava : Retail management
Swapna Pradhan : Retail management
Arif sheikh, Kaneez Fatima : Retail management
Manit mishra B.B. Mishra : Retail management

8
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

BBA (DB) SEMESTER- V
Year 3 / Semester 5
PROGRAM STRUCTURE

Degree in Business Administration (Digital Business)

SEMESTER V
BBA(DB)-501 INTERNATIONAL BUSINESS 4 8 Major
BBA(DB)-502 PROJECT MANAGEMENT 4
BBA(DB)-503 ORGANIZATIONAL 3 6 Major
BEHAVIOUR
BBA(DB)-504 MARKETING OF SERVICES 3
BBA(DB)-505 TAXATION LAWS 3 6 Major
BBA(DB)-506 BUSINESS ANALYTICS USING 3
EXCEL AND TABLEAU
BBA(DB)-507 SUMMER INTERNSHIP 4 Qualifying
PROJECT SUBMISSION
Semester Total 24

1
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–V
Paper Code BBA(DB)-501 L T P C
Paper Name INTERNATIONAL BUSINESS 3 1 0 4
Learning Objective It aims to develop the basic understanding of concepts in international
business & strategies used in Doing business in overseas market.
Course Outcomes CO5011- To get an overview of the concepts of International Business
CO5012- To understand various trade barriers in international business.
CO5013- To familiarize students about various strategies in international
marketing and cross- culture management.
CO5014- Understand the role and functions of international monetary
institutions, FDI & MNC.

UNIT I
Introduction & Concept Of International Business, Advantages And Problems In International Business,
International Business Vs Domestic Business, Factors Involved In International Business, Modes Of
Entry into International Business: Licensing, Joint Venture, Turnkey Project, FDI, Exporting, Franchise,
Mergers& Acquisitions, Outsourcing- Meaning, Advantage And Disadvantage.
(12 LECTURES)

UNIT II
Tariff And Non-Tariff Barriers- Meaning, Types Of Trade Barriers And its Impact, Regional Economic
Integration-meaning, Levels Of Economic Integration, ASEAN, SAARC, GATT And WTO – Structure,
Functions And Roles In The Current International Business Scenario.
(11 LECTURES)

UNIT III
International Marketing- Meaning, Advantages, Comparison & Contrast between Domestic And
International Marketing, Various Elements Of International Marketing, Strategies In International
Marketing Mix. Cross –Culture- Meaning, Elements, Cross Cultural Implication & Management.
(11 LECTURES)

UNIT IV
International Financial Institutions- Structure, Role & Functions of World Bank, IMF Concept and Role of
APEDA, BPO: Meaning, Factors Affecting BPO Industry and Obstacles, FDI- Meaning, Factors affecting
FDI, Effect Of FDI on International Business, MNCs: Concept, Merits And Demerits.
(11 LECTURES)

SUGGESTED READINGS:

P.Subha Rao : International Business Environment;

Chhabra & M.Biswas : International Business (Environment & Opportunities)

2
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–V
Paper Code BBA(DB) 502 L T P C
Paper Name PROJECT MANAGEMENT 3 1 0 4
Learning Objective To provide students with thorough knowledge of project related
Concepts and their implementation.
Course Outcomes CO5021- To understand concepts of project management.
CO5022- To understand the technical and environmental aspects of a
project
CO5023- To understand the relevance of alternative project appraisal
techniques and financial structuring.
CO5024- To understand various project networking techniques &
preparation of DPR.

UNIT I
Generation And Screening Of Project Idea Preliminary Screening, Project Trating Index,
Market And Demand Analysis, Collection Of Primary & Secondary Information, Demand
Forecasting, Market Planning.
(12 LECTURES)

UNIT II
Technical Analysis, Manufacturing Process/Technology, Material Inputs & Utilities, Product
Mix, Plant Capacity, Location & Site, Machinery & Equipment, Structures & Civil Work,
Environmental Aspects.
(11 LECTURES)

UNIT III
Cost Of Projects & Means Of Financing (Concepts Only), Project Appraisal Criteria- NPV,
Payback Period, IRR.
(11 LECTURES)

UNIT IV
Project Implementation-Forms Of Project Organization, Project Control & Control Charts,
Introduction To Project Networks (Concepts Only), Preparation Of Comprehensive Project
Report- (DPR).
(11 LECTURES)

Suggested Readings:

Prasanna Chandra: Project Management

Vasant Desai : Project Management

3
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–V

Paper Code BBA (DB) -503 L T P C

Paper Name ORGANIZATIONAL BEHAVIOUR 2 1 0 3
Learning Objective To develop conceptual understanding about organizational behaviour,
And provide knowledge about organizational culture, organizational
design and organizational change.
Course Outcomes CO5031 - To introduce learners with organizational behaviour,
challenges and in global context.
CO5032 - To provide knowledge about the team work & different
leadership styles through leadership theories.
CO5033 - To enlighten learners about the organizational culture and
organizational design.
CO5034 – To develop the ability for tacking with the organizational
changes, in learners.

UNIT I
Introduction To Organizational Behavior: Nature, Scope, Challenges Of Organizational Behavior,
Importance Of Organization Behavior, Approaches Of Organization Behavior – Human Resource
Approach, Contingency Approach, System Approach, Result- Oriented Approach.
(12 LECTURES)
UNIT II
Group Behavior- Meaning, Types, Theories Of Group Formation, Concept Of Team, Conflict
Management – Meaning, Type And Source Of Conflict, Process Of Resolution Of Conflict.
Leadership- Concept, Style, Theories And Model– Behavioral Theory, Managerial Grid,
Contingency Theory (11 LECTURES)

UNIT III
Organizational Culture- Meaning, Definition, Characteristics, Elements, Factors, Advantages And
Disadvantages OC, Organizational Design-Meaning, Types, Importance And Consequences Of
Poor OD. (11 LECTURES)
UNIT IV
Organizational Change-Factors, Planned Change, Change Resistance To Change And Overcoming
Resistance, Organizational Effectiveness- Meaning And Factors Affecting Organizational
Effectiveness, Organization Development- Definition, and Process Of Organizational
Development, Action Research Model, Organizational Development Interventions- Sensitivity
Training And Organizational Development. (11 LECTURES)

Suggested Readings:
Fred Luthans : Organizational behavior
Stephen Robins : Organizational behavior
L.M. Prasad : Organizational behavior
4
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–V
Paper Code BBA(DB) 504 L T P C
Paper Name MARKETING OF SERVICES 2 1 0 3
Learning Objective To provide the basic insight into marketing of services and develops
theunderstanding of various types of services and current scenario
of services sector in India.
Course Outcomes CO5041 - To develop the ability to understand different services
and reasonsfor growth of services in India.
CO5042 - To enlighten about the concept of traditional marketing
mix ofservices.
CO5043-To introduce the concept of extended marketing mix of
services.
CO5044 - To provide knowledge to learners about managing service
quality,GAP analysis, quality management.

UNIT I
Introduction Of Services- Meaning, Types, Characteristics, Differences Between Goods And
Services,Reasons For Growth Of Services In India, Classification Of Services.
(12 LECTURES)

UNIT II
Marketing Mix For Services - Product-Customer Benefit Concept, Service Concept, Service Offer,
Service Package, Service Delivery System. Price-Steps Involved In Pricing Decisions, Factors
Affecting Pricing Decisions. Place-Location Of Service Premises, Look Of Premises. Promotion
Mix For Services.
(11 LECTURES)

UNIT III
Extended Marketing Mix For Services, Physical Evidence-Physical Facilities, Physical Settings,
Social Settings, People-Types Of Service Personnel, Developing Customer Conscious Employees,
Process- Designing Service Process
(11 LECTURES)
UNIT IV
Managing Service Quality- Dimensions, Measurement, Factors Affecting Service Quality, Gap
Analysis, Process Of Service Quality Management, Problems Of Services Quality Control.
(11 LECTURES)

Suggested Readings:
Vasanti Venu Gopal & Raghu V.N. : Services Marketing
Deepak Bhandari & Amit Sharma : Marketing of
services

5
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–V

Paper Code BBA(DB)-505 L T P C

Paper Name TAXATION LAWS 2 1 0 3
Learning To acquaint the students with the legal framework of income tax act for
Objective calculating taxable income of individuals.
Course Outcomes CO5051 - To develop a conceptual framework in learners regarding
basics of Income tax.
CO5052 - To enlighten learners about income from salary, house
property and business & profession.
CO5053 - To provide knowledge to learners about capital gain,
income from other sources, deductions from sec. 80C to 80U, & total
income of an individual.
CO5054 – To enlighten learners about set off & carry forward of
losses, clubbing of income and to get insight into the concept of
types of assessment and tax authorities.

UNIT I
Important Definitions-Assessment Year, Previous Year, Person, Assesses, Concept Of
Income, Agricultural Income, Tax Exempted Incomes, Residential Status And Tax Liability.
(12 LECTURES)
UNIT II
Income From Salaries: Basic, Bonus, Commission, HRA, RFA, Perks: Car (Partly Personal
And Official Use) Servant, Gardener, Watchman, Cook, Gratuity, Pension, Leave
Encashment.Income From House Property, Profits And Gains Of A Business Or Profession.
(11 LECTURES)
UNIT III
Capital Gains: Exemptions U/S54, 54B, 54D, 54EC, 54F, Income From Other Sources,
Individual Assessment: Deduction U/S 80C, 80CCC, 80CCD, 80D, 80DD,80DDB, 80E,
80G, 80U, Computation Of Total Income Of Individual (11 LECTURES)

UNIT IV
Set Off And Carry Forward Of Losses, Clubbing Of Income, Income Tax Authorities, Types
Of Assessment. (11 LECTURES)

Suggested Readings
G.K Ahuja and Ravi Gupta : Systematic Approach To Income Tax
H.C Mehrotra : Income Tax
S.K. Shukla : Income Tax

6
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–V

Paper Code BBA(DB)-506 L T P C

Paper Name BUSINESS ANALYTICS USING EXCEL AND 2 0 1 3
TABLEAU
Learning Upon successful completion of the entire course, students will have acquired a
Objective comprehensive skill set in analytics and data visualization. Additionally, students
will demonstrate proficiency in using MS-Excel for business analytics.
Furthermore, they will have developed the capability to leverage Tableau for
creating a range of visualizations.
Course CO5061- To enable students to have a comprehensive understanding of
Outcomes analytics.
CO5062- To make students proficient in using MS-Excel for business
analytics.
CO5063- By the end of this unit, students will understand the concept and
importance of data visualization and tools for Analytics.
CO5064- To make students proficient in using Tableau for data preparation,
transformation, and building visualizations.
UNIT I
Concept of analytics, Types of Analytics, Application fields - Marketing Analytics, Finance
Analytics, HR Analytics, Operation Analytics, organization and source of data, importance of data
quality, dealing with missing or incomplete data, Role of Data Scientist in Business & Society.
(12 LECTURES)
UNIT II
Introduction to MS Excel- Features of MS-Excel, Excel Formulas and Functions, Performing Basic
Mathematical Operations using Formula, Applying Formulas using Cell Names and Range,
Formatting Text using Different Text Functions, Performing Calculation using Numerical and
Mathematical Functions, If Function, Logical Functions-AND, OR, NOT.
Tables –Introduction, creating a Table, Applying Styles to Tables, Adding and Editing Records,
Inserting Records and Fields, Deleting Records and Fields (11 LECTURES)
UNIT III
Data Visualization- Introduction and importance, Data Visualization in Excel- Charts and it’s
elements.
Excel Functions for Business Analytics- VLOOKUP, sorting and filtering data-slicers, Concatenate,
Pivot tables.
(11 LECTURES)
UNIT IV
Introduction to tableau- Data Preparation and Transformation, Building Visualizations in Tableau.
Univariate charts- creating tables, bar graphs, pie charts, histograms, line charts, stacked bar graphs,
box plots. (11 LECTURES)

Suggested Readings:
"Learn Microsoft Excel" by Santosh Sharma
“Data Visualization: A Guide to Visual Storytelling for Managers" by Sudipta Chatterjee
"Tableau: Creating Interactive Data Visualizations" by Poonam Yadav
"Data Science: An Introduction" by M. Yaser S. Abu-Mostafa

7
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER V

Paper Code BBA(DB)-507 L T P C

Paper Name SUMMER INTERNSHIP PROJECT SUBMISSION 0 0 4 4
Learning To provide students understand about industry procedures and practices to
Objective develop their skills and capabilities to face real world challenges and to be able to
prepare a report summarizing all the learning.

As part of the curriculum, students are required to take up summer internship during semester break
after IV semester and prepare a project report and submit it to the Research Supervisor allotted by the
announced deadline for the successful completion of BBA Vth semester.

IMPORTANT GUIDELINES

* The student is required to undergo a 4 weeks summer internship in an organization of repute.

* The objective of summer internship is that the student can understand industry procedures and
practices and to develop their analytical skills.
* The student will be allocated a Research Guide from the department who will assist the
student in this process.
* The student will be making a Summer Internship Project Report which will contain:
- Industry Report
- Company Report
- Subject matter related to study
- Methodology
- Analysis and Findings
- Conclusions and Recommendations
- Bibliography
* The student will also attach documents as annexures to substantiate the report.
* A xerox of Internship Completion Certificate will be attached to the report and Original will
be shown at the time of Viva Voce.
* The student will attach a signed declaration vouching for the originality of the Project.
* There will be a Viva Voce in which the students will have to answer questions based on the
information and data presented by them in the sixth semester on the same.
* The structure and format of the report will be advised by Research Guide.

8
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

BBA (DB) SEMESTER- VI
Year 3 / Semester 6
PROGRAM STRUCTURE

SEMESTER VI
BBA(DB)-601 SUPPLY CHAIN 4 8 Major
MANAGEMENT
BBA(DB)-602 COMPANY LAW 4
BBA(DB)-603 E-GOVERNANCE 3 6 Major
BBA(DB)-604 DIGITAL BUSINESS 3
TRANSFORMATION
STRATEGY
BBA(DB)-605 WEB DESIGNING AND 3 6 Major
ANALYTICS
BBA(DB)-606 SUMMER PROJECT VIVA 3
BBA(DB)-607 RESEARCH PROJECT 4 Qualifying
Semester Total 24

1
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–VI
Paper Code BBA(DB)-601 L T P C
Paper Name SUPPLY CHAIN MANAGEMENT 3 1 0 4
Learning To impart knowledge about the emerging trends in Supply Chain
Objective Management.
Course CO6011- To make students aware about importance of supply chain
Outcomes management.
CO6012- To enlighten learners about sourcing strategies and transportation in SCM.
CO6013 - To enlighten learners about logistics practices and use of IT in
SCM.
CO6014- To provide learners knowledge of recent trends and issues in
SCM.

UNIT I
Supply Chain Management – Definition, Importance & Evolution Of SCM, Objectives Of Supply
Chain Management, Issues And Challenges In SCM, Supply Chain Drivers, Supply Chain Structure
– Push & Pull Supply Chain, Difference Between Logistics & Supply Chain Management. Process
View Of Supply Chain Management-Cycle View, Push And Pull View.
(12 LECTURES)
UNIT II
Role Of Transportation in SCM, Transportation Strategy, Transportation Economics And Pricing,
Sourcing Vs Purchasing, Sourcing Strategies–In Sourcing & Outsourcing, Procurement Process,
ManagingSupplier Relationship, Vendor- Selection, Evaluation & Rating.

(11 LECTURES)
UNIT III
Use Of Information Technology In Supply Chain- Drivers Of New Supply Chain. Logistics
Management Meaning, Definition, Objectives, Logistics Sub Systems, Bullwhip Effect In
Logistics.
(11 LECTURES)

UNIT IV
Operational Practices In SCM- JIT, Kanban, VMI, Green SCM, Ethical SCM. Bench Marking The
Supply Chain. Current Issues In SCM
(11 LECTURES)

SUGGESTED READINGS:

K Shridhara Bhat : Supply Chain Management

N. Chandrasekaran : Supply Chain Management
NV Badi : Supply Chain Management

2
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A (DB) SEMESTER–VI
Paper Code BBA(DB) 602 L T P C
Paper Name COMPANY LAW 3 1 0 4
Learning Objective To familiarize the students with the various laws and procedures
pertaining to a company and to make them understand the legal
dimensions of company management (As per companies Act 2013
and Amendment thereafter).
Course Outcomes CO6021- To familiarize the students with basic concepts ofcompanies,
their types & important documents (MOA, AOA).
CO6022- To provide understanding of concepts of prospectus, shares
issue, allotment, transfer & dematerialization.
CO6023- To understand concepts and basics related to company
management
CO6024- To create awareness about conduct of company meetingsand
proceedings and winding up of companies
UNIT I
Company-Definition, Characteristics, Advantages & Disadvantages, Kinds Of Companies,
Formation Of Company – Promotion and Incorporation Of Company, Role of Promoter.
Memorandum Of Association & Articles Of Association (Meaning, Contents & Difference
Between MOA & AOA), Doctrines Of Constructive Notice, Indoor Management & Ultra- Vires
And Their Exceptions. (12 LECTURES)
UNIT II
Prospectus: Definition And Contents of Prospectus, Misleading Prospectus: Meaning &
Consequences, Shelf Prospectus, Meaning and provisions related to Issue And Allotment Of
Shares, Share Calls, Transfer And Transmission Of Shares. Dematerialization Of Shares-
Meaning, Advantages & Disadvantages. (11 LECTURES)

UNIT III
Company Management- Directors: Definition Qualification and Disqualification of Director,
Methods Of Appointment, Legal Position of Directors, Duties, Liabilities, Removal and
Resignation Of a Director . Managers, Managing Directors- Meaning, Appointment, Difference
Between Manager & Managing Director. (11 LECTURES)

UNIT IV
Company Meetings- Meaning, Type Of Meetings, Convening & Conduct of Meeting, Requisite
of a Valid Meeting: Notice, Agenda, Quorum, Proxy, Chairman Resolution, Minutes, Voting.
Winding Up – Meaning, Winding Up By Tribunal: Grounds, Procedures, Consequences, Powers
And Duties Of Company Liquidator. (11 LECTURES)
Suggested Readings:
Avtar Singh : Company Law
N.D. Kapoor : Company Law
M.C. Kuchhal : Company Law
3
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–VI

Paper Code BBA (DB) -603 L T P C

Paper Name E-GOVERNANCE 2 1 0 3
Learning Objective To familiarize scholars with the idea, significance, and models of e-
governance and to help them acquire the necessary skills to request
administrative services.
Course Outcomes CO6031- To make students aware with the concept, models, and
interactions of e-governance.
CO6032- To understand the pre-requisites and challenges of e-
governance.
CO6033- To learn the role of e-governance in rural and urban
development.
CO6034- To enlighten learners with the national e-governance plan and
digital India programme.

UNIT- I
E-Governance - Concept, Definition, Objectives, Stages, Benefits and Significance.
Models of E-Governance – Weidner’s Dissemination model (Broadcasting Model), Critical flow
model, Comparative Analysis model, Interactive Service model, Mobilization and lobbying model,
Interactive service model. Interactions of E-Governance – G2C, G2B, G2G, G2E
(12 LECTURES)

UNIT- II
Role of ICT in administration, E-governance infrastructure pre-requisites, Stages of implementing
e-governance, Principles of success of e-governance, Challenges for e-governance in India
(11 LECTURES)

UNIT- III
E-governance in Urban Development, Role of ICT in rural development, Digital Divide- Definition,
dimensions, Types, reasons, impact, Measures to bridge Digital Divide. E-governance initiatives at
state level
(11 LECTURES)

UNIT- IV
National e-Governance Plan 2006 and 2.0 [NeGP 2.0 "e-Kranti"] – features, institutional
mechanism, and projects, Digital India Programme- Key Initiatives (eNAM, FMS, Soil Health
Card, GeM, Digilocker, e-Granthalaya, UMANG) and Technical, Economic, and Social issues.
(11 LECTURES)

Suggested Readings:

C.S.R. Prabhu: E-Governance: Concepts and case studies

R.P. Sinha : E-Governance in India: Initiatives & Issues
E Content : https://egyankosh.ac.in
4
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–VI

Paper Code BBA(DB) 604 L T P C

Paper Name DIGITAL BUSINESS TRANSFORMATION 2 1 0 3
STRATEGY
Learning Objective The aim of the course is to provide knowledge about various concepts of
business policy which will help in better understanding of corporate
strategies during digital transformation.
Course Outcomes CO6041- To enable students to describe major theories, background
work, concepts and research output in the field of strategic
management.
CO6042- To understand and differentiate between corporate-level
strategies and business-level strategies.
CO6043- To gain a comprehensive understanding of strategic concepts,
levels, and processes, as well as the ability to evaluate and control
strategies through an overview of strategic evaluation, recognizing its
importance, and understanding basic concepts of strategic control.
CO6044- To enable students to formulate digital strategy during digital
transformation.

UNIT I
Strategic Management- Concept of Strategy, Levels of Strategy, Strategic Management Process
and Elements. Model of Strategic Management Process, Vision, Mission, Objective Setting,
Business Definition. Strategy Formulation. (12 LECTURES)

UNIT II
Corporate Level Strategies – Expansion, Stability, Retrenchment, Combination Strategies. Business
Level Strategies – Cost Leadership, Differentiation, Focus (Concepts only). Functional Level
Strategy (vertical and horizontal fit). (11 LECTURES)

UNIT III
Strategic Choice – Meaning and Process. Strategy Implementation – Nature, Barriers,
Interrelationship of Formulation and Implementation. Overview and Nature of Strategic Evaluation
and Control, Importance of Strategic Evaluation, Types of Strategic Control – Premise,
Implementation, Strategic Surveillance and Special Alert Control (Basic Concepts Only).
(11 LECTURES)

UNIT IV
Digital Business Models, Digital transformation- Meaning. Drivers of Digital Transformation.
Main trends in Digital Transformation. Digital Business Strategy -Meaning & Benefits.
Constructing a Digital roadmap. Digital readiness of employees and teams. (11 LECTURES)

SUGGESTED READINGS:
B. S. Baalmans, T. L. J. Broekhuizen, N. E. Fabian : Digital Transformation- A guide for
managers (pdf)
Azhar Kazmi: Strategic Management
5
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–VI

Paper Code BBA(DB)-605 L T P C

Paper Name WEB DESIGNING AND ANALYTICS 2 0 1 3
Learning Objective This overall outcome is to deliver to students a set of skills and knowledge
that encompassing both the technical aspects of web development and the
strategic considerations of creating successful online experiences using
Web Analytics. This overall outcome is to deliver to students a set of skills
and knowledge that encompassing both the technical aspects of web
development and the strategic considerations of creating successful online
experiences using Web Analytics.
Course Outcomes CO6051- Demonstrate the ability to create a basic HTML document
CO6052- To implement techniques for formatting and customizing tables and learn
basics of CSS.
CO6053- To learn the essentials of JavaScript and web designing.
CO6054- Learn the basics of web analytics.

UNIT I
Introduction to HTML- understanding basics of HTML tools, Introduction of HTML tags and
attributes, linking documents, constructing link anchors, inserting e-mail links, using images as
links, using background images, Inserting images. (12 LECTURES)
UNIT -II
Introduction to Tables- creating tables Using HTML, spanning rows and columns, adding
captions, formatting tables, adding and formatting borders in HTML. Introduction to HTML forms
& its Components.
Introduction to CSS - style tag, Tag selectors, font-size, font-family, colour, & line-height
properties, Hexadecimal colour codes. (11 LECTURES)
UNIT -III
Introduction to Java Script & it`s components, Introduction to Website Design.
Developer Essentials- Website development workflow, Selecting the right tools for the job,
understanding objects, Understanding events& event handling (11 LECTURES)
UNIT IV
Web Analytics-Getting started with web analytics and handling web data, Selecting the right web
analytics tool, reviewing site referrers, getting to know your visitors, identifying your most
important pages, Key performance indicators, Increasing Website Visibility, Web Analytics Best
Practices. (11 LECTURES)

Suggested Readings:
Web Design Complete Reference by Thomas A. Powell
JavaScript: The Complete Reference by Thomas A. Powell
Web Analytics- An Hour a Day- Avinash Kaushik.
HTML Black Book: The Programmer's Complete HTML Reference Book by Steven Holzner
HTML: A Beginner's Guide, Second Edition by Wendy Willard
Learning Web Design: A Beginner's Guide to HTML, Graphics, and Beyond by Jennifer Niederst
6
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–VI
Paper Code BBA (DB)- 606 L T P C
Paper Name SUMMER PROJECT VIVA 0 0 3 3

Learning Objective To assess student’s understanding of their chosen summer project in

the field of digital business
Course Outcomes CO6061- To build research skills of students
CO6062- To build presentation preparation skills of students
CO6063- To familiarise students with research methodology
presentation
CO6064- To build communication skills of students

Purpose is to assess student understanding of their chosen summer project in the field of
digitalbusiness and evaluate the student's research, analysis, communication and project
presentation skills.
Evaluation Criteria will encompass e following aspects-

 Project Relevance and Focus

 Methodology and Research
 Project Presentation
 Communication and Presentation Skills

The viva panel will comprise of external and internal examiners. Marking will be a breakup of 70
marks out of 100, awarded by viva panel and 30 marks out of 100, awarded by project supervisor.

7
 National PG College, Lucknow – 226001
(An Autonomous NAAC ‘A’ Accredited College of University of Lucknow)
www.npgc.in

DEPARTMENT OF MANAGEMENT STUDIES

B.B.A. (DB) SEMESTER–VI

Paper Code BBA(DB)-607 L T P C

Paper Name RESEARCH PROJECT 0 0 4 4
Learning Objective To develop ability of students in secondary data based research to enhance
their cognitive and analytical skills.

As part of the curriculum, students are required to take up a research project and prepare a report for
the successful completion of BBA program.

IMPORTANT GUIDELINES

* The objective is to develop ability of students in secondary data based research which will enable
them to develop critical cognitive and analytical skills.
* Each student will be allocated a Project Guide.
* Topic can be chosen by the student but it will have to be approved by the Project Guide.
* The student will collect secondary data related to the topic analyse it and present it in the form
of a report.
* The structure and presentation will be advised by the Project Guide.
* Bibliography should be given with the report.
* Grading will be done on the range of sources, compilation of data, analysis and conclusions.
* The student will attach a signed declaration vouching for originality of the report.